[quads id=1]

Logrando una de las mayores participaciones dentro de la categoría Ecuador entró a la lista corta de directo con 11 piezas, todas de la agencia Maruri Grey Guayaquil. Entre estas se ubicó la campaña “Viaje a Ciegas” muy controversial por el alcance diplomático que llegó a tener.

Un total de 48 piezas latinoamericanas lograron entrar a la lista corta de esta importante categoría, 7 países de la región pelean por lograr un metal para sus campañas. Brasil (21), Ecuador (11), Argentina (5), México (3), Panamá (3), Perú (3) y Colombia (2), son los países que están en la carrera por un galardón. Esta categoría obtuvo un total de 277 entradas para la lista corta que ponemos a tu disposición:

Shortlist (Direct Lions)
Title Client Entrant Company Country Agency
A01 (Flat Mailing)
ANTI-BACTERIAL RED PACKET UNILEVER CHINA BBH CHINA Shanghai CHINA BBH CHINA Shanghai
THE CALLING GREETING CARD TELEFÓNICA, O2 INTERONE BBDO Hamburg GERMANY INTERONE BBDO Hamburg
HOME APAV FCB Lisbon PORTUGAL FCB Lisbon
THE HIV+ ISSUE VANGARDIST MAGAZINE SAATCHI & SAATCHI SWITZERLAND Geneva SWITZERLAND SAATCHI & SAATCHI SWITZERLAND Geneva
A02 (Dimensional Mailing)
TOGETHER SWEATER TARGET / TOMS MOTHER NEW YORK USA MOTHER NEW YORK
10 HOT STORIES GLOBAL EXPORT CO. Y&R DUBAI UNITED ARAB EMIRATES Y&R DUBAI
THE CUBE ATLANTIC GROUP LEO BURNETT FRANCE Paris FRANCE LEO BURNETT FRANCE Paris
$HRED BNZ COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland
SOUNDLAB BOX LEICA GALLERY SÃO PAULO F/NAZCA SAATCHI & SAATCHI São Paulo BRAZIL F/NAZCA SAATCHI & SAATCHI São Paulo
ASHES CAMPOFRIO McCANN MADRID SPAIN McCANN MADRID
THE CUP OF LIFE NATIONAL MUSEUM OF MILITARY HISTORY IRELAND/DAVENPORT Johannesburg SOUTH AFRICA IRELAND/DAVENPORT Johannesburg
A03 (Targeted Ambient Media: Small Scale)
THE LAST PACK CVS HEALTH BBDO NEW YORK USA BBDO NEW YORK
COLOR FOR THE COLORBLIND VALSPAR FCB CHICAGO USA FCB CHICAGO
THE SALT YOU CAN SEE FUNDACIÓN FAVALORO GREY ARGENTINA Buenos Aires ARGENTINA GREY ARGENTINA Buenos Aires
TRUE WETSUITS QUIKSILVER JAPAN TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Tokyo
SNACKHOLIDAYS TRANSAVIA LES GAULOIS Puteaux FRANCE LES GAULOIS Puteaux
PROUD WHOPPER BURGER KING DAVID Miami USA DAVID Miami
DREAMS ON SWADDLES IDFC MUTUAL FUND TBWA\INDIA Mumbai INDIA TBWA\INDIA Mumbai
RAFA NADAL’S SEAT IBERIA OGILVYONE Madrid SPAIN OGILVYONE Madrid
REDUCE SPEED DIAL VOLKSWAGEN COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland
WAVE DECATHLON ROSAPARK Paris FRANCE ROSAPARK Paris
MESSAGE IN A BOTTLE AB-INBEV DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA DEL CAMPO SAATCHI & SAATCHI Buenos Aires
ACH2O PANASONIC MARURI GREY Guayaquil ECUADOR MARURI GREY Guayaquil
HANDLE ON HYGIENE UNILEVER GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES GEOMETRY GLOBAL Dubai
NIVEA DOLL BDF NIVEA BRASIL FCB BRASIL São Paulo BRAZIL FCB BRASIL São Paulo
THE FLOATING BOTTLES COCA-COLA OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY Frankfurt
MEETING MURILO KIMBERLY-CLARK MOOD\TBWA São Paulo BRAZIL MOOD\TBWA São Paulo
TICKET BOOKS L&PM AFRICA São Paulo BRAZIL AFRICA São Paulo
A04 (Targeted Ambient Media: Large Scale)
