Foto:  Miembros del Jurado Categoría Promo&Activation / Getty Images

94 galardonados tuvo la categoría “Promo & Activation” en Cannes Lions 2014. El  Gran Prix fue para Reino Unido por la campaña navideña “SORRY I SPENT IT ON MYSELF” de  la agencia ADAM&EVEDDB London.

Alemania, Brasil, Japón, México, Holanda y Suiza fueron algunos de los ganadores de los Leones de Oro de la primera gala de premiación de esta edición del Festival de Cannes Lions. La agencia MARURI GREY Guayaquil consta también entre los galardonados con un bronce por su campaña para la firma Nature´s Garden.

A continuación la lista completa de los ganadores:

Pieza Anunciante Agencia País Premio
SORRY I SPENT IT ON MYSELF HARVEY NICHOLS ADAM&EVEDDB London UNITED KINGDOM Grand Prix
TROJAN MAILING DHL JUNG von MATT Stuttgart GERMANY Gold Lion
BENTLEY BURIAL ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION LEO BURNETT TAILOR MADE São Paulo BRAZIL Gold Lion
THE SOCIAL SWIPE BISCHÖFLICHES HILFSWERK MISEREOR KOLLE REBBE Hamburg GERMANY Gold Lion
MAGIC OF FLYING BRITISH AIRWAYS OGILVYONE LONDON UNITED KINGDOM Gold Lion
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. DENTSU Tokyo JAPAN Gold Lion
BILLS ONLY COLLECTION BOX RED CROSS JWT MEXICO Mexico City MEXICO Gold Lion
INGLORIOUS FRUITS AND VEGETABLES INTERMARCHÉ MARCEL Paris FRANCE Gold Lion
SORRY I SPENT IT ON MYSELF HARVEY NICHOLS ADAM&EVEDDB London UNITED KINGDOM Gold Lion
THE AUTOCOMPLETE TRUTH UN WOMEN MEMAC OGILVY Dubai UNITED ARAB EMIRATES Gold Lion
TRANSAVIA – EBAY TRANSAVIA.COM LES GAULOIS Puteaux FRANCE Gold Lion
SWEETIE TERRE DES HOMMES NETHERLANDS LEMZ Amsterdam THE NETHERLANDS Gold Lion
LIVE TEST SERIES VOLVO TRUCKS FORSMAN & BODENFORS Gothenburg SWEDEN Gold Lion
SWEETIE TERRE DES HOMMES NETHERLANDS LEMZ Amsterdam THE NETHERLANDS Gold Lion
SPEAKING EXCHANGE CNA FCB BRASIL São Paulo BRAZIL Gold Lion
#SOMOSTODOSMACACOS #WEAREALLMONKEYS NEYMAR JR LODUCCA São Paulo BRAZIL Gold Lion
SORRY I SPENT IT ON MYSELF HARVEY NICHOLS ADAM&EVEDDB London UNITED KINGDOM Gold Lion
SPEAKING EXCHANGE CNA FCB BRASIL São Paulo BRAZIL Gold Lion
IF ONLY FOR A SECOND MIMI FOUNDATION LEO BURNETT FRANCE Paris FRANCE Gold Lion
THE AUTOCOMPLETE TRUTH UN WOMEN MEMAC OGILVY Dubai UNITED ARAB EMIRATES Gold Lion
UNGIVEN GIFTS TRANSPORT ACCIDENT COMMISSION GREY MELBOURNE AUSTRALIA Gold Lion
WHATEVER HAPPENS STUNT ANHEUSER-BUSCH BBDO NEW YORK USA Silver Lion
FUCK THE POOR THE PILION TRUST PUBLICIS LONDON UNITED KINGDOM Silver Lion
THE TAKEOFF TRANSAVIA.COM LES GAULOIS Puteaux FRANCE Silver Lion
FIAT ITALIAN MASTERPIECE CHRYSLER GROUP SAPIENTNITRO Miami USA Silver Lion
THE HAIR FEST CASA DE LA AMISTAD OGILVY & MATHER Mexico City MEXICO Silver Lion
THE TAKEOFF TRANSAVIA.COM LES GAULOIS Puteaux FRANCE Silver Lion
BOOBS PACIFIC BRANDS UNDERWEAR GROUP CLEMENGER BBDO MELBOURNE AUSTRALIA Silver Lion
