CANNES LIONS 2014 – Film Craft

Ma. Belen Tinajero·
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Foto: PRESS CONFERENCE FILM CRAFT © GettyImages
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Cannes Lions

Foto:  PRESS CONFERENCE FILM CRAFT © GettyImages

Cannes Lions 2014 no tuvo ganador de Gran Prix en la categoría «Film Craft» sin embargo se otorgaron 66 Leones en total, de los cuales 20 de Oro fueron para Reino Unido, Estados Unidos, Suecia, Nueva Zelanda y España.

Pieza Anunciante Agencia País Productora Premio
HONDA ILLUSIONS HONDA mcgarrybowen London UNITED KINGDOM GORGEOUS London / THE MILL London Gold Lion
COOK’S RANGE LURPAK BLINK PRODUCTIONS London / WIEDEN+KENNEDY London UNITED KINGDOM BLINK PRODUCTIONS London Gold Lion
BOB DYLAN LIKE A ROLLING STONE SONY MUSIC INTERLUDE New York USA WALTER PICTURES New York / PULSE FILMS London Gold Lion
THE EPIC SPLIT VOLVO TRUCKS FORSMAN & BODENFORS Gothenburg SWEDEN FOLKE Stockholm Gold Lion
PICK THEM BACK UP PROCTER & GAMBLE PARK PICTURES New York / WIEDEN+KENNEDY Portland USA PARK PICTURES New York Gold Lion
IAN UP FOR WHATEVER FILM ANHEUSER-BUSCH BBDO NEW YORK USA HELO Los Angeles Gold Lion
COOK’S RANGE LURPAK BLINK PRODUCTIONS London / WIEDEN+KENNEDY London UNITED KINGDOM BLINK PRODUCTIONS London Gold Lion
FOCUS AND EXPLODE DICK’S SPORTING GOODS ANOMALY New York USA IMPERIAL WOODPECKER New York Gold Lion
BLAZED NEW ZEALAND TRANSPORT AGENCY CLEMENGER BBDO Wellington NEW ZEALAND CURIOUS FILM Auckland Gold Lion
BOB DYLAN LIKE A ROLLING STONE SONY MUSIC INTERLUDE New York USA WALTER PICTURES New York / PULSE FILMS London Gold Lion
EITB-BETTER WITH MUSIC – OBAMA EITB DIMENSION San Sebastian SPAIN DEBOLEX San Sebastian / IRUSOIN San Sebastian Gold Lion Campaign
EITB BETTER WITH MUSIC – MOURINHO EITB DIMENSION San Sebastian SPAIN DEBOLEX San Sebastian / IRUSOIN San Sebastian Gold Lion Campaign
ADVENTURE AWAITS ARLA FOODS WAVE STUDIOS London / WIEDEN+KENNEDY London UNITED KINGDOM BLINK PRODUCTIONS London Gold Lion
ASSASSIN’S CREED IV BLACK FLAG, DEFY UBISOFT MPC London / SID LEE Paris UNITED KINGDOM STINK London Gold Lion
THE SCARECROW CHIPOTLE MEXICAN GRILL CREATIVE ARTISTS AGENCY Los Angeles USA MOONBOT STUDIOS Shreveport Gold Lion
BLAZED NEW ZEALAND TRANSPORT AGENCY CURIOUS FILM Auckland / CLEMENGER BBDO Wellington NEW ZEALAND CURIOUS FILM Auckland Gold Lion
UNCONDITIONAL LOVE – GIRLS HBO GO O POSITIVE FILMS New York / SS+K New York USA O POSITIVE FILMS New York Gold Lion Campaign
WHAT’S HE IN – GAME OF THRONES HBO GO O POSITIVE FILMS New York / SS+K New York USA O POSITIVE FILMS New York Gold Lion Campaign
YOUR CHOICE – GIRLS HBO GO O POSITIVE FILMS New York / SS+K New York USA O POSITIVE FILMS New York Gold Lion Campaign