FIELD OF JEANS LEVI STRAUSS & CO. LEVI STRAUSS & CO San Francisco USA FLEISHMANHILLARD San Francisco
THE DANCING TRAFFIC LIGHT DAIMLER AG / SMART MM BBDO GROUP GERMANY Berlin GERMANY BBDO GROUP GERMANY Berlin
FUTURE TICKET JAPAN SPORT COUNCIL DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo / RHIZOMATIKS Tokyo
THE S5 PULSE CHALLENGE SWISSCOM (SCHWEIZ) HEIMAT Berlin GERMANY HEIMAT Berlin
LIFE TIME CLOCK STIFTUNG FÜRS LEBEN – DEUTSCHE STIFTUNG ORGANTRANSPLANTATION (DSO) SERVICEPLAN Munich GERMANY SERVICEPLAN Munich
STAY WITH PRIDE AIRBNB WHYBIN\TBWA GROUP SYDNEY AUSTRALIA WHYBIN\TBWA GROUP SYDNEY
PLAY THE BRIDGE 2DEGREES MOBILE SPECIAL GROUP Auckland NEW ZEALAND SPECIAL GROUP Auckland
XPERIA UNDERWATER STORE SONY MOBILE COMMUNICATIONS FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai
PANICOUPON TSUTAYA HAKUHODO Tokyo JAPAN HAKUHODO Tokyo
THE OVERWEIGHT BAGGAGE DROP FRETEX AS KITCHEN LEO BURNETT Oslo NORWAY KITCHEN LEO BURNETT Oslo
HEARING HANDS SAMSUNG ELECTRONICS TURKEY LEO BURNETT ISTANBUL TURKEY LEO BURNETT ISTANBUL
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg
GONE BUSINESSES AXA HAVAS WORLDWIDE MEXICO Mexico City MEXICO HAVAS WORLDWIDE MEXICO Mexico City
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) DDB SPAIN Madrid SPAIN DDB SPAIN Madrid
#BALCONYEXPRESS FASTWEB M&C SAATCHI Milan ITALY M&C SAATCHI Milan
SUN LIFEGUARDS LALCEC J. WALTER THOMPSON ARGENTINA Buenos Aires ARGENTINA J. WALTER THOMPSON ARGENTINA Buenos Aires
THE UNFORGOTTEN ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE FCB CHICAGO USA FCB CHICAGO / CURRENT Chicago
A DISCOUNT TO YOUR MISFORTUNE ISLAZUL DEL CAMPO SAATCHI & SAATCHI MADRID Madrid SPAIN DEL CAMPO SAATCHI & SAATCHI MADRID Madrid
LOVE HAS NO LABELS ADCOUNCIL R/GA New York USA R/GA New York
MORE THAN A SIGN DISLIFE Y&R Moscow RUSSIA Y&R Moscow
TALK CUSHION LIFE CRISIS INTERRUPT Y&R SHANGHAI CHINA Y&R SHANGHAI
BLIND TRIP MINISTRY OF TRANSPORTATION AND TOURISM MARURI GREY Guayaquil ECUADOR MARURI GREY Guayaquil
LOOKING FOR YOU BATTERSEA DOGS HOME OGILVYONE LONDON UNITED KINGDOM OGILVYONE LONDON
INSPIRATION BOXES IKEA LEO BURNETT TORONTO CANADA LEO BURNETT TORONTO
SECURITY MOMS SPORT CLUBE DO RECIFE OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo
THE TEST DRIVE BILLBOARD LAND ROVER Y&R SINGAPORE SINGAPORE Y&R SINGAPORE / THE CAMPAIGN PALACE MANILA Taguig
THE SHAPE OF IMAGINATION LEGO OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE
THE ROCKSTAR NEXT DOOR GUITAR PLAYER LEO BURNETT TAILOR MADE São Paulo BRAZIL LEO BURNETT TAILOR MADE São Paulo
A05 (Direct response broadcast: TV, radio & infomercials )
BETTER TOMORROWS CAMPAIGN THE HOSPITAL FOR SICK CHILDREN J. WALTER THOMPSON CANADA Toronto CANADA J. WALTER THOMPSON CANADA Toronto
INVERSE GOAL CELEBRATION CHAMPIONS FOR LIFE VCCP SPAIN Madrid SPAIN VCCP SPAIN Madrid
K9FM MARS COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland / CLEMENGER BBDO MELBOURNE
LISTEN NATIONAL FOOTBALL LEAGUE GREY NEW YORK USA GREY NEW YORK
A06 (Direct Response Print or Standard Outdoor (incl.Inserts))
JCDECAUX PERSONAL BILLBOARDS JC DECAUX BELGIUM BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM Brussels
THE NEXT PHOTO CHILDHOOD EYE CANCER TRUST WUNDERMAN London UNITED KINGDOM WUNDERMAN London
