[quads id=1]

Vigente desde 1954 esta categoría premia piezas publicitarias tradicionales de cine y televisión. En esta edición 101 piezas han sido galardonadas: 2 Grand Prix, 10 Oros, 36 Plazas y 53 Bronces.

Es la única categoría, hasta el momento, con dos Grand Prix. El primero fue para Brasil por su pieza 100 para el anunciante Leica Gallery Sao Paulo de la agencia F/Nazca Saatchi & Saatchi Sao Paulo.

El segundo se lo llevó Estados Unidos por la pieza Unskippable: Family Long Form del anunciante Geico por la agencia The Martin Agency Richmond.

A continuación la lista completa:

Film Lions Winners
Title Advertiser Entrant / Agency Country Production Company Prize
100 LEICA GALLERY SÃO PAULO F/NAZCA SAATCHI & SAATCHI São Paulo BRAZIL STINK Sao Paulo Grand Prix
UNSKIPPABLE: FAMILY LONG FORM 01 GEICO THE MARTIN AGENCY Richmond USA PARK PICTURES New York Grand Prix
PROUDLY SEEKING PLEASURE UNILEVER LOLA LOWE & PARTNERS Madrid SPAIN PROPAGANDA PRODUCCIONES Madrid Gold Lion
MADE OF BLACK DIAGEO AMV BBDO London / BBDO SOUTH AFRICA Johannesburg UNITED KINGDOM ROGUE London Gold Lion
MADE IN NY GATORADE TBWA\CHIAT\DAY Los Angeles USA SMUGGLER Los Angeles, CA Gold Lion
DADSONG OLD SPICE WIEDEN+KENNEDY Portland USA BISCUIT FILMWORKS Los Angeles Gold Lion
RIPPLE NIKE GOLF WIEDEN+KENNEDY Portland USA BISCUIT FILMWORKS Los Angeles / JOINT EDITORIAL Portland / THE MILL Los Angeles Gold Lion
BEDS IKEA MOTHER London UNITED KINGDOM MJZ LONDON Gold Lion
#LIKEAGIRL PROCTER & GAMBLE LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London CANADA CHELSEA PICTURES Los Angeles Gold Lion
BETWEEN TWO FERNS WITH ZACH GALIFIANAKIS: PRESIDENT BARACK OBAMA WHITE HOUSE FUNNY OR DIE Los Angeles USA Gold Lion
THE GAME BEFORE THE GAME BEATS BY DR. DRE R/GA LONDON UNITED KINGDOM THE SWORD FIGHT Los Angeles / ROCK PAPER SCISSORS Santa Monica / BREWSTER PARSONS Los Angeles Gold Lion
THE OTHER SIDE HONDA MOTOR EUROPE WIEDEN+KENNEDY London UNITED KINGDOM SOMESUCH London / STINKDIGITAL London Gold Lion
SETTLE IT 30′ MARS DDB CHICAGO USA MJZ Los Angeles / CUT + RUN Santa Monica Silver Lion
BRADY BUNCH MARS CHOCOLATE NORTH AMERICA BBDO NEW YORK USA O POSITIVE New York Silver Lion
BAND OF BRANDS MEGA AD HEINKEN USA DROGA5 New York USA CAVIAR Los Angeles Silver Lion
DISHES FINISH WIEDEN+KENNEDY London UNITED KINGDOM RIFF RAFF London Silver Lion
OLD TABLE VALUE CITY FURNITURE DUMMY. Los Angeles / TRANSLATION New York USA DUMMY. Los Angeles Silver Lion
I’M WEEDING RIGHT NOW THE SCOTTS MIRACLE-GRO COMPANY MCGARRYBOWEN London UNITED KINGDOM DUMMY. Los Angeles / OUTSIDER London / MILL+ London Silver Lion
