Brasil, Colombia, México, Argentina y Ecuador lograron conseguir metales en esta reñida categoría durante la edición 2015 de Cannes Lions.
Un total de 80 piezas se premiaron en esta categoría de las cuales una logró un Grand Prix, 10 Oros, 23 Platas y 46 Bronces. Ecuador consiguió un metal de Plata por la pieza Talk to you later realizada para Chevrolet por la agencia Maruri Grey, Guayaquil. A continuación la lista de ganadores:
Media Lions Winners | |||||
Title | Advertiser | Entrant / Agency | Country | Prize | |
VODAFONE RED LIGHT APPLICATION // BETWEEN US | VODAFONE | Y&R TEAM RED ISTANBUL | TURKEY | Grand Prix | |
HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | DDB SPAIN Madrid | SPAIN | Gold Lion | |
LEBANON4SALE | SAKKER EL DEKKENE (STOP THE SHOP) | LEO BURNETT BEIRUT | LEBANON | Gold Lion | |
THE GUN SHOP | STATES UNITED TO PREVENT GUN VIOLENCE | GREY NEW YORK / GREY ACTIVATION & PR New York | USA | Gold Lion | |
RABBIT RACE | MEDIA MARKT | OGILVY GERMANY Frankfurt | GERMANY | Gold Lion | |
THE ICE BUCKET CHALLENGE | THE ALS ASSOCIATION | THE ALS ASSOCIATION Washington | USA | Gold Lion | |
SEARCH FOR FREE WIFI SEARCH FOR MISSING CHILDREN | BAOBEIHUIJIA | TBWA/BEING Shanghai | CHINA | Gold Lion | |
THE BANNER THAT MAKES YOU LIKE BANNERS | 3M | BBDO RUSSIA GROUP Moscow / PROXIMITY RUSSIA Moscow | RUSSIA | Gold Lion | |
#LIKEAGIRL | PROCTER & GAMBLE | STARCOM MEDIAVEST GROUP Chicago / LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London | USA | Gold Lion | |
RISK EVERYTHING | NIKE | WIEDEN+KENNEDY Portland | USA | Gold Lion | |
VODAFONE RED LIGHT APPLICATION // BETWEEN US | VODAFONE | Y&R TEAM RED ISTANBUL | TURKEY | Gold Lion | |
THE RGB NEWS | ANTENA 1 – OBSERVATOR | GEOMETRY GLOBAL Bucharest | ROMANIA | Silver Lion | |
THE WORLD’S FIRST FULLY PERSONALISED TV CAMPAIGN | COCA-COLA | MEDIACOM London | UNITED KINGDOM | Silver Lion | |
BACK OFF RADIO | ROADS AND TRANSPORT AUTHORITY | GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai | UNITED ARAB EMIRATES | Silver Lion | |
SUFFOCATION | KARMA NIRVANA | LEO BURNETT LONDON | UNITED KINGDOM | Silver Lion | |
BETTER CALL SAUL – THE VICIOUS CAMPAIGN | NETFLIX | OGILVY PARIS | FRANCE | Silver Lion | |
MORNING LIKE A KING | BURGER KING | CHEIL WORLDWIDE Seoul | SOUTH KOREA | Silver Lion | |
WAVE | DECATHLON | ROSAPARK Paris | FRANCE | Silver Lion | |
TICKET BOOKS | L&PM | AFRICA São Paulo | BRAZIL | Silver Lion | |
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg | GERMANY | Silver Lion | |
THE MARATHON WALKER | WATER FOR AFRICA | OGILVY PARIS | FRANCE | Silver Lion | |
SPEAK BEAUTIFUL | UNILEVER | MINDSHARE New York | USA | Silver Lion | |
TACO BELL BLACKOUT | TACO BELL | DIGITASLBi San Francisco | USA | Silver Lion | |