THE UNWANTED SITUATION STOCKHOLM – A MAGAZINE SOLD BY HOMELESS PEOPLE INGO Stockholm SWEDEN INGO Stockholm
THE LES PAUL SKILL CHECK GIBSON GUITAR SERVICEPLAN Munich GERMANY SERVICEPLAN Munich
THE BEER FREEZE AD BRASIL KIRIN OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo
MASP LOSERS FREE PASS MASP MUSEUM DDB BRASIL São Paulo BRAZIL DDB BRASIL São Paulo
DONATION POSTERS PUBLIC TRANSPORT VICTORIA GPY&R Melbourne AUSTRALIA GPY&R Melbourne
THE HIV+ ISSUE VANGARDIST MAGAZINE SAATCHI & SAATCHI SWITZERLAND Geneva SWITZERLAND SAATCHI & SAATCHI SWITZERLAND Geneva
B01 (Use of Dgital Marketing)
UNSKIPPABLE GEICO THE MARTIN AGENCY Richmond USA THE MARTIN AGENCY Richmond
GAMER MASTERPIECE SONY BBH NEW YORK USA BBH NEW YORK
SPOT 4 SALE DEPAUL UK PUBLICIS LONDON UNITED KINGDOM PUBLICIS LONDON
DON’T GOOGLE IT CEBAM DDB BRUSSELS BELGIUM DDB BRUSSELS
CORRIDOR TARGETING GERMANWINGS GREY GERMANY Düsseldorf GERMANY GREY GERMANY Düsseldorf
GETTING EBOLA FIGHTERS ON THE COVER OF TIME DOCTORS OF THE WORLD PUBLICIS KAPLAN THALER New York USA PUBLICIS KAPLAN THALER New York
ANIMAL COPYRIGHTS WWF/LATINSTOCK CHEIL SPAIN Madrid SPAIN CHEIL SPAIN Madrid
WEATHER REPORT EMAILS AUDI SPAIN PROXIMITY BARCELONA Barcelona SPAIN PROXIMITY BARCELONA Barcelona
INFREQUENT FLYERS CLUB TIGERAIR McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE
RELOCKLOVE ORANGE MARCEL Paris FRANCE MARCEL Paris
LOVE HAS NO LABELS ADCOUNCIL R/GA New York USA R/GA New York
ASSASSIN’S CREED UNITY UBISOFT SID LEE Paris FRANCE SID LEE Paris
THE INTERACTIVE FORM CANAL+ BETC Paris FRANCE BETC Paris / BETC DIGITAL Paris
#HANDSOFF MARC DORCEL MARCEL Paris FRANCE MARCEL Paris
TASTE THE TRANSLATION ELAN J. WALTER THOMPSON AMSTERDAM THE NETHERLANDS J. WALTER THOMPSON AMSTERDAM
SKIP AD FESTIVAL SONY ENTERTAINMENT TELEVISION PUBLICIS BRASIL São Paulo BRAZIL PUBLICIS BRASIL São Paulo
THE AD FILTER D&AD BETC Paris FRANCE BETC Paris / BETC DIGITAL Paris
B02 (Use of Mobile Marketing)
FUTURE TICKET JAPAN SPORT COUNCIL DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo / RHIZOMATIKS Tokyo
YOUR YEAR. DIRECTED BY NIKE+ NIKE AKQA Portland USA AKQA Portland
THE BACKUP MEMORY SAMSUNG TUNISIA 3SG-BBDO Ariana TUNISIA 3SG-BBDO Ariana
SANTAPP SHACKLETON SHACKLETON Madrid SPAIN SHACKLETON Madrid
4G4GOOD STARHUB DDB GROUP SINGAPORE SINGAPORE DDB GROUP SINGAPORE
THE SWEDISH SNOW RESCUERS AUDI ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm
JOE BOXER INACTIVITY TRACKER KMART / JOE BOXER FCB CHICAGO USA FCB CHICAGO
BACKMEAPP PROCTER & GAMBLE LEO BURNETT ITALY Milan ITALY LEO BURNETT ITALY Milan
THE MATCH SKY DEUTSCHLAND FERNSEHEN SERVICEPLAN Munich GERMANY SERVICEPLAN Munich
SOS SMS MEXICAN RED CROSS GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City
THE UPGRADE CHALLENGE AIR FRANCE FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI
Vodafone “Between Us” VODAFONE Y&R TEAM RED ISTANBUL TURKEY Y&R TEAM RED ISTANBUL
MAKEUP GENIUS L’ORÉAL PARIS McCANN PARIS FRANCE McCANN PARIS
SAFETY WI-FI FIAT LEO BURNETT TAILOR MADE São Paulo BRAZIL LEO BURNETT TAILOR MADE São Paulo
DRINKABLE ADVERTISING THE COCA-COLA COMPANY OGILVY NEW YORK USA OGILVY NEW YORK
