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Foto: Jurado categoría Media / Getty Images

92 trabajos fueron premiados en la categoría “Media” este año en Cannes Lions. Perú se llevó el Gran Prix gracias a la agencia McCANN LIMA y su campaña “Happy ID” desarrollada para THE COCA-COLA COMPANY.

India también se destacó con un León de Oro por KAN KHAJURA TESAN realizada por PHD INDIA Mumbai / LOWE AND PARTNERS WORLDWIDE Mumbai para HINDUSTAN UNILEVER.

Ecuador también estuvo en la lista de ganadores. La agencia MARURI GREY Guayaquil obtuvo dos bronces; uno con “Eternal Seat” desarrollada para la Asociación Ecuatoriana de Fútbol y otra con “BROKEN LIVER” realizada para Nature’s Garden.

A continuación la lista completa de ganadores:

Pieza Anunciante Agencia País Premio
HAPPY ID THE COCA-COLA COMPANY McCANN LIMA PERU Grand Prix
MAGIC OF FLYING BRITISH AIRWAYS OGILVYONE LONDON UNITED KINGDOM Gold Lion
KAN KHAJURA TESAN HINDUSTAN UNILEVER PHD INDIA Mumbai / LOWE AND PARTNERS WORLDWIDE Mumbai INDIA Gold Lion
NIVEA SUN KIDS –   PROTECTION AD. NIVEA FCB BRASIL São Paulo BRAZIL Gold Lion
MAGIC OF FLYING BRITISH AIRWAYS OGILVYONE LONDON UNITED KINGDOM Gold Lion
LUNA CORONA CONSTELLATION BRANDS CRAMER KRASSELT Chicago USA Gold Lion
HAPPY ID THE COCA-COLA COMPANY McCANN LIMA PERU Gold Lion
A RAINBOW FOR THE RAINBOW NATION COCA-COLA SOUTH AFRICA FCB SOUTH AFRICA Johannesburg SOUTH AFRICA Gold Lion
THE WORLD’S FIRST ALL-LEGO AD BREAK WARNER BROS. PHD London UNITED KINGDOM Gold Lion
BANK JOB BROTHERS IN ARMS FCB NEW ZEALAND Auckland NEW ZEALAND Gold Lion
KAN KHAJURA TESAN HINDUSTAN UNILEVER PHD INDIA Mumbai / LOWE AND PARTNERS WORLDWIDE Mumbai INDIA Gold Lion
THE WORLD’S FIRST ALL-LEGO AD BREAK WARNER BROS. PHD London UNITED KINGDOM Gold Lion
SWEETIE TERRE DES HOMMES NETHERLANDS LEMZ Amsterdam THE NETHERLANDS Gold Lion
THE BEATS PILLS BEATS BY DR. DRE R/GA London / R/GA Los Angeles, CA UNITED KINGDOM Gold Lion
THE SOCIAL SWIPE BISCHÖFLICHES HILFSWERK MISEREOR KOLLE REBBE Hamburg GERMANY Silver Lion
A RAINBOW FOR THE RAINBOW NATION COCA-COLA SOUTH AFRICA FCB SOUTH AFRICA Johannesburg SOUTH AFRICA Silver Lion
VERY GOOD MANNERS POLISH RED CROSS CHEIL POLAND Warsaw POLAND Silver Lion
18TH ZONE EMBASSY FRITOLAY OMD GUATEMALA / BBDO GUATEMALA GUATEMALA Silver Lion
TROJAN MAILING DHL JUNG von MATT Stuttgart GERMANY Silver Lion
FUCK THE POOR THE PILION TRUST PUBLICIS LONDON UNITED KINGDOM Silver Lion
THE GRAND THEFT REED EXHIBITIONS VIENNA OGILVY & MATHER VIENNA AUSTRIA Silver Lion
LUNA CORONA CONSTELLATION BRANDS CRAMER KRASSELT Chicago USA Silver Lion
LIVE TEST SERIES VOLVO TRUCKS FORSMAN & BODENFORS Gothenburg SWEDEN Silver Lion
BALD CARTOONS GRAACC OGILVY BRASIL São Paulo BRAZIL Silver Lion
OSCARS SELFIE SAMSUNG TELECOMMUNICATIONS AMERICA 72ANDSUNNY Los Angeles, CA USA Silver Lion
