Foto: Miembros del Jurado Categoría Promo&Activation / Getty Images
94 galardonados tuvo la categoría “Promo & Activation” en Cannes Lions 2014. El Gran Prix fue para Reino Unido por la campaña navideña “SORRY I SPENT IT ON MYSELF” de la agencia ADAM&EVEDDB London.
Alemania, Brasil, Japón, México, Holanda y Suiza fueron algunos de los ganadores de los Leones de Oro de la primera gala de premiación de esta edición del Festival de Cannes Lions. La agencia MARURI GREY Guayaquil consta también entre los galardonados con un bronce por su campaña para la firma Nature´s Garden.
A continuación la lista completa de los ganadores:
| Pieza | Anunciante | Agencia | País | Premio | |
| SORRY I SPENT IT ON MYSELF | HARVEY NICHOLS | ADAM&EVEDDB London | UNITED KINGDOM | Grand Prix | |
| TROJAN MAILING | DHL | JUNG von MATT Stuttgart | GERMANY | Gold Lion | |
| BENTLEY BURIAL | ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION | LEO BURNETT TAILOR MADE São Paulo | BRAZIL | Gold Lion | |
| THE SOCIAL SWIPE | BISCHÖFLICHES HILFSWERK MISEREOR | KOLLE REBBE Hamburg | GERMANY | Gold Lion | |
| MAGIC OF FLYING | BRITISH AIRWAYS | OGILVYONE LONDON | UNITED KINGDOM | Gold Lion | |
| SOUND OF HONDA / AYRTON SENNA 1989 | HONDA MOTOR CO. | DENTSU Tokyo | JAPAN | Gold Lion | |
| BILLS ONLY COLLECTION BOX | RED CROSS | JWT MEXICO Mexico City | MEXICO | Gold Lion | |
| INGLORIOUS FRUITS AND VEGETABLES | INTERMARCHÉ | MARCEL Paris | FRANCE | Gold Lion | |
| SORRY I SPENT IT ON MYSELF | HARVEY NICHOLS | ADAM&EVEDDB London | UNITED KINGDOM | Gold Lion | |
| THE AUTOCOMPLETE TRUTH | UN WOMEN | MEMAC OGILVY Dubai | UNITED ARAB EMIRATES | Gold Lion | |
| TRANSAVIA – EBAY | TRANSAVIA.COM | LES GAULOIS Puteaux | FRANCE | Gold Lion | |
| SWEETIE | TERRE DES HOMMES NETHERLANDS | LEMZ Amsterdam | THE NETHERLANDS | Gold Lion | |
| LIVE TEST SERIES | VOLVO TRUCKS | FORSMAN & BODENFORS Gothenburg | SWEDEN | Gold Lion | |
| SWEETIE | TERRE DES HOMMES NETHERLANDS | LEMZ Amsterdam | THE NETHERLANDS | Gold Lion | |
| SPEAKING EXCHANGE | CNA | FCB BRASIL São Paulo | BRAZIL | Gold Lion | |
| #SOMOSTODOSMACACOS #WEAREALLMONKEYS | NEYMAR JR | LODUCCA São Paulo | BRAZIL | Gold Lion | |
| SORRY I SPENT IT ON MYSELF | HARVEY NICHOLS | ADAM&EVEDDB London | UNITED KINGDOM | Gold Lion | |
| SPEAKING EXCHANGE | CNA | FCB BRASIL São Paulo | BRAZIL | Gold Lion | |
| IF ONLY FOR A SECOND | MIMI FOUNDATION | LEO BURNETT FRANCE Paris | FRANCE | Gold Lion | |
| THE AUTOCOMPLETE TRUTH | UN WOMEN | MEMAC OGILVY Dubai | UNITED ARAB EMIRATES | Gold Lion | |
| UNGIVEN GIFTS | TRANSPORT ACCIDENT COMMISSION | GREY MELBOURNE | AUSTRALIA | Gold Lion | |
| WHATEVER HAPPENS STUNT | ANHEUSER-BUSCH | BBDO NEW YORK | USA | Silver Lion | |
| FUCK THE POOR | THE PILION TRUST | PUBLICIS LONDON | UNITED KINGDOM | Silver Lion | |
| THE TAKEOFF | TRANSAVIA.COM | LES GAULOIS Puteaux | FRANCE | Silver Lion | |
| FIAT ITALIAN MASTERPIECE | CHRYSLER GROUP | SAPIENTNITRO Miami | USA | Silver Lion | |
| THE HAIR FEST | CASA DE LA AMISTAD | OGILVY & MATHER Mexico City | MEXICO | Silver Lion | |
| THE TAKEOFF | TRANSAVIA.COM | LES GAULOIS Puteaux | FRANCE | Silver Lion | |
| BOOBS | PACIFIC BRANDS UNDERWEAR GROUP | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Silver Lion | |
