Lanzada en 1992, Outdoors premia todas las estrategias de publicidad y comunicación desarrolladas al aire libre, que han logrado captar a los consumidores tanto con estrategias tradicionales, como pósters y vallas, así como con estrategias progresistas como el uso no tradicional del entorno que nos rodea. En esta ocasión 549 entradas ingresaron a la lista corta de esta categoría.

En cuanto a la participación de la región latinoamericana los países participantes son: Brasil (77), México (20), Chile (16), Colombia (5), Argentina (4), Perú (2) y Guatemala (2). A continuación la lista completa:

Shortlist (Outdoor Lions)
Title Client Entrant Company Country Agency
A01 (Foods)
LITTLE GIRL FREDDO Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO
CABBAGE DANONE Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO
BEET DANONE Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO
BE PREPARED FERRERO ASIA nudeJEH Bangkok THAILAND nudeJEH Bangkok / GREY THAILAND Bangkok
ELECTRIC EELS BLUE DRAGON J. WALTER THOMPSON London UNITED KINGDOM J. WALTER THOMPSON London
A02 (Drinks (Alcoholic & Non-Alcoholic))
COCA-COLA TOGETHER LOVE THE COCA-COLA COMPANY OGILVY PARIS FRANCE OGILVY PARIS
COCA-COLA TOGETHER PEACE THE COCA-COLA COMPANY OGILVY PARIS FRANCE OGILVY PARIS
SELFIE BACKUS – SAB MILLER PUBLICIS PERU Lima PERU PUBLICIS PERU Lima
A03 (Household)
MINESTRONE SOUP 3M SINGAPORE LOWE SINGAPORE SINGAPORE LOWE SINGAPORE
OLIVE OIL & BALSAMIC VINEGAR 3M SINGAPORE LOWE SINGAPORE SINGAPORE LOWE SINGAPORE
SANGRIA 3M SINGAPORE LOWE SINGAPORE SINGAPORE LOWE SINGAPORE
NEW WILL HAVE TO WAIT (SOLDIERS) HENKEL HEIMAT Berlin GERMANY HEIMAT Berlin
A04 (Home Appliances, Furnishings, Electronics & Audio-Visual )
COW ARCELIK Y&R ISTANBUL TURKEY Y&R ISTANBUL
SHEEP ARCELIK Y&R ISTANBUL TURKEY Y&R ISTANBUL
BRENDAN O APPLE TBWA\MEDIA ARTS LAB Los Angeles USA TBWA\MEDIA ARTS LAB Los Angeles / APPLE Cupertino
CIELO D APPLE TBWA\MEDIA ARTS LAB Los Angeles USA TBWA\MEDIA ARTS LAB Los Angeles / APPLE Cupertino
JIRASAK P APPLE TBWA\MEDIA ARTS LAB Los Angeles USA TBWA\MEDIA ARTS LAB Los Angeles / APPLE Cupertino
COLE R APPLE TBWA\MEDIA ARTS LAB Los Angeles USA TBWA\MEDIA ARTS LAB Los Angeles / APPLE Cupertino
TEPPO K APPLE TBWA\MEDIA ARTS LAB Los Angeles USA TBWA\MEDIA ARTS LAB Los Angeles / APPLE Cupertino
POLICE CALLING ALARM ZYNEK TECHNOLOGIES CO. THE LEO BURNETT GROUP THAILAND Bangkok THAILAND THE LEO BURNETT GROUP THAILAND Bangkok
SUJIHIKI ZWILLING J.A. HENCKELS HEREZIE Paris FRANCE HEREZIE Paris
SHOTOH ZWILLING J.A. HENCKELS HEREZIE Paris FRANCE HEREZIE Paris
GYUTOH ZWILLING J.A. HENCKELS HEREZIE Paris FRANCE HEREZIE Paris
NEWBORN CASIO SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE
SKY DIVERS CASIO SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE
BIG CATCH CASIO SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE
ASPARAGUS BSH MEDINA TURGUL DDB Istanbul TURKEY MEDINA TURGUL DDB Istanbul
A05 (Cosmetics & Beauty, Toiletries & Pharmacy)
OCTOPUS SAND-M INTERNATIONAL CO. McCANN WORLDGROUP Bangkok THAILAND McCANN WORLDGROUP Bangkok
FROG SAND-M INTERNATIONAL CO. McCANN WORLDGROUP Bangkok THAILAND McCANN WORLDGROUP Bangkok
RABBIT SAND-M INTERNATIONAL CO. McCANN WORLDGROUP Bangkok THAILAND McCANN WORLDGROUP Bangkok
CRYING AIRPLANE EMS WE São Paulo BRAZIL WE São Paulo
CRYING RESTAURANT EMS WE São Paulo BRAZIL WE São Paulo
BIRTHDAY KONIMEX OGILVY INDONESIA Jakarta INDONESIA OGILVY INDONESIA Jakarta
SALE KONIMEX OGILVY INDONESIA Jakarta INDONESIA OGILVY INDONESIA Jakarta
A06 (Clothing, Footwear & Accessories)
ENDURO BMW PUBLICIS MEXICO Mexico City MEXICO PUBLICIS MEXICO Mexico City
RACE BMW PUBLICIS MEXICO Mexico City MEXICO PUBLICIS MEXICO Mexico City
A07 (Miscellaneous)
CYAN ECOFILL OGILVY & MATHER COLOMBIA Bogotá COLOMBIA OGILVY & MATHER COLOMBIA Bogotá
MAGENTA ECOFILL OGILVY & MATHER COLOMBIA Bogotá COLOMBIA OGILVY & MATHER COLOMBIA Bogotá
YELLOW ECOFILL OGILVY & MATHER COLOMBIA Bogotá COLOMBIA OGILVY & MATHER COLOMBIA Bogotá
BLACK ECOFILL OGILVY & MATHER COLOMBIA Bogotá COLOMBIA OGILVY & MATHER COLOMBIA Bogotá
A08 (Cars & Automotive Services)
BIKER MERCEDES-BENZ VANS LUKAS LINDEMANN ROSINSKI Hamburg GERMANY LUKAS LINDEMANN ROSINSKI Hamburg
MOTOCROSS RIDER MERCEDES-BENZ VANS LUKAS LINDEMANN ROSINSKI Hamburg GERMANY LUKAS LINDEMANN ROSINSKI Hamburg
RACER MERCEDES-BENZ VANS LUKAS LINDEMANN ROSINSKI Hamburg GERMANY LUKAS LINDEMANN ROSINSKI Hamburg
OK FIAT MADE Mexico City MEXICO MADE Mexico City
TUMBS UP FIAT MADE Mexico City MEXICO MADE Mexico City
CONFUSING INDIAN ALGHANIM MOTORS – HONDA IMPACT & ECHO BBDO Safat KUWAIT IMPACT & ECHO BBDO Safat
CONFUSING IRANIAN ALGHANIM MOTORS – HONDA IMPACT & ECHO BBDO Safat KUWAIT IMPACT & ECHO BBDO Safat
CONFUSING ARAB ALGHANIM MOTORS – HONDA IMPACT & ECHO BBDO Safat KUWAIT IMPACT & ECHO BBDO Safat
HEAVEN AUDI TRIBAL WORLDWIDE ISTANBUL Istanbul TURKEY TRIBAL WORLDWIDE ISTANBUL Istanbul
HELL AUDI TRIBAL WORLDWIDE ISTANBUL Istanbul TURKEY TRIBAL WORLDWIDE ISTANBUL Istanbul
SMART FOR TWO YOKO SMART JUNG von MATT Vienna AUSTRIA JUNG von MATT Hamburg
SMART FOR TWO SNAKE SMART JUNG von MATT Vienna AUSTRIA JUNG von MATT Hamburg
SMART FOR TWO JACKIE SMART JUNG von MATT Vienna AUSTRIA JUNG von MATT Hamburg
HYDRANT MITSUBISHI MOTORS AFRICA São Paulo BRAZIL AFRICA São Paulo
