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Foto: Jurado categoría Direct deliberando / Getty Images

El jurado de la categoría “Direct” de Cannes Lions 2014 se decidió por 75 trabajos que fueron premiados durante la noche del lunes 16. El Gran Prix fue para Reino Unido por “Magic of Flying” desarrollado por Ogilvy One London para British Airways.

Argentina también tuvo una importante participación en esta categoría obteniendo varios oros. Otros países de nuestro continente que lograron estar en la lista de ganadores fueron Brasil, Colombia, Guatemala,  Perú  y Ecuador con la agencia De Maruri que obtuvo también un bronce en esta categoría.

Reproducimos a continuación la lista completa de ganadores:

Pieza Anunciante Agencia País Premio
MAGIC OF FLYING BRITISH AIRWAYS OGILVYONE LONDON UNITED KINGDOM Grand Prix
ALMOST IDENTICAL MONDELEZ INTERNATIONAL DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA Gold Lion
SORRY I SPENT IT ON MYSELF HARVEY NICHOLS ADAM&EVEDDB London UNITED KINGDOM Gold Lion
FIFA 14 MICROSOFT Y&R COLOMBIA Bogotá / WUNDERMAN COLOMBIA Bogotá COLOMBIA Gold Lion
BOB DYLAN LIKE A ROLLING STONE SONY MUSIC INTERLUDE New York USA Gold Lion
SWEETIE TERRE DES HOMMES NETHERLANDS LEMZ Amsterdam THE NETHERLANDS Gold Lion
SPEAKING EXCHANGE CNA FCB BRASIL São Paulo BRAZIL Gold Lion
DEAR FUTURE MOM COORDOWN ONLUS SAATCHI & SAATCHI Milan ITALY Gold Lion
INGLORIOUS FRUITS AND VEGETABLES INTERMARCHÉ MARCEL Paris FRANCE Gold Lion
ALMOST IDENTICAL MONDELEZ INTERNATIONAL DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA Gold Lion
MILKA LAST SQUARE MONDELEZ INTERNATIONAL BUZZMAN Paris FRANCE Gold Lion
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. DENTSU Tokyo JAPAN Gold Lion
LIVE TEST SERIES VOLVO TRUCKS FORSMAN & BODENFORS Gothenburg SWEDEN Gold Lion
INGLORIOUS FRUITS AND VEGETABLES INTERMARCHÉ MARCEL Paris FRANCE Gold Lion
VROOM RING BOOM CLARO OGILVY GUATEMALA GUATEMALA Gold Lion
SWEETIE TERRE DES HOMMES NETHERLANDS LEMZ Amsterdam THE NETHERLANDS Gold Lion
RAISING VOICES COLEGIO LAS LOMAS ORAL OGILVY & MATHER ARGENTINA Buenos Aires ARGENTINA Gold Lion
DEAR FUTURE MOM COORDOWN ONLUS SAATCHI & SAATCHI Milan ITALY Gold Lion
WE WERE THERE BNP PARIBAS SID LEE Paris FRANCE Gold Lion
AUDI TEST DRIVE CUBE AUDI PHILIPP UND KEUNTJE Hamburg GERMANY Silver Lion
PENNY THE PIRATE LUXOTTICA SAATCHI & SAATCHI Sydney AUSTRALIA Silver Lion
INGLORIOUS FRUITS AND VEGETABLES INTERMARCHÉ MARCEL Paris FRANCE Silver Lion
SHARE MY DABBA HAPPY LIFE WELFARE & DABBAWALA FOUNDATION McCANN WORLDGROUP INDIA Mumbai INDIA Silver Lion
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. DENTSU Tokyo JAPAN Silver Lion
WE WERE THERE BNP PARIBAS SID LEE Paris FRANCE Silver Lion
PHUBBING MACQUARIE McCANN MELBOURNE AUSTRALIA Silver Lion
AUDI TEST DRIVE CUBE AUDI PHILIPP UND KEUNTJE Hamburg GERMANY Silver Lion
DEAR FUTURE MOM COORDOWN ONLUS SAATCHI & SAATCHI Milan ITALY Silver Lion
I WISH MY SON HAD CANCER HARRISON’S FUND AIS London UNITED KINGDOM Silver Lion
FUCK THE POOR THE PILION TRUST PUBLICIS LONDON UNITED KINGDOM Silver Lion
MY HOME IS AN OVEN BGH DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA Silver Lion
SPEAKING EXCHANGE CNA FCB BRASIL São Paulo BRAZIL Silver Lion
TRANSAVIA – EBAY TRANSAVIA.COM LES GAULOIS Puteaux FRANCE Silver Lion
PHUBBING MACQUARIE McCANN MELBOURNE AUSTRALIA Silver Lion
SHARE MY DABBA HAPPY LIFE WELFARE & DABBAWALA FOUNDATION McCANN WORLDGROUP INDIA Mumbai INDIA Silver Lion
