[quads id=1]

Lanzada por primera vez en el año 2012, esta categoría dio inicio para premiar la creación o integración natural de contenido original en una marca. En esta ocasión se premiaron 63 piezas de las cuales 16 se llevaron Leones de Oro, 23 de Plata y 24 de Bronce. Este año ninguna pieza se llevó un Grand Prix.

Ecuador destaca una vez gracias a la agencia Maruri Grey por su pieza Blind Trip desarrollada para los Ministerios de Turismo y Transporte de nuestro país. Esta pieza también ganó un León de Oro en la categoría Directo y uno de Plata en Promo & Activation. 

Además de Ecuador, otros países latinoamericanos como Brasil (4), Chile (1) y Perú (3) recibieron galardones. A continuación la lista completa. A continuación la lista:

Branded Content & Entertainment Lions Winners
Title Advertiser Entrant / Contributing Company Country Production Company Prize
TINNYVISION NZ TRANSPORT AGENCY CLEMENGER BBDO WELLINGTON Wellington NEW ZEALAND CURIOUS FILM Auckland Gold Lion
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE GREY NEW YORK USA RIVAL SCHOOL PICTURES New York / THE MILL New York Gold Lion
THE MARATHON WALKER WATER FOR AFRICA OGILVY PARIS FRANCE GANG FILMS Paris Gold Lion
805 MILLION NAMES UNITED NATIONS WORLD FOOD PROGRAMME FORSMAN & BODENFORS Gothenburg SWEDEN NEW LAND Stockholm / ICONOCLAST Paris Gold Lion
COKE THIRST COCA-COLA J. WALTER THOMPSON BRAZIL São Paulo BRAZIL Gold Lion
THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION Washington USA Gold Lion
HOUSE OF MAMBA NIKE AKQA London / AKQA Shanghai UNITED KINGDOM Gold Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg GERMANY 27 KILOMETER ENTERTAINMENT Hamburg / HARVEST DIGITAL AGRICULTURE Hamburg Gold Lion
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) DDB SPAIN Madrid SPAIN GARLIC TV Madrid / LA LIVINGSTON Madrid / 20 HUNGAROS Barcelona Gold Lion
MADDEN SEASON EA SPORTS HEAT San Francisco USA HUNGRY MAN Los Angeles Gold Lion
3-SECOND COOKING   “SHRIMP FRYING CANNON” & “SUPER FRIED DUMPLING” NTT DOCOMO TOKYU AGENCY Tokyo / NTT ADVERTISING Tokyo JAPAN AOI PRO. Tokyo Gold Lion
THE HIV+ ISSUE VANGARDIST MAGAZINE SAATCHI & SAATCHI SWITZERLAND Geneva SWITZERLAND PULSE FILMS London Gold Lion
THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION Washington USA Gold Lion
MAKEUP GENIUS L’ORÉAL PARIS McCANN PARIS FRANCE Gold Lion
MONTY’S CHRISTMAS JOHN LEWIS PARTNERSHIP ADAM&EVEDDB London UNITED KINGDOM BLINK PRODUCTIONS London Gold Lion
RABBIT RACE MEDIA MARKT OGILVY GERMANY Frankfurt GERMANY ENDEMOL BEYOND Cologne / MMC STUDIOS KOELN Gold Lion
THE ELECTRIC SAGA EDF HAVAS WORLDWIDE PARIS FRANCE QUAD PRODUCTIONS Clichy / 4 MECS EN BASKETS PARIS Silver Lion
STRUCK BY A RAINBOW WRIGLEY CANADA BBDO Toronto CANADA THE CORNER STORE Toronto Silver Lion
NINJA HIGH SCHOOL GIRL SUNTORY BEVERAGE & FOOD HAKUHODO Tokyo / HAKUHODO KETTLE Tokyo JAPAN Silver Lion
BARELY LEGAL PAWN AUDI OF AMERICA PMK*BNC New York USA PAULILU Los angeles Silver Lion
THE RETURN OF LASSO NBC SPORTS THE BROOKLYN BROTHERS New York USA MOXIE PICTURES New York Silver Lion
MADDEN SEASON EA SPORTS HUNGRY MAN New York USA HUNGRY MAN New York Silver Lion
MORTAL TIMELINE INTOUCH INSURANCE BBDO RUSSIA GROUP Moscow RUSSIA FIBR FILM PRODUCTION Moscow Silver Lion
PROUD WHOPPER BURGER KING DAVID Miami USA SMUGGLER New York Silver Lion
SUPERPOWER FOR HIRE: RISE OF THE PRIVATE MILITARY ACTIVISION VICE MEDIA / 72ANDSUNNY Playa Vista USA Silver Lion
THE GAME BEFORE THE GAME BEATS BY DR. DRE R/GA LONDON UNITED KINGDOM THE SWORD FIGHT Los Angeles / ROCK PAPER SCISSORS Santa Monica / BREWSTER PARSONS Los Angeles Silver Lion
RADIO PRIDE PARADE BILLBOARD BRASIL OGILVY BRASIL São Paulo BRAZIL Silver Lion
HORSE WITH HARDEN FOOT LOCKER BBDO NEW YORK USA THE KITCHEN @ BBDO New York Silver Lion