BUSH MITSUBISHI MOTORS AFRICA São Paulo BRAZIL AFRICA São Paulo
A09 (Retail Stores, Restaurants & Fast Food Outlets)
DRUMSTICK KFC BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA BBDO PROXIMITY MALAYSIA Kuala Lumpur
BURGER KFC BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA BBDO PROXIMITY MALAYSIA Kuala Lumpur
FRENCH FRIES KFC BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA BBDO PROXIMITY MALAYSIA Kuala Lumpur
BIG MAC McDONALD´S TBWA\PARIS FRANCE TBWA\PARIS
FRENCH FRIES McDONALD´S TBWA\PARIS FRANCE TBWA\PARIS
SHOE HARVEY NICHOLS ADAM&EVEDDB London UNITED KINGDOM ADAM&EVEDDB London
SHIRT HARVEY NICHOLS ADAM&EVEDDB London UNITED KINGDOM ADAM&EVEDDB London
BIKINI HARVEY NICHOLS ADAM&EVEDDB London UNITED KINGDOM ADAM&EVEDDB London
BALL IKEA PORTUGAL TBWA\LISBOA PORTUGAL TBWA\LISBOA
STAR IKEA PORTUGAL TBWA\LISBOA PORTUGAL TBWA\LISBOA
BIRD IKEA PORTUGAL TBWA\LISBOA PORTUGAL TBWA\LISBOA
A10 (Travel, Transport & Tourism)
BEACH THAI AIRASIA BBDO PROXIMITY THAILAND Bangkok THAILAND BBDO PROXIMITY THAILAND Bangkok
MOUNTAIN THAI AIRASIA BBDO PROXIMITY THAILAND Bangkok THAILAND BBDO PROXIMITY THAILAND Bangkok
FIREMEN BEIJING SUBWAY GREY GROUP CHINA Beijing CHINA GREY GROUP CHINA Beijing
PARAMEDICS BEIJING SUBWAY GREY GROUP CHINA Beijing CHINA GREY GROUP CHINA Beijing
PIZZA DELIVERYMEN BEIJING SUBWAY GREY GROUP CHINA Beijing CHINA GREY GROUP CHINA Beijing
DOG CITY OF BUENOS AIRES THE COMMUNITY/LA COMUNIDAD Miami USA THE COMMUNITY/LA COMUNIDAD Miami
BABY CITY OF BUENOS AIRES THE COMMUNITY/LA COMUNIDAD Miami USA THE COMMUNITY/LA COMUNIDAD Miami
SQUIRREL CITY OF BUENOS AIRES THE COMMUNITY/LA COMUNIDAD Miami USA THE COMMUNITY/LA COMUNIDAD Miami
MOTHS CITY OF BUENOS AIRES THE COMMUNITY/LA COMUNIDAD Miami USA THE COMMUNITY/LA COMUNIDAD Miami
A11 (Entertainment & Leisure)
TOY SOLDIERS ZÜRICH CHAMBER ORCHESTRA HAVAS WORLDWIDE Zürich SWITZERLAND HAVAS WORLDWIDE Zürich
NAPALM MUSEO MEMORIA Y TOLERANCIA MADE Mexico City MEXICO MADE Mexico City
WWII MUSEO MEMORIA Y TOLERANCIA MADE Mexico City MEXICO MADE Mexico City
NGUYEN MUSEO MEMORIA Y TOLERANCIA MADE Mexico City MEXICO MADE Mexico City
THE 2008 CHINA EARTHQUAKE TWITTER OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE
THE OSAMA BIN LADEN RAID TWITTER OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE
THE BIRTH OF THE ROYAL BABY TWITTER OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE
A12 (Publications & Media)
HAMBURGER PENGUIN – COMPANHIA DAS LETRAS Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO
HOTDOG PENGUIN – COMPANHIA DAS LETRAS Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO
GLAMAZON PRIME TV FCB NEW ZEALAND Auckland NEW ZEALAND FCB NEW ZEALAND Auckland
ELTON NEWS UK GREY LONDON UNITED KINGDOM GREY LONDON
BRANSON NEWS UK GREY LONDON UNITED KINGDOM GREY LONDON
COWELL NEWS UK GREY LONDON UNITED KINGDOM GREY LONDON
A13 (Banking, Investment & Insurance)
JAMAICA / SCOTLAND HANSEMERKUR KRANKENVERSICHERUNG GREY GERMANY Düsseldorf GERMANY GREY GERMANY Düsseldorf
SWEDEN / DENMARK HANSEMERKUR KRANKENVERSICHERUNG GREY GERMANY Düsseldorf GERMANY GREY GERMANY Düsseldorf
A14 (Business Equipment & Services)
DHL HANDS – RIPPED DHL GREY WORLDWIDE INDIA Mumbai INDIA GREY WORLDWIDE INDIA Mumbai / MARURI GREY Guayaquil
DHL HANDS – CUTTER DHL GREY WORLDWIDE INDIA Mumbai INDIA GREY WORLDWIDE INDIA Mumbai / MARURI GREY Guayaquil
DHL HANDS – SCISSORS DHL GREY WORLDWIDE INDIA Mumbai INDIA GREY WORLDWIDE INDIA Mumbai / MARURI GREY Guayaquil
TITANIC ADVERTISING ASSOCIATION OF BAHIA PROPEG Salvador BRAZIL PROPEG Salvador
POPE ADVERTISING ASSOCIATION OF BAHIA PROPEG Salvador BRAZIL PROPEG Salvador
MICHAEL JACKSON ADVERTISING ASSOCIATION OF BAHIA PROPEG Salvador BRAZIL PROPEG Salvador
A15 (Commercial Public Services)
CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG PHONE WALL CAMPAIGN – LIVING ROOM CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG OGILVY BEIJING CHINA OGILVY BEIJING
CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG PHONE WALL CAMPAIGN – DINING TABLE CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG OGILVY BEIJING CHINA OGILVY BEIJING
CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG PHONE WALL CAMPAIGN – BEDROOM CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG OGILVY BEIJING CHINA OGILVY BEIJING
BASEMENT ESSEL GROUP McCANN WORLDGROUP INDIA Mumbai INDIA McCANN WORLDGROUP INDIA Mumbai
A16 (Corporate Image & Communication)
IKEA GREEN SOLUTIONS IKEA BELGIUM DDB BRUSSELS BELGIUM DDB BRUSSELS
STARBUCKS AND GO STARBUCKS RAI PROPAGANDA São Paulo BRAZIL RAI PROPAGANDA São Paulo
SINKBOY COLGATE – PALMOLIVE RED FUSE COMMUNICATIONS New York USA RED FUSE COMMUNICATIONS New York / Y&R NEW YORK
A17 (Fundraising, Donations & Appeals, Charities, Non-Profit Organisations, Public Health & Safety, Public awareness messages)
KNITTING AIDES TBWA\PARIS FRANCE TBWA\PARIS
PEAS AIDES TBWA\PARIS FRANCE TBWA\PARIS
PUZZLE AIDES TBWA\PARIS FRANCE TBWA\PARIS
PEARLS AIDES TBWA\PARIS FRANCE TBWA\PARIS
SKATEBOARD MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA GREY CANADA Toronto CANADA GREY CANADA Toronto
ICE CREAM MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA GREY CANADA Toronto CANADA GREY CANADA Toronto
