Foto: Jurado categoría Media / Getty Images
92 trabajos fueron premiados en la categoría “Media” este año en Cannes Lions. Perú se llevó el Gran Prix gracias a la agencia McCANN LIMA y su campaña “Happy ID” desarrollada para THE COCA-COLA COMPANY.
India también se destacó con un León de Oro por KAN KHAJURA TESAN realizada por PHD INDIA Mumbai / LOWE AND PARTNERS WORLDWIDE Mumbai para HINDUSTAN UNILEVER.
Ecuador también estuvo en la lista de ganadores. La agencia MARURI GREY Guayaquil obtuvo dos bronces; uno con “Eternal Seat” desarrollada para la Asociación Ecuatoriana de Fútbol y otra con “BROKEN LIVER” realizada para Nature’s Garden.
A continuación la lista completa de ganadores:
| Pieza | Anunciante | Agencia | País | Premio |
| HAPPY ID | THE COCA-COLA COMPANY | McCANN LIMA | PERU | Grand Prix |
| MAGIC OF FLYING | BRITISH AIRWAYS | OGILVYONE LONDON | UNITED KINGDOM | Gold Lion |
| KAN KHAJURA TESAN | HINDUSTAN UNILEVER | PHD INDIA Mumbai / LOWE AND PARTNERS WORLDWIDE Mumbai | INDIA | Gold Lion |
| NIVEA SUN KIDS – PROTECTION AD. | NIVEA | FCB BRASIL São Paulo | BRAZIL | Gold Lion |
| MAGIC OF FLYING | BRITISH AIRWAYS | OGILVYONE LONDON | UNITED KINGDOM | Gold Lion |
| LUNA CORONA | CONSTELLATION BRANDS | CRAMER KRASSELT Chicago | USA | Gold Lion |
| HAPPY ID | THE COCA-COLA COMPANY | McCANN LIMA | PERU | Gold Lion |
| A RAINBOW FOR THE RAINBOW NATION | COCA-COLA SOUTH AFRICA | FCB SOUTH AFRICA Johannesburg | SOUTH AFRICA | Gold Lion |
| THE WORLD’S FIRST ALL-LEGO AD BREAK | WARNER BROS. | PHD London | UNITED KINGDOM | Gold Lion |
| BANK JOB | BROTHERS IN ARMS | FCB NEW ZEALAND Auckland | NEW ZEALAND | Gold Lion |
| KAN KHAJURA TESAN | HINDUSTAN UNILEVER | PHD INDIA Mumbai / LOWE AND PARTNERS WORLDWIDE Mumbai | INDIA | Gold Lion |
| THE WORLD’S FIRST ALL-LEGO AD BREAK | WARNER BROS. | PHD London | UNITED KINGDOM | Gold Lion |
| SWEETIE | TERRE DES HOMMES NETHERLANDS | LEMZ Amsterdam | THE NETHERLANDS | Gold Lion |
| THE BEATS PILLS | BEATS BY DR. DRE | R/GA London / R/GA Los Angeles, CA | UNITED KINGDOM | Gold Lion |
| THE SOCIAL SWIPE | BISCHÖFLICHES HILFSWERK MISEREOR | KOLLE REBBE Hamburg | GERMANY | Silver Lion |
| A RAINBOW FOR THE RAINBOW NATION | COCA-COLA SOUTH AFRICA | FCB SOUTH AFRICA Johannesburg | SOUTH AFRICA | Silver Lion |
| VERY GOOD MANNERS | POLISH RED CROSS | CHEIL POLAND Warsaw | POLAND | Silver Lion |
| 18TH ZONE EMBASSY | FRITOLAY | OMD GUATEMALA / BBDO GUATEMALA | GUATEMALA | Silver Lion |
| TROJAN MAILING | DHL | JUNG von MATT Stuttgart | GERMANY | Silver Lion |
| FUCK THE POOR | THE PILION TRUST | PUBLICIS LONDON | UNITED KINGDOM | Silver Lion |
| THE GRAND THEFT | REED EXHIBITIONS VIENNA | OGILVY & MATHER VIENNA | AUSTRIA | Silver Lion |
| LUNA CORONA | CONSTELLATION BRANDS | CRAMER KRASSELT Chicago | USA | Silver Lion |
| LIVE TEST SERIES | VOLVO TRUCKS | FORSMAN & BODENFORS Gothenburg | SWEDEN | Silver Lion |
| BALD CARTOONS | GRAACC | OGILVY BRASIL São Paulo | BRAZIL | Silver Lion |
| OSCARS SELFIE | SAMSUNG TELECOMMUNICATIONS AMERICA | 72ANDSUNNY Los Angeles, CA | USA | Silver Lion |
| THE FADING NEWS | RADIKAL | TBWA\ISTANBUL | TURKEY | Silver Lion |