THE FADING NEWS RADIKAL TBWA\ISTANBUL TURKEY Silver Lion
BENTLEY BURIAL ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION LEO BURNETT TAILOR MADE São Paulo BRAZIL Silver Lion
IF WE MADE IT HEINEKEN STARCOM MEDIAVEST GROUP New York / DROGA5 New York USA Silver Lion
NIVEA SUN KIDS – PROTECTION APP NIVEA FCB BRASIL São Paulo BRAZIL Silver Lion
NIVEA SUN KIDS – PROTECTION FOR CHILDREN NIVEA FCB BRASIL São Paulo BRAZIL Silver Lion
LIVE TEST SERIES VOLVO TRUCKS FORSMAN & BODENFORS Gothenburg SWEDEN Silver Lion
THE SMART PHONE LINE SAMSUNG NEW ZEALAND COLENSO BBDO Auckland NEW ZEALAND Silver Lion
IFC PRESENTS THE SPOILS OF BABYLON IFC FALLON Minneapolis / IFC New York City, NY USA Silver Lion
18TH ZONE EMBASSY FRITOLAY OMD GUATEMALA / BBDO GUATEMALA GUATEMALA Silver Lion
WHY BRING A CHILD INTO THIS WORLD? UNILEVER DAVID Buenos Aires ARGENTINA Silver Lion
THE SOCIAL SWIPE BISCHÖFLICHES HILFSWERK MISEREOR KOLLE REBBE Hamburg GERMANY Silver Lion
BENTLEY BURIAL ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION LEO BURNETT TAILOR MADE São Paulo BRAZIL Silver Lion
TRANSAVIA – EBAY TRANSAVIA LES GAULOIS Puteaux FRANCE Silver Lion
SKY NEWS ARABIA ‘NOW AND FROM EVERYWHERE’ SKY NEWS ARABIA UM DUBAI UNITED ARAB EMIRATES Bronze Lion
RADIOMETRIES EXITO GROUP SANCHO BBDO Bogotá COLOMBIA Bronze Lion
RESCUE RADIO, THE RESCUE CONTINUES SAWA MNINJAH MEMAC OGILVY Dubai UNITED ARAB EMIRATES Bronze Lion
RAISING VOICES COLEGIO LAS LOMAS ORAL OGILVY & MATHER ARGENTINA Buenos Aires ARGENTINA Bronze Lion
POCARI MUSIC PLAYER OTSUKA PHARMACEUTICAL DENTSU Tokyo JAPAN Bronze Lion
CHRONICLES OF THREATS OSCE REPRESENTATIVE ON FREEDOM OF THE MEDIA/COMMISSION FOR THE INVESTIGATION OF MURDERS OF JOURNALISTS SAATCHI & SAATCHI Belgrade SERBIA Bronze Lion
BLOWING IN THE WIND APOTEK HJÄRTAT ÅKESTAM HOLST Stockholm SWEDEN Bronze Lion
HAVE A SEAT NESTLÉ JWT Amsterdam THE NETHERLANDS Bronze Lion
ETERNAL SEAT ECUADORIAN FUTBOL ASSOCIATION MARURI GREY Guayaquil ECUADOR Bronze Lion
RICE-CODE INAKADATE VILLAGE HAKUHODO Tokyo JAPAN Bronze Lion
DILL – THE RESTAURANT. LIDL INGO Stockholm SWEDEN Bronze Lion
AUSSIE BUILDERS MARS AUSTRALIA CLEMENGER BBDO MELBOURNE AUSTRALIA Bronze Lion
DUPE YARRA VALLEY WATER OGILVY MELBOURNE AUSTRALIA Bronze Lion
PAY PER LAUGH TEATRE NEU THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona SPAIN Bronze Lion
FACE TO FRIENDS NESTLÉ PUBLICIS CONSEIL Paris FRANCE Bronze Lion
BANANA REPUBLIC BANANA REPUBLIC IRIS WORLDWIDE INDONESIA Jakarta INDONESIA Bronze Lion
FIAT LIVE STORE FIAT AGÊNCIACLICK ISOBAR São Paulo BRAZIL Bronze Lion
MILKA LAST SQUARE MONDELEZ INTERNATIONAL BUZZMAN Paris FRANCE Bronze Lion
ANIMAL STRIKE PAW JUSTICE DDB GROUP NEW ZEALAND Auckland NEW ZEALAND Bronze Lion
MESSAGE BARTER THE AKANKSHA FOUNDATION OGILVY & MATHER INDIA Mumbai INDIA Bronze Lion