SHIRTLESS MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA GREY CANADA Toronto CANADA GREY CANADA Toronto
LOLLIPOP SANTA CASA DE MISERICÓRDIA Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO
B&W DRESS ABRINQ FOUNDATION – SAVE THE CHILDREN LEW’LARA\TBWA São Paulo BRAZIL LEW’LARA\TBWA São Paulo
BLUE DRESS ABRINQ FOUNDATION – SAVE THE CHILDREN LEW’LARA\TBWA São Paulo BRAZIL LEW’LARA\TBWA São Paulo
PULLOVER ABRINQ FOUNDATION – SAVE THE CHILDREN LEW’LARA\TBWA São Paulo BRAZIL LEW’LARA\TBWA São Paulo
SWEATER ABRINQ FOUNDATION – SAVE THE CHILDREN LEW’LARA\TBWA São Paulo BRAZIL LEW’LARA\TBWA São Paulo
TUNIC ABRINQ FOUNDATION – SAVE THE CHILDREN LEW’LARA\TBWA São Paulo BRAZIL LEW’LARA\TBWA São Paulo
CLAWS EVOLVE McCANN ERICKSON New York USA McCANN ERICKSON New York
BALLOONS EVOLVE McCANN ERICKSON New York USA McCANN ERICKSON New York
NEIGHBOUR INNOCENCE IN DANGER ROSAPARK Paris FRANCE ROSAPARK Paris
FATHER INNOCENCE IN DANGER ROSAPARK Paris FRANCE ROSAPARK Paris
COACH INNOCENCE IN DANGER ROSAPARK Paris FRANCE ROSAPARK Paris
1984 NEW ZEALAND BOOK COUNCIL COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland
ROMEO AND JULIET NEW ZEALAND BOOK COUNCIL COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland
THE BIBLE NEW ZEALAND BOOK COUNCIL COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland
SPONGE CHILDREN KITCHEN SAVE THE CHILDREN EL TAIER / TRIBU DDB Guatemala City GUATEMALA EL TAIER / TRIBU DDB Guatemala City
THE HIV POSITIVE POSTER GIV (LIFE SUPPORT GROUP) OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo
DAD 1 UNICEF OGILVY & MATHER CHILE Santiago CHILE OGILVY & MATHER CHILE Santiago
DAD 2 UNICEF OGILVY & MATHER CHILE Santiago CHILE OGILVY & MATHER CHILE Santiago
B01 (Foods)
LITTLE GIRL FREDDO Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO
PARROT DOS EN UNO PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
RAKE DOS EN UNO PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
BEES DOS EN UNO PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
PIG – KAMASUTRA DE CABRON AFRICA São Paulo BRAZIL AFRICA São Paulo
COW – KAMASUTRA DE CABRON AFRICA São Paulo BRAZIL AFRICA São Paulo
B02 (Drinks (Alcoholic & Non-Alcoholic))
SOCCER FARNHAM ALE & LAGER lg2 Québec CANADA lg2 Québec
SPOUSE FARNHAM ALE & LAGER lg2 Québec CANADA lg2 Québec
SELFIE BACKUS – SAB MILLER PUBLICIS PERU Lima PERU PUBLICIS PERU Lima
CROSSROADS FIST BUMP – RACE COCA-COLA PEREIRA & O’DELL San Francisco USA PEREIRA & O’DELL San Francisco
CROSSROADS FIST BUMP – RELIGION COCA-COLA PEREIRA & O’DELL San Francisco USA PEREIRA & O’DELL San Francisco
DRESS HUNNEN PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
B03 (Household)
SPAGHETTI KAO MALAYSIA DENTSU MALAYSIA Kuala Lumpur MALAYSIA DENTSU MALAYSIA Kuala Lumpur
TATTOO KAO MALAYSIA DENTSU MALAYSIA Kuala Lumpur MALAYSIA DENTSU MALAYSIA Kuala Lumpur
FLOWER DOG RECKITT BENCKISER HAVAS WORLDWIDE VALE Mexico MEXICO HAVAS WORLDWIDE VALE Mexico
SKYTRAIN KAO COMMERCIAL THAILAND DENTSU (THAILAND) Bangkok THAILAND DENTSU (THAILAND) Bangkok
THEATER KAO COMMERCIAL THAILAND DENTSU (THAILAND) Bangkok THAILAND DENTSU (THAILAND) Bangkok
CLASSROOM KAO COMMERCIAL THAILAND DENTSU (THAILAND) Bangkok THAILAND DENTSU (THAILAND) Bangkok
MEAT 3M BBDO MEXICO MEXICO BBDO MEXICO
EGG 3M BBDO MEXICO MEXICO BBDO MEXICO
SALMON 3M BBDO MEXICO MEXICO BBDO MEXICO
ICE CREAM BREEZE LOWE SINGAPORE SINGAPORE LOWE SINGAPORE
HOT CHOCOLATE BREEZE LOWE SINGAPORE SINGAPORE LOWE SINGAPORE
INK BREEZE LOWE SINGAPORE SINGAPORE LOWE SINGAPORE
JUDITE TEKBOND Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO
NOEMIA TEKBOND Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO
MIRTES TEKBOND Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO
FAST LIGHTING CHARCOAL- CHEETAH KINGSFORD ALMA DDB Miami USA ALMA DDB Miami
FAST LIGHTING CHARCOAL- RUNNER KINGSFORD ALMA DDB Miami USA ALMA DDB Miami
PANDA THE CLOROX COMPANY ALMA DDB Miami USA ALMA DDB Miami
B04 (Home Appliances, Furnishings, Electronics & Audio-Visual )
AUBERGINE DE’LONGHI GROUP – KENWOOD J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES J. WALTER THOMPSON DUBAI
WORKERS SAMSUNG ELECTRONICS ITALIA SPA J. WALTER THOMPSON ITALY Milan ITALY J. WALTER THOMPSON ITALY Milan
KISS SAMSUNG ELECTRONICS ITALIA SPA J. WALTER THOMPSON ITALY Milan ITALY J. WALTER THOMPSON ITALY Milan
COUPLE SODIMAC PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
FAT SODIMAC PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
FISH SODIMAC PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
KALLAX IKEA DDB GROUP Hamburg GERMANY DDB GROUP Hamburg
OFFICE PHILIPS OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo
BEDROOM PHILIPS OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo
+5 TOK&STOK DDB BRASIL São Paulo BRAZIL DDB BRASIL São Paulo
6-8 TOK&STOK DDB BRASIL São Paulo BRAZIL DDB BRASIL São Paulo
BUS CKGADGET OGILVY & MATHER Bangkok THAILAND OGILVY & MATHER Bangkok
HELLO KITTY DURACELL GREY LONDON UNITED KINGDOM GREY LONDON
MONKEY DURACELL GREY LONDON UNITED KINGDOM GREY LONDON
CLASSIC ROBOT DURACELL GREY LONDON UNITED KINGDOM GREY LONDON
B05 (Cosmetics & Beauty, Toiletries & Pharmacy)
ALEX MILLIMED THAILAND BBDO PROXIMITY THAILAND Bangkok THAILAND BBDO PROXIMITY THAILAND Bangkok
