[quads id=1]

Foto: Jurado PR escogiendo a los ganadores / Getty Images

Durante la primera gala de premiación de Cannes Lions 2014 se presentó a los 75 ganadores de la categoría PR. El Gran Prix fue para  Estados Unidos, por el trabajo de CREATIVE ARTISTS AGENCY Los Angeles y EDELMAN New York denominado  THE SCARECROW desarrollado para CHIPOTLE MEXICAN GRILL.

A continuación el detalle de los ganadores de esta categoría:

Pieza Anunciante Agencia País Premio Agencia PR
THE SCARECROW CHIPOTLE MEXICAN GRILL CREATIVE ARTISTS AGENCY Los Angeles USA Grand Prix EDELMAN New York
THIS IS WHOLESOME HONEY MAID DROGA5 New York USA Gold Lion WEBER SHANDWICK Chicago
TUI CATCH A MILLION HEINEKEN NEW ZEALAND SAATCHI & SAATCHI Auckland / APOLLONATION Auckland NEW ZEALAND Gold Lion
THE FADING NEWS RADIKAL TBWA\ISTANBUL TURKEY Gold Lion
THE SCARECROW CHIPOTLE MEXICAN GRILL CREATIVE ARTISTS AGENCY Los Angeles USA Gold Lion EDELMAN New York
SWEETIE TERRE DES HOMMES NETHERLANDS LEMZ Amsterdam THE NETHERLANDS Gold Lion
THE AUTOCOMPLETE TRUTH UN WOMEN MEMAC OGILVY Dubai UNITED ARAB EMIRATES Gold Lion
RICE-CODE INAKADATE VILLAGE HAKUHODO Tokyo JAPAN Gold Lion
SAMSUNG MAESTROS ACADEMY SAMSUNG ELECTRONICS ITALY LEO BURNETT Milan ITALY Gold Lion
THE FADING NEWS RADIKAL TBWA\ISTANBUL TURKEY Gold Lion
DALLAS GAS STATION TNT GREY NEW YORK USA Gold Lion
THE SCARECROW CHIPOTLE MEXICAN GRILL CREATIVE ARTISTS AGENCY Los Angeles USA Gold Lion EDELMAN New York
BALD CARTOONS GRAACC OGILVY BRASIL São Paulo BRAZIL Gold Lion
LIVE TEST SERIES VOLVO TRUCKS FORSMAN & BODENFORS Gothenburg / VOLVO TRUCKS PUBLIC RELATIONS SWEDEN Gold Lion BE ON Stockholm
IF WE MADE IT HEINEKEN DROGA5 New York USA Silver Lion FAST HORSE Minneapolis
FOOTBALL ON YOUR PHONE DIRECTV GREY NEW YORK USA Silver Lion
DALLAS GAS STATION TNT GREY NEW YORK USA Silver Lion KETCHUM New York
2014 TACO BELL BREAKFAST LAUNCH (RONALD MCDONALD LAUNCH) TACO BELL DEUTSCH Los Angeles USA Silver Lion
ANZ GAYTMS ANZ WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA Silver Lion ELEVEN PR Sydney
HANDS ON SEARCH YAHOO! JAPAN HAKUHODO KETTLE Tokyo JAPAN Silver Lion
MOVIES THAT CHANGE LIVES CHANGE ONE LIFE Y&R Moscow RUSSIA Silver Lion PROSTOR PR AND CONSULTING Moscow
ABORTIONTRAVEL CELEM (EUROPEAN WOMEN’S LOBBY) DDB SPAIN Madrid / DDB SPAIN Madrid SPAIN Silver Lion QMS Madrid
18TH ZONE EMBASSY FRITOLAY BBDO GUATEMALA GUATEMALA Silver Lion
ANZ GAYTMS ANZ WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA Silver Lion ELEVEN PR Sydney
POLISH DIACRITICS CAMPAIGN POLISH ACADEMY OF SCIENCES OGILVY & MATHER ADVERTISING Warsaw POLAND Silver Lion OGILVY PUBLIC RELATIONS WORLDWIDE Warsaw
D ROSE JUMP STORE ADIDAS TBWA\LONDON UNITED KINGDOM Silver Lion
SADDLE BLOSSOMS COGOO – CLEAN CITY ORGANIZATION TBWA\HAKUHODO Tokyo JAPAN Silver Lion THE WINDWARD Tokyo
THE HAIR FEST CASA DE LA AMISTAD OGILVY & MATHER Mexico City MEXICO Silver Lion
THE EPIC SPLIT VOLVO TRUCKS FORSMAN & BODENFORS Gothenburg / VOLVO TRUCKS PUBLIC RELATIONS SWEDEN Silver Lion BE ON Stockholm
DACIA SPONSOR DAY RENAULT ITALIA PUBLICIS CONSULTANTS ITALIA Milan ITALY Silver Lion PUBLICIS CONSULTANTS ITALIA Milan
2014 TACO BELL BREAKFAST LAUNCH (RONALD MCDONALD LAUNCH) TACO BELL DEUTSCH Los Angeles USA Silver Lion
GOOGLE ‘REUNION’ GOOGLE, INDIA OGILVY & MATHER INDIA Mumbai INDIA Silver Lion
RICE-CODE INAKADATE VILLAGE HAKUHODO Tokyo JAPAN Silver Lion
ANDROID KIT KAT NESTLÉ JWT LONDON UNITED KINGDOM Silver Lion