TTYL (TALK TO YOU LATER) CHEVROLET MARURI GREY Guayaquil ECUADOR MARURI GREY Guayaquil
B03 (Use of New Technology in a Direct Marketing Campaign)
CORRIDOR TARGETING GERMANWINGS GREY GERMANY Düsseldorf GERMANY GREY GERMANY Düsseldorf
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) DDB SPAIN Madrid SPAIN DDB SPAIN Madrid
UBER SAFE UBER RETHINK Toronto CANADA RETHINK Toronto
LIFELIVE SAMSUNG LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY
PRINT FOR HELP HEWLETT-PACKARD BRASIL FCB BRASIL São Paulo BRAZIL FCB BRASIL São Paulo
MAKEUP GENIUS L’ORÉAL PARIS McCANN PARIS FRANCE McCANN PARIS
LIFEPAINT VOLVO UK GREY LONDON UNITED KINGDOM GREY LONDON
B05 (Response/Real-Time Activity)
HORSE WITH HARDEN FOOT LOCKER BBDO NEW YORK USA BBDO NEW YORK
GETTING EBOLA FIGHTERS ON THE COVER OF TIME DOCTORS OF THE WORLD PUBLICIS KAPLAN THALER New York USA PUBLICIS KAPLAN THALER New York
#THANKSFORBEINGLATE EDITIONS POINTS MARCEL Paris FRANCE MARCEL Paris
THE TWEETING POTHOLE MEDCOM P4 OGILVY&MATHER Panama City PANAMA P4 OGILVY&MATHER Panama City
INTERCEPTION VOLVO GREY NEW YORK USA GREY NEW YORK
SKIP AD FESTIVAL SONY ENTERTAINMENT TELEVISION PUBLICIS BRASIL São Paulo BRAZIL PUBLICIS BRASIL São Paulo
B06 (Use of Social Audience in a Direct Marketing Campaign)
SPECIAL OLYMPICS – KEVIN DE BRUYNE SPECIAL OLYMPICS BELGIUM LDV UNITED Antwerp BELGIUM LDV UNITED Antwerp
HORSE WITH HARDEN FOOT LOCKER BBDO NEW YORK USA BBDO NEW YORK
TWIX BITES #TBT CAMPAIGN MARS CHOCOLATE NORTH AMERICA BBDO NEW YORK USA BBDO NEW YORK
THROWN BACK THURSDAYS EXPEDIA 180LA Santa Monica USA 180LA Santa Monica
GISELE BÜNDCHEN – I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York USA DROGA5 New York
GROCERIES NOT GUNS MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA GREY CANADA Toronto CANADA GREY CANADA Toronto
#MACITBETTER McDONALD´S DDB Sydney AUSTRALIA DDB Sydney
THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION Washington USA
COLOR FOR THE COLORBLIND VALSPAR FCB CHICAGO USA FCB CHICAGO
SOCIAL SAVVY BURGLAR ALLSTATE INSURANCE COMPANY LEO BURNETT CHICAGO USA LEO BURNETT CHICAGO
#LIKEAGIRL PROCTER & GAMBLE LEO BURNETT TORONTO CANADA LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON
MUMS AND MAIDS TRANSIENT WORKERS COUNT TOO (TWC2) OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE
CHOOSE BEAUTIFUL UNILEVER OGILVY & MATHER Chicago USA OGILVY & MATHER Chicago / HAVAS HELIA London
INTERCEPTION VOLVO GREY NEW YORK USA GREY NEW YORK
#HANDSOFF MARC DORCEL MARCEL Paris FRANCE MARCEL Paris
COME AND VOTE! ASOCIATIA PRO DEMOCRATIA LEO BURNETT GROUP Bucharest ROMANIA LEO BURNETT GROUP Bucharest
GREAT CHINESE NAMES FOR GREAT BRITAIN VISITBRITAIN OGILVY BEIJING CHINA OGILVY BEIJING
GIVE MOM BACK HER NAME UN WOMEN IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai
FIRST DAYS OUT MARS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
THE TWEETING POTHOLE MEDCOM P4 OGILVY&MATHER Panama City PANAMA P4 OGILVY&MATHER Panama City
DELTA INNOVATION CLASS DELTA AIR LINES WIEDEN+KENNEDY New York USA WIEDEN+KENNEDY New York
C01 (Acquisitions)
UNSKIPPABLE GEICO THE MARTIN AGENCY Richmond USA THE MARTIN AGENCY Richmond
THE BILLABLE SALES TALK DELTA LLOYD LIFE FAMOUS BRUSSELS BELGIUM FAMOUS BRUSSELS