PSYCHOLOGIST CAR ONE LEO BURNETT ARGENTINA Buenos Aires ARGENTINA ARGENTINACINE Buenos Aires Silver Lion Campaign
DOCTOR CAR ONE LEO BURNETT ARGENTINA Buenos Aires ARGENTINA ARGENTINACINE Buenos Aires Silver Lion Campaign
CROCODILE JAGUAR LAND ROVER SOUTH AFRICA Y&R SOUTH AFRICA Cape Town SOUTH AFRICA BLACK GINGER Cape Town Silver Lion Campaign
EAGLE JAGUAR LAND ROVER SOUTH AFRICA Y&R SOUTH AFRICA Cape Town SOUTH AFRICA BLACK GINGER Cape Town Silver Lion Campaign
LION JAGUAR LAND ROVER SOUTH AFRICA Y&R SOUTH AFRICA Cape Town SOUTH AFRICA BLACK GINGER Cape Town Silver Lion Campaign
MECHANICS AUDI THJNK Berlin GERMANY ANORAK RADICAL MEDIA Berlin Silver Lion
HOW CHINA ARE YOU? PROTONET KOLLE REBBE Hamburg GERMANY TEMPOMEDIA Hamburg / HARVEST DIGITAL AGRICULTURE Hamburg Silver Lion
MONTY’S CHRISTMAS JOHN LEWIS PARTNERSHIP ADAM&EVEDDB London UNITED KINGDOM BLINK PRODUCTIONS London Silver Lion
T-SHIRTS IKEA MOTHER London UNITED KINGDOM BLINK PRODUCTIONS London Silver Lion
POPOV, THE CLOWN McDONALD´S GERMANY THJNK Hamburg / LEO BURNETT FRANKFURT GERMANY TEMPOMEDIA Hamburg Silver Lion
IMAGINE S7 AIRLINES WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS SMUGGLER London Silver Lion
IF YOU’RE HAPPY WEIGHT WATCHERS WIEDEN+KENNEDY Portland USA EPOCH FILMS Los Angeles, CA Silver Lion
THERE IS NO BIGGER PRICE THAN SHARING LOTERIAS Y APUESTAS DEL ESTADO LEO BURNETT MADRID Madrid SPAIN RCR FILMS Madrid Silver Lion
UNICORNS CANAL + BETC Paris FRANCE SOIXANTE QUINZE Paris Silver Lion
STEVES LA NACION THE COMMUNITY / LA COMUNIDAD Buenos Aires ARGENTINA BARRY COMPANY São Paulo Silver Lion
JACKPOT MEXICAN INSURANCE ASSOCIATION OGILVY & MATHER Mexico City MEXICO THE MAESTROS Mexico City Silver Lion
DREAM ON ADOBE GOODBY SILVERSTEIN & PARTNERS San Francisco USA ELEVEL FILMS San Francisco / ROCK PAPER SCISSORS Santa Monica Silver Lion
THE SILVER HAND CANAL DIGITAL TRY Oslo NORWAY BACON OSL Oslo Silver Lion
THIS GIRL CAN 90′ SPORT ENGLAND FCB INFERNO London UNITED KINGDOM SOMESUCH London Silver Lion
FIRST MOON PARTY HELLOFLO HAYDEN 5 MEDIA New York USA HAYDEN 5 MEDIA New York Silver Lion
THE LAST GAME NIKE WIEDEN+KENNEDY Portland USA PASSION PICTURES London Silver Lion
1914 TRUCE (3MIN) SAINSBURY’S AMV BBDO London UNITED KINGDOM RATTLING STICK London Silver Lion
UNSKIPPABLE: FAMILY GEICO THE MARTIN AGENCY Richmond USA PARK PICTURES New York Silver Lion Campaign
UNSKIPPABLE: ELEVATOR GEICO THE MARTIN AGENCY Richmond USA PARK PICTURES New York Silver Lion Campaign