| CLASSICAL BAND MERCHANDISE | SWISS YOUTH SYMPHONY ORCHESTRA | FCB ZURICH | SWITZERLAND | Silver Lion | |
| YOU ARE MY SON | MINISTRY OF DEFENSE | LOWE-SSP3 Bogotá | COLOMBIA | Silver Lion | |
| LEGO. BLIND ART PROJECT | LEGO | SERVICEPLAN Munich | GERMANY | Silver Lion | |
| MESSAGES | RED CROSS | JWT MEXICO Mexico City | MEXICO | Silver Lion | |
| MESSAGES | RED CROSS | JWT MEXICO Mexico City | MEXICO | Silver Lion | |
| WENDY’S PRETZEL BACON CHEESEBURGER LOVE SONGS | WENDY’S | VML Kansas City / KETCHUM Atlanta, GA | USA | Silver Lion | |
| THE AUTOCOMPLETE TRUTH | UN WOMEN | MEMAC OGILVY Dubai | UNITED ARAB EMIRATES | Silver Lion | |
| SONG SWIMMER | SONY | McCANN ERICKSON BUENOS AIRES Buenos Aires | ARGENTINA | Silver Lion | |
| ALMOST IDENTICAL | MONDELEZ INTERNATIONAL | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA | Silver Lion | |
| MOZZIE BOX | SP BREWERY | GEORGE PATTERSON Y&R Brisbane | AUSTRALIA | Silver Lion | |
| SONG SWIMMER | SONY | McCANN ERICKSON BUENOS AIRES Buenos Aires | ARGENTINA | Silver Lion | |
| SOUND OF HONDA / AYRTON SENNA 1989 | HONDA MOTOR CO. | DENTSU Tokyo | JAPAN | Silver Lion | |
| #ESURANCESAVE30 | ESURANCE | LEO BURNETT CHICAGO | USA | Silver Lion | |
| BILLS ONLY COLLECTION BOX | RED CROSS | JWT MEXICO Mexico City | MEXICO | Silver Lion | |
| MOVIES THAT CHANGE LIVES | CHANGE ONE LIFE | Y&R Moscow | RUSSIA | Silver Lion | |
| SWEETIE | TERRE DES HOMMES NETHERLANDS | LEMZ Amsterdam | THE NETHERLANDS | Silver Lion | |
| FUCK THE POOR | THE PILION TRUST | PUBLICIS LONDON | UNITED KINGDOM | Silver Lion | |
| BENTLEY BURIAL | ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION | LEO BURNETT TAILOR MADE São Paulo | BRAZIL | Silver Lion | |
| THE HAIR FEST | CASA DE LA AMISTAD | OGILVY & MATHER Mexico City | MEXICO | Silver Lion | |
| MANNEQUINS | PRO INFIRMIS | JUNG von MATT/LIMMAT Zürich | SWITZERLAND | Silver Lion | |
| DEAR FUTURE MOM | COORDOWN ONLUS | SAATCHI & SAATCHI Milan | ITALY | Silver Lion | |
| THE LIONFISH INVASION. TERRIBLY DELICIOUS | COLOMBIA’S MINISTRY OF ENVIRONMENT AND NATURAL RESOURCES | GEOMETRY GLOBAL Bogotá / OGILVY & MATHER COLOMBIA Bogotá | COLOMBIA | Silver Lion | |
| ASICS RYAN HALL TREADMILL | ASICS AMERICA | VITRO San Diego | USA | Bronze Lion | |
| NON-VIOLENCE BUS | THE NON-VIOLENCE PROJECT MEXICO | McCANN MEXICO CITY | MEXICO | Bronze Lion | |
| A RAINBOW FOR THE RAINBOW NATION | COCA-COLA SOUTH AFRICA | FCB SOUTH AFRICA Johannesburg | SOUTH AFRICA | Bronze Lion | |
| CLARO EXTRA MINUTES | CLARO COSTA RICA | OGILVY & MATHER COSTA RICA San Jose | COSTA RICA | Bronze Lion | |
| RETURN OF THE ASHES | HHK INTERTRADE | OGILVY & MATHER Bangkok | THAILAND | Bronze Lion | |
| THE TIGER ALPHABET | TIGER BRANDS | TBWA\HUNT\LASCARIS JOHANNESBURG | SOUTH AFRICA | Bronze Lion | |
| THE SOCIAL SWIPE | BISCHÖFLICHES HILFSWERK MISEREOR | KOLLE REBBE Hamburg | GERMANY | Bronze Lion | |
| A RAINBOW FOR THE RAINBOW NATION | COCA-COLA SOUTH AFRICA | FCB SOUTH AFRICA Johannesburg | SOUTH AFRICA | Bronze Lion | |
| PAY PER LAUGH | TEATRE NEU | THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona | SPAIN | Bronze Lion | |
| JC DECAUX STREET VIEW UNPAID BILLS | JC DECAUX | BBDO BELGIUM Brussels | BELGIUM | Bronze Lion | |
