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Tres piezas fueron galardonadas con el Trofeo de la Innovación en el Eurobest 2014. Además, Cyranos McCann Barcelona se llevó el Grand Prix por la pieza “Pay Per Laugh” para el anunciante Teatreneu. A continuación los ganadores:

 

Participante País Título Anunciante Producto Premio
THE CYRANOS McCANN Barcelona SPAIN PAY PER LAUGH TEATRENEU THE AIM WAS TO BREAK DOWN CONSUMERS’ RELUCTANCE TO CHOOSE A FORM OF LEISURE LIKE Grand Prix
RHINOFLY Utrecht THE NETHERLANDS BRAIN TRIP: A VOYAGE INTO SURREALISM VIA YOUR BRAIN WAVES CENTRAAL MUSEUM UTRECHT THE INTERACTIVE INSTALLATION BRAIN TRIP: ON A VOYAGE INTO SURREALISM VIA YOUR BR Innovation Trophy
JWT LONDON UNITED KINGDOM KITKAT: A BREAK FROM THE CAPTCHA NESTLÉ TO ENHANCE KITKAT’S POSITIONING AS A FUN AND INNOVATIVE BRAND BUILDING ON THE ID Innovation Trophy
ASIF KHAN London UNITED KINGDOM MEGAFACES MEGAFON OLYMPIC PAVILION FOR MEGAFON, THE GENERAL PARTNER OF THE 2014 WINTER OLYMPIC AND Innovation Trophy

 

PAY PER LAUGH – THE CYRANOS McCANN Barcelona