UNSKIPPABLE: HIGH FIVE GEICO THE MARTIN AGENCY Richmond USA PARK PICTURES New York Silver Lion Campaign
UNSKIPPABLE: CLEANING CREW GEICO THE MARTIN AGENCY Richmond USA PARK PICTURES New York Silver Lion Campaign
3-SECOND COOKING   “SHRIMP FRYING CANNON” NTT DOCOMO AOI PRO. Tokyo / TOKYU AGENCY Tokyo / NTT ADVERTISING Tokyo JAPAN AOI PRO. Tokyo Silver Lion Campaign
3-SECOND COOKING   “SUPER FRIED DUMPLING” NTT DOCOMO AOI PRO. Tokyo / TOKYU AGENCY Tokyo / NTT ADVERTISING Tokyo JAPAN AOI PRO. Tokyo Silver Lion Campaign
NOBODY’S MEMORIES (60) PFLAG FCB Toronto / FCB CHICAGO CANADA LORD + THOMAS CHICAGO / DUCK POND CREATIVE Marina Del Ray Silver Lion
KANAR REPORTERS WITHOUT BORDERS (RSF) PUBLICIS BRUSSELS BELGIUM ADULT IMAGE Brussels Silver Lion Campaign
DUBUS REPORTERS WITHOUT BORDERS (RSF) PUBLICIS BRUSSELS BELGIUM ADULT IMAGE Brussels Silver Lion Campaign
QUIRIT REPORTERS WITHOUT BORDERS (RSF) PUBLICIS BRUSSELS BELGIUM ADULT IMAGE Brussels Silver Lion Campaign
LEGO: EVERYTHING IS NOT AWESOME GREENPEACE DON’T PANIC London UNITED KINGDOM UNIT9 London Silver Lion
YOUTUBE ARRELS ARRELS FUNDACIÓ THE CYRANOS//McCANN Barcelona SPAIN OXIGENO Barcelona Silver Lion
THE WORLD’S TOUGHEST JOB AMERICAN GREETINGS MULLEN LOWE U.S Boston USA CAVIAR Los Angeles Silver Lion
WIN FROM WITHIN: BEN JACKSON GATORADE VML Kansas City USA Silver Lion
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE GREY NEW YORK USA RIVAL SCHOOL PICTURES New York / THE MILL New York Silver Lion
PROTOTYPE CHANNEL 4 4creative London UNITED KINGDOM ROGUE London Silver Lion
THE GENTLEMAN’S WAGER JOHNNIE WALKER RSA FILMS Los Angeles / ANOMALY New York USA RSA FILMS Los Angeles Silver Lion
DIAL-UP MARS CHOCOLATE NORTH AMERICA BBDO NEW YORK USA SMUGGLER New York Bronze Lion Campaign
FLAT TOP MARS CHOCOLATE NORTH AMERICA BBDO NEW YORK USA SMUGGLER New York Bronze Lion Campaign
Y2K MARS CHOCOLATE NORTH AMERICA BBDO NEW YORK USA SMUGGLER New York Bronze Lion Campaign
THE CITY HEINEKEN WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS TRAKTOR Los Angeles Bronze Lion
THE MATCH HEINEKEN WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS SONNY London Bronze Lion
TAKE OVER MURRAY GOULBURN COOPERATIVE DDB GROUP MELBOURNE AUSTRALIA REVOLVER/WILL O’ROURKE Sydney Bronze Lion
GYMNASTICS DUCOCO MULLEN LOWE BRASIL São Paulo BRAZIL PARANOID BR São Paulo Bronze Lion
TATTOO PROCTER & GAMBLE GREY ARGENTINA Buenos Aires ARGENTINA REBOLUCION Buenos Aires Bronze Lion Campaign
BOSS PROCTER & GAMBLE GREY ARGENTINA Buenos Aires ARGENTINA REBOLUCION Buenos Aires Bronze Lion Campaign
HOT TUB OLD SPICE WIEDEN+KENNEDY Portland USA MJZ Los Angeles Bronze Lion Campaign
