[quads id=1]

En esta edición Ecuador participó con un total de 36 entradas de las cuales 11 pasaron a la lista corta de la categoría Directo. En la noche de premiación, los representantes de la agencia Maruri Grey de Guayaquil subieron al escenario 7 veces para recibir un León de Oro por la pieza “Viaje a Ciegas” desarrollada para los Ministerios de Turismo y Transporte del Ecuador; y 6 Bronces por ACH2O para Panasonic (3), Viaje a Ciegas para los Ministerios de Turismo y Transporte del Ecuador (2), y Liver Songs para Natures Garden.

Una participación de Ecuador nunca antes vista pues el anterior año por ejemplo, nuestro país solo logró conseguir un galardón en esta categoría. Destaca la participación de la agencia Maruri Grey pues fue la única de Ecuador en lograr metales en esta categoría. Además, el León de Oro lo logró con una campaña bastante controversial debido al planteamiento de la misma y al uso de la imagen de otro país para promocionar el nuestro, detalle que ocasionó problemas diplomáticos con el mismo.

La categoría premió aun total de 83 entradas con 1 Grand Prix, 20 Leones de Oro, 24 de Plata y 38 de Bronce. Además de los 7 Leones de Ecuador, Brasil se llevó 3 metales (1 Oro, 2 Bronces) y Colombia 2 (1 Plata, 1 Bronce). A continuación la lista de ganadores:

 