MILKA LAST SQUARE MONDELEZ INTERNATIONAL BUZZMAN Paris FRANCE Silver Lion
JC DECAUX STREET VIEW UNPAID BILLS JC DECAUX BBDO BELGIUM Brussels BELGIUM Bronze Lion
THE BARBECUE BIBLE TRAMONTINA JWT BRAZIL São Paulo BRAZIL Bronze Lion
ALL EYES ON S4. SWISSCOM HEIMAT Berlin GERMANY Bronze Lion
ANZ GAYTMS ANZ WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA Bronze Lion
ABORTIONTRAVEL CELEM (EUROPEAN WOMEN’S LOBBY) DDB SPAIN Madrid SPAIN Bronze Lion
THE LEGENDARY POSTERS HEINEKEN WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS Bronze Lion
3D ON THE ROCKS SUNTORY HOLDINGS LIMITED TBWA\HAKUHODO Tokyo JAPAN Bronze Lion
HAVING A GOOD MEMORY HAS ITS BENEFITS NATURE´S GARDEN MARURI GREY Guayaquil ECUADOR Bronze Lion
1200 TREES-LIKE PURIFYING BILLBOARD THE UNIVERSITY OF ENGINEERING AND TECHNOLOGY FCB MAYO Lima PERU Bronze Lion
MY HOME IS AN OVEN BGH DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA Bronze Lion
SECOND CHANCE BUSINESS IN THE COMMUNITY LEO BURNETT LONDON UNITED KINGDOM Bronze Lion
TRANSAVIA – EBAY TRANSAVIA.COM LES GAULOIS Puteaux FRANCE Bronze Lion
PAY PER LAUGH TEATRE NEU THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona SPAIN Bronze Lion
SAMSUNG MAESTROS ACADEMY SAMSUNG ELECTRONICS ITALY LEO BURNETT Milan ITALY Bronze Lion
MINUTE OF SILENCE RSL AUSTRALIA DDB GROUP MELBOURNE AUSTRALIA Bronze Lion
BENTLEY BURIAL ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION LEO BURNETT TAILOR MADE São Paulo BRAZIL Bronze Lion
UNSELFIE BBDO Guerrero/TYPHOON YOLANDA APPEAL BBDO GUERRERO Makati City THE PHILIPPINES Bronze Lion
KOMBI LAST WISHES VOLKSWAGEN DO BRASIL ALMAPBBDO São Paulo BRAZIL Bronze Lion
PENNY THE PIRATE LUXOTTICA SAATCHI & SAATCHI Sydney AUSTRALIA Bronze Lion
PAY PER LAUGH TEATRE NEU THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona SPAIN Bronze Lion
DACIA SPONSOR DAY RENAULT ITALIA PUBLICIS ITALY Milan ITALY Bronze Lion
JC DECAUX STREET VIEW UNPAID BILLS JC DECAUX BBDO BELGIUM Brussels BELGIUM Bronze Lion
SPEAKING EXCHANGE CNA FCB BRASIL São Paulo BRAZIL Bronze Lion
PHUBBING MACQUARIE McCANN MELBOURNE AUSTRALIA Bronze Lion
SEARCHING FOR HEARTS PERUVIAN CANCER FOUNDATION FCB MAYO Lima PERU Bronze Lion
NOT A BUG SPLAT REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS BBDO PAKISTAN Lahore PAKISTAN Bronze Lion
THE LEGENDARY POSTERS HEINEKEN WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS Bronze Lion
KOMBI LAST WISHES VOLKSWAGEN DO BRASIL ALMAPBBDO São Paulo BRAZIL Bronze Lion
ANZ GAYTMS ANZ WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA Bronze Lion
PAY PER LAUGH TEATRE NEU THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona SPAIN Bronze Lion
A TRIP OUT TO SEA GUY COTTEN CLM BBDO Boulogne-Billancourt FRANCE Bronze Lion
THE SOCIAL SWIPE BISCHÖFLICHES HILFSWERK MISEREOR KOLLE REBBE Hamburg GERMANY Bronze Lion
FUCK THE POOR THE PILION TRUST PUBLICIS LONDON UNITED KINGDOM Bronze Lion
BENTLEY BURIAL ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION LEO BURNETT TAILOR MADE São Paulo BRAZIL Bronze Lion
GIFT BOX THE SALVATION ARMY, CROWN RELOCATIONS LEO BURNETT HONG KONG HONG KONG Bronze Lion
ABORTIONTRAVEL CELEM (EUROPEAN WOMEN’S LOBBY) DDB SPAIN Madrid SPAIN Bronze Lion
SECOND CHANCE BUSINESS IN THE COMMUNITY LEO BURNETT LONDON UNITED KINGDOM Bronze Lion
YOU ARE MY SON MINISTRY OF DEFENSE LOWE-SSP3 Bogotá COLOMBIA Bronze Lion
MEMORY EDITION FUNDACIÓN REINA SOFÍA SRA. RUSHMORE Madrid SPAIN Bronze Lion