RAMSAY MILLIMED THAILAND BBDO PROXIMITY THAILAND Bangkok THAILAND BBDO PROXIMITY THAILAND Bangkok
TYLER MILLIMED THAILAND BBDO PROXIMITY THAILAND Bangkok THAILAND BBDO PROXIMITY THAILAND Bangkok
FIGHT YOUR AGE BODY SHAPE CORPORATION GROUP J. WALTER THOMPSON BANGKOK THAILAND J. WALTER THOMPSON BANGKOK
CHURCH -BALL BAYER BRASIL ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
CARPET – WINE BAYER BRASIL ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
CAR – VASE BAYER BRASIL ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
NELSON’S FOOT BAYER BRASIL ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
ANNA’S FOOT BAYER BRASIL ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
JOSE’S FOOT BAYER BRASIL ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
BARBER SPA 1 PROCTER & GAMBLE BBDO NEW YORK USA BBDO NEW YORK
FINE LINE POPULATION SERVICES INTERNATIONAL JOE PUBLIC UNITED Johannesburg SOUTH AFRICA JOE PUBLIC UNITED Johannesburg
PLANE DUREX HAVAS WORLDWIDE ISTANBUL TURKEY HAVAS WORLDWIDE ISTANBUL
TRAIN DUREX HAVAS WORLDWIDE ISTANBUL TURKEY HAVAS WORLDWIDE ISTANBUL
WAITING ROOM PFIZER CANADA Y&R TORONTO CANADA Y&R TORONTO
SAILOR X SENSE MEN PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
FIGHTER X SENSE MEN PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
FACE & BODY – HANDLEBAR MOUSTACHE SINBO TBWA\ISTANBUL TURKEY TBWA\ISTANBUL
FACE & BODY – BRAID BEARD SINBO TBWA\ISTANBUL TURKEY TBWA\ISTANBUL
HEART RECKITT BENCKISER (INDIA) CREATIVELAND ASIA Mumbai INDIA CREATIVELAND ASIA Mumbai
GUT RECKITT BENCKISER (INDIA) CREATIVELAND ASIA Mumbai INDIA CREATIVELAND ASIA Mumbai
BRAIN RECKITT BENCKISER (INDIA) CREATIVELAND ASIA Mumbai INDIA CREATIVELAND ASIA Mumbai
B06 (Clothing, Footwear & Accessories)
BABY SELFIE SAWYER CARTA BRANCA AFRICA São Paulo BRAZIL AFRICA São Paulo
BABY SELFIE KIM CARTA BRANCA AFRICA São Paulo BRAZIL AFRICA São Paulo
BABY SELFIE BOBBY CARTA BRANCA AFRICA São Paulo BRAZIL AFRICA São Paulo
B07 (Miscellaneous)
VIKING COPIC FCB CHICAGO USA FCB CHICAGO
BEAR COPIC FCB CHICAGO USA FCB CHICAGO
LUCHADOR COPIC FCB CHICAGO USA FCB CHICAGO
TREE PT FABER-CASTELL INTERNATIONAL INDONESIA LEO BURNETT INDONESIA Jakarta INDONESIA LEO BURNETT INDONESIA Jakarta
JAIL STABILO MADE Mexico City MEXICO MADE Mexico City
CHEERLEADER STABILO MADE Mexico City MEXICO MADE Mexico City
SEESAW STABILO MADE Mexico City MEXICO MADE Mexico City
YELLOW ECOFILL OGILVY & MATHER COLOMBIA Bogotá COLOMBIA OGILVY & MATHER COLOMBIA Bogotá
B08 (Cars & Automotive Services)
CONFUSING INDIAN ALGHANIM MOTORS – HONDA IMPACT & ECHO BBDO Safat KUWAIT IMPACT & ECHO BBDO Safat
CONFUSING IRANIAN ALGHANIM MOTORS – HONDA IMPACT & ECHO BBDO Safat KUWAIT IMPACT & ECHO BBDO Safat
CONFUSING ARAB ALGHANIM MOTORS – HONDA IMPACT & ECHO BBDO Safat KUWAIT IMPACT & ECHO BBDO Safat
TERMINAL VELOCITY VOLKSWAGEN SOUTH AFRICA OGILVY & MATHER CAPE TOWN SOUTH AFRICA OGILVY & MATHER CAPE TOWN
SPIDER JAGUAR LAND ROVER SOUTH AFRICA Y&R SOUTH AFRICA Cape Town SOUTH AFRICA Y&R SOUTH AFRICA Cape Town
SCORPION JAGUAR LAND ROVER SOUTH AFRICA Y&R SOUTH AFRICA Cape Town SOUTH AFRICA Y&R SOUTH AFRICA Cape Town
LEECH JAGUAR LAND ROVER SOUTH AFRICA Y&R SOUTH AFRICA Cape Town SOUTH AFRICA Y&R SOUTH AFRICA Cape Town
MANED WOLF AUDI BRASIL ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
MORSE CODE JEEP LEO BURNETT TAILOR MADE São Paulo BRAZIL LEO BURNETT TAILOR MADE São Paulo
SMOKE SIGNAL JEEP LEO BURNETT TAILOR MADE São Paulo BRAZIL LEO BURNETT TAILOR MADE São Paulo
5 PERCENT YAMAHA MOTOR PHILIPPINES DENTSU PHILIPPINES Manila THE PHILIPPINES DENTSU PHILIPPINES Manila
16 PERCENT YAMAHA MOTOR PHILIPPINES DENTSU PHILIPPINES Manila THE PHILIPPINES DENTSU PHILIPPINES Manila
23 PERCENT YAMAHA MOTOR PHILIPPINES DENTSU PHILIPPINES Manila THE PHILIPPINES DENTSU PHILIPPINES Manila
HYDRANT LAND ROVER Y&R Moscow RUSSIA Y&R Moscow
SMART FOR TWO YOKO SMART JUNG von MATT Vienna AUSTRIA JUNG von MATT Hamburg
SMART FOR TWO SNAKE SMART JUNG von MATT Vienna AUSTRIA JUNG von MATT Hamburg
SMART FOR TWO JACKIE SMART JUNG von MATT Vienna AUSTRIA JUNG von MATT Hamburg
SUFFRAGIST GENERAL MOTORS – OPEL TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid
RED NISSAN TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai
BLUE NISSAN TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai
YELLOW NISSAN TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai
VOLKSWAGEN BI-XENON HEADLAMPS VOLKSWAGEN DDB MUDRA GROUP Mumbai INDIA DDB MUDRA GROUP Mumbai
VOLKSWAGEN – AUTOMATIC DISTANCE CONTROL VOLKSWAGEN DDB MUDRA GROUP Mumbai INDIA DDB MUDRA GROUP Mumbai
B09 (Retail Stores, Restaurants & Fast Food Outlets)
DRUMSTICK KFC BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA BBDO PROXIMITY MALAYSIA Kuala Lumpur
BURGER KFC BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA BBDO PROXIMITY MALAYSIA Kuala Lumpur
FRENCH FRIES KFC BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA BBDO PROXIMITY MALAYSIA Kuala Lumpur
FORREST GUMP VIDÉOTRON LE SUPERCLUB SID LEE Montreal CANADA SID LEE Montreal
SHOE HARVEY NICHOLS ADAM&EVEDDB London UNITED KINGDOM ADAM&EVEDDB London
SHIRT HARVEY NICHOLS ADAM&EVEDDB London UNITED KINGDOM ADAM&EVEDDB London
BIKINI HARVEY NICHOLS ADAM&EVEDDB London UNITED KINGDOM ADAM&EVEDDB London
