[quads id=1]

Con una participación mínima, Latinoamérica ingresó a la lista corta de la categoría móvil. De 109 piezas que entraron a la carrera, tan solo 7 son de la región latinoamericana.

Brasil con 4 entradas, Guatemala 1, México 1 y Ecuador 1, son los países que han logrado participar en esta lista corta. La agencia Publicitas Saatchi & Saatchi de Guayaquil espera lograr un galardón por su pieza “Social Blood App” desarrollada para el Banco de Sangre de la Cruz Roja. A continuación, la lista completa:

Shortlist (Mobile Lions)
Title Client Product Entrant Company Country Agency
A01 (Activation by Location)
CLEVER BUOY OPTUS TELECOMS NETWORK M&C SAATCHI Sydney AUSTRALIA M&C SAATCHI Sydney
HAMMERHEAD HAMMERHEAD NAVIGATION HAMMERHEAD R/GA New York USA R/GA New York
FOUND MARS PEDIGREE COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland
DOG WALKER FIT PROGRAM NESTLÉ PURINA PET CARE BRASIL PURINA PUBLICIS BRASIL São Paulo BRAZIL PUBLICIS BRASIL São Paulo
A02 (Activation by Proximity)
THE BACKUP MEMORY SAMSUNG TUNISIA SERVICE 3SG-BBDO Ariana TUNISIA 3SG-BBDO Ariana
SHADOW WIFI LIGA CONTRA EL CANCER HEALTH AWARENESS ORGANISATION HAPPINESS BRUSSELS BELGIUM HAPPINESS BRUSSELS
A03 (Augmented Mobile Experience)
LIVING HISTORY AT UNION STATION UNION STATION NON PROFIT ORGANIZATION VML Kansas City USA VML Kansas City
AUDI TT BROCHURE HACK AUDI AUDI TT RAZORFISH Berlin GERMANY RAZORFISH Berlin
THE NEXT PHOTO CHILDHOOD EYE CANCER TRUST FLASH PHOTO POSTER CAMPAIGN WUNDERMAN London UNITED KINGDOM WUNDERMAN London
MAKEUP GENIUS L’ORÉAL PARIS MAKEUP PRODUCTS / VIRTUAL MIRROR McCANN PARIS FRANCE McCANN PARIS
THE UNFORGOTTEN ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING FCB CHICAGO USA FCB CHICAGO / CURRENT Chicago
A04 (Networked Mobile Technology)
THE PURSUIT BY EQUINOX EQUINOX EQUINOX R/GA New York USA R/GA New York
LOGITECH HARMONY APP LOGITECH LOGITECH R/GA New York USA R/GA New York
PAY PER LOVE TEATRENEU PAY PER LOVE THE CYRANOS//McCANN Barcelona SPAIN THE CYRANOS//McCANN Barcelona
A05 (Wearable Technology
)
OWLET OWLET BABY CARE OWLET R/GA New York USA R/GA New York
SPORTS HOMEWORK GATORADE GATORADE 4 AM SAATCHI & SAATCHI Guatemala GUATEMALA 4 AM SAATCHI & SAATCHI Guatemala
A06 (Innovative Technology for Mobile)
CARDBOARD GOOGLE CARDBOARD GOOGLE Mountain View USA
OWLET OWLET BABY CARE OWLET R/GA New York USA R/GA New York
HAMMERHEAD HAMMERHEAD NAVIGATION HAMMERHEAD R/GA New York USA R/GA New York
CANON GIG APP CANON CANON DSLR UNCLE GREY Copenhagen DENMARK UNCLE GREY Copenhagen
HELLO PIZZA CNA ENGLISH SCHOOL FCB BRASIL São Paulo BRAZIL FCB BRASIL São Paulo
LISNR LISNR LISNR R/GA New York USA R/GA New York
B01 (Products)
NIKE PHENOMENAL SHOT: AN ART, COPY & CODE PROJECT WITH GOOGLE NIKE NIKE PHENOMENAL SHOT GROW Norfolk USA GROW Norfolk
B02 (Services)
WHERE’S MY WALLET? COMMONWEALTH BANK CARDLESS CASH M&C SAATCHI Sydney AUSTRALIA M&C SAATCHI Sydney
