En esta categoría el jurado escogió a 66 trabajos ganadores. El Gran Prix se declaró desierto.

A continuación el listado de los trabajos que se hicieron acreedores de los Leones de Oro, Plata y Bronce:

Trabajo Anunciante Concursante País Premio
THE SCARECROW CHIPOTLE MEXICAN GRILL CREATIVE ARTISTS AGENCY Los Angeles USA Gold Lion
SWEETIE TERRE DES HOMMES NETHERLANDS LEMZ Amsterdam THE NETHERLANDS Gold Lion
OSCARS SELFIE SAMSUNG TELECOMMUNICATIONS AMERICA 72ANDSUNNY Los Angeles, CA / PMKBNC New York / EDELMAN DIGITAL New York USA Gold Lion
KOMBI LAST WISHES VOLKSWAGEN DO BRASIL ALMAPBBDO São Paulo / INKUBA Sáo Paulo BRAZIL Gold Lion
AMIA BOOTH AMIA (ASOCIACIÓN MUTUAL ISRAELITA ARGENTINA) OGILVY & MATHER ARGENTINA Buenos Aires ARGENTINA Gold Lion
BOB DYLAN LIKE A ROLLING STONE SONY MUSIC INTERLUDE New York USA Gold Lion
THE SCARECROW CHIPOTLE MEXICAN GRILL CREATIVE ARTISTS AGENCY Los Angeles USA Gold Lion
THE SCARECROW CHIPOTLE MEXICAN GRILL CREATIVE ARTISTS AGENCY Los Angeles USA Gold Lion
PROJECT DRIVE-IN AMERICAN HONDA MOTOR CO. RPA Los Angeles USA Gold Lion
PROJECT DRIVE-IN AMERICAN HONDA MOTOR CO. RPA Los Angeles USA Gold Lion
KOMBI LAST WISHES VOLKSWAGEN DO BRASIL ALMAPBBDO São Paulo / INKUBA Sáo Paulo BRAZIL Gold Lion
CORNETTO CUPIDITY UNILEVER MOFILM London / THEAUDIENCE London UNITED KINGDOM Silver Lion
CLIMATE NAME CHANGE 350 ACTION BARTON F. GRAF 9000 New York USA Silver Lion
ONCE MORE, THE STORY OF VIN 903847 VOLKSWAGEN CANADA RED URBAN Toronto CANADA Silver Lion
FOR THE LOVE OF MUSIC NASHVILLE CONVENTION AND VISITORS CORPORATION VML Kansas City USA Silver Lion
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. DENTSU Tokyo JAPAN Silver Lion
FROM ONE SECOND TO THE NEXT AT&T BBDO NEW YORK USA Silver Lion
BALD CARTOONS GRAACC OGILVY BRASIL São Paulo BRAZIL Silver Lion
MAKE EVERY YARD COUNT NIKE JWT INDIA Mumbai INDIA Silver Lion
D ROSE JUMP STORE ADIDAS TBWA\LONDON UNITED KINGDOM Silver Lion
THE NEXT BIG THING IS HERE WITH SAMSUNG + JAY Z SAMSUNG TELECOMMUNICATIONS AMERICA 72ANDSUNNY Los Angeles, CA / R/GA New York / EDELMAN New York USA Silver Lion
I TOUCH MYSELF CANCER COUNCIL JWT Sydney / SOAP CREATIVE Sydney AUSTRALIA Silver Lion
IF ONLY FOR A SECOND MIMI FOUNDATION LEO BURNETT FRANCE Paris FRANCE Silver Lion
LEON 1914, THE BOOK MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE Silver Lion
WE WERE THERE BNP PARIBAS SID LEE Paris FRANCE Silver Lion
#THEWORLDNEEDSMORE UNITED NATIONS, OFFICE FOR THE COORDINATION OF HUMANITARIAN AFFAIRS LEO BURNETT NEW YORK USA Silver Lion
MAKE EVERY YARD COUNT NIKE JWT INDIA Mumbai INDIA Silver Lion
REAL LIFE ALLIANZ OGILVY FRANCE Paris FRANCE Silver Lion
IBM FRACTAL FEST IBM OGILVY NEW YORK USA Silver Lion
UNLOAD YOUR 401K STATES UNITED TO PREVENT GUN VIOLENCE GREY NEW YORK USA Silver Lion
WE WERE THERE BNP PARIBAS SID LEE Paris FRANCE Silver Lion
FATHER’S DAY PROSTATE CANCER UK COAST London UNITED KINGDOM Bronze Lion