SAT-JF14 RECORD COLLECTION LODUCCA São Paulo / BIG HASSLE MEDIA Los Angeles BRAZIL Silver Lion
LOVE HONEY MAID DROGA5 New York USA Silver Lion WEBER SHANDWICK Chicago
#SOMOSTODOSMACACOS #WEAREALLMONKEYS NEYMAR JR LODUCCA São Paulo BRAZIL Silver Lion
ANIMAL STRIKE PAW JUSTICE DDB GROUP NEW ZEALAND Auckland NEW ZEALAND Silver Lion MANGO COMMUNICATIONS Auckland
KOMBI LAST WISHES VOLKSWAGEN DO BRASIL ALMAPBBDO São Paulo BRAZIL Bronze Lion
DAD’S PREGNANT TOO KIMBERLY CLARK OGILVY & MATHER ARGENTINA Buenos Aires ARGENTINA Bronze Lion
THE ANTI CANCER PASTE UP A.C.CAMARGO CANCER CENTER JWT BRAZIL São Paulo BRAZIL Bronze Lion
PANTENE LIFE CARE PROCTER & GAMBLE GREY ARGENTINA Buenos Aires ARGENTINA Bronze Lion
TATTOO SKIN CANCER CHECK SOL DE JANEIRO OGILVY BRASIL São Paulo BRAZIL Bronze Lion
ARE YOU KLAUS-HEIDI? LUFTHANSA DDB STOCKHOLM SWEDEN Bronze Lion BURSON-MARSTELLER Stockholm
UNGROUNDED: AN INNOVATION LAB IN THE SKY BRITISH AIRWAYS OGILVY NEW YORK / TEXT 100 New York USA Bronze Lion
GOOGLE ‘REUNION’ GOOGLE, INDIA OGILVY & MATHER INDIA Mumbai INDIA Bronze Lion
GIVING REAL MOVE CO. OGILVY & MATHER Bangkok THAILAND Bronze Lion
VERY GOOD MANNERS POLISH RED CROSS CHEIL POLAND Warsaw POLAND Bronze Lion
NO CHILD BRIDES CHILD SURVIVAL INDIA HAVAS WORLDWIDE INDIA Gurgaon INDIA Bronze Lion
#MAMMING N/A 360i New York USA Bronze Lion
WHY BRING A CHILD INTO THIS WORLD? UNILEVER DAVID Buenos Aires ARGENTINA Bronze Lion EDELMAN London
BE A MAN KOMMUNAL VOLONTAIRE Stockholm SWEDEN Bronze Lion
INCOMPLETE BIOS FUNDACIÓN PANIAMOR LEO BURNETT COSTA RICA San Jose COSTA RICA Bronze Lion
RUMBLE ON THE RAILS COMMITTEE FOR THE PRESERVATION OF OLYMPIC WRESTLING (CPOW); INTERNATIONAL FEDERATION OF ASSOCIATED WRESTLING STYLES (FILA); USA WRESTLING KETCHUM SPORTS & ENTERTAINMENT New York USA Bronze Lion KETCHUM SPORTS & ENTERTAINMENT New York
RAIN FOR SALE THE COCA-COLA COMPANY OGILVY & MATHER COLOMBIA Bogotá / GEOMETRY GLOBAL Bogotá COLOMBIA Bronze Lion
PANTENE LIFE CARE PROCTER & GAMBLE GREY ARGENTINA Buenos Aires ARGENTINA Bronze Lion
TATTOO SKIN CANCER CHECK SOL DE JANEIRO OGILVY BRASIL São Paulo BRAZIL Bronze Lion
HSBC NOW HSBC HSBC London UNITED KINGDOM Bronze Lion
HIT 3001 DEPARTMENT OF ECONOMIC DEVELOPMENT AND COMMERCE OF PUERTO RICO JWT SAN JUAN San Juan PUERTO RICO Bronze Lion
TAXI STOLTENBERG ARBEIDERPARTIET (THE LABOUR PARTY) TRY/APT ADVERTISING AGENCY Oslo NORWAY Bronze Lion
ABORTIONTRAVEL CELEM (EUROPEAN WOMEN’S LOBBY) DDB SPAIN Madrid / DDB SPAIN Madrid SPAIN Bronze Lion QMS Madrid
ALMOST IDENTICAL MONDELEZ INTERNATIONAL DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA Bronze Lion
DAD’S PREGNANT TOO KIMBERLY CLARK OGILVY & MATHER ARGENTINA Buenos Aires ARGENTINA Bronze Lion
TRUST YOUR POWER PROCTER & GAMBLE SAATCHI & SAATCHI New York USA Bronze Lion CITIZEN PR New York
GIVE BLOOD. GIVE POWER. – CHAMPIONS FOR CHILDREN. GERMAN RED CROSS JUNG von MATT Hamburg GERMANY Bronze Lion MHOCH4 Hamburg
TA NO MAPA! (ON THE MAP) AFROREGGAE JWT BRAZIL São Paulo BRAZIL Bronze Lion
MESSAGE BARTER THE AKANKSHA FOUNDATION OGILVY & MATHER INDIA Mumbai INDIA Bronze Lion
SOLVING #SOCHIPROBLEMS AIRBNB PEREIRA & O’DELL San Francisco USA Bronze Lion
ASSASSIN’S CREED IV – BLACK FLAG – DEFY HISTORY UBISOFT EMEA SID LEE Paris FRANCE Bronze Lion
#UNAPOLOGETIC MATTEL MATTEL INC El Segundo USA Bronze Lion KETCHUM Los Angeles / HL GROUP New York
2014 TACO BELL BREAKFAST LAUNCH (RONALD MCDONALD LAUNCH) TACO BELL DEUTSCH Los Angeles USA Bronze Lion