GOGO FREE-NITURE GOGO VAN DELIVERY & LOGISTIC SERVICE LEO BURNETT HONG KONG Hong Kong HONG KONG LEO BURNETT HONG KONG Hong Kong
B03 (Media, Entertainment and Leisure)
EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE EA SPORTS MADDEN GIFERATOR GROW Norfolk USA GROW Norfolk
C01 (Products)
OWLET OWLET BABY CARE OWLET R/GA New York USA R/GA New York
THE SWEDISH SNOW RESCUERS AUDI AUDI QUATTRO ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm
JOE BOXER INACTIVITY TRACKER KMART / JOE BOXER JOE BOXER INACTIVITY TRACKER FCB CHICAGO USA FCB CHICAGO
CANON GIG APP CANON CANON DSLR UNCLE GREY Copenhagen DENMARK UNCLE GREY Copenhagen
ORAL-B SMART BRUSH AND APP PROCTER & GAMBLE ORAL-B ICONMOBILE GROUP Berlin GERMANY ICONMOBILE GROUP Berlin
MAKEUP GENIUS L’ORÉAL PARIS MAKEUP PRODUCTS / VIRTUAL MIRROR McCANN PARIS FRANCE McCANN PARIS
C02 (Services)
VIAOPTA DAILY SMARTPHONE APPLICATION NOVARTIS PHARMA VIAOPTA DAILY SMARTPHONE APPLICATION ARWORKS Budapest HUNGARY ARWORKS Budapest
VISUAL DICTIONARY BRITISH COUNCIL LEARNING TOOL GREY GROUP Singapore SINGAPORE GREY GROUP Singapore
SMART SENTRY MAXIS BERHAD MOBILE NETWORK OGILVY & MATHER GROUP HONG KONG HONG KONG OGILVY & MATHER GROUP HONG KONG
BASE PHONEADDRESS BASE MOBILE PROVIDER DDB BRUSSELS BELGIUM DDB BRUSSELS
C03 (Media, Entertainment and Leisure)
LIVING HISTORY AT UNION STATION UNION STATION NON PROFIT ORGANIZATION VML Kansas City USA VML Kansas City
THE PURSUIT BY EQUINOX EQUINOX EQUINOX R/GA New York USA R/GA New York
DEBATTLE SVERIGES RADIO TANKESMEDJAN I P3 CP+B SCANDINAVIA Gothenburg SWEDEN CP+B SCANDINAVIA Gothenburg
C04 (Corporate Image & Communication)
BACKMEAPP PROCTER & GAMBLE ALWAYS FEMININE CARE LEO BURNETT ITALY Milan ITALY LEO BURNETT ITALY Milan
VODAFONE “BETWEEN US” VODAFONE VODAFONE RED LIGHT APPLICATION Y&R TEAM RED ISTANBUL TURKEY Y&R TEAM RED ISTANBUL
FOUND MARS PEDIGREE COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland
LOOK AT ME SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul
C05 (Charities, Not for Profit and Public Information)
LGBT AVATARS PRAGUE PRIDE PRAGUE PRIDE GEOMETRY GLOBAL Prague CZECH REPUBLIC GEOMETRY GLOBAL Prague / OGILVY & MATHER PRAGUE
D02 (Services)
PROJECT LEARNING CURVE DOMTAR PAPER ERIC MOWER + ASSOCIATES Charlotte USA ERIC MOWER + ASSOCIATES Charlotte
E01 (Products)
THE WALKING DEAD CHOP SHOP APP 2.0 HYUNDAI MOTOR AMERICA HYUNDAI INNOCEAN USA Huntington Beach USA INNOCEAN USA Huntington Beach
GOL! McDONALD´S FRENCH FRIES DDB CHICAGO USA DDB CHICAGO
E02 (Services)
MOVE UPDATE. THE OPEN SOURCE PROJECT McDONALD´S OPEN SOURCE SOFTWARE DDB & TRIBAL Warsaw POLAND DDB WARSAW
E03 (Media, Entertainment and Leisure)
THE FUN QUEUE LISEBERG ROLLER COASTER SHOUT Gothenburg SWEDEN SHOUT Gothenburg
ADVENTURES OF POCO ECO IAMYANK LOST SOUNDS POSSIBLE CEE Budapest HUNGARY POSSIBLE CEE Budapest
E04 (Charities, Not for Profit and Public Information)
REVERSE THE ODDS CHANNEL 4 & CANCER RESEARCH UK MOBILE GAME MAVERICK TELEVISION London UNITED KINGDOM
F02 (Services)