HAPPILY MARRIED – CURB YOUR ENTHUSIASM HBO GO O POSITIVE FILMS New York / SS+K New York USA O POSITIVE FILMS New York Gold Lion Campaign
THE MAN WHO COULDN’T SLOW DOWN LVMH/MOET HENNESSY USA DROGA5 New York USA EPOCH FILMS New York City, NY / SPOT WELDERS New York / THE MILL New York Silver Lion
SCHWARTZ – THE SOUND OF TASTE SCHWARTZ GREY LONDON UNITED KINGDOM PARTIZAN London Silver Lion
BLAZED NEW ZEALAND TRANSPORT AGENCY CURIOUS FILM Auckland / CLEMENGER BBDO Wellington NEW ZEALAND CURIOUS FILM Auckland Silver Lion
POSSIBILITIES NIKE MJZ Los Angeles / WIEDEN+KENNEDY Portland USA MJZ Los Angeles Silver Lion
MISTAKES NEW ZEALAND TRAFFIC AUTHORITY FINCH Sydney / CLEMENGER BBDO Wellington AUSTRALIA FINCH Sydney Silver Lion
FAITHFUL – TRUE DETECTIVE HBO GO O POSITIVE FILMS New York / SS+K New York USA O POSITIVE FILMS New York Silver Lion Campaign
HAPPILY MARRIED – CURB YOUR ENTHUSIASM HBO GO O POSITIVE FILMS New York / SS+K New York USA O POSITIVE FILMS New York Silver Lion Campaign
UNCONDITIONAL LOVE – GIRLS HBO GO O POSITIVE FILMS New York / SS+K New York USA O POSITIVE FILMS New York Silver Lion Campaign
YOUR CHOICE – GIRLS HBO GO O POSITIVE FILMS New York / SS+K New York USA O POSITIVE FILMS New York Silver Lion Campaign
THE MAN WHO COULDN’T SLOW DOWN LVMH/MOET HENNESSY USA DROGA5 New York USA EPOCH FILMS New York City, NY / SPOT WELDERS New York / THE MILL New York Silver Lion
LEAVE THE WORLD BEHIND VOLVO CARS CORPORATION (VCC) FORSMAN & BODENFORS Gothenburg SWEDEN CAMP DAVID Stockholm Silver Lion
PICK THEM BACK UP PROCTER & GAMBLE JOINT EDITORIAL Portland, OR / WIEDEN+KENNEDY Portland USA PARK PICTURES Los Angeles, CA Silver Lion
MAKE EVERY YARD COUNT NIKE JWT INDIA Bangalore INDIA 1ST DECEMBER FILMS Bangalore Silver Lion
POSSIBILITIES NIKE MJZ Los Angeles / WIEDEN+KENNEDY Portland USA MJZ Los Angeles Silver Lion
THE EPIC SPLIT VOLVO TRUCKS FORSMAN & BODENFORS Gothenburg SWEDEN FOLKE Stockholm Silver Lion
CLIMATE NAME CHANGE 350 ACTION BARTON F. GRAF 9000 New York USA FURLINED Los Angeles / BIG SKY EDIT New York / APM MUSIC New York Silver Lion
YOUR CHOICE HOME BOX OFFICE INC. SS+K New York USA O POSITIVE FILMS New York Silver Lion Campaign
FAITHFUL HOME BOX OFFICE INC. SS+K New York USA O POSITIVE FILMS New York Silver Lion Campaign
UNCONDITIONAL LOVE HOME BOX OFFICE INC. SS+K New York USA O POSITIVE FILMS New York Silver Lion Campaign
HAPPILY MARRIED HOME BOX OFFICE INC. SS+K New York USA O POSITIVE FILMS New York Silver Lion Campaign
THE EPIC SPLIT VOLVO TRUCKS FORSMAN & BODENFORS Gothenburg SWEDEN FOLKE Stockholm Silver Lion
PERFECT DAY SONY BBH NEW YORK USA MJZ New York Silver Lion
