Esta categoría premiará a las más innovadoras ideas alienadas con la marca y con brindar soluciones de negocio. Soluciones tecnológicas independientes como herramientas, modelos, plataformas y otras formas de adtech también serán reconocidas.
En su tercer año, Innovation Lions ha tenido un crecimiento del 9.7% en el número de entradas para 2015. 226 piezas fueron inscritas representando a 41 países como Tunisia, Ecuador y Argentina por primera vez en la lista corta.
Un total de 34 piezas continúan en la carrera por conseguir un León en esta categoría. Entre los países latinoamericanos México, Brasil, Argentina y Ecuador participan con una pieza cada uno. La reconocida ACH2O de Maruri Grey Guayaquil para Panasonic es la entrada destacada en esta categoría. En la gala de premiación podremos confirmar si recibe o no el que sería el quinto galardón de esta pieza en lo que va del festival. A continuación la lista
| Shortlist (Innovation) | ||||
| Title | Client | Entrant Company | Country | Agency |
| A01 (Innovative Technology (including Stand-alone, Technological Solutions not in Association with a Brand or Creative Campaign)) | ||||
| FENCING VISUALIZED | SPORTS BIZ CO., LTD. | DENTSU INC. Tokyo | JAPAN | DENTSU INC. Tokyo / RHIZOMATIKS Tokyo / DENTSU TEC INC. Tokyo |
| OSHBOT, THE AUTONOMOUS RETAIL SERVICE ROBOT | LOWE’S COMPANIES Mooresville | USA | FELLOW ROBOTS Mountain View | |
| 3 WORDS TO ADDRESS THE WORLD | WHAT3WORDS London | UNITED KINGDOM | ||
| GOOGLE SPOTLIGHT STORIES | GOOGLE ATAP Mountain View | USA | GOOGLE ATAP Mountain View | |
| EYE PLAY THE PIANO | THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS | HAKUHODO KETTLE Tokyo | JAPAN | HAKUHODO KETTLE Tokyo |
| BAIDU KUAISOU | BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING) Beijing | CHINA | ||
| PEPPER | SOFTBANK MOBILE CORP. / SOFTBANK ROBOTICS CORP. / ALDEBARAN ROBOTICS | DENTSU INC. Tokyo | JAPAN | DENTSU INC. Tokyo / SOFTBANK MOBILE CORPORATION Tokyo / SOFTBANK ROBOTICS CORP. Tokyo |
| VIEWS FOR THE BLIND | HORUS TECHNOLOGY | Y&R ITALIA Milan | ITALY | Y&R ITALIA Milan |
| SOS SMS | MEXICAN RED CROSS | GREY MÈXICO Mexico City | MEXICO | GREY MÈXICO Mexico City |
| PRESENZ | NOZON Brussels | BELGIUM | ||
| BIORANGER | DIAGENETIX | R/GA New York | USA | R/GA New York |
| GROVE ECOSYSTEM | GROVE LABS | R/GA New York | USA | R/GA New York |
| HAMMERHEAD | HAMMERHEAD NAVIGATION | R/GA New York | USA | R/GA New York |
| OWLET | OWLET BABY CARE | R/GA New York | USA | R/GA New York |
| A02 (Creative Innovation (including Business Solutions in Association with a Brand or Creative Campaign)) | ||||
| THE DANCING TRAFFIC LIGHT | DAIMLER AG / SMART MM | BBDO GROUP GERMANY Berlin | GERMANY | BBDO GROUP GERMANY Berlin |
| SMARTBOWL | FRESSNAPF | OGILVY GERMANY Düsseldorf | GERMANY | OGILVY GERMANY Düsseldorf |
| CLEVER BUOY | OPTUS | M&C SAATCHI Sydney | AUSTRALIA | M&C SAATCHI Sydney |
| BACKUP MEMORY | SAMSUNG TUNISIA | 3SG-BBDO Ariana | TUNISIA | 3SG-BBDO Ariana |
| HOUSE OF MAMBA | NIKE | AKQA London | UNITED KINGDOM | AKQA London / AKQA Shanghai |
| COLOR FOR THE COLORBLIND | VALSPAR | FCB CHICAGO | USA | FCB CHICAGO / ENCHROMA Berkeley, CA |
| DRINK UP FOUNTAIN | PARTNERSHIP FOR A HEALTHIER AMERICA | VML Kansas City / Y&R NEW YORK | USA | VML Kansas City / Y&R NEW YORK |
| THE FACE OF LITTER | HONG KONG CLEANUP | OGILVY & MATHER GROUP HONG KONG | HONG KONG | OGILVY & MATHER GROUP HONG KONG |
| FIAT SAFE KEY | FIAT | ISOBAR BRAZIL Sao Paulo | BRAZIL | ISOBAR BRAZIL Sao Paulo |
| KINETIC ENERGY SHOE | GREEN CROSS | DDB GROUP VIETNAM Ho Chi Minh City | VIETNAM | DDB GROUP VIETNAM Ho Chi Minh City |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | DDB SPAIN Madrid | SPAIN | DDB SPAIN Madrid |
| PENNY THE PIRATE | LUXOTTICA | SAATCHI & SAATCHI Sydney | AUSTRALIA | SAATCHI & SAATCHI Sydney |
| CLEAN AIR IN A BOX | VOLKSWAGEN GROUP CHINA | DDB CHINA GROUP Shanghai | CHINA | DDB CHINA GROUP Shanghai |
| SAFETY TRUCK | SAMSUNG | LEO BURNETT ARGENTINA Buenos Aires | ARGENTINA | LEO BURNETT ARGENTINA Buenos Aires |
| LIFE SAVING DOT | TALWAR BINDI | GREY GROUP Singapore | SINGAPORE | GREY GROUP Singapore |
| REDUCE SPEED DIAL | VOLKSWAGN | COLENSO BBDO Auckland | NEW ZEALAND | COLENSO BBDO Auckland |
| THE LUCKY IRON FISH PROJECT | LUCKY IRON FISH | GEOMETRY GLOBAL Dubai | UNITED ARAB EMIRATES | GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai |
| ACH2O | PANASONIC | MARURI GREY Guayaquil | ECUADOR | MARURI GREY Guayaquil |
| LIFEPAINT | VOLVO UK | GREY LONDON | UNITED KINGDOM | GREY LONDON |
| REBIRTH AFTER READING | FRIENDS OF NATURE | CHEIL Beijing | CHINA | |
| Total: 34 | ||||
KVYV
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