| BENTLEY BURIAL | ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION | LEO BURNETT TAILOR MADE São Paulo | BRAZIL | Silver Lion |
| IF WE MADE IT | HEINEKEN | STARCOM MEDIAVEST GROUP New York / DROGA5 New York | USA | Silver Lion |
| NIVEA SUN KIDS – PROTECTION APP | NIVEA | FCB BRASIL São Paulo | BRAZIL | Silver Lion |
| NIVEA SUN KIDS – PROTECTION FOR CHILDREN | NIVEA | FCB BRASIL São Paulo | BRAZIL | Silver Lion |
| LIVE TEST SERIES | VOLVO TRUCKS | FORSMAN & BODENFORS Gothenburg | SWEDEN | Silver Lion |
| THE SMART PHONE LINE | SAMSUNG NEW ZEALAND | COLENSO BBDO Auckland | NEW ZEALAND | Silver Lion |
| IFC PRESENTS THE SPOILS OF BABYLON | IFC | FALLON Minneapolis / IFC New York City, NY | USA | Silver Lion |
| 18TH ZONE EMBASSY | FRITOLAY | OMD GUATEMALA / BBDO GUATEMALA | GUATEMALA | Silver Lion |
| WHY BRING A CHILD INTO THIS WORLD? | UNILEVER | DAVID Buenos Aires | ARGENTINA | Silver Lion |
| THE SOCIAL SWIPE | BISCHÖFLICHES HILFSWERK MISEREOR | KOLLE REBBE Hamburg | GERMANY | Silver Lion |
| BENTLEY BURIAL | ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION | LEO BURNETT TAILOR MADE São Paulo | BRAZIL | Silver Lion |
| TRANSAVIA – EBAY | TRANSAVIA | LES GAULOIS Puteaux | FRANCE | Silver Lion |
| SKY NEWS ARABIA ‘NOW AND FROM EVERYWHERE’ | SKY NEWS ARABIA | UM DUBAI | UNITED ARAB EMIRATES | Bronze Lion |
| RADIOMETRIES | EXITO GROUP | SANCHO BBDO Bogotá | COLOMBIA | Bronze Lion |
| RESCUE RADIO, THE RESCUE CONTINUES | SAWA MNINJAH | MEMAC OGILVY Dubai | UNITED ARAB EMIRATES | Bronze Lion |
| RAISING VOICES | COLEGIO LAS LOMAS ORAL | OGILVY & MATHER ARGENTINA Buenos Aires | ARGENTINA | Bronze Lion |
| POCARI MUSIC PLAYER | OTSUKA PHARMACEUTICAL | DENTSU Tokyo | JAPAN | Bronze Lion |
| CHRONICLES OF THREATS | OSCE REPRESENTATIVE ON FREEDOM OF THE MEDIA/COMMISSION FOR THE INVESTIGATION OF MURDERS OF JOURNALISTS | SAATCHI & SAATCHI Belgrade | SERBIA | Bronze Lion |
| BLOWING IN THE WIND | APOTEK HJÄRTAT | ÅKESTAM HOLST Stockholm | SWEDEN | Bronze Lion |
| HAVE A SEAT | NESTLÉ | JWT Amsterdam | THE NETHERLANDS | Bronze Lion |
| ETERNAL SEAT | ECUADORIAN FUTBOL ASSOCIATION | MARURI GREY Guayaquil | ECUADOR | Bronze Lion |
| RICE-CODE | INAKADATE VILLAGE | HAKUHODO Tokyo | JAPAN | Bronze Lion |
| DILL – THE RESTAURANT. | LIDL | INGO Stockholm | SWEDEN | Bronze Lion |
| AUSSIE BUILDERS | MARS AUSTRALIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Bronze Lion |
| DUPE | YARRA VALLEY WATER | OGILVY MELBOURNE | AUSTRALIA | Bronze Lion |
| PAY PER LAUGH | TEATRE NEU | THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona | SPAIN | Bronze Lion |
| FACE TO FRIENDS | NESTLÉ | PUBLICIS CONSEIL Paris | FRANCE | Bronze Lion |
| BANANA REPUBLIC | BANANA REPUBLIC | IRIS WORLDWIDE INDONESIA Jakarta | INDONESIA | Bronze Lion |
| FIAT LIVE STORE | FIAT | AGÊNCIACLICK ISOBAR São Paulo | BRAZIL | Bronze Lion |
| MILKA LAST SQUARE | MONDELEZ INTERNATIONAL | BUZZMAN Paris | FRANCE | Bronze Lion |
| ANIMAL STRIKE | PAW JUSTICE | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | Bronze Lion |
| MESSAGE BARTER | THE AKANKSHA FOUNDATION | OGILVY & MATHER INDIA Mumbai | INDIA | Bronze Lion |