THE SOCIAL MUSIC EXPERIMENT LOGITECH: ULTIMATE EARS GREENLIGHT MEDIA AND MARKETING Los Angeles, CA USA Bronze Lion
FARMED AND DANGEROUS FICTION ENTRY CHIPOTLE MEXICAN GRILL PIRO New York / CHIPOTLE MEXICAN GRILL New York USA Bronze Lion
THE POWER INSIDE INTEL + TOSHIBA PEREIRA & O’DELL San Francisco USA Bronze Lion
STREET TALES FIAT LEO BURNETT TAILOR MADE São Paulo BRAZIL Bronze Lion
EAST LOS HIGH TV SERIES POPULATION MEDIA CENTER WISE ENTERTAINMENT Los Angeles / THE ALCHEMISTS Los Angeles / HULU Santa Monica USA Bronze Lion
UN LUGAR LLAMADO MUNDO SAN MIGUEL WINK TTD Madrid SPAIN Bronze Lion
GENERATION ASTRONAUT UNILEVER BBH London UNITED KINGDOM Bronze Lion
FORD ON THE ROAD AGAIN FORD FRANCE OGILVY FRANCE Paris FRANCE Bronze Lion
HOW TO RAISE AN OLYMPIAN PROCTER & GAMBLE WIEDEN+KENNEDY Portland USA Bronze Lion
SAPEURS DOCUMENTARY DIAGEO AMV BBDO London UNITED KINGDOM Bronze Lion
WHY BRING A CHILD INTO THIS WORLD? UNILEVER BRAND GLOBAL DAVID Buenos Aires ARGENTINA Bronze Lion
WE WERE THERE BNP PARIBAS SID LEE Paris FRANCE Bronze Lion
THE BORN FRIENDS FAMILY PORTRAIT SKYPE PEREIRA & O’DELL San Francisco USA Bronze Lion
PROJECT DANIEL: 3D PRINTING PROSTHETIC ARMS FOR CHILDREN OF WAR-TORN SUDAN NOT IMPOSSIBLE, INTEL, VENABLES BELL THE EBELING GROUP New York / NOT IMPOSSIBLE LABS Venice / VENABLES BELL & PARTNERS San Francisco / INTEL Santa Clara USA Bronze Lion
SAPEURS DOCUMENTARY DIAGEO AMV BBDO London UNITED KINGDOM Bronze Lion
FACE TO FRIENDS NESTLÉ PUBLICIS CONSEIL Paris FRANCE Bronze Lion
UNLOAD YOUR 401K STATES UNITED TO PREVENT GUN VIOLENCE GREY NEW YORK USA Bronze Lion
FIFA 14 MICROSOFT Y&R COLOMBIA Bogotá / WUNDERMAN COLOMBIA Bogotá COLOMBIA Bronze Lion
THE KAN KHAJURA STATION UNILEVER INDIA LOWE AND PARTNERS WORLDWIDE Mumbai / OZONTEL Hyderabad INDIA Bronze Lion
THE WORLD’S FIRST ALL-LEGO AD BREAK WARNER BROS. PHD London UNITED KINGDOM Bronze Lion
#6SECONDSCIENCE FAIR GE GENERAL ELECTRIC New York USA Bronze Lion
CHRISTMAS IN A DAY FILM SAINSBURY’S AMV BBDO London UNITED KINGDOM Bronze Lion
WE WERE THERE BNP PARIBAS SID LEE Paris FRANCE Bronze Lion
RICE-CODE INAKADATE VILLAGE HAKUHODO Tokyo JAPAN Bronze Lion
WESTJET CHRISTMAS MIRACLE: REAL-TIME GIVING WESTJET AIRLINES LTD WESTJET Calgary CANADA Bronze Lion
SAPNA (DREAM) SMARTLIFE FP7/DXB Dubai / TETRA ADVERTISING Dubai UNITED ARAB EMIRATES Bronze Lion
THE HAIR FEST CASA DE LA AMISTAD OGILVY & MATHER Mexico City MEXICO Bronze Lion
THE BARBECUE BIBLE TRAMONTINA JWT BRAZIL São Paulo BRAZIL Bronze Lion
BALD CARTOONS GRAACC OGILVY BRASIL São Paulo BRAZIL Bronze Lion
A TRIP OUT TO SEA GUY COTTEN CLM BBDO Boulogne-Billancourt FRANCE Bronze Lion
VIDEO GAME VETERANS IRAQ VETERANS AGAINST THE WAR (IVAW) THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona SPAIN Bronze Lion
FOR THE LOVE OF MUSIC NASHVILLE CONVENTION AND VISITORS CORPORATION VML Kansas City USA Bronze Lion
SPEAKING EXCHANGE CNA FCB BRASIL São Paulo BRAZIL Bronze Lion
TRAVEL YOUR TWEET INTERESTING EXPEDIA OGILVY & MATHER LONDON UNITED KINGDOM Bronze Lion