Direct Lions Winners
Title Advertiser Entrant / Agency Country Prize
INTERCEPTION VOLVO GREY NEW YORK USA Grand Prix
THE HIV+ ISSUE VANGARDIST MAGAZINE SAATCHI & SAATCHI SWITZERLAND Geneva SWITZERLAND Gold Lion
THE INTERACTIVE FORM CANAL+ BETC Paris / BETC DIGITAL Paris FRANCE Gold Lion
#HANDSOFF MARC DORCEL MARCEL Paris FRANCE Gold Lion
JOE BOXER INACTIVITY TRACKER KMART / JOE BOXER FCB CHICAGO USA Gold Lion
MAKEUP GENIUS L’ORÉAL PARIS McCANN PARIS FRANCE Gold Lion
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) DDB SPAIN Madrid SPAIN Gold Lion
THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION Washington USA Gold Lion
INTERCEPTION VOLVO GREY NEW YORK USA Gold Lion
THE INTERACTIVE FORM CANAL+ BETC Paris / BETC DIGITAL Paris FRANCE Gold Lion
#HANDSOFF MARC DORCEL MARCEL Paris FRANCE Gold Lion
BOSSE’S MILK LIDL DISCOUNT FOOD STORE INGO Stockholm SWEDEN Gold Lion
#LIKEAGIRL PROCTER & GAMBLE LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London CANADA Gold Lion
BLIND TRIP MINISTRY OF TRANSPORTATION AND TOURISM MARURI GREY Guayaquil ECUADOR Gold Lion  
THE FRESHEST ORANGE JUICE BRAND INTERMARCHÉ MARCEL Paris FRANCE Gold Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg GERMANY Gold Lion
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) DDB SPAIN Madrid SPAIN Gold Lion
LOVE HAS NO LABELS ADCOUNCIL R/GA New York USA Gold Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg GERMANY Gold Lion
SOUNDLAB BOX LEICA GALLERY SÃO PAULO F/NAZCA SAATCHI & SAATCHI São Paulo BRAZIL Gold Lion
THE INTERACTIVE FORM CANAL+ BETC Paris / BETC DIGITAL Paris FRANCE Gold Lion
THE HIV+ ISSUE VANGARDIST MAGAZINE SAATCHI & SAATCHI SWITZERLAND Geneva SWITZERLAND Silver Lion
ASHES CAMPOFRIO McCANN MADRID SPAIN Silver Lion
PROUD WHOPPER BURGER KING DAVID Miami USA Silver Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg GERMANY Silver Lion
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) DDB SPAIN Madrid SPAIN Silver Lion
LOVE HAS NO LABELS ADCOUNCIL R/GA New York USA Silver Lion
RELOCKLOVE ORANGE MARCEL Paris FRANCE Silver Lion
LOVE HAS NO LABELS ADCOUNCIL R/GA New York USA Silver Lion
MAKEUP GENIUS L’ORÉAL PARIS McCANN PARIS FRANCE Silver Lion
SPECIAL OLYMPICS – KEVIN DE BRUYNE SPECIAL OLYMPICS BELGIUM LDV UNITED Antwerp BELGIUM Silver Lion
GROCERIES NOT GUNS MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA GREY CANADA Toronto CANADA Silver Lion
#LIKEAGIRL PROCTER & GAMBLE LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London CANADA Silver Lion
#HANDSOFF MARC DORCEL MARCEL Paris FRANCE Silver Lion
THE FRESHEST ORANGE JUICE BRAND INTERMARCHÉ MARCEL Paris FRANCE Silver Lion
MAKEUP GENIUS L’ORÉAL PARIS McCANN PARIS FRANCE Silver Lion
THE MONSTER-SMART LAUNCH DAIMLER AG / SMART MM BBDO GROUP GERMANY Berlin GERMANY Silver Lion
RELOCKLOVE ORANGE MARCEL Paris FRANCE Silver Lion
BOSSE’S MILK LIDL DISCOUNT FOOD STORE INGO Stockholm SWEDEN Silver Lion
PROUD WHOPPER BURGER KING DAVID Miami USA Silver Lion
THE HIV+ ISSUE VANGARDIST MAGAZINE SAATCHI & SAATCHI SWITZERLAND Geneva SWITZERLAND Silver Lion
JCDECAUX PERSONAL BILLBOARDS JC DECAUX BELGIUM BBDO BELGIUM Brussels BELGIUM Silver Lion
AID TO CART EXITO GROUP / FOOD BANK SANCHO BBDO Bogotá COLOMBIA Silver Lion
#NOMOREEVICTIONS STOP DESAHUCIOS PROXIMITY MADRID SPAIN Silver Lion
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE GREY NEW YORK USA Silver Lion
$HRED BNZ COLENSO BBDO Auckland NEW ZEALAND Bronze Lion
THE CUP OF LIFE NATIONAL MUSEUM OF MILITARY HISTORY IRELAND/DAVENPORT Johannesburg SOUTH AFRICA Bronze Lion
SNACKHOLIDAYS TRANSAVIA LES GAULOIS Puteaux FRANCE Bronze Lion
ACH2O PANASONIC MARURI GREY Guayaquil ECUADOR Bronze Lion  
HANDLE ON HYGIENE UNILEVER GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES Bronze Lion
NIVEA DOLL BDF NIVEA BRASIL FCB BRASIL São Paulo BRAZIL Bronze Lion
A DISCOUNT TO YOUR MISFORTUNE ISLAZUL DEL CAMPO SAATCHI & SAATCHI MADRID Madrid SPAIN Bronze Lion
BLIND TRIP MINISTRY OF TRANSPORTATION AND TOURISM MARURI GREY Guayaquil ECUADOR Bronze Lion
INVERSE GOAL CELEBRATION CHAMPIONS FOR LIFE VCCP SPAIN Madrid SPAIN Bronze Lion
K9FM MARS COLENSO BBDO Auckland / CLEMENGER BBDO MELBOURNE NEW ZEALAND Bronze Lion
JCDECAUX PERSONAL BILLBOARDS JC DECAUX BELGIUM BBDO BELGIUM Brussels BELGIUM Bronze Lion
DONATION POSTERS PUBLIC TRANSPORT VICTORIA GPY&R Melbourne AUSTRALIA Bronze Lion
UNSKIPPABLE GEICO THE MARTIN AGENCY Richmond USA Bronze Lion
THE BACKUP MEMORY SAMSUNG TUNISIA 3SG-BBDO Ariana TUNISIA Bronze Lion
HORSE WITH HARDEN FOOT LOCKER BBDO NEW YORK USA Bronze Lion
SOCIAL SAVVY BURGLAR ALLSTATE INSURANCE COMPANY LEO BURNETT CHICAGO USA Bronze Lion
MUSICAL CITY TOYOTA MOTOR EUROPE DEL CAMPO SAATCHI & SAATCHI MADRID Madrid SPAIN Bronze Lion
GET ME A SPONSOR CHELSEA FOOTBALL CLUB SAATCHI & SAATCHI London UNITED KINGDOM Bronze Lion
4G4GOOD STARHUB DDB GROUP SINGAPORE SINGAPORE Bronze Lion
ACH2O PANASONIC MARURI GREY Guayaquil ECUADOR Bronze Lion  
NIVEA DOLL BDF NIVEA BRASIL FCB BRASIL São Paulo BRAZIL Bronze Lion
LIVER SONGS NATURES GARDEN MARURI GREY Guayaquil ECUADOR Bronze Lion
LIFEPAINT VOLVO UK GREY LONDON UNITED KINGDOM Bronze Lion
A MESSAGE TO SPACE HYUNDAI MOTOR COMPANY INNOCEAN WORLDWIDE Seoul SOUTH KOREA Bronze Lion
ACH2O PANASONIC MARURI GREY Guayaquil ECUADOR Bronze Lion
UNSKIPPABLE GEICO THE MARTIN AGENCY Richmond USA Bronze Lion
$HRED BNZ COLENSO BBDO Auckland NEW ZEALAND Bronze Lion
RABBIT RACE MEDIA MARKT OGILVY GERMANY Frankfurt GERMANY Bronze Lion
BEING THE BEAR CANAL+ BETC Paris FRANCE Bronze Lion
STALKER VIEWED YOUR PROFILE SBS BELGIUM BBDO BELGIUM Brussels BELGIUM Bronze Lion
GET ME A SPONSOR CHELSEA FOOTBALL CLUB SAATCHI & SAATCHI London UNITED KINGDOM Bronze Lion
SUFFOCATION KARMA NIRVANA LEO BURNETT LONDON UNITED KINGDOM Bronze Lion
#NOMOREEVICTIONS STOP DESAHUCIOS PROXIMITY MADRID SPAIN Bronze Lion
ANTI-ROBBERY COURSE NATIONAL POLICE McCANN WORLDGROUP COLOMBIA Bogotá COLOMBIA Bronze Lion
THE FRESHEST ORANGE JUICE BRAND INTERMARCHÉ MARCEL Paris FRANCE Bronze Lion
BOSSE’S MILK LIDL DISCOUNT FOOD STORE INGO Stockholm SWEDEN Bronze Lion
PROUD WHOPPER BURGER KING DAVID Miami USA Bronze Lion
BLIND TRIP MINISTRY OF TRANSPORTATION AND TOURISM MARURI GREY Guayaquil ECUADOR Bronze Lion  
Total: 83

 

La pieza Interception de la agencia Grey New York, Estados Unidos para el cliente Volvo, se llevó el Grand Prix.

Interception, Volvo, Grey New York.

Interception, Volvo, Grey New York.

 

La pieza Blind Trip o Viaje a Ciegas de Maruri Grey Guayaquil obtuvo un León de Oro.

 

Viaje a Ciegas, Ministerios de Transporte y Turismo, Maruri Grey

Viaje a Ciegas, Ministerios de Transporte y Turismo, Maruri Grey

KVYV

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