EMPTY FRIDGE PIZZA HUT RESTAURANTS OGILVY MALAYSIA Kuala Lumpur MALAYSIA OGILVY MALAYSIA Kuala Lumpur
FEED ME PIZZA HUT RESTAURANTS OGILVY MALAYSIA Kuala Lumpur MALAYSIA OGILVY MALAYSIA Kuala Lumpur
GLUED TO THE TV PIZZA HUT RESTAURANTS OGILVY MALAYSIA Kuala Lumpur MALAYSIA OGILVY MALAYSIA Kuala Lumpur
HUNGRY WORKERS PIZZA HUT RESTAURANTS OGILVY MALAYSIA Kuala Lumpur MALAYSIA OGILVY MALAYSIA Kuala Lumpur
B10 (Travel, Transport & Tourism)
GRANDPA FLIGHT CENTRE TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA TBWA\HUNT\LASCARIS JOHANNESBURG
BERLISTANBUL GERMANWINGS GREY GERMANY Düsseldorf GERMANY GREY GERMANY Düsseldorf
PARISSELDORF GERMANWINGS GREY GERMANY Düsseldorf GERMANY GREY GERMANY Düsseldorf
COLONDON GERMANWINGS GREY GERMANY Düsseldorf GERMANY GREY GERMANY Düsseldorf
FIREMEN BEIJING SUBWAY GREY GROUP CHINA Beijing CHINA GREY GROUP CHINA Beijing
PARAMEDICS BEIJING SUBWAY GREY GROUP CHINA Beijing CHINA GREY GROUP CHINA Beijing
PIZZA DELIVERYMEN BEIJING SUBWAY GREY GROUP CHINA Beijing CHINA GREY GROUP CHINA Beijing
B11 (Entertainment & Leisure)
LAËTICIA LEGO BRAD Montréal CANADA BRAD Montréal
MIKA LEGO BRAD Montréal CANADA BRAD Montréal
TAM LEGO BRAD Montréal CANADA BRAD Montréal
COOKIES HASBRO PUBLICIS MACHINE Cape Town SOUTH AFRICA PUBLICIS MACHINE Cape Town
OBUS MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE DDB PARIS
SLEDGEHAMMER MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE DDB PARIS
GRENADE MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE DDB PARIS
TAXI MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE DDB PARIS
SAW MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE DDB PARIS
SOUNDLAB – SAILOR’S KISS LEICA GALLERY SÃO PAULO F/NAZCA SAATCHI & SAATCHI São Paulo BRAZIL F/NAZCA SAATCHI & SAATCHI São Paulo
SOUNDLAB – RUN GIRL RUN LEICA GALLERY SÃO PAULO F/NAZCA SAATCHI & SAATCHI São Paulo BRAZIL F/NAZCA SAATCHI & SAATCHI São Paulo
B12 (Publications & Media)
SOLDIER MAXIM OGILVY & MATHER Mexico City MEXICO OGILVY & MATHER Mexico City
MARATHONER MAXIM OGILVY & MATHER Mexico City MEXICO OGILVY & MATHER Mexico City
MOM MAXIM OGILVY & MATHER Mexico City MEXICO OGILVY & MATHER Mexico City
PHOTOGRAPHER MAXIM OGILVY & MATHER Mexico City MEXICO OGILVY & MATHER Mexico City
TWENTY THOUSAND LEAGUES UNDER THE SEA SARAIVA F.BIZ São Paulo BRAZIL F.BIZ São Paulo
METAMORPHOSIS SARAIVA F.BIZ São Paulo BRAZIL F.BIZ São Paulo
TREASURE ISLAND SARAIVA F.BIZ São Paulo BRAZIL F.BIZ São Paulo
THE LITTLE PRINCE SARAIVA F.BIZ São Paulo BRAZIL F.BIZ São Paulo
WAR AND PEACE SARAIVA F.BIZ São Paulo BRAZIL F.BIZ São Paulo
SOUND WAVE – ALICE IN WONDERLAND PUFFIN OGILVY & MATHER MUMBAI INDIA OGILVY & MATHER MUMBAI
SOUND WAVE – THE JUNGLE BOOK PUFFIN OGILVY & MATHER MUMBAI INDIA OGILVY & MATHER MUMBAI
SOUND WAVE – CINDERELLA PUFFIN OGILVY & MATHER MUMBAI INDIA OGILVY & MATHER MUMBAI
B13 (Banking, Investment & Insurance)
EURO ISBANK TRIBAL WORLDWIDE ISTANBUL Istanbul TURKEY TRIBAL WORLDWIDE ISTANBUL Istanbul
RUBLE ISBANK TRIBAL WORLDWIDE ISTANBUL Istanbul TURKEY TRIBAL WORLDWIDE ISTANBUL Istanbul
YEN ISBANK TRIBAL WORLDWIDE ISTANBUL Istanbul TURKEY TRIBAL WORLDWIDE ISTANBUL Istanbul
SWEDEN / DENMARK HANSEMERKUR KRANKENVERSICHERUNG GREY GERMANY Düsseldorf GERMANY GREY GERMANY Düsseldorf
B14 (Business Equipment & Services)
BILL CLINTON GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
SCARLET JOHANSSON GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
PRINCE WILLIAM GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
AMUR LEOPARD GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
B15 (Commercial Public Services)
HAPPY BAIDU Y&R SHANGHAI CHINA Y&R SHANGHAI
CHEEKY BAIDU Y&R SHANGHAI CHINA Y&R SHANGHAI
SMILEY BAIDU Y&R SHANGHAI CHINA Y&R SHANGHAI
CRAZY BAIDU Y&R SHANGHAI CHINA Y&R SHANGHAI
SOFA ESSEL GROUP McCANN WORLDGROUP INDIA Mumbai INDIA McCANN WORLDGROUP INDIA Mumbai
PUDDLE ESSEL GROUP McCANN WORLDGROUP INDIA Mumbai INDIA McCANN WORLDGROUP INDIA Mumbai
BASEMENT ESSEL GROUP McCANN WORLDGROUP INDIA Mumbai INDIA McCANN WORLDGROUP INDIA Mumbai
B16 (Corporate Image & Communication)
FROG LAND ROVER USA Y&R NEW YORK USA Y&R NEW YORK
SINKGIRL COLGATE – PALMOLIVE RED FUSE COMMUNICATIONS New York USA RED FUSE COMMUNICATIONS New York / Y&R NEW YORK
SINKBOY COLGATE – PALMOLIVE RED FUSE COMMUNICATIONS New York USA RED FUSE COMMUNICATIONS New York / Y&R NEW YORK
B17 (Fundraising, Donations & Appeals, Charities, Non-Profit Organisations, Public Health & Safety, Public awareness messages)
LOLLIPOP SANTA CASA DE MISERICÓRDIA Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO
CHOCOLATE SANTA CASA DE MISERICÓRDIA Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO
SODA SANTA CASA DE MISERICÓRDIA Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO
CYCLIST PEUGEOT Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO
PULLOVER ABRINQ FOUNDATION – SAVE THE CHILDREN LEW’LARA\TBWA São Paulo BRAZIL LEW’LARA\TBWA São Paulo
SWEATER ABRINQ FOUNDATION – SAVE THE CHILDREN LEW’LARA\TBWA São Paulo BRAZIL LEW’LARA\TBWA São Paulo
TUNIC ABRINQ FOUNDATION – SAVE THE CHILDREN LEW’LARA\TBWA São Paulo BRAZIL LEW’LARA\TBWA São Paulo
FACEBOOK BREAST CANCER FOUNDATION DDB GROUP SINGAPORE SINGAPORE DDB GROUP SINGAPORE
TWITTER BREAST CANCER FOUNDATION DDB GROUP SINGAPORE SINGAPORE DDB GROUP SINGAPORE