CLASSICAL BAND MERCHANDISE SWISS YOUTH SYMPHONY ORCHESTRA FCB ZURICH SWITZERLAND Silver Lion
YOU ARE MY SON MINISTRY OF DEFENSE LOWE-SSP3 Bogotá COLOMBIA Silver Lion
LEGO. BLIND ART PROJECT LEGO SERVICEPLAN Munich GERMANY Silver Lion
MESSAGES RED CROSS JWT MEXICO Mexico City MEXICO Silver Lion
MESSAGES RED CROSS JWT MEXICO Mexico City MEXICO Silver Lion
WENDY’S PRETZEL BACON CHEESEBURGER LOVE SONGS WENDY’S VML Kansas City / KETCHUM Atlanta, GA USA Silver Lion
THE AUTOCOMPLETE TRUTH UN WOMEN MEMAC OGILVY Dubai UNITED ARAB EMIRATES Silver Lion
SONG SWIMMER SONY McCANN ERICKSON BUENOS AIRES Buenos Aires ARGENTINA Silver Lion
ALMOST IDENTICAL MONDELEZ INTERNATIONAL DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA Silver Lion
MOZZIE BOX SP BREWERY GEORGE PATTERSON Y&R Brisbane AUSTRALIA Silver Lion
SONG SWIMMER SONY McCANN ERICKSON BUENOS AIRES Buenos Aires ARGENTINA Silver Lion
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. DENTSU Tokyo JAPAN Silver Lion
#ESURANCESAVE30 ESURANCE LEO BURNETT CHICAGO USA Silver Lion
BILLS ONLY COLLECTION BOX RED CROSS JWT MEXICO Mexico City MEXICO Silver Lion
MOVIES THAT CHANGE LIVES CHANGE ONE LIFE Y&R Moscow RUSSIA Silver Lion
SWEETIE TERRE DES HOMMES NETHERLANDS LEMZ Amsterdam THE NETHERLANDS Silver Lion
FUCK THE POOR THE PILION TRUST PUBLICIS LONDON UNITED KINGDOM Silver Lion
BENTLEY BURIAL ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION LEO BURNETT TAILOR MADE São Paulo BRAZIL Silver Lion
THE HAIR FEST CASA DE LA AMISTAD OGILVY & MATHER Mexico City MEXICO Silver Lion
MANNEQUINS PRO INFIRMIS JUNG von MATT/LIMMAT Zürich SWITZERLAND Silver Lion
DEAR FUTURE MOM COORDOWN ONLUS SAATCHI & SAATCHI Milan ITALY Silver Lion
THE LIONFISH INVASION. TERRIBLY DELICIOUS COLOMBIA’S MINISTRY OF ENVIRONMENT AND NATURAL RESOURCES GEOMETRY GLOBAL Bogotá / OGILVY & MATHER COLOMBIA Bogotá COLOMBIA Silver Lion
ASICS RYAN HALL TREADMILL ASICS AMERICA VITRO San Diego USA Bronze Lion
NON-VIOLENCE BUS THE NON-VIOLENCE PROJECT MEXICO McCANN MEXICO CITY MEXICO Bronze Lion
A RAINBOW FOR THE RAINBOW NATION COCA-COLA SOUTH AFRICA FCB SOUTH AFRICA Johannesburg SOUTH AFRICA Bronze Lion
CLARO EXTRA MINUTES CLARO COSTA RICA OGILVY & MATHER COSTA RICA San Jose COSTA RICA Bronze Lion
RETURN OF THE ASHES HHK INTERTRADE OGILVY & MATHER Bangkok THAILAND Bronze Lion
THE TIGER ALPHABET TIGER BRANDS TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA Bronze Lion
THE SOCIAL SWIPE BISCHÖFLICHES HILFSWERK MISEREOR KOLLE REBBE Hamburg GERMANY Bronze Lion
A RAINBOW FOR THE RAINBOW NATION COCA-COLA SOUTH AFRICA FCB SOUTH AFRICA Johannesburg SOUTH AFRICA Bronze Lion
PAY PER LAUGH TEATRE NEU THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona SPAIN Bronze Lion
JC DECAUX STREET VIEW UNPAID BILLS JC DECAUX BBDO BELGIUM Brussels BELGIUM Bronze Lion
