[quads id=1]

En la primera edición de esta categoría se registraron un total de 619 entradas de 49 países. La lista corta fue presentada por su jurado en la que quedaron 55 piezas en la competencia por conseguir un metal. Ecuador había inscrito dos piezas en esta categoría, sin embargo, ninguna pasó a la lista corta.

En esta edición Brasil y México son los países de la región que siguen en la competencia, con dos y una piezas respectivamente. Las entradas que compiten en esta categoría deberán demostrar como su ejecución fue dirigida bajo el uso creativo, interpretación, análisis y aplicación de datos.

A continuación la lista corta:

Shortlist (Creative Data)
Title Client Entrant Company Country Production Company
A01 (Creative Data Enhancement)
9/11 MEMORIAL MUSEUM NATIONAL SEPTEMBER 11TH MEMORIAL AND MUSEUM LOCAL PROJECTS New York USA
TWIN SOULS CHARITABLE FOUNDATION “CHANGE ONE LIFE” Y&R Moscow RUSSIA
RUN THAT TOWN AUSTRALIAN BUREAU OF STATISTICS LEO BURNETT SYDNEY AUSTRALIA
SPOTLIGHT AUSTRALIAN BUREAU OF STATISTICS LEO BURNETT SYDNEY AUSTRALIA
PROJECT ARCHITEUTHIS U.S. NAVY LOWE CAMPBELL EWALD Detroit, MI USA
VODAFONE BETWEEN US VODAFONE Y&R TEAM RED ISTANBUL TURKEY RANDOM WORKS Istanbul
HIDDEN SUGAR RECEIPT COLGATE PALMOLIVE RED FUSE COMMUNICATIONS Hong Kong HONG KONG
A02 (Data Driven Insight)
NETFLIX DATA NETFLIX OGILVY PARIS FRANCE LES TÉLÉCRÉATEURS Paris
IT’S NOT CHEATING WHEN IT’S YOUR DREAM TEAM THE SUN WUNDERMAN London UNITED KINGDOM
UNLOAD YOUR 401K STATES UNITED TO PREVENT GUN VIOLENCE GREY NEW YORK USA SUGAR CONTENT New York
A03 (Creative Business Data Strategy)
LA DODGERS DIGITAL TRADING ROOM LA DODGERS R/GA New York USA
NETFLIX DATA NETFLIX OGILVY PARIS FRANCE LES TÉLÉCRÉATEURS Paris
SOS SMS MEXICAN RED CROSS GREY MÈXICO Mexico City MEXICO METRO PRODUCCIONES Mexico City
A04 (Data Storytelling)
REVIVING LEGENDS JAPAN SPORT COUNCIL DENTSU INC. Tokyo JAPAN
YOUR YEAR. DIRECTED BY NIKE+. NIKE AKQA London UNITED KINGDOM BLACK STUDIOS Stockholm
EVERY MAN REMEMBERED ROYAL BRITISH LEGION RKCR/Y&R London UNITED KINGDOM
HOTEL CUP TRIPADVISOR JOHANNES LEONARDO New York USA
RUN THAT TOWN AUSTRALIAN BUREAU OF STATISTICS LEO BURNETT SYDNEY AUSTRALIA
GOOGLE YEAR IN SEARCH 2014 GOOGLE R/GA LONDON London UNITED KINGDOM ACROSS THE POND London
PROJECT ARCHITEUTHIS U.S. NAVY LOWE CAMPBELL EWALD Detroit, MI USA
BEYOND SCOTT INTEL MRM METEORITE London UNITED KINGDOM
SPOTIFY YEAR IN MUSIC SPOTIFY RAZORFISH New York USA
WORLD OF BELONGING AIRBNB TOOL Santa Monica USA TOOL Santa Monica
A05 (Creative Data Visualisation)
REVIVING LEGENDS JAPAN SPORT COUNCIL DENTSU INC. Tokyo JAPAN