INSTAGRAM BREAST CANCER FOUNDATION DDB GROUP SINGAPORE SINGAPORE DDB GROUP SINGAPORE
FATTY UNICEF PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
NERD UNICEF PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
STRAWBERRY CAKE DIABETES ASSOCIATION OF THAILAND UNDER THE PATRONAGE OF HER ROYAL HIGHNESS PRINCESS MAHA CHAKIR SIRINDHORN OGILVY & MATHER Bangkok THAILAND OGILVY & MATHER Bangkok
VANILLA CAKE DIABETES ASSOCIATION OF THAILAND UNDER THE PATRONAGE OF HER ROYAL HIGHNESS PRINCESS MAHA CHAKIR SIRINDHORN OGILVY & MATHER Bangkok THAILAND OGILVY & MATHER Bangkok
CHOCOLATE BROWNIE DIABETES ASSOCIATION OF THAILAND UNDER THE PATRONAGE OF HER ROYAL HIGHNESS PRINCESS MAHA CHAKIR SIRINDHORN OGILVY & MATHER Bangkok THAILAND OGILVY & MATHER Bangkok
SHAKE YOUR HEAD WILDLIFE MANAGEMENT ASSOCIATION INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul
SHAKE YOUR HEAD WILDLIFE MANAGEMENT ASSOCIATION INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul
UK 28 TOO MANY OGILVY & MATHER LONDON UNITED KINGDOM OGILVY & MATHER LONDON
SWEDEN 28 TOO MANY OGILVY & MATHER LONDON UNITED KINGDOM OGILVY & MATHER LONDON
NETHERLANDS 28 TOO MANY OGILVY & MATHER LONDON UNITED KINGDOM OGILVY & MATHER LONDON
GERMANY 28 TOO MANY OGILVY & MATHER LONDON UNITED KINGDOM OGILVY & MATHER LONDON
ITALY 28 TOO MANY OGILVY & MATHER LONDON UNITED KINGDOM OGILVY & MATHER LONDON
SCOTLAND 28 TOO MANY OGILVY & MATHER LONDON UNITED KINGDOM OGILVY & MATHER LONDON
KIDNEY BENEFICIÊNCIA PORTUGUESA HOSPITAL DDB BRASIL São Paulo BRAZIL DDB BRASIL São Paulo
C01 (Adapted Billboards and Outdoor Posters)
PROBABLY THE BEST POSTER IN THE WORLD CARLSBERG UK FOLD7 London UNITED KINGDOM FOLD7 London
THERE’S ANOTHER SIDE TO THE STORY – NEVER IN A MILLION YEARS DEPAUL UK PUBLICIS LONDON UNITED KINGDOM PUBLICIS LONDON
THERE’S ANOTHER SIDE TO THE STORY – THERE’S NO WAY IN THE WORLD DEPAUL UK PUBLICIS LONDON UNITED KINGDOM PUBLICIS LONDON
THERE’S ANOTHER SIDE TO THE STORY – YOU’D STRUGGLE TO SLEEP AT NIGHT DEPAUL UK PUBLICIS LONDON UNITED KINGDOM PUBLICIS LONDON
OCEANIC INITIATIVES/THE BEACH WANTED AD SURFRIDER FOUNDATION EUROPE Y&R PARIS FRANCE Y&R PARIS
ONLY PAY FOR WHAT YOU USE. MERCEDES-BENZ CANADA INC. ONE TWENTY THREE WEST Vancouver CANADA ONE TWENTY THREE WEST Vancouver
KEEP A FRIENDLY DISTANCE VOLKSWAGEN DDB SPAIN Madrid SPAIN DDB SPAIN Madrid / CLEAR CHANNEL INTERNATIONAL Madrid
NOTHING TO SEE GULL! HUNGRY JACK’S CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY
MARCIA GETS HUNGRY MARS CHOCOLATE NORTH AMERICA BBDO NEW YORK USA BBDO NEW YORK
PARIS THALYS TRAIN NETWORK ROSAPARK Paris FRANCE ROSAPARK Paris
AMSTERDAM THALYS TRAIN NETWORK ROSAPARK Paris FRANCE ROSAPARK Paris
BRUSSELS THALYS TRAIN NETWORK ROSAPARK Paris FRANCE ROSAPARK Paris
FRESH VS ROTTEN THE CLOROX COMPANY – GLAD ALMA DDB Miami USA ALMA DDB Miami
THE CAN CURRENCY McDONALD’S SWEDEN DDB STOCKHOLM SWEDEN DDB STOCKHOLM
THE DRINKABLE BILLBOARD THE COCA-COLA COMPANY OGILVY NEW YORK USA OGILVY NEW YORK
SERENA BELL MEDIA (TSN) LEO BURNETT TORONTO CANADA LEO BURNETT TORONTO
MILOS BELL MEDIA (TSN) LEO BURNETT TORONTO CANADA LEO BURNETT TORONTO
EUGENIE BELL MEDIA (TSN) LEO BURNETT TORONTO CANADA LEO BURNETT TORONTO
THE FRESHEST BILLBOARDS 3M THAILAND CREATIVE JUICE\BANGKOK Bangkok THAILAND CREATIVE JUICE\BANGKOK Bangkok
DONATION POSTERS PUBLIC TRANSPORT VICTORIA GPY&R Melbourne AUSTRALIA GPY&R Melbourne
C02 (Adapted Indoor Posters)
1987 NIKE HONG KONG OGILVY & MATHER GROUP HONG KONG HONG KONG OGILVY & MATHER GROUP HONG KONG
1990 NIKE HONG KONG OGILVY & MATHER GROUP HONG KONG HONG KONG OGILVY & MATHER GROUP HONG KONG
1997 NIKE HONG KONG OGILVY & MATHER GROUP HONG KONG HONG KONG OGILVY & MATHER GROUP HONG KONG
DNA PRISONER 4 CALIFORNIA ATTORNEYS FOR CRIMINAL JUSTICE GREY NEW YORK USA GREY NEW YORK / GREY KUALA LUMPUR
DNA PRISONER 3 CALIFORNIA ATTORNEYS FOR CRIMINAL JUSTICE GREY NEW YORK USA GREY NEW YORK / GREY KUALA LUMPUR
PRISONER DNA 1 CALIFORNIA ATTORNEYS FOR CRIMINAL JUSTICE GREY NEW YORK USA GREY NEW YORK / GREY KUALA LUMPUR
PRISONER DNA 2 CALIFORNIA ATTORNEYS FOR CRIMINAL JUSTICE GREY NEW YORK USA GREY NEW YORK / GREY KUALA LUMPUR
D01 (Non-Standard Indoor Advertising)
YOGA HANGERS OMNITOM NOBLE GRAPHICS\TBWA Sofia BULGARIA NOBLE GRAPHICS\TBWA Sofia
THE LANDSCAPE SONG FCA – FIAT CHRYSLER AUTOMOTIVE FCB BUENOS AIRES ARGENTINA FCB BUENOS AIRES
GLASSES OF CONCIOUSNESS AXA INSURANCE ARRECHEDERA CLAVEROL Ciudad de México MEXICO ARRECHEDERA CLAVEROL Ciudad de México
BUTTON RED CROSS OF SERBIA NEW MOMENT NEW IDEAS COMPANY Y&R Belgrade SERBIA NEW MOMENT NEW IDEAS COMPANY Y&R Belgrade
PROUD WHOPPER BURGER KING DAVID Miami USA DAVID Miami
#MYFAMILYCAN SPC ARDMONA LEO BURNETT MELBOURNE AUSTRALIA LEO BURNETT MELBOURNE
IKEA EASY ASSEMBLY DISPLAYS IKEA TURKEY TBWA\ISTANBUL TURKEY TBWA\ISTANBUL
SAS ESCALATOR SAS (SCANDINAVIAN AIRLINES) LOS & CO Oslo NORWAY LOS & CO Oslo
D02 (Small Scale Special Solutions)
PAPARAZZI TROLL CASA DO ZEZINHO ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
BOSSE’S MILK LIDL DISCOUNT FOOD STORE INGO Stockholm SWEDEN INGO Stockholm
MAS QUE UN AUTO TOYOTA CONILL SAATCHI & SAATCHI Miami USA CONILL SAATCHI & SAATCHI Miami
HELMET LESSONS YAMAHA TBWA\GUATEMALA GUATEMALA TBWA\GUATEMALA