| INGLORIOUS FRUITS AND VEGETABLES | INTERMARCHÉ | MARCEL Paris | FRANCE | Bronze Lion | |
| SAT-JF14 | RECORD COLLECTION | LODUCCA São Paulo | BRAZIL | Bronze Lion | |
| THE WOMAN WHO CAN’T WATCH MOVIES | CANAL+ SPAIN | FCB SPAIN Madrid | SPAIN | Bronze Lion | |
| BALD CARTOONS | GRAACC | OGILVY BRASIL São Paulo | BRAZIL | Bronze Lion | |
| BROKEN LIVER | NATURE´S GARDEN | MARURI GREY Guayaquil | ECUADOR | Bronze Lion | |
| PROTECTION AD | NIVEA | FCB BRASIL São Paulo | BRAZIL | Bronze Lion | |
| THE LEGENDARY POSTERS | HEINEKEN | WIEDEN+KENNEDY AMSTERDAM | THE NETHERLANDS | Bronze Lion | |
| #ESURANCESAVE30 | ESURANCE | LEO BURNETT CHICAGO | USA | Bronze Lion | |
| WIPE OFF 5 | TRANSPORT ACCIDENT COMMISSION | GREY MELBOURNE | AUSTRALIA | Bronze Lion | |
| THE LIONFISH INVASION. TERRIBLY DELICIOUS | COLOMBIA’S MINISTRY OF ENVIRONMENT AND NATURAL RESOURCES | GEOMETRY GLOBAL Bogotá / OGILVY & MATHER COLOMBIA Bogotá | COLOMBIA | Bronze Lion | |
| 7 DAYS OF RAIN | GEOX S.P.A | SMFB Oslo | NORWAY | Bronze Lion | |
| A TRIP OUT TO SEA | GUY COTTEN | CLM BBDO Boulogne-Billancourt | FRANCE | Bronze Lion | |
| MAGIC OF FLYING | BRITISH AIRWAYS | OGILVYONE LONDON | UNITED KINGDOM | Bronze Lion | |
| FRONT ROW | GOOGLE+ | ADAM&EVEDDB London | UNITED KINGDOM | Bronze Lion | |
| THE EMOGRAPHY PROJECT | MTV MOBILE / SUNRISE COMMUNICATIONS SWITZERLAND | FCB ZURICH | SWITZERLAND | Bronze Lion | |
| BENTLEY BURIAL | ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION | LEO BURNETT TAILOR MADE São Paulo | BRAZIL | Bronze Lion | |
| BUCHAREST NOT BUDAPEST | KANDIA DULCE | BV McCANN ERICKSON ROMANIA Bucharest / MRM WORLDWIDE Bucharest | ROMANIA | Bronze Lion | |
| TUI BEER PLUMBER | HEINEKEN NEW ZEALAND | SAATCHI & SAATCHI Auckland | NEW ZEALAND | Bronze Lion | |
| THE PHOTOGENIC BEER | KIRIN BREWERY COMPANY | HAKUHODO Tokyo | JAPAN | Bronze Lion | |
| FOOTBALL RELIGION | FOCA BEER | GREY BRASIL São Paulo | BRAZIL | Bronze Lion | |
| LIVE TOY TRAFFIC | LA JUGUETERÍA | OGILVY GUATEMALA | GUATEMALA | Bronze Lion | |
| @FOLLOWEDBYVOLVO | VOLVO CARS BELGIUM | BBDO BELGIUM Brussels | BELGIUM | Bronze Lion | |
| LEGO. BLIND ART PROJECT | LEGO | SERVICEPLAN Munich | GERMANY | Bronze Lion | |
| DO IT FOR DENMARK | SPIES TRAVELS | ROBERT/BOISEN & LIKE-MINDED Copenhagen | DENMARK | Bronze Lion | |
| MAGIC OF FLYING | BRITISH AIRWAYS | OGILVYONE LONDON | UNITED KINGDOM | Bronze Lion | |
| ANZ GAYTMS | ANZ | WHYBIN\TBWA GROUP MELBOURNE | AUSTRALIA | Bronze Lion | |
| PROTECT YOUR #L1F3 | GENERTEL, EUROP ASSISTANCE | M&C SAATCHI Milan | ITALY | Bronze Lion | |
| VROOM RING BOOM | CLARO | OGILVY GUATEMALA | GUATEMALA | Bronze Lion | |
| THE SOCIAL SWIPE | BISCHÖFLICHES HILFSWERK MISEREOR | KOLLE REBBE Hamburg | GERMANY | Bronze Lion | |
| MAKING CLOTHING DONATION INSTANTLY REWARDING | CHINA FOUNDATION FOR POVERTY ALLEVIATION | OGILVY BEIJING | CHINA | Bronze Lion | |
| THE LONGEST HANDESHAKE | TANGO NETWORK | TWIGA Moscow / ADACTIVE Tbilisi | RUSSIA | Bronze Lion | |
| TRANSAVIA – EBAY | TRANSAVIA.COM | LES GAULOIS Puteaux | FRANCE | Bronze Lion | |
| SAMSUNG MAESTROS ACADEMY | SAMSUNG ELECTRONICS ITALY | LEO BURNETT Milan | ITALY | Bronze Lion | |
| DO IT FOR DENMARK | SPIES TRAVELS | ROBERT/BOISEN & LIKE-MINDED Copenhagen | DENMARK | Bronze Lion |