SOCCER OLD SPICE WIEDEN+KENNEDY Portland USA MJZ Los Angeles Bronze Lion Campaign
NIGHT CLUB OLD SPICE WIEDEN+KENNEDY Portland USA MJZ Los Angeles Bronze Lion Campaign
POO FACE PROCTER & GAMBLE SAATCHI & SAATCHI London UNITED KINGDOM GREAT GUNS London Bronze Lion
MISTY COPELAND – I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York USA RESET Santa Monica Bronze Lion
GISELE BÜNDCHEN – I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York USA SMUGGLER New York Bronze Lion
PIERRE SAMDEX JANDL Bratislava SLOVAK REPUBLIC EALLIN Bratislava / EALLIN Prague Bronze Lion Campaign
STEVE SAMDEX JANDL Bratislava SLOVAK REPUBLIC EALLIN Bratislava / EALLIN Prague Bronze Lion Campaign
MELVIN SAMDEX JANDL Bratislava SLOVAK REPUBLIC EALLIN Bratislava / EALLIN Prague Bronze Lion Campaign
THE SCRIPTED LIFE AUDI OF AMERICA VENABLES BELL & PARTNERS San Francisco USA MJZ Los Angeles Bronze Lion
GOTH GIRL HORNBACH HEIMAT Berlin GERMANY TRIGGER HAPPY PRODUCTIONS Berlin Bronze Lion
EVOLUTION GANDHI BOOKSTORES Y&R MEXICO MEXICO ARBOL CINE Mexico City Bronze Lion
COOKIES IKEA McCANN MADRID SPAIN PRIMO Madrid Bronze Lion
SAN MARTIN EASY DON Buenos Aires ARGENTINA PRIMO Buenos Aires Bronze Lion
ROUTINE REPUBLIC TACO BELL DEUTSCH LA USA ARTS & SCIENCES Los Angeles Bronze Lion
INFREQUENT FLYERS CLUB TIGERAIR McCANN MELBOURNE AUSTRALIA AIRBAG Melbourne Bronze Lion
DRAMA 1 SANFIC WOLF BCPP Santiago CHILE TRICICLO FILMS Santiago Bronze Lion
MY BUTT WEIGHT WATCHERS WIEDEN+KENNEDY Portland USA SKUNK Los Angeles Bronze Lion
ANAGRAM LOVERS MATTEL LOLA LOWE & PARTNERS Madrid SPAIN LANDIA Buenos Aires Bronze Lion
THE IMPOSSIBLE ORCHESTRA BBC KARMARAMA London UNITED KINGDOM RED BEE MEDIA London- Ealing Cross Bronze Lion
THE NOTEBOOK DIALDIRECT JOE PUBLIC UNITED Johannesburg SOUTH AFRICA VELOCITY FILMS Cape Town Bronze Lion
TRUE LOVE 3 MOBILE INGO Stockholm SWEDEN STINK London / ICON FILM Bucharest Bronze Lion
LEBRON JAMES TOGETHER NIKE WIEDEN+KENNEDY Portland USA HSI PRODUCTIONS Los Angeles Bronze Lion
THE BOY WHO BEEPS GE BBDO NEW YORK USA PARK PICTURES New York Bronze Lion
THE HERO HEINEKEN PUBLICIS ITALY Milan ITALY MJZ LONDON Bronze Lion
TIED SOCIÉTÉ DE L’ASSURANCE AUTOMOBILE DU QUÉBEC lg2 Québec CANADA LA CAVALERIE Montreal Bronze Lion
50TH ANNIVERSARY DEPARTMENT FOR TRANSPORT AMV BBDO London UNITED KINGDOM ROGUE London Bronze Lion
NOT ALLOWED MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA GREY CANADA Toronto CANADA SPY FILMS Toronto Bronze Lion
LISTEN NFL CHELSEA PICTURES New York / GREY NEW YORK USA CHELSEA PICTURES New York Bronze Lion