HANDS HONDA FACTORY London / WIEDEN+KENNEDY London UNITED KINGDOM NEXUS PRODUCTIONS London Silver Lion
HANDS HONDA UK NEXUS PRODUCTIONS London / WIEDEN+KENNEDY London UNITED KINGDOM NEXUS PRODUCTIONS London Silver Lion
BOX BOT & DOLLY BOT & DOLLY San Francisco USA BOT & DOLLY San Francisco Silver Lion
BEAR & HARE JOHN LEWIS ADAM&EVEDDB London UNITED KINGDOM BLINKINK London / HORNET New York Silver Lion
THE EPIC SPLIT VOLVO TRUCKS FORSMAN & BODENFORS Gothenburg SWEDEN FOLKE Stockholm Silver Lion
FIRST FLIGHT VODAFONE GLOBAL AKQA London UNITED KINGDOM Silver Lion
DOCTOR CORONATION FUND MANAGERS NET#WORK BBDO Johannesburg SOUTH AFRICA STINK London / STERLING SOUND Johannesburg Bronze Lion
FIRST KISS WREN DURABLE GOODS Los Angeles USA DURABLE GOODS Los Angeles Bronze Lion
SAPEURS DIAGEO AMV BBDO London UNITED KINGDOM MJZ LONDON London Bronze Lion
THE MAN WHO COULDN’T SLOW DOWN LVMH/MOET HENNESSY USA DROGA5 New York USA EPOCH FILMS New York City, NY / SPOT WELDERS New York / THE MILL New York Bronze Lion
MOMSONG PROCTOR & GAMBLE MJZ Los Angeles / WIEDEN+KENNEDY Portland USA MJZ Los Angeles Bronze Lion
PERFECT DAY SONY BBH NEW YORK USA MJZ New York Bronze Lion
HONDA ILLUSIONS HONDA mcgarrybowen London UNITED KINGDOM GORGEOUS London / THE MILL London Bronze Lion
THE POWER INSIDE: EPISODE 1 INTEL + TOSHIBA PEREIRA & O’DELL San Francisco USA FURLINED Los Angeles / TOOL OF NORTH AMERICA Santa Monica / ZOIC STUDIOS Los Angeles Bronze Lion Campaign
THE POWER INSIDE: EPISODE 2 INTEL + TOSHIBA PEREIRA & O’DELL San Francisco USA FURLINED Los Angeles / TOOL Los Angeles, CA / ZOIC STUDIOS Los Angeles Bronze Lion Campaign
THE POWER INSIDE: EPISODE 3 INTEL + TOSHIBA PEREIRA & O’DELL San Francisco USA FURLINED Los Angeles / TOOL Los Angeles, CA / ZOIC STUDIOS Los Angeles Bronze Lion Campaign
THE POWER INSIDE – EPISODE 4 INTEL + TOSHIBA PEREIRA & O’DELL San Francisco USA FURLINED Los Angeles / TOOL Los Angeles, CA / ZOIC STUDIOS Los Angeles Bronze Lion Campaign
THE POWER INSIDE – EPISODE 5 INTEL + TOSHIBA PEREIRA & O’DELL San Francisco USA FURLINED Los Angeles / TOOL Los Angeles, CA / ZOIC STUDIOS Los Angeles Bronze Lion Campaign
THE POWER INSIDE – EPISODE 6 INTEL + TOSHIBA PEREIRA & O’DELL San Francisco USA FURLINED Los Angeles / TOOL Los Angeles, CA / ZOIC STUDIOS Los Angeles Bronze Lion Campaign
SWARM LEXUS INTERNATIONAL CHI & PARTNERS London UNITED KINGDOM ROGUE FILMS London Bronze Lion
SAPEURS DIAGEO AMV BBDO London UNITED KINGDOM MJZ LONDON London Bronze Lion
POSSIBILITIES NIKE MJZ Los Angeles / WIEDEN+KENNEDY Portland USA MJZ Los Angeles Bronze Lion
COMETS DIAGEO AUSTRALIA EXIT FILMS Melbourne, VIC / LEO BURNETT SYDNEY AUSTRALIA EXIT FILMS Melbourne, VIC Bronze Lion
THE EPIC SPLIT VOLVO TRUCKS FORSMAN & BODENFORS Gothenburg SWEDEN FOLKE Stockholm Bronze Lion
BODY & SOUL SRT VIPER/CHRYSLER SMUGGLER Los Angeles, CA / THE RICHARDS GROUP Dallas USA SMUGGLER Los Angeles, CA / SPOTMAKERS Dallas Bronze Lion
POSSIBILITIES NIKE MJZ Los Angeles / WIEDEN+KENNEDY Portland USA MJZ Los Angeles Bronze Lion
PICK THEM BACK UP PROCTER & GAMBLE PARK PICTURES New York / WIEDEN+KENNEDY Portland USA PARK PICTURES New York Bronze Lion
PEP TALK NETFLIX CANADA DDB CANADA Vancouver, BC CANADA PARTNERS FILM Toronto / CYCLE MEDIA Vancouver / WAVE SOUND PRODUCTIONS Vancouver Bronze Lion
MISTAKES NEW ZEALAND TRANSPORT AGENCY CLEMENGER BBDO Wellington NEW ZEALAND FINCH Sydney Bronze Lion
MOMSONG PROCTOR & GAMBLE MJZ Los Angeles / WIEDEN+KENNEDY Portland USA MJZ Los Angeles Bronze Lion
THE SCARECROW CHIPOTLE MEXICAN GRILL CREATIVE ARTISTS AGENCY Los Angeles USA MOONBOT STUDIOS Shreveport Bronze Lion
MOMSONG OLD SPICE WIEDEN+KENNEDY Portland USA MJZ Los Angeles Bronze Lion
PICK THEM BACK UP PROCTER & GAMBLE WIEDEN+KENNEDY Portland USA JOINT EDITORIAL Portland, OR Bronze Lion
PENS AMNESTY INTERNATIONAL TROUBLEMAKERS.TV Paris / TBWA\PARIS FRANCE TROUBLEMAKERS.TV Paris Bronze Lion
SQUIRREL DIAGEO THE MILL London / ADAM&EVEDDB London UNITED KINGDOM GORGEOUS London Bronze Lion
SAPEURS DIAGEO AMV BBDO London UNITED KINGDOM MJZ LONDON London Bronze Lion
PREGNANCY NIMBLE THE SWEET SHOP London / PROXIMITY BRISBANE / COLENSO BBDO Auckland UNITED KINGDOM THE SWEET SHOP Melbourne Bronze Lion
ALMOST IDENTICAL MONDELEZ INTERNATIONAL DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA AGOSTO BUENOS AIRES Bronze Lion
THE POWER INSIDE: EPSIODE 1 INTEL + TOSHIBA PEREIRA & O’DELL San Francisco USA FURLINED Los Angeles / TOOL Los Angeles, CA / ZOIC STUDIOS Los Angeles Bronze Lion Campaign
THE POWER INSIDE: EPISODE 2 INTEL + TOSHIBA PEREIRA & O’DELL San Francisco USA FURLINED Los Angeles / TOOL Los Angeles, CA / ZOIC STUDIOS Los Angeles Bronze Lion Campaign
THE POWER INSIDE – EPISODE 3 INTEL + TOSHIBA PEREIRA & O’DELL San Francisco USA FURLINED Los Angeles / TOOL Los Angeles, CA / ZOIC STUDIOS Los Angeles Bronze Lion Campaign
THE POWER INSIDE – EPISODE 4 INTEL + TOSHIBA PEREIRA & O’DELL San Francisco USA FURLINED Los Angeles / TOOL Los Angeles, CA / ZOIC STUDIOS Los Angeles Bronze Lion Campaign
THE POWER INSIDE: EPISODE 5 INTEL + TOSHIBA PEREIRA & O’DELL San Francisco USA FURLINED Los Angeles / TOOL Los Angeles, CA / ZOIC STUDIOS Los Angeles Bronze Lion Campaign
THE POWER INSIDE: EPISODE 6 INTEL + TOSHIBA PEREIRA & O’DELL San Francisco USA FURLINED Los Angeles / TOOL Los Angeles, CA / ZOIC STUDIOS Los Angeles Bronze Lion Campaign