70 GUARDIANS OF WINTER ŠKODA SPAIN PROXIMITY BARCELONA Barcelona SPAIN PROXIMITY BARCELONA Barcelona
MUSICAL CITY TOYOTA MOTOR EUROPE DEL CAMPO SAATCHI & SAATCHI MADRID Madrid SPAIN DEL CAMPO SAATCHI & SAATCHI MADRID Madrid
SNACKHOLIDAYS TRANSAVIA LES GAULOIS Puteaux FRANCE LES GAULOIS Puteaux
THE LES PAUL SKILL CHECK GIBSON GUITAR SERVICEPLAN Munich GERMANY SERVICEPLAN Munich
AIRPLANE BELLY LAN AIRLINES MARURI GREY Guayaquil ECUADOR MARURI GREY Guayaquil
GET ME A SPONSOR CHELSEA FOOTBALL CLUB SAATCHI & SAATCHI London UNITED KINGDOM SAATCHI & SAATCHI London
THE INTERACTIVE FORM CANAL+ BETC Paris FRANCE BETC Paris / BETC DIGITAL Paris
PHOTOS FOR LIFE – A CHARITY PHOTO STOCK RAK’N’ROLL WIN YOUR LIFE FOUNDATION ISOBAR POLAND Warsaw POLAND ISOBAR POLAND Warsaw
#HANDSOFF MARC DORCEL MARCEL Paris FRANCE MARCEL Paris
TASTE THE TRANSLATION ELAN J. WALTER THOMPSON AMSTERDAM THE NETHERLANDS J. WALTER THOMPSON AMSTERDAM
C02 (Retention)
THE CONCERT NO ONE WAS WAITING FOR BBVA FAHRENHEIT DDB Lima PERU FAHRENHEIT DDB Lima
THE CALLING GREETING CARD TELEFÓNICA, O2 INTERONE BBDO Hamburg GERMANY INTERONE BBDO Hamburg
BOSSE’S MILK LIDL DISCOUNT FOOD STORE INGO Stockholm SWEDEN INGO Stockholm
TTYL (TALK TO YOU LATER) CHEVROLET MARURI GREY Guayaquil ECUADOR MARURI GREY Guayaquil
WISHES DELIVERED UPS OGILVY NEW YORK USA OGILVY NEW YORK
C03 (Product Launch/Re-launch)
BREAST CREAM NEW ZEALAND BREAST CANCER FOUNDATION COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland
4G4GOOD STARHUB DDB GROUP SINGAPORE SINGAPORE DDB GROUP SINGAPORE
NOT BEERSIES – INTEGRATED HPA – HEALTH PROMOTION AGENCY FCB NEW ZEALAND Auckland NEW ZEALAND FCB NEW ZEALAND Auckland
RADIANT RETURN PZ CUSSONS DDB GROUP MELBOURNE AUSTRALIA DDB GROUP MELBOURNE
THE FRESHEST ORANGE JUICE BRAND INTERMARCHÉ MARCEL Paris FRANCE MARCEL Paris
TRUE WETSUITS QUIKSILVER JAPAN TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Tokyo
ACH2O PANASONIC MARURI GREY Guayaquil ECUADOR MARURI GREY Guayaquil
D01 (Fast Moving Consumer Goods)
INSTAGRAM YOUR FRIDGE LION SPECIAL GROUP Auckland NEW ZEALAND SPECIAL GROUP Auckland
THANK-YOU PARCELS PRIMA POLAND FCB WARSAW Warsaw POLAND FCB WARSAW Warsaw
BACKMEAPP PROCTER & GAMBLE LEO BURNETT ITALY Milan ITALY LEO BURNETT ITALY Milan
POWERADE RUNNERS POWERADE THE CYRANOS//McCANN Barcelona SPAIN THE CYRANOS//McCANN Barcelona
#LIKEAGIRL PROCTER & GAMBLE LEO BURNETT TORONTO CANADA LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON
#COLOURYOURSUMMER COCA-COLA SOUTH PACIFIC OGILVY & MATHER Sydney AUSTRALIA OGILVY & MATHER Sydney
NIVEA DOLL BDF NIVEA BRASIL FCB BRASIL São Paulo BRAZIL FCB BRASIL São Paulo
GIVE HOLLAND A BREAK NESTLÉ J. WALTER THOMPSON AMSTERDAM THE NETHERLANDS J. WALTER THOMPSON AMSTERDAM
MAKEUP GENIUS L’ORÉAL PARIS McCANN PARIS FRANCE McCANN PARIS
MIKADO STICKS MONDELÉZ ROMANCE Paris FRANCE ROMANCE Paris
LIVER SONGS NATURES GARDEN MARURI GREY Guayaquil ECUADOR MARURI GREY Guayaquil
HAVING A GOOD MEMORY HAS BENEFITS NATURES GARDEN MARURI GREY Guayaquil ECUADOR MARURI GREY Guayaquil
DRINKABLE ADVERTISING THE COCA-COLA COMPANY OGILVY NEW YORK USA OGILVY NEW YORK
D02 (Cars & Automotive Services)
THE MONSTER-SMART LAUNCH DAIMLER AG / SMART MM BBDO GROUP GERMANY Berlin GERMANY BBDO GROUP GERMANY Berlin