INGLORIOUS FRUITS AND VEGETABLES INTERMARCHÉ MARCEL Paris FRANCE Bronze Lion
SAT-JF14 RECORD COLLECTION LODUCCA São Paulo BRAZIL Bronze Lion
THE WOMAN WHO CAN’T WATCH MOVIES CANAL+ SPAIN FCB SPAIN Madrid SPAIN Bronze Lion
BALD CARTOONS GRAACC OGILVY BRASIL São Paulo BRAZIL Bronze Lion
BROKEN LIVER NATURE´S GARDEN MARURI GREY Guayaquil ECUADOR Bronze Lion
PROTECTION AD NIVEA FCB BRASIL São Paulo BRAZIL Bronze Lion
THE LEGENDARY POSTERS HEINEKEN WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS Bronze Lion
#ESURANCESAVE30 ESURANCE LEO BURNETT CHICAGO USA Bronze Lion
WIPE OFF 5 TRANSPORT ACCIDENT COMMISSION GREY MELBOURNE AUSTRALIA Bronze Lion
THE LIONFISH INVASION. TERRIBLY DELICIOUS COLOMBIA’S MINISTRY OF ENVIRONMENT AND NATURAL RESOURCES GEOMETRY GLOBAL Bogotá / OGILVY & MATHER COLOMBIA Bogotá COLOMBIA Bronze Lion
7 DAYS OF RAIN GEOX S.P.A SMFB Oslo NORWAY Bronze Lion
A TRIP OUT TO SEA GUY COTTEN CLM BBDO Boulogne-Billancourt FRANCE Bronze Lion
MAGIC OF FLYING BRITISH AIRWAYS OGILVYONE LONDON UNITED KINGDOM Bronze Lion
FRONT ROW GOOGLE+ ADAM&EVEDDB London UNITED KINGDOM Bronze Lion
THE EMOGRAPHY PROJECT MTV MOBILE / SUNRISE COMMUNICATIONS SWITZERLAND FCB ZURICH SWITZERLAND Bronze Lion
BENTLEY BURIAL ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION LEO BURNETT TAILOR MADE São Paulo BRAZIL Bronze Lion
BUCHAREST NOT BUDAPEST KANDIA DULCE BV McCANN ERICKSON ROMANIA Bucharest / MRM WORLDWIDE Bucharest ROMANIA Bronze Lion
TUI BEER PLUMBER HEINEKEN NEW ZEALAND SAATCHI & SAATCHI Auckland NEW ZEALAND Bronze Lion
THE PHOTOGENIC BEER KIRIN BREWERY COMPANY HAKUHODO Tokyo JAPAN Bronze Lion
FOOTBALL RELIGION FOCA BEER GREY BRASIL São Paulo BRAZIL Bronze Lion
LIVE TOY TRAFFIC LA JUGUETERÍA OGILVY GUATEMALA GUATEMALA Bronze Lion
@FOLLOWEDBYVOLVO VOLVO CARS BELGIUM BBDO BELGIUM Brussels BELGIUM Bronze Lion
LEGO. BLIND ART PROJECT LEGO SERVICEPLAN Munich GERMANY Bronze Lion
DO IT FOR DENMARK SPIES TRAVELS ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK Bronze Lion
MAGIC OF FLYING BRITISH AIRWAYS OGILVYONE LONDON UNITED KINGDOM Bronze Lion
ANZ GAYTMS ANZ WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA Bronze Lion
PROTECT YOUR #L1F3 GENERTEL, EUROP ASSISTANCE M&C SAATCHI Milan ITALY Bronze Lion
VROOM RING BOOM CLARO OGILVY GUATEMALA GUATEMALA Bronze Lion
THE SOCIAL SWIPE BISCHÖFLICHES HILFSWERK MISEREOR KOLLE REBBE Hamburg GERMANY Bronze Lion
MAKING CLOTHING DONATION INSTANTLY REWARDING CHINA FOUNDATION FOR POVERTY ALLEVIATION OGILVY BEIJING CHINA Bronze Lion
THE LONGEST HANDESHAKE TANGO NETWORK TWIGA Moscow / ADACTIVE Tbilisi RUSSIA Bronze Lion
TRANSAVIA – EBAY TRANSAVIA.COM LES GAULOIS Puteaux FRANCE Bronze Lion
SAMSUNG MAESTROS ACADEMY SAMSUNG ELECTRONICS ITALY LEO BURNETT Milan ITALY Bronze Lion
DO IT FOR DENMARK SPIES TRAVELS ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK Bronze Lion