SAMSUNG SLIDELINER SAMSUNG AUSTRALIA TRAFFIK Sydney AUSTRALIA ANTONYM Sydney Silver Lion
THE LAST SHOT JORDAN BRAND AKQA San Francisco USA LOS YORK Santa Monica Silver Lion
BLIND TRIP MINISTRY OF TRANSPORTATION AND TOURISM MARURI GREY Guayaquil ECUADOR MARURI PRODUCTIONS Guayaguil Silver Lion
PRETZEL BACON CHEESEBURGER – YES, YES, YES WENDY’S VML Kansas City / KETCHUM New York USA LIQUID 9 Kansas City Silver Lion
THE BERLIN WALL OF SOUND SOUNDCLOUD GREY GERMANY Düsseldorf / GREY GERMANY Berlin GERMANY Silver Lion
SKIP AD FESTIVAL SONY ENTERTAINMENT TELEVISION PUBLICIS BRASIL São Paulo BRAZIL Silver Lion
THE EVEREADY BOOK OF PLAY ENERGIZER MALAYSIA TBWA GROUP KUALA LUMPUR MALAYSIA RESERVOIR WORLD SDN BHD Kuala Lumpur / CANANG STUDIO Petaling Jaya Silver Lion
FIRST PERSON LOVER BJÖRN BORG GARBERGS Stockholm SWEDEN Silver Lion
GISELE BÜNDCHEN – I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York USA SMUGGLER New York Silver Lion
TAP THRU LOWE’S BBDO NEW YORK USA JAKE MILLS PRODUCTIONS New York Silver Lion
#LIKEAGIRL PROCTER & GAMBLE LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London CANADA CHELSEA PICTURES Los Angeles Silver Lion
WI FI DOGS DEUTSCHE TELEKOM DDB GROUP GERMANY Berlin GERMANY COMMUNITY FILM Münich / PIRATES ‘N PARADISE Düsseldorf / SMUGGLER London Bronze Lion
ABORTION TUTORIALS MILES CORPORATION GREY CHILE Santiago CHILE FUNKY FILMS Santiago Bronze Lion
RABBIT RACE MEDIA MARKT OGILVY GERMANY Frankfurt GERMANY ENDEMOL BEYOND Cologne / MMC STUDIOS KOELN Bronze Lion
ONE RAND MAN SANLAM KING JAMES GROUP Cape Town SOUTH AFRICA ARCADE Cape Town Bronze Lion
SWEAT IT TO GET IT GATORADE TBWA\CHIAT\DAY Los Angeles USA CAVIAR Los Angeles Bronze Lion
UNBELIEVABLE CAMPAIGN PEPSICO AMV BBDO London UNITED KINGDOM LITTLE DOT STUDIOS London Bronze Lion
LIVING WITH LAG UMEÅ ENERGI / UME.NET ANR BBDO Stockholm SWEDEN STOPP/FAMILY Stockholm / HARD HAT Stockholm Bronze Lion
THE SNICKERS WRITE-OFF MARS CHOCOLATE NORTH AMERICA BBDO NEW YORK USA Bronze Lion
RADIANT RETURN PZ CUSSONS DDB GROUP MELBOURNE AUSTRALIA EXIT FILMS Melbourne Bronze Lion
KIDS READ MEAN TWEETS CANADIAN SAFE SCHOOL NETWORK JOHN ST. Toronto CANADA OPC Toronto / SAINTS EDITORIAL Toronto / THE VANITY Toronto, ON Bronze Lion
REVIVEAPHONE REVIVEAPHONE lg2 Montréal CANADA 1ONE Montréal Bronze Lion
WATCH PORN, SAVE YOUR LIVE PORNHUB NETWORK McCANN LIMA PERU PATRIA Lima Bronze Lion
SOCCER FATIGUE SENSOR VOLKSWAGEN DO BRASIL ALMAPBBDO São Paulo BRAZIL Bronze Lion
WHAT LIVES INSIDE INTEL + DELL PEREIRA & O’DELL San Francisco USA RSA FILMS Los Angeles / MPC Santa Monica / LAUNDRY! Los Angeles Bronze Lion
THE CONCERT NO ONE WAS WAITING FOR BBVA FAHRENHEIT DDB Lima PERU PATRIA Lima Bronze Lion
BUD LIGHT WHATEVER, USA LAUNCH 2014 AB-INBEV ENERGY BBDO Chicago / MOSAIC Chicago, IL USA CAVIAR DIGITAL Los Angeles Bronze Lion
XPERIA UNDERWATER STORE SONY MOBILE COMMUNICATIONS FP7/DXB Dubai UNITED ARAB EMIRATES Bronze Lion
ZOOLANDER RETURNS TO THE RUNWAY PARAMOUNT PICTURES WME|IMG New York / CATALYST PUBLIC RELATIONS New York USA RED HOUR Los Angeles Bronze Lion
SEASTARS WWF THE NETHERLANDS OGILVY & MATHER AMSTERDAM THE NETHERLANDS NOT TO SCALE AMSTERDAM / MEDIAMONKS Amsterdam Bronze Lion
TRUTH – LEFT SWIPE DAT AMERICAN LEGACY FOUNDATION 72ANDSUNNY Playa Vista USA DNA FILMS Los Angeles Bronze Lion
DON’T DIE FOR ME NGO VIDA MUJER CIRCUS GREY Lima PERU REBECA Lima Bronze Lion
PROJECT ARCHITEUTHIS U.S. NAVY LOWE CAMPBELL EWALD Detroit USA Bronze Lion
UNSKIPPABLE GEICO THE MARTIN AGENCY Richmond USA PARK PICTURES New York Bronze Lion
YOUTUBE ARRELS ARRELS FUNDACIÓ THE CYRANOS//McCANN Barcelona SPAIN OXIGENO Barcelona Bronze Lion
Total: 63

 

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