| THE BEAUTY PATCH | UNILEVER | OGILVY BRASIL São Paulo | BRAZIL | Bronze Lion |
| TRAVEL YOUR TWEET INTERESTING | EXPEDIA | OGILVY & MATHER LONDON | UNITED KINGDOM | Bronze Lion |
| #ESURANCESAVE30 | ESURANCE | STARCOM MEDIAVEST GROUP Chicago / LEO BURNETT CHICAGO | USA | Bronze Lion |
| SAFE DRIVING PROGRAM | SAMSUNG | LEO BURNETT SYDNEY | AUSTRALIA | Bronze Lion |
| PAY PER LAUGH | TEATRE NEU | THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona | SPAIN | Bronze Lion |
| PASS THE BALL | VODAFONE | SRA. RUSHMORE Madrid | SPAIN | Bronze Lion |
| ALMOST IDENTICAL | MONDELEZ INTERNATIONAL | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA | Bronze Lion |
| THE LEGENDARY POSTERS | HEINEKEN | STARCOM MEDIAVEST GROUP Amsterdam / WIEDEN+KENNEDY AMSTERDAM | THE NETHERLANDS | Bronze Lion |
| BROKEN LIVER | NATURE´S GARDEN | MARURI GREY Guayaquil | ECUADOR | Bronze Lion |
| MILKA LAST SQUARE | MONDELEZ INTERNATIONAL | BUZZMAN Paris | FRANCE | Bronze Lion |
| THE BOTTLED WALKMAN | SONY NEW ZEALAND | FCB NEW ZEALAND Auckland | NEW ZEALAND | Bronze Lion |
| ANZ GAYTMS | ANZ | WHYBIN\TBWA GROUP MELBOURNE | AUSTRALIA | Bronze Lion |
| THE LOSS GENERATOR | SBAB | UM Stockholm / LE BUREAU Stockholm | SWEDEN | Bronze Lion |
| MY BANK MY SPACE | BANCO POPULAR DE PUERTO RICO | JWT SAN JUAN San Juan | PUERTO RICO | Bronze Lion |
| REAL LIFE | ALLIANZ | OGILVY FRANCE Paris | FRANCE | Bronze Lion |
| MOVIE EMOJI | SINGTEL | OGILVY & MATHER SINGAPORE | SINGAPORE | Bronze Lion |
| GHITA – THE SOCIAL SHEPHERD | VODAFONE ROMANIA | UM ROMANIA Bucharest / BV McCANN ERICKSON ROMANIA Bucharest | ROMANIA | Bronze Lion |
| TRAVEL YOUR TWEET INTERESTING | EXPEDIA | OGILVY & MATHER LONDON | UNITED KINGDOM | Bronze Lion |
| LITERACY STORE | McDONALDS | LEO BURNETT CHICAGO | USA | Bronze Lion |
| THE BOOK THAT MADE ME | WATERSTONES | OMD UK London | UNITED KINGDOM | Bronze Lion |
| I SEE FRIES | McDONALDS | DDB Sydney | AUSTRALIA | Bronze Lion |
| THE FADING NEWS | RADIKAL | TBWA\ISTANBUL | TURKEY | Bronze Lion |
| WE WERE THERE | BNP PARIBAS | SID LEE Paris | FRANCE | Bronze Lion |
| THE STREET STORE | THE HAVEN NIGHT SHELTER | M&C SAATCHI ABEL Cape Town | SOUTH AFRICA | Bronze Lion |
| BANANA REPUBLIC | BANANA REPUBLIC | IRIS WORLDWIDE INDONESIA Jakarta | INDONESIA | Bronze Lion |
| DUPE | YARRA VALLEY WATER | OGILVY MELBOURNE | AUSTRALIA | Bronze Lion |
| SEARCHING FOR HEARTS – PONLE CORAZÓN | FUNDACIÓN PERUANA DE CANCER | MEDIA CONNECTION BPN Lima / FCB MAYO Lima | PERU | Bronze Lion |
| RAISING VOICES | COLEGIO LAS LOMAS ORAL | OGILVY & MATHER ARGENTINA Buenos Aires | ARGENTINA | Bronze Lion |
| BALD CARTOONS | GRAACC | OGILVY BRASIL São Paulo | BRAZIL | Bronze Lion |
| THE SMART PHONE LINE | SAMSUNG NEW ZEALAND | COLENSO BBDO Auckland | NEW ZEALAND | Bronze Lion |
| THE SPOILS OF BABYLON PREMIERE | IFC | FALLON Minneapolis / IFC New York City, NY | USA | Bronze Lion |
| WHATEVER HAPPENS INTEGRATED CAMPAIGN | ANHEUSER-BUSCH | BBDO NEW YORK | USA | Bronze Lion |
| WE WERE THERE | BNP PARIBAS | SID LEE Paris | FRANCE | Bronze Lion |
| THE FIRST AIDS-FREE GENERATION | BANK OF AMERICA | STARCOM MEDIAVEST GROUP Chicago / HILL HOLLIDAY Boston | USA | Bronze Lion |