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Lanzada en el año 2008, la categoría Diseño se creó para premiar el uso del diseño en la comunicación y la experiencia para informar aquello que distingue a la marca. En esta edición, el jurado premió 79 piezas: 1 Grand Prix, 12 Oros, 26 Platas y 40 Bronces. El Grand Prix se lo llevó la agencia Grey London de Reino Unido, por la pieza Lifepaint para Volvo UK.

En cuanto a la participación de Latinoamerica, Brasil destacó con 7 piezas galardonadas, consiguió 3 Leones de Plata y 4 de Bronce. Colombia por su parte logró un León de Oro. a continuación la lista de ganadores:

 

Design Lions Winners
Title Advertiser Entrant / Agency Country Prize
LIFEPAINT VOLVO UK GREY LONDON UNITED KINGDOM Grand Prix
IDENTITY FOR THE FAMILY FARM OF CHEBURASHKINI BROTHERS THE FAMILY FARM OF CHEBURASHKINI BROTHERS ERMOLAEV BUREAU Moscow RUSSIA Gold Lion
GET BACK, TOHOKU. EAST JAPAN RAILWAY COMPANY DENTSU INC. Tokyo JAPAN Gold Lion
PLEATS PLEASE FLOWERS SERIES POSTERS ISSEY MIYAKE TAKU SATOH DESIGN Tokyo JAPAN Gold Lion
NOT A BUG SPLAT REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS BBDO PAKISTAN Lahore PAKISTAN Gold Lion
PROUD WHOPPER BURGER KING DAVID Miami USA Gold Lion
PRICELESS WEAPONS COLOMBIA’S MINISTRY OF ENVIRONMENT GEOMETRY GLOBAL COLOMBIA Bogotá COLOMBIA Gold Lion
JUNIOR SWIMMING CHAMPIONSHIPS TOKIO MARINE NICHIDO DENTSU INC. Tokyo JAPAN Gold Lion
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE GREY NEW YORK USA Gold Lion
THE LAST SHOT JORDAN BRAND AKQA San Francisco USA Gold Lion
NOT A BUG SPLAT REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS BBDO PAKISTAN Lahore PAKISTAN Gold Lion
LICHTGRENZE THE CITY OF BERLIN (KULTURPROJEKTE BERLIN) WHITEVOID Berlin GERMANY Gold Lion
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) DDB SPAIN Madrid SPAIN Gold Lion
WOW! NO COW! OATLY FORSMAN & BODENFORS Gothenburg SWEDEN Silver Lion
AIRBNB REBRAND AIRBNB DESIGNSTUDIO London UNITED KINGDOM Silver Lion
PEARL KEIO UNIVERSITY DENTSU INC. Tokyo JAPAN Silver Lion
JUNIOR SWIMMING CHAMPIONSHIPS TOKIO MARINE NICHIDO DENTSU INC. Tokyo JAPAN Silver Lion
JAPANESE HARMONY SUNTORY HOLDINGS HAKUHODO Tokyo JAPAN Silver Lion
IT HAPPENS HERE 28 TOO MANY OGILVY & MATHER LONDON UNITED KINGDOM Silver Lion
THE WEDDINGLOPE ROSENTHAL KOLLE REBBE Hamburg GERMANY Silver Lion
TRUE WETSUITS QUIKSILVER JAPAN TBWA\HAKUHODO Tokyo JAPAN Silver Lion
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE GREY NEW YORK USA Silver Lion
FILM4 IDENTS CHANNEL 4 4creative London UNITED KINGDOM Silver Lion
2014 TITLE SEQUENCE D&AD MILL+ London UNITED KINGDOM Silver Lion
WISH YOU WERE HERE D&AD LOBO São Paulo BRAZIL Silver Lion
THE CANCER SUTRA STUPID CANCER THE BULL-WHITE HOUSE New York USA Silver Lion
SHOEMOJI FOOT LOCKER BBDO NEW YORK USA Silver Lion
FORMATION FITCH FITCH London UNITED KINGDOM Silver Lion
SOUNDLAB POSTERS LEICA GALLERY SÃO PAULO F/NAZCA SAATCHI & SAATCHI São Paulo BRAZIL Silver Lion
INTEL CLEAR INTEL