NIVEA DOLL BDF NIVEA BRASIL FCB BRASIL São Paulo BRAZIL FCB BRASIL São Paulo
MESSAGE IN A BOTTLE AB-INBEV DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA DEL CAMPO SAATCHI & SAATCHI Buenos Aires
TICKET BOOKS L&PM AFRICA São Paulo BRAZIL AFRICA São Paulo
LIFEPAINT VOLVO UK GREY LONDON UNITED KINGDOM GREY LONDON
CHOOSE BEAUTIFUL UNILEVER OGILVY & MATHER Chicago USA OGILVY & MATHER Chicago
D03 (Special Build)
NIKE+ FUELBOX NIKE HUGE New York USA HUGE New York
PICTURES OF MEMORY MINISTRY OF TOURISM Y&R URUGUAY Montevideo URUGUAY Y&R URUGUAY Montevideo
THE IOE MACHINE CISCO GOODBY SILVERSTEIN & PARTNERS San Francisco USA GOODBY SILVERSTEIN & PARTNERS San Francisco
AUDI LED SCOREBOARD AUDI RAZORFISH Berlin GERMANY RAZORFISH Berlin
THE DANCING TRAFFIC LIGHT DAIMLER AG / SMART MM BBDO GROUP GERMANY Berlin GERMANY BBDO GROUP GERMANY Berlin
LIFE TIME CLOCK STIFTUNG FÜRS LEBEN – DEUTSCHE STIFTUNG ORGANTRANSPLANTATION (DSO) SERVICEPLAN Munich GERMANY SERVICEPLAN Munich
LIGHT IS TIME CITIZEN WATCH ASATSU-DK Tokyo JAPAN ASATSU-DK Tokyo
XPERIA UNDERWATER STORE SONY MOBILE COMMUNICATIONS FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai
THE UNFORGOTTEN ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE FCB CHICAGO USA FCB CHICAGO / CURRENT Chicago
WORKOUT BILLBOARDS COCA-COLA OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY Frankfurt
THE WORLD’S FIRST BILLBED MOLTYFOAM BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore
SMART POP UP BILLBOARDS MERCEDES-BENZ CARS VERTRIEB DEUTSCHLAND BBDO GROUP GERMANY Dusseldorf GERMANY BBDO GROUP GERMANY Dusseldorf
SHADOW PLAY PEMCO INTERLIGHT CO. OGILVY & MATHER Bangkok THAILAND OGILVY & MATHER Bangkok
KEEP OUT OF CHILDREN’S REACH SANTANA DRUGSTORE REVOLUTION BRASIL Salvador – Bahia BRAZIL REVOLUTION BRASIL Salvador – Bahia
A MESSAGE TO SPACE HYUNDAI MOTOR COMPANY INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul
D04 (Live Advertising and Events)
STREET TAPS VISA BBDO NEW YORK USA BBDO NEW YORK
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) DDB SPAIN Madrid SPAIN DDB SPAIN Madrid
LOVE HAS NO LABELS ADCOUNCIL R/GA New York USA R/GA New York
A DISCOUNT TO YOUR MISFORTUNE ISLAZUL DEL CAMPO SAATCHI & SAATCHI MADRID Madrid SPAIN DEL CAMPO SAATCHI & SAATCHI MADRID Madrid
805 MILLION NAMES UNITED NATIONS WORLD FOOD PROGRAMME FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Gothenburg
OCTOGRAPHER SONY NEW ZEALAND FCB NEW ZEALAND Auckland NEW ZEALAND FCB NEW ZEALAND Auckland
#THE WATER PROJECT THE WATER PROJECT FOUNDATION WALTON ISAACSON Los Angeles USA WALTON ISAACSON Los Angeles
DONATION BADGES ABTO (BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION) LEO BURNETT TAILOR MADE São Paulo BRAZIL LEO BURNETT TAILOR MADE São Paulo
INTIMATE WORDS PROCTER & GAMBLE LEO BURNETT MEXICO MEXICO LEO BURNETT MEXICO
THE MARATHON WALKER WATER FOR AFRICA OGILVY PARIS FRANCE OGILVY PARIS
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE GREY NEW YORK USA GREY NEW YORK
SECURITY MOMS SPORT CLUBE DO RECIFE OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo
D05 (Interactive Outdoor Experiences)
LICHTGRENZE THE CITY OF BERLIN (KULTURPROJEKTE BERLIN) WHITEVOID Berlin GERMANY WHITEVOID Berlin
REEBOK ZPUMP FUSION: SUBWAY PUMP BATTLE! REEBOK INNORED Seoul SOUTH KOREA INNORED Seoul
BUD LIGHT WHATEVER, USA LAUNCH 2014 AB-INBEV ENERGY BBDO Chicago USA ENERGY BBDO Chicago / MOSAIC Chicago, IL
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg
THE LAST SHOT JORDAN BRAND AKQA San Francisco USA AKQA San Francisco
THE IDEAS PROJECTOR DEUTSCHE BANK FCB SPAIN Madrid SPAIN FCB SPAIN Madrid
THE 2 EURO T-SHIRT – A SOCIAL EXPERIMENT FASHION REVOLUTION (NGO) BBDO GROUP GERMANY Berlin GERMANY BBDO GROUP GERMANY Berlin
IMAGINATION MACHINE S7 AIRLINES WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM
TWEET VILLAGE SEKERBANK CONCEPT Istanbul TURKEY CONCEPT Istanbul
WAVE DECATHLON ROSAPARK Paris FRANCE ROSAPARK Paris
MYSTERIOUS STORIES TOYOTA MOTOR SPAIN DEL CAMPO SAATCHI & SAATCHI MADRID Madrid SPAIN DEL CAMPO SAATCHI & SAATCHI MADRID Madrid
D06 (Transit)
ACC BUS BACK VOLKSWAGEN DO BRASIL ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
PARKING WHILE HUNGRY MARS CHOCOLATE NORTH AMERICA BBDO NEW YORK USA BBDO NEW YORK
SAFETY TRUCK SAMSUNG LEO BURNETT ARGENTINA Buenos Aires ARGENTINA LEO BURNETT ARGENTINA Buenos Aires
SAFETY WI-FI FIAT LEO BURNETT TAILOR MADE São Paulo BRAZIL LEO BURNETT TAILOR MADE São Paulo
REDUCE SPEED DIAL VOLKSWAGEN COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland
UNFORGETTABLE SHOTS SHOPPING SP MARKET/CAMINHO DE VOLTA PROJECT AFRICA São Paulo BRAZIL AFRICA São Paulo
PARKING RADIO FMA BRASIL INSURANCE AFRICA São Paulo BRAZIL AFRICA São Paulo
D07 (Digital Screens)
LOOK AT ME WOMEN’S AID WCRS London UNITED KINGDOM WCRS London
STEP IN THE GERMAN PEACE SOCIETY THJNK Hamburg GERMANY THJNK Hamburg
ECLIPSE PERFETTE VAN MELLE BBH London UNITED KINGDOM BBH London
THE OREO ECLIPSE MONDELÉZ INTERNATIONAL PHD London UNITED KINGDOM DRUM London
DONATION POSTERS PUBLIC TRANSPORT VICTORIA GPY&R Melbourne AUSTRALIA GPY&R Melbourne
ESPN EYE TEST / BUS SHELTER ESPN AFRICA São Paulo BRAZIL AFRICA São Paulo
D08 (Non-Formatted Digital Outdoor )
DISAPPEARING BILLBOARDS AUDI THJNK Hamburg GERMANY THJNK Hamburg