THE VOLVO HIJACKING CAR SERVICE VOLVO NORTH MIAMI WE BELIEVERS New York USA WE BELIEVERS New York
DACIA SPONSOR DAY – THE SPLIT RENAULT ITALIA PUBLICIS ITALY Milan ITALY PUBLICIS ITALY Milan
REDUCE SPEED DIAL VOLKSWAGEN COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland
LIFEPAINT VOLVO UK GREY LONDON UNITED KINGDOM GREY LONDON
A MESSAGE TO SPACE HYUNDAI MOTOR COMPANY INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul
D03 (Other Consumer Products (including Durable Goods))
LOOK AT ME SAMSUNG ELECTRONICS CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul
GAMER MASTERPIECE SONY BBH NEW YORK USA BBH NEW YORK
THE XBOX LOOPHOLE MICROSOFT McCANN LONDON UNITED KINGDOM McCANN LONDON
TUVALU LG ELECTRONICS GREY ARGENTINA Buenos Aires ARGENTINA GREY ARGENTINA Buenos Aires
TRUE WETSUITS QUIKSILVER JAPAN TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Tokyo
ACH2O PANASONIC MARURI GREY Guayaquil ECUADOR MARURI GREY Guayaquil
LIFELIVE SAMSUNG LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY
$14,99 EXTREME MAKEOVER PHILIPS OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo
D04 (Financial Products & Services)
UNFORGETTABLE ACCOUNT BANPLUS FCB MAYO Lima PERU FCB RG2 Caracas
THE CONCERT NO ONE WAS WAITING FOR BBVA FAHRENHEIT DDB Lima PERU FAHRENHEIT DDB Lima
UNSKIPPABLE GEICO THE MARTIN AGENCY Richmond USA THE MARTIN AGENCY Richmond
HEY FUTURE ME… EMIRATES NBD FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai
$HRED BNZ COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland
ADVENTURES OF PENNY ITAÚ BANK DDB BRASIL São Paulo BRAZIL DDB BRASIL São Paulo
D05 (Commercial Public Services, incl. Healthcare & Medical)
THE SALT YOU CAN SEE FUNDACIÓN FAVALORO GREY ARGENTINA Buenos Aires ARGENTINA GREY ARGENTINA Buenos Aires
RELOCKLOVE ORANGE MARCEL Paris FRANCE MARCEL Paris
A KISS IS A STAMP POSTNL JOE PUBLIC TAKE-AWAY ADVERTISING Amsterdam THE NETHERLANDS JOE PUBLIC TAKE-AWAY ADVERTISING Amsterdam
TASTE THE TRANSLATION ELAN J. WALTER THOMPSON AMSTERDAM THE NETHERLANDS J. WALTER THOMPSON AMSTERDAM
D06 (Travel, Entertainment & Leisure)
#HAPPYTOHELP KLM ROYAL DUTCH AIRLINES DDB & TRIBAL WORLDWIDE AMSTERDAM THE NETHERLANDS DDB & TRIBAL WORLDWIDE AMSTERDAM
BLIND TRIP MINISTRY OF TRANSPORTATION AND TOURISM MARURI GREY Guayaquil ECUADOR MARURI GREY Guayaquil
GREAT CHINESE NAMES FOR GREAT BRITAIN VISITBRITAIN OGILVY BEIJING CHINA OGILVY BEIJING
GOODBYE BAD LUCK LOTO LIBANAIS IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai
THE CUP OF LIFE NATIONAL MUSEUM OF MILITARY HISTORY IRELAND/DAVENPORT Johannesburg SOUTH AFRICA IRELAND/DAVENPORT Johannesburg
D07 (Retail & E-Commerce, including Restaurants)
HORSE WITH HARDEN FOOT LOCKER BBDO NEW YORK USA BBDO NEW YORK
PAY WITH LOVIN’ McDONALD’S USA LEO BURNETT CHICAGO USA LEO BURNETT CHICAGO
#MACITBETTER McDONALD´S DDB Sydney AUSTRALIA DDB Sydney
MINI FASHION BAR PIMKIE INTERNATIONAL HAPPINESS BRUSSELS BELGIUM HAPPINESS BRUSSELS
THE FRESHEST ORANGE JUICE BRAND INTERMARCHÉ MARCEL Paris FRANCE MARCEL Paris
BOSSE’S MILK LIDL DISCOUNT FOOD STORE INGO Stockholm SWEDEN INGO Stockholm
SEPARATING AMATEURS FROM TRUE DIY-ENTHUSIASTS. THE HORNBACH SPRING COLLECTION. HORNBACH HEIMAT Berlin GERMANY HEIMAT Berlin