YOUR YEAR. DIRECTED BY NIKE+. NIKE AKQA London UNITED KINGDOM BLACK STUDIOS Stockholm
RAISE THE PRIDE TORONTO PFLAG J. WALTER THOMPSON CANADA Toronto CANADA
LUCOZADE SPORT CONDITIONS ZONE LUCOZADE RIBENA SUNTRORY GREY LONDON UNITED KINGDOM
A06 (Data Technology Enhanced Creative (including models/tools/platforms))
REVIVING LEGENDS JAPAN SPORT COUNCIL DENTSU INC. Tokyo JAPAN
CROSSWORD TARGETING MERCEDES-BENZ JAPAN HAKUHODO Tokyo JAPAN HAKUHODO PRODUCT’S Tokyo
TWIN SOULS CHARITABLE FOUNDATION “CHANGE ONE LIFE” Y&R Moscow RUSSIA
ALTITUDE DROP SWEDISH MATCH MING UTILITY AND ENTERTAINMENT GROUP New York USA JUMP New York
VODAFONE BETWEEN US VODAFONE Y&R TEAM RED ISTANBUL TURKEY RANDOM WORKS Istanbul
MEETING MURILO KIMBERLY CLARK MOOD\TBWA São Paulo BRAZIL LA CASA DE LA MADRE São Paulo
A07 (Use of Real-time Data)
EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE EA SPORTS GROW Norfolk USA
THE ECONOMIST: SMART DATA IN REAL-TIME THE ECONOMIST UM London UNITED KINGDOM
PHYSICAL COOKIE – REAL-TIME MARKETING AT BRICK’N MORTAR SPONDA TBWA\HELSINKI FINLAND
SKY TIP SKY ISOBAR BRAZIL Sao Paulo BRAZIL
THE PURSUIT BY EQUINOX EQUINOX R/GA New York USA
THE LES PAUL SKILL CHECK GIBSON GUITAR GMBH SERVICEPLAN Munich GERMANY SKFILM Munich
MELANOMA LIKES ME MELANOMA PATIENTS AUSTRALIA GPY&R Brisbane AUSTRALIA
VODAFONE BETWEEN US VODAFONE Y&R TEAM RED ISTANBUL TURKEY RANDOM WORKS Istanbul
CHICAGO MARATHON MOVING WORDS LIBERTY MUTUAL INSURANCE HAVAS WORLDWIDE NEW YORK USA
A08 (Social Data)
#SENDBADLUCK ALLSTATE LAPIZ Chicago USA
THROWN BACK THURSDAYS EXPEDIA 180LA Santa Monica USA
MELANOMA LIKES ME MELANOMA PATIENTS AUSTRALIA GPY&R Brisbane AUSTRALIA
CHICAGO MARATHON MOVING WORDS LIBERTY MUTUAL INSURANCE HAVAS WORLDWIDE NEW YORK USA
A09 (Creative Data Collection & Research)
NETFLIX DATA NETFLIX OGILVY PARIS FRANCE LES TÉLÉCRÉATEURS Paris
McDONALD’S GERMANY – ECRM EVOLUTION MCDONALD’S GERMANY TRACK Hamburg GERMANY
A10 (Innovative Use of Data)
REVIVING LEGENDS JAPAN SPORT COUNCIL DENTSU INC. Tokyo JAPAN
PROJECT ARCHITEUTHIS U.S. NAVY LOWE CAMPBELL EWALD Detroit, MI USA
ANTONYMOUS – THE DIGITAL SMOKE BOMB PIRATENPARTEI DEUTSCHLAND SERVICEPLAN Munich GERMANY
VODAFONE BETWEEN US VODAFONE Y&R TEAM RED ISTANBUL TURKEY RANDOM WORKS Istanbul
THE GAME REPORT BYTRO LABS GMBH SERVICEPLAN Munich GERMANY LUCKY7EVEN ENTERTAINMENT Munich
A11 (Strategic Data Integration)
ONE MINUTE VACATION TENNESSEE DEPARTMENT OF TOURIST DEVELOPMENT VML Kansas City USA
NETFLIX DATA NETFLIX OGILVY PARIS FRANCE LES TÉLÉCRÉATEURS Paris
Total: 55

 

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