CONGRATULATIONS AVITE AVITE Murcia / VERSUS MADRID SPAIN BLUR PRODUCCIONES Madrid Bronze Lion
ELLEEMAE MUMSNET GREY LONDON UNITED KINGDOM ACADEMY FILMS London Bronze Lion
LEARN THE HARD WAY THE PRINCE’S TRUST CHI & PARTNERS London UNITED KINGDOM ACADEMY FILMS London Bronze Lion
UNFORGETTABLE ACCOUNT BANPLUS FCB RG2 Caracas VENEZUELA WHISKEY FILMS Caracas Bronze Lion
THE MAN AND THE DOG FUNDACION ARGENTINA DE TRANSPLANTE HEPATICO DDB BUENOS AIRES Buenos Aires ARGENTINA CENTRAL FILMS Mexico City Bronze Lion
CALL FOR BRANDS HEINKEN USA DROGA5 New York USA CAVIAR Los Angeles Bronze Lion
STEPHEN MERCHANT PRESENTS “IF WE WON” WITH NEWCASTLE BROWN ALE HEINKEN USA DROGA5 New York USA SMUGGLER Los Angeles, CA Bronze Lion
GREGORY UNILEVER LOLA LOWE & PARTNERS Madrid SPAIN PROPAGANDA PRODUCCIONES Madrid Bronze Lion
37 DAYS ATLANTIC GROUP LEO BURNETT FRANCE Paris FRANCE QUAD PRODUCTIONS Clichy / LA CAVALERIE Montreal Bronze Lion
INVISIBLE RUNNERS ALPARGATAS F/NAZCA SAATCHI & SAATCHI São Paulo BRAZIL URSO MORTO São Paulo Bronze Lion
WINNER STAYS NIKE WIEDEN+KENNEDY Portland USA RATTLING STICK London / THE MISSION Venice / LUMA PICTURES Santa Monica Bronze Lion
TASTE THE TRANSLATION ELAN J. WALTER THOMPSON AMSTERDAM THE NETHERLANDS DPPLR Amsterdam Bronze Lion
DEAD ISLAND E3 CGI TRAILER KOCH MEDIA / DEEP SILVER DEEP SILVER Planegg Munchen GERMANY Bronze Lion
EVERY DAY IS DAY ONE SAMSUNG 72ANDSUNNY AMSTERDAM THE NETHERLANDS SMUGGLER London / EXIT FILMS Melbourne Bronze Lion
SAVING ASLAN FIXODENT SAATCHI & SAATCHI Milan ITALY GOLDEN PLANES Cape Town Bronze Lion
THE COLLECTIVE PROJECT MICROSOFT POSSIBLE SEATTLE Seattle USA Bronze Lion
RE2PECT JORDAN BRAND WIEDEN+KENNEDY New York USA ARTS & SCIENCES Los Angeles Bronze Lion
DREW BREES OLD SPICE WIEDEN+KENNEDY Portland USA WORLD WAR SEVEN Los Angeles Bronze Lion Campaign
EARL THOMAS OLD SPICE WIEDEN+KENNEDY Portland USA WORLD WAR SEVEN Los Angeles Bronze Lion Campaign
JAMAAL CHARLES OLD SPICE WIEDEN+KENNEDY Portland USA WORLD WAR SEVEN Los Angeles Bronze Lion Campaign
BRINGING THE WORLD TO BRITAIN NEWS UK GREY LONDON UNITED KINGDOM BETSY WORKS London / ENVY POST PRODUCTION London Bronze Lion
STRUCK BY A RAINBOW WRIGLEY CANADA BBDO Toronto CANADA THE CORNER STORE Toronto Bronze Lion
THE WAVE LAND ROVER USA Y&R NEW YORK USA HELO Los Angeles / GO BIG PRODUCTIONS Los Angeles Bronze Lion
STORY OF A SPOON GREENPEACE INTERNATIONAL MEMAC OGILVY Dubai UNITED ARAB EMIRATES OPTIX DUBAI Dubai Bronze Lion
Total: 101

KVYV

MarketingActivo es Media Supporter del Festival Cannes Lions