THE BEAUTY PATCH UNILEVER OGILVY BRASIL São Paulo BRAZIL Bronze Lion
TRAVEL YOUR TWEET INTERESTING EXPEDIA OGILVY & MATHER LONDON UNITED KINGDOM Bronze Lion
#ESURANCESAVE30 ESURANCE STARCOM MEDIAVEST GROUP Chicago / LEO BURNETT CHICAGO USA Bronze Lion
SAFE DRIVING PROGRAM SAMSUNG LEO BURNETT SYDNEY AUSTRALIA Bronze Lion
PAY PER LAUGH TEATRE NEU THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona SPAIN Bronze Lion
PASS THE BALL VODAFONE SRA. RUSHMORE Madrid SPAIN Bronze Lion
ALMOST IDENTICAL MONDELEZ INTERNATIONAL DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA Bronze Lion
THE LEGENDARY POSTERS HEINEKEN STARCOM MEDIAVEST GROUP Amsterdam / WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS Bronze Lion
BROKEN LIVER NATURE´S GARDEN MARURI GREY Guayaquil ECUADOR Bronze Lion
MILKA LAST SQUARE MONDELEZ INTERNATIONAL BUZZMAN Paris FRANCE Bronze Lion
THE BOTTLED WALKMAN SONY NEW ZEALAND FCB NEW ZEALAND Auckland NEW ZEALAND Bronze Lion
ANZ GAYTMS ANZ WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA Bronze Lion
THE LOSS GENERATOR SBAB UM Stockholm / LE BUREAU Stockholm SWEDEN Bronze Lion
MY BANK MY SPACE BANCO POPULAR DE PUERTO RICO JWT SAN JUAN San Juan PUERTO RICO Bronze Lion
REAL LIFE ALLIANZ OGILVY FRANCE Paris FRANCE Bronze Lion
MOVIE EMOJI SINGTEL OGILVY & MATHER SINGAPORE SINGAPORE Bronze Lion
GHITA – THE SOCIAL SHEPHERD VODAFONE ROMANIA UM ROMANIA Bucharest / BV McCANN ERICKSON ROMANIA Bucharest ROMANIA Bronze Lion
TRAVEL YOUR TWEET INTERESTING EXPEDIA OGILVY & MATHER LONDON UNITED KINGDOM Bronze Lion
LITERACY STORE McDONALDS LEO BURNETT CHICAGO USA Bronze Lion
THE BOOK THAT MADE ME WATERSTONES OMD UK London UNITED KINGDOM Bronze Lion
I SEE FRIES McDONALDS DDB Sydney AUSTRALIA Bronze Lion
THE FADING NEWS RADIKAL TBWA\ISTANBUL TURKEY Bronze Lion
WE WERE THERE BNP PARIBAS SID LEE Paris FRANCE Bronze Lion
THE STREET STORE THE HAVEN NIGHT SHELTER M&C SAATCHI ABEL Cape Town SOUTH AFRICA Bronze Lion
BANANA REPUBLIC BANANA REPUBLIC IRIS WORLDWIDE INDONESIA Jakarta INDONESIA Bronze Lion
DUPE YARRA VALLEY WATER OGILVY MELBOURNE AUSTRALIA Bronze Lion
SEARCHING FOR HEARTS – PONLE CORAZÓN FUNDACIÓN PERUANA DE CANCER MEDIA CONNECTION BPN Lima / FCB MAYO Lima PERU Bronze Lion
RAISING VOICES COLEGIO LAS LOMAS ORAL OGILVY & MATHER ARGENTINA Buenos Aires ARGENTINA Bronze Lion
BALD CARTOONS GRAACC OGILVY BRASIL São Paulo BRAZIL Bronze Lion
THE SMART PHONE LINE SAMSUNG NEW ZEALAND COLENSO BBDO Auckland NEW ZEALAND Bronze Lion
THE SPOILS OF BABYLON PREMIERE IFC FALLON Minneapolis / IFC New York City, NY USA Bronze Lion
WHATEVER HAPPENS INTEGRATED CAMPAIGN ANHEUSER-BUSCH BBDO NEW YORK USA Bronze Lion
WE WERE THERE BNP PARIBAS SID LEE Paris FRANCE Bronze Lion
THE FIRST AIDS-FREE GENERATION BANK OF AMERICA STARCOM MEDIAVEST GROUP Chicago / HILL HOLLIDAY Boston USA Bronze Lion