RABBIT RACE MEDIA MARKT MEDIA MARKT OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY Frankfurt
G01 (Mobile Messaging)
SOS SMS MEXICAN RED CROSS ONLINE EMERGENCY SERVICE GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City
THE LIFE SAVING TV PROJECT KT OLLEH TV KOREA TELECOM Seoul SOUTH KOREA
LGBT AVATARS PRAGUE PRIDE PRAGUE PRIDE GEOMETRY GLOBAL Prague CZECH REPUBLIC GEOMETRY GLOBAL Prague / OGILVY & MATHER PRAGUE
H01 (Integrated Mobile Campaign)
HARUHI HUNTING SANKYO PLANNING GAME PARTY Tokyo JAPAN PARTY Tokyo
PANDORA THUMB MOMENTS CAMPAIGN PANDORA PANDORA RADIO TWOFIFTEENMCCANN San Francisco USA TWOFIFTEENMCCANN San Francisco
THE LES PAUL SKILL CHECK GIBSON GUITAR EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION SERVICEPLAN Munich GERMANY SERVICEPLAN Munich
CLASS OF CLASSICS BRAZILIAN SYMPHONY ORCHESTRA CLASSICAL MUSIC CONCERTS ARTPLAN Rio de Janeiro BRAZIL ARTPLAN Rio de Janeiro
PRO VISION OAKLEY OAKLEY GPY&R Melbourne AUSTRALIA GPY&R Melbourne
I01 (Interface & Navigation)
SOUTH KOREAN NORTH KOREAN TRANSLATOR DREAM TOUCH FOR ALL EDUCATIONAL NONPROFIT ORGANIZATION CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul / PENGTAI Seoul
RISE&FALL 3CS OUTWEAR SNOWBOARD APPAREL GREY SYDNEY Sydney AUSTRALIA GREY SYDNEY Sydney
I02 (Visual Design/Aesthetic)
WINTERLANDS AKQA HOLIDAY CARD AKQA Paris FRANCE AKQA Paris
HAMMERHEAD HAMMERHEAD NAVIGATION HAMMERHEAD R/GA New York USA R/GA New York
ADVENTURES OF POCO ECO IAMYANK LOST SOUNDS POSSIBLE CEE Budapest HUNGARY POSSIBLE CEE Budapest
THE PURSUIT BY EQUINOX EQUINOX EQUINOX R/GA New York USA R/GA New York
I03 (User Experience)
LOOK AT ME SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul
LIVING HISTORY AT UNION STATION UNION STATION NON PROFIT ORGANIZATION VML Kansas City USA VML Kansas City
SOUTH KOREAN NORTH KOREAN TRANSLATOR DREAM TOUCH FOR ALL EDUCATIONAL NONPROFIT ORGANIZATION CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul / PENGTAI Seoul
THE PURSUIT BY EQUINOX EQUINOX EQUINOX R/GA New York USA R/GA New York
ECOTRAIN NSB (NORWEGIAN STATE RAILWAY) TRAIN TRY Oslo NORWAY TRY Oslo
HAMMERHEAD HAMMERHEAD NAVIGATION HAMMERHEAD R/GA New York USA R/GA New York
CANON GIG APP CANON CANON DSLR UNCLE GREY Copenhagen DENMARK UNCLE GREY Copenhagen
THE LES PAUL SKILL CHECK GIBSON GUITAR EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION SERVICEPLAN Munich GERMANY SERVICEPLAN Munich
MAKEUP GENIUS L’ORÉAL PARIS MAKEUP PRODUCTS / VIRTUAL MIRROR McCANN PARIS FRANCE McCANN PARIS
THE IDEAS PROJECTOR DEUTSCHE BANK FINANCIAL SERVICES / FINANCIATION OF BUSINESS AND ENTEPRENEURS FCB SPAIN Madrid SPAIN FCB SPAIN Madrid
THE UNFORGOTTEN ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING FCB CHICAGO USA FCB CHICAGO / CURRENT Chicago
I04 (Content)
LIVING HISTORY AT UNION STATION UNION STATION NON PROFIT ORGANIZATION VML Kansas City USA VML Kansas City
EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE EA SPORTS MADDEN GIFERATOR GROW Norfolk USA GROW Norfolk
