[quads id=1]

Con un total de 57 ganadores la categoría que premia las estrategias y campañas desarrolladas en dispositivos móviles los premió con 1 Grand Prix, 8 Leones de Oro, 18 de Plata y 30 de Bronce.

Ecuador, Guatemala y México fueron los únicos países latinoamericanos en lograr galardones. Ecuador consiguió un León de Bronce por la campaña Social Blood App desarrollada para el Banco de Sangre de la Cruz Roja, por la agencia Publicitas Saatchi & Saatchi. Guatemala consiguió su galardón de Plata por la pieza Sports Homework para Gatorade de la agencia 4 am Saatchi & Saatchi. Y por su parte, México logró un galardón de plata por la pieza SOS SMS para la Cruz Roja Méxicana, desarrollada por la agencia Grey México.

La ganadora del Grand Prix fue Cardboard desarrollada por Google por Google Mountain View, Estados Unidos. A continuación la lista de ganadores:

 

Mobile Lions Winners
Title Advertiser Entrant / Agency Country Prize
CARDBOARD GOOGLE GOOGLE Mountain View USA Grand Prix
CLEVER BUOY OPTUS M&C SAATCHI Sydney AUSTRALIA Gold Lion
MAKEUP GENIUS L’ORÉAL PARIS McCANN PARIS FRANCE Gold Lion
THE PURSUIT BY EQUINOX EQUINOX R/GA New York USA Gold Lion
LISNR LISNR R/GA New York USA Gold Lion
HAMMERHEAD HAMMERHEAD NAVIGATION R/GA New York USA Gold Lion
THE UNFORGOTTEN ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE FCB CHICAGO / CURRENT Chicago USA Gold Lion
EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE EA SPORTS GROW Norfolk USA Gold Lion
THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION Washington USA Gold Lion
FOUND MARS COLENSO BBDO Auckland NEW ZEALAND Silver Lion
THE BACKUP MEMORY SAMSUNG TUNISIA 3SG-BBDO Ariana TUNISIA Silver Lion
THE NEXT PHOTO CHILDHOOD EYE CANCER TRUST WUNDERMAN London UNITED KINGDOM Silver Lion
OWLET OWLET BABY CARE R/GA New York USA Silver Lion
SPORTS HOMEWORK GATORADE 4 AM SAATCHI & SAATCHI Guatemala GUATEMALA Silver Lion
MAKEUP GENIUS L’ORÉAL PARIS McCANN PARIS FRANCE Silver Lion
BASE PHONEADDRESS BASE DDB BRUSSELS BELGIUM Silver Lion
BACKMEAPP PROCTER & GAMBLE LEO BURNETT ITALY Milan ITALY Silver Lion
PROJECT LEARNING CURVE DOMTAR ERIC MOWER + ASSOCIATES Charlotte USA Silver Lion
THE FUN QUEUE LISEBERG SHOUT Gothenburg SWEDEN Silver Lion
SOS SMS MEXICAN RED CROSS GREY MÈXICO Mexico City MEXICO Silver Lion
LGBT AVATARS PRAGUE PRIDE GEOMETRY GLOBAL Prague / OGILVY & MATHER PRAGUE CZECH REPUBLIC Silver Lion
THE LES PAUL SKILL CHECK GIBSON GUITAR SERVICEPLAN Munich GERMANY Silver Lion
HAMMERHEAD HAMMERHEAD NAVIGATION R/GA New York USA Silver Lion
EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE EA SPORTS GROW Norfolk USA Silver Lion
#SPRINGISWEIRD GAP WIEDEN+KENNEDY New York USA Silver Lion
THE PURSUIT BY EQUINOX EQUINOX R/GA New York USA Silver Lion
LOOK AT ME SAMSUNG ELECTRONICS CHEIL WORLDWIDE Seoul SOUTH KOREA Silver Lion
AUDI TT BROCHURE HACK AUDI RAZORFISH Berlin GERMANY Bronze Lion
THE UNFORGOTTEN ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE FCB CHICAGO / CURRENT Chicago USA Bronze Lion
LOGITECH HARMONY APP LOGITECH R/GA New York USA Bronze Lion
CANON GIG APP CANON UNCLE GREY Copenhagen DENMARK Bronze Lion
CANON GIG APP CANON UNCLE GREY Copenhagen DENMARK Bronze Lion
ORAL-B SMART BRUSH AND APP PROCTER & GAMBLE ICONMOBILE GROUP Berlin GERMANY Bronze Lion
VIAOPTA DAILY SMARTPHONE APPLICATION NOVARTIS PHARMA ARWORKS Budapest HUNGARY Bronze Lion
SMART SENTRY MAXIS BERHAD OGILVY & MATHER GROUP HONG KONG HONG KONG Bronze Lion
DEBATTLE SVERIGES RADIO CP+B SCANDINAVIA Gothenburg SWEDEN Bronze Lion
VODAFONE “BETWEEN US” VODAFONE Y&R TEAM RED ISTANBUL TURKEY Bronze Lion
FOUND MARS COLENSO BBDO Auckland NEW ZEALAND Bronze Lion
LOOK AT ME SAMSUNG ELECTRONICS CHEIL WORLDWIDE Seoul SOUTH KOREA Bronze Lion
MOVE UPDATE. THE OPEN SOURCE PROJECT McDONALD´S DDB & TRIBAL Warsaw / DDB WARSAW POLAND Bronze Lion
ADVENTURES OF POCO ECO IAMYANK POSSIBLE CEE Budapest HUNGARY Bronze Lion
HARUHI HUNTING SANKYO PLANNING PARTY Tokyo JAPAN Bronze Lion
PRO VISION OAKLEY GPY&R Melbourne AUSTRALIA Bronze Lion
SOUTH KOREAN NORTH KOREAN TRANSLATOR DREAM TOUCH FOR ALL CHEIL WORLDWIDE Seoul / PENGTAI Seoul SOUTH KOREA Bronze Lion
THE PURSUIT BY EQUINOX EQUINOX R/GA New York USA Bronze Lion
MAKEUP GENIUS L’ORÉAL PARIS McCANN PARIS FRANCE Bronze Lion
TAP THRU LOWE’S BBDO NEW YORK USA Bronze Lion
PAY PER LOVE TEATRENEU THE CYRANOS//McCANN Barcelona SPAIN Bronze Lion
LOGITECH HARMONY APP LOGITECH R/GA New York USA Bronze Lion
OWLET OWLET BABY CARE R/GA New York USA Bronze Lion
HAMMERHEAD HAMMERHEAD NAVIGATION R/GA New York USA Bronze Lion
SOCIAL BLOOD APP RED CROSS PUBLICITAS/SAATCHI & SAATCHI Guayaquil ECUADOR Bronze Lion  
TWEAT TO EAT PEPSICO AMV BBDO London UNITED KINGDOM Bronze Lion
HORSE WITH HARDEN FOOT LOCKER BBDO NEW YORK USA Bronze Lion
NZDRONIE TOURISM NEW ZEALAND WHYBIN\TBWA GROUP SYDNEY AUSTRALIA Bronze Lion
THE SIGHT HBO ELASTIC Santa Monica USA Bronze Lion
HOPE.LY AMERICAN RED CROSS & BITLY BBDO NEW YORK USA Bronze Lion
57

 

Entrada ganadora del Grand Prix:

Cardboard desarrollada por Google por Google Mountain View, Estados Unidos, ganadora del Grand Prix.

Cardboard desarrollada por Google por Google Mountain View, Estados Unidos, ganadora del Grand Prix.

KVYV

MarketingActivo es Media Supporter del Festival Cannes Lions