YOU WISH FISH BCF GPY&R Brisbane AUSTRALIA GPY&R Brisbane
PROUD WHOPPER BURGER KING DAVID Miami USA DAVID Miami
THE FIGHT OF THE CENTURY FOOT LOCKER BBDO NEW YORK USA BBDO NEW YORK
RABBIT RACE MEDIA MARKT OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY Frankfurt
#LITTLEMONEYBIGFUN KFC McCANN ERICKSON ROMANIA Bucharest ROMANIA McCANN ERICKSON ROMANIA Bucharest / MRM//MCCANN Bucharest
D08 (Publications & Media)
SELF-DESTRUCTING BOOK JAMES PATTERSON MOTHER NEW YORK USA MOTHER NEW YORK
BEING THE BEAR CANAL+ BETC Paris FRANCE BETC Paris
STALKER VIEWED YOUR PROFILE SBS BELGIUM BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM Brussels
THE MATCH SKY DEUTSCHLAND FERNSEHEN SERVICEPLAN Munich GERMANY SERVICEPLAN Munich
THE TWEETING POTHOLE MEDCOM P4 OGILVY&MATHER Panama City PANAMA P4 OGILVY&MATHER Panama City
SKIP AD FESTIVAL SONY ENTERTAINMENT TELEVISION PUBLICIS BRASIL São Paulo BRAZIL PUBLICIS BRASIL São Paulo
THE HIV+ ISSUE VANGARDIST MAGAZINE SAATCHI & SAATCHI SWITZERLAND Geneva SWITZERLAND SAATCHI & SAATCHI SWITZERLAND Geneva
D09 (Business Products & Services)
JCDECAUX PERSONAL BILLBOARDS JC DECAUX BELGIUM BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM Brussels
IBM BITCOIN RAIN IBM BRASIL OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo
D10 (Corporate Image & Communication)
COLOR FOR THE COLORBLIND VALSPAR FCB CHICAGO USA FCB CHICAGO
THE ART OF WAITING RECLAME AQUI GREY BRAZIL São Paulo BRAZIL GREY BRAZIL São Paulo
GET ME A SPONSOR CHELSEA FOOTBALL CLUB SAATCHI & SAATCHI London UNITED KINGDOM SAATCHI & SAATCHI London
LISTEN NATIONAL FOOTBALL LEAGUE GREY NEW YORK USA GREY NEW YORK
THE AD FILTER D&AD BETC Paris FRANCE BETC Paris / BETC DIGITAL Paris
D11 (Charities (incl. Fundraising, Donations & Appeals))
THANKVERTISING WORLDWIDE FUND FOR NATURE (WWF) BBDO GROUP GERMANY Dusseldorf GERMANY BBDO GROUP GERMANY Dusseldorf
SPOT 4 SALE DEPAUL UK PUBLICIS LONDON UNITED KINGDOM PUBLICIS LONDON
EYE PLAY THE PIANO THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS HAKUHODO KETTLE Tokyo JAPAN HAKUHODO KETTLE Tokyo
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR GGH LOWE Hamburg GERMANY GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg
ANIMAL COPYRIGHTS WWF/LATINSTOCK CHEIL SPAIN Madrid SPAIN CHEIL SPAIN Madrid
NOW IT IS OUR TURN TO WALK NORWEGIAN CHURCH AID POL Oslo NORWAY POL Oslo
AID TO CART EXITO GROUP / FOOD BANK SANCHO BBDO Bogotá COLOMBIA SANCHO BBDO Bogotá
SUFFOCATION KARMA NIRVANA LEO BURNETT LONDON UNITED KINGDOM LEO BURNETT LONDON
D12 (Public Health & Safety, Public Awareness Messages)
LIFE SAVING DOT TALWAR BINDI GREY GROUP Singapore SINGAPORE GREY GROUP Singapore
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) DDB SPAIN Madrid SPAIN DDB SPAIN Madrid
LOVE HAS NO LABELS ADCOUNCIL R/GA New York USA R/GA New York
SOS SMS MEXICAN RED CROSS GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City
#NOMOREEVICTIONS STOP DESAHUCIOS PROXIMITY MADRID SPAIN PROXIMITY MADRID
E01 (Integrated Campaign Led by Direct Marketing)
WHY? WHY NOT? CLIMATE REALITY PROJECT GPY&R Sydney AUSTRALIA GPY&R Sydney
HEY FUTURE ME… EMIRATES NBD FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai
ANTI-ROBBERY COURSE NATIONAL POLICE McCANN WORLDGROUP COLOMBIA Bogotá COLOMBIA McCANN WORLDGROUP COLOMBIA Bogotá
GROCERIES NOT GUNS MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA GREY CANADA Toronto CANADA GREY CANADA Toronto
THE PIZZA DELIVERY EXPERIMENT RUTER McCANN OSLO NORWAY McCANN OSLO
INFREQUENT FLYERS CLUB TIGERAIR McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE
THE FRESHEST ORANGE JUICE BRAND INTERMARCHÉ MARCEL Paris FRANCE MARCEL Paris
BOSSE’S MILK LIDL DISCOUNT FOOD STORE INGO Stockholm SWEDEN INGO Stockholm
I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York USA DROGA5 New York
PROUD WHOPPER BURGER KING DAVID Miami USA DAVID Miami
CHOOSE BEAUTIFUL UNILEVER OGILVY & MATHER Chicago USA OGILVY & MATHER Chicago
MAS QUE UN AUTO TOYOTA CONILL SAATCHI & SAATCHI Miami USA CONILL SAATCHI & SAATCHI Miami
SHINE CANON LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY
#MYFAMILYCAN SPC ARDMONA LEO BURNETT MELBOURNE AUSTRALIA LEO BURNETT MELBOURNE
ASSASSIN’S CREED UNITY UBISOFT SID LEE Paris FRANCE SID LEE Paris
SECURITY MOMS SPORT CLUBE DO RECIFE OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo
LIGHTS ON THE STREETS ADOT.COM OGILVY & MATHER JAPAN Tokyo JAPAN OGILVY & MATHER JAPAN Tokyo
E02 (Costs/Creative Performance Direct Campaign)
SPOT 4 SALE DEPAUL UK PUBLICIS LONDON UNITED KINGDOM PUBLICIS LONDON
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg
HELP FIND ME MPAN GREY GROUP Singapore SINGAPORE GREY GROUP Singapore
#NOMOREEVICTIONS STOP DESAHUCIOS PROXIMITY MADRID SPAIN PROXIMITY MADRID
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE GREY NEW YORK USA GREY NEW YORK
#TOUGHDECISIONS MÉDECINS SANS FRONTIÈRES TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA TBWA\HUNT\LASCARIS JOHANNESBURG
F01 (Writing for Direct)
THE BAD NEWS VILEDA IBÉRICA PROXIMITY BARCELONA Barcelona SPAIN PROXIMITY BARCELONA Barcelona
#LIKEAGIRL PROCTER & GAMBLE LEO BURNETT TORONTO CANADA LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON
I WISH MY SON WAS A DOG HARRISON’S FUND AIS LONDON UNITED KINGDOM AIS LONDON
F02 (Art Direction/Design for Direct)
KEEP THE FLAME ALIVE DIAGEO LEBANON LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT
TOGETHER SWEATER TARGET / TOMS MOTHER NEW YORK USA MOTHER NEW YORK
YOUR YEAR. DIRECTED BY NIKE+ NIKE AKQA Portland USA AKQA Portland
10 HOT STORIES GLOBAL EXPORT CO. Y&R DUBAI UNITED ARAB EMIRATES Y&R DUBAI
SOUNDLAB BOX LEICA GALLERY SÃO PAULO F/NAZCA SAATCHI & SAATCHI São Paulo BRAZIL F/NAZCA SAATCHI & SAATCHI São Paulo
KINGS AND QUEENS OF THE COURT BELL MEDIA (TSN) LEO BURNETT TORONTO CANADA LEO BURNETT TORONTO
F03 (Customer Journey)
ADIDAS PREDATOR INSTINCT: THE GAME ADIDAS TBWA\LONDON UNITED KINGDOM TBWA\LONDON
THE UNFORGOTTEN ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE FCB CHICAGO USA FCB CHICAGO / CURRENT Chicago
BLIND TRIP MINISTRY OF TRANSPORTATION AND TOURISM MARURI GREY Guayaquil ECUADOR MARURI GREY Guayaquil
LOOKING FOR YOU BATTERSEA DOGS HOME OGILVYONE LONDON UNITED KINGDOM OGILVYONE LONDON
THE INTERACTIVE FORM CANAL+ BETC Paris FRANCE BETC Paris / BETC DIGITAL Paris
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