SELF-DESTRUCTING BOOK JAMES PATTERSON INTERACTIVE BOOK MOTHER NEW YORK USA MOTHER NEW YORK
TAP THRU LOWE’S LOWE’S BBDO NEW YORK USA BBDO NEW YORK
IKEA PS IKEA IKEA PS DESIGNER COLLECTION INSTINCT Moscow RUSSIA INSTINCT Moscow
BEDTIME CALLS MICROSOFT SKYPE LOOK AT MEDIA RUSSIA DENTSU AEGIS NETWORK Moscow
#SPRINGISWEIRD GAP GAP SPRING COLLECTION WIEDEN+KENNEDY New York USA WIEDEN+KENNEDY New York
AMERICAN EXPRESS UNSTAGED: TAYLOR SWIFT EXPERIENCE AMERICAN EXPRESS AMERICAN EXPRESS UNSTAGED: TAYLOR SWIFT EXPERIENCE RADICAL MEDIA New York USA RADICAL MEDIA New York
I05 (Use of Data/Insight)
THE PURSUIT BY EQUINOX EQUINOX EQUINOX R/GA New York USA R/GA New York
PAY PER LOVE TEATRENEU PAY PER LOVE THE CYRANOS//McCANN Barcelona SPAIN THE CYRANOS//McCANN Barcelona
WORLD OF BELONGING AIRBNB AIRBNB TOOL Santa Monica USA
OWLET OWLET BABY CARE OWLET R/GA New York USA R/GA New York
I06 (Utility)
LOOK AT ME SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul
CLEVER BUOY OPTUS OPTUS NETWORK M&C SAATCHI Sydney AUSTRALIA M&C SAATCHI Sydney
LOGITECH HARMONY APP LOGITECH LOGITECH R/GA New York USA R/GA New York
OWLET OWLET BABY CARE OWLET R/GA New York USA R/GA New York
HAMMERHEAD HAMMERHEAD NAVIGATION HAMMERHEAD R/GA New York USA R/GA New York
MAKEUP GENIUS L’ORÉAL PARIS MAKEUP PRODUCTS / VIRTUAL MIRROR McCANN PARIS FRANCE McCANN PARIS
J01 (Community Building/Engagement)
#MEALFORAMEAL VIRGIN MOBILE AUSTRALIA VIRGIN MOBILE HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA HAVAS WORLDWIDE AUSTRALIA Sydney / ONE GREEN BEAN Sydney
4G4GOOD STARHUB 4G DDB GROUP SINGAPORE SINGAPORE DDB GROUP SINGAPORE
KEEP DEMOCRACY ALIVE GOV TUNISIE MOBILE APP DELIVERING REAL TIME SURVEYS FRED & FARID PARIS FRANCE FRED & FARID GROUP Paris
J02 (Response/Real-Time Activity)
CLEVER BUOY OPTUS OPTUS NETWORK M&C SAATCHI Sydney AUSTRALIA M&C SAATCHI Sydney
EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE EA SPORTS MADDEN GIFERATOR GROW Norfolk USA GROW Norfolk
SOCIAL BLOOD APP RED CROSS BANK OF BLOOD PUBLICITAS/SAATCHI & SAATCHI Guayaquil ECUADOR PUBLICITAS/SAATCHI & SAATCHI Guayaquil
TWEAT TO EAT PEPSICO WALKERS AMV BBDO London UNITED KINGDOM AMV BBDO London
J03 (Use of Co-Creation & User Generated Content)
HORSE WITH HARDEN FOOT LOCKER FOOT LOCKER BBDO NEW YORK USA BBDO NEW YORK
THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION THE ALS ASSOCIATION Washington USA
#NOFILTER CAMPAIGN WAVES FOR WATER INSTITUTIONAL LODUCCA São Paulo BRAZIL LODUCCA São Paulo
J04 (Innovative Use of Social for Mobile)
YOUR RIDE. YOUR MUSIC. UBER & SPOTIFY UBER & SPOTIFY APPS SPOTIFY Stockholm SWEDEN SPOTIFY Stockholm
NZDRONIE TOURISM NEW ZEALAND SKI WHYBIN\TBWA GROUP SYDNEY AUSTRALIA WHYBIN\TBWA GROUP SYDNEY
THE SIGHT HBO GAME OF THRONES ELASTIC Santa Monica USA
HOPE.LY AMERICAN RED CROSS & BITLY AMERICAN RED CROSS & BITLY BBDO NEW YORK USA BBDO NEW YORK
Total: 109

 

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