BREATHE AGAIN XIAO ZHU Y&R SHANGHAI CHINA Y&R SHANGHAI
E01 (Integrated Campaigns led by Outdoor)
ZOO JEANS KAMINE ZOOLOGICAL SUPPORT ASSOCIATION MINEKO-CLUB I&S BBDO Tokyo JAPAN I&S BBDO Tokyo
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) DDB SPAIN Madrid SPAIN DDB SPAIN Madrid
NOT THERE THE CLINTON FOUNDATION DROGA5 New York USA DROGA5 New York
WORLD GALLERY APPLE TBWA\MEDIA ARTS LAB Los Angeles USA TBWA\MEDIA ARTS LAB Los Angeles / APPLE Cupertino
CONVERSE: MADE BY YOU CONVERSE ANOMALY New York USA ANOMALY New York
SIGNS McDONALD’S USA LEO BURNETT CHICAGO USA LEO BURNETT CHICAGO
REAL VICTIMS POSTER CAMPO CINE GREY ARGENTINA Buenos Aires ARGENTINA GREY ARGENTINA Buenos Aires
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE GREY NEW YORK USA GREY NEW YORK
THE HIV POSITIVE POSTER GIV (LIFE SUPPORT GROUP) OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo
F01 (Copywriting)
THERE’S ANOTHER SIDE TO THE STORY – NEVER IN A MILLION YEARS DEPAUL UK PUBLICIS LONDON UNITED KINGDOM PUBLICIS LONDON
THERE’S ANOTHER SIDE TO THE STORY – YOU’D STRUGGLE TO SLEEP AT NIGHT DEPAUL UK PUBLICIS LONDON UNITED KINGDOM PUBLICIS LONDON
MACHINE GUN MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE DDB PARIS
SLEDGEHAMMER MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE DDB PARIS
GRENADE MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE DDB PARIS
NEVERENDING STREET POSTERS SHINE FCB NEW ZEALAND Auckland NEW ZEALAND FCB NEW ZEALAND Auckland
MARVIN VIRGIN RADIO LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT
ELVIS VIRGIN RADIO LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT
F02 (Illustration)
DRUMSTICK KFC BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA BBDO PROXIMITY MALAYSIA Kuala Lumpur
SHEEP ARCELIK Y&R ISTANBUL TURKEY Y&R ISTANBUL
VIKING COPIC FCB CHICAGO USA FCB CHICAGO
BEAR COPIC FCB CHICAGO USA FCB CHICAGO
LUCHADOR COPIC FCB CHICAGO USA FCB CHICAGO
SERENA BELL MEDIA (TSN) LEO BURNETT TORONTO CANADA LEO BURNETT TORONTO
MILOS BELL MEDIA (TSN) LEO BURNETT TORONTO CANADA LEO BURNETT TORONTO
EUGENIE BELL MEDIA (TSN) LEO BURNETT TORONTO CANADA LEO BURNETT TORONTO
GRIP SNEAKER FREAKER BOOGAZINE BBDO NEW YORK USA BBDO NEW YORK
FINE LINE POPULATION SERVICES INTERNATIONAL JOE PUBLIC UNITED Johannesburg SOUTH AFRICA JOE PUBLIC UNITED Johannesburg
NESSI DANONE PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
JUMBO PETA ASIA Y&R SHANGHAI CHINA Y&R SHANGHAI
RINGO PETA ASIA Y&R SHANGHAI CHINA Y&R SHANGHAI
DOG CITY OF BUENOS AIRES THE COMMUNITY/LA COMUNIDAD Miami USA THE COMMUNITY/LA COMUNIDAD Miami
BABY CITY OF BUENOS AIRES THE COMMUNITY/LA COMUNIDAD Miami USA THE COMMUNITY/LA COMUNIDAD Miami
THE FIGHT OF THE CENTURY ASSOCIATION FOR ALZHEIMER’S RESEARCH ROSAPARK Paris FRANCE ROSAPARK Paris
THE OSAMA BIN LADEN RAID TWITTER OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE
THE BIRTH OF THE ROYAL BABY TWITTER OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE
UK 28 TOO MANY OGILVY & MATHER LONDON UNITED KINGDOM OGILVY & MATHER LONDON
SWEDEN 28 TOO MANY OGILVY & MATHER LONDON UNITED KINGDOM OGILVY & MATHER LONDON
NETHERLANDS 28 TOO MANY OGILVY & MATHER LONDON UNITED KINGDOM OGILVY & MATHER LONDON
GERMANY 28 TOO MANY OGILVY & MATHER LONDON UNITED KINGDOM OGILVY & MATHER LONDON
ITALY 28 TOO MANY OGILVY & MATHER LONDON UNITED KINGDOM OGILVY & MATHER LONDON
SCOTLAND 28 TOO MANY OGILVY & MATHER LONDON UNITED KINGDOM OGILVY & MATHER LONDON
SOUNDLAB – A LEAP IN THE RAIN LEICA GALLERY SÃO PAULO F/NAZCA SAATCHI & SAATCHI São Paulo BRAZIL F/NAZCA SAATCHI & SAATCHI São Paulo
SOUNDLAB – RAISE THE SOVIET FLAG LEICA GALLERY SÃO PAULO F/NAZCA SAATCHI & SAATCHI São Paulo BRAZIL F/NAZCA SAATCHI & SAATCHI São Paulo
SOUNDLAB – SAILOR’S KISS LEICA GALLERY SÃO PAULO F/NAZCA SAATCHI & SAATCHI São Paulo BRAZIL F/NAZCA SAATCHI & SAATCHI São Paulo
SOUNDLAB – RUN GIRL RUN LEICA GALLERY SÃO PAULO F/NAZCA SAATCHI & SAATCHI São Paulo BRAZIL F/NAZCA SAATCHI & SAATCHI São Paulo
JUSTIN BIEBER PENLINE ART SUPPLIES OGILVY MALAYSIA Kuala Lumpur MALAYSIA OGILVY MALAYSIA Kuala Lumpur
MADONNA PENLINE ART SUPPLIES OGILVY MALAYSIA Kuala Lumpur MALAYSIA OGILVY MALAYSIA Kuala Lumpur
MARADONNA PENLINE ART SUPPLIES OGILVY MALAYSIA Kuala Lumpur MALAYSIA OGILVY MALAYSIA Kuala Lumpur
F03 (Photography)
ELEPHANT LAND ROVER USA Y&R NEW YORK USA Y&R NEW YORK
APE LAND ROVER USA Y&R NEW YORK USA Y&R NEW YORK
FROG LAND ROVER USA Y&R NEW YORK USA Y&R NEW YORK
NOT LIVING, JUST SURVIVING CZECH HELSINKI COMMITTEE HAVAS WORLDWIDE PRAGUE Prague CZECH REPUBLIC
AUSTIN M APPLE TBWA\MEDIA ARTS LAB Los Angeles USA TBWA\MEDIA ARTS LAB Los Angeles / APPLE Cupertino
BRENDAN Ó APPLE TBWA\MEDIA ARTS LAB Los Angeles USA TBWA\MEDIA ARTS LAB Los Angeles / APPLE Cupertino
THE LAST FAMILY PORTRAIT WATERISLIFE DEUTSCH New York USA DEUTSCH New York
THE LAST FAMILY PORTRAIT WATERISLIFE DEUTSCH New York USA DEUTSCH New York
THE LAST FAMILY PORTRAIT WATERISLIFE DEUTSCH New York USA DEUTSCH New York
THE LAST FAMILY PORTRAIT WATERISLIFE DEUTSCH New York USA DEUTSCH New York
FATTY UNICEF PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
NERD UNICEF PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
469

 

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