#COLOURYOURSUMMER | COCA-COLA SOUTH PACIFIC | UM Sydney / OGILVY & MATHER Sydney | AUSTRALIA | Silver Lion | |
TTYL (TALK TO YOU LATER) | CHEVROLET | MARURI GREY Guayaquil | ECUADOR | Silver Lion | |
AID TO CART | EXITO GROUP / FOOD BANK | SANCHO BBDO Bogotá | COLOMBIA | Silver Lion | |
ADOPTABLE TRENDS | DPA | DIESTE Dallas | USA | Silver Lion | |
THE BANNER THAT MAKES YOU LIKE BANNERS | 3M | BBDO RUSSIA GROUP Moscow / PROXIMITY RUSSIA Moscow | RUSSIA | Silver Lion | |
THE 24 HOUR AD BREAK | DNB | TRY Oslo | NORWAY | Silver Lion | |
SNACKHOLIDAYS | TRANSAVIA | LES GAULOIS Puteaux | FRANCE | Silver Lion | |
MORNING LIKE A KING | BURGER KING | CHEIL WORLDWIDE Seoul | SOUTH KOREA | Silver Lion | |
REVENGE OF THE (IT) NERDS | DELL | MEDIACOM AGENTUR FÜR MEDIENBERATUNG Düsseldorf | GERMANY | Silver Lion | |
SEARCH FOR FREE WIFI SEARCH FOR MISSING CHILDREN | BAOBEIHUIJIA | TBWA/BEING Shanghai | CHINA | Silver Lion | |
I WILL WHAT I WANT | UNDER ARMOUR | DROGA5 New York | USA | Silver Lion | |
LOOKING FOR YOU | BATTERSEA DOGS HOME | OGILVYONE LONDON | UNITED KINGDOM | Bronze Lion | |
OWN BOARD MAGAZINE | TAM AIRLINES | FCB MILAN Milan | ITALY | Bronze Lion | |
THE HIV+ ISSUE | VANGARDIST MAGAZINE | SAATCHI & SAATCHI SWITZERLAND Geneva | SWITZERLAND | Bronze Lion | |
NETFLIX GIF CAMPAIGN | NETFLIX | OGILVY PARIS | FRANCE | Bronze Lion | |
SNACKHOLIDAYS | TRANSAVIA | LES GAULOIS Puteaux | FRANCE | Bronze Lion | |
THE RAMP LESSON | DRIVER’S SCHOOL | VML México | MEXICO | Bronze Lion | |
SUN LIFEGUARDS | LALCEC | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA | Bronze Lion | |
SCANDIC TO GO | SCANDIC HOTELS | PRIME Stockholm | SWEDEN | Bronze Lion | |
NOT THERE | THE CLINTON FOUNDATION | DROGA5 New York | USA | Bronze Lion | |
HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | DDB SPAIN Madrid | SPAIN | Bronze Lion | |
SOCIAL SAVVY BURGLAR | ALLSTATE INSURANCE COMPANY | LEO BURNETT CHICAGO | USA | Bronze Lion | |
SECURITY MOMS | SPORT CLUBE DO RECIFE | OGILVY BRASIL São Paulo | BRAZIL | Bronze Lion | |
DEFROST DINNERS | GDF SUEZ | FAMOUS BRUSSELS | BELGIUM | Bronze Lion | |
SKIP AD FESTIVAL | SONY ENTERTAINMENT TELEVISION | PUBLICIS BRASIL São Paulo | BRAZIL | Bronze Lion | |
JOHNNIE WALKER BLUE LABEL – THE GENTLEMAN’S WAGER | DIAGEO | PHD SINGAPORE / ANOMALY New York | SINGAPORE | Bronze Lion | |
PLAY WITH YOURSELF | THE BLUE BALL FOUNDATION | M&C SAATCHI Sydney / BANG PR Sydney | AUSTRALIA | Bronze Lion | |
THANK-YOU PARCELS | PRIMA POLAND | FCB WARSAW Warsaw | POLAND | Bronze Lion | |
#HAPPYTOHELP | KLM ROYAL DUTCH AIRLINES | DDB & TRIBAL WORLDWIDE AMSTERDAM | THE NETHERLANDS | Bronze Lion | |
CORRIDOR TARGETING | GERMANWINGS | GREY GERMANY Düsseldorf | GERMANY | Bronze Lion | |
#SENDBADLUCK | ALLSTATE | LAPIZ Chicago / LEO BURNETT CHICAGO | USA | Bronze Lion | |
BLUEBIRD | McDONALD´S | OMD New York / DDB CHICAGO / LEO BURNETT CHICAGO | USA | Bronze Lion | |
LGBT AVATARS | PRAGUE PRIDE | GEOMETRY GLOBAL Prague / OGILVY & MATHER PRAGUE | CZECH REPUBLIC | Bronze Lion | |
SOS SMS | MEXICAN RED CROSS | GREY MÈXICO Mexico City | MEXICO | Bronze Lion | |
MELANOMA LIKES ME | MELANOMA PATIENTS AUSTRALIA | GPY&R Brisbane | AUSTRALIA | Bronze Lion | |
VISUAL DICTIONARY | BRITISH COUNCIL | GREY GROUP Singapore | SINGAPORE | Bronze Lion | |
CLEVER BUOY | OPTUS | M&C SAATCHI Sydney | AUSTRALIA | Bronze Lion | |
ATM | FNB | GLOO@OGILVY Cape Town | SOUTH AFRICA | Bronze Lion | |
SHINE | CANON | LEO BURNETT SYDNEY | AUSTRALIA | Bronze Lion | |
THE OREO ECLIPSE | MONDELÉZ INTERNATIONAL | PHD London / DRUM London / FCB INFERNO London | UNITED KINGDOM | Bronze Lion | |
DRINKABLE ADVERTISING | THE COCA-COLA COMPANY | OGILVY NEW YORK | USA | Bronze Lion | |
#LIKEAGIRL | PROCTER & GAMBLE | STARCOM MEDIAVEST GROUP Chicago / LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London | USA | Bronze Lion | |
TECHNOLOGY & STUFF | GENERAL MOTORS- CHEVROLET | COMMONWEALTH//McCANN Detroit / FLEISHMAN HILLARD Detroit | USA | Bronze Lion | |
BETTER CONTENT THROUGH DATA | BOSE CORPORATION | MEDIACOM London | UNITED KINGDOM | Bronze Lion | |
#HAPPYTOHELP | KLM ROYAL DUTCH AIRLINES | DDB & TRIBAL WORLDWIDE AMSTERDAM | THE NETHERLANDS | Bronze Lion | |
PROUD WHOPPER | BURGER KING | DAVID Miami | USA | Bronze Lion | |
SKY SQREENING | SKY DEUTSCHLAND FERNSEHEN | SERVICEPLAN Munich | GERMANY | Bronze Lion | |
POWER OF SPORT: #MAKETHEFUTURERIO | SHELL | MEDIACOM London / J. WALTER THOMPSON London | UNITED KINGDOM | Bronze Lion | |
BREATHE AGAIN | XIAO ZHU | Y&R SHANGHAI | CHINA | Bronze Lion | |
DON’T TRADE ME | PAW JUSTICE | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | Bronze Lion | |
THE MARATHON WALKER | WATER FOR AFRICA | OGILVY PARIS | FRANCE | Bronze Lion | |
NOT THERE | THE CLINTON FOUNDATION | DROGA5 New York | USA | Bronze Lion | |
LOOKING FOR YOU | BATTERSEA DOGS HOME | OGILVYONE LONDON | UNITED KINGDOM | Bronze Lion | |
FIRST STEP PROJECT | KANUI | AFRICA São Paulo | BRAZIL | Bronze Lion | |
BACK OFF RADIO | ROADS AND TRANSPORT AUTHORITY | GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai | UNITED ARAB EMIRATES | Bronze Lion | |
THE RGB NEWS | ANTENA 1 – OBSERVATOR | GEOMETRY GLOBAL Bucharest | ROMANIA | Bronze Lion | |
TOUCH THE PICKLE | PROCTER & GAMBLE INDIA | BBDO INDIA Mumbai | INDIA | Bronze Lion | |
Total: 80 |
El Grand Prix fue para Turquía por Vodafone Red Light Application de Y&R Team Red Istanbul
KVYV
MarketingActivo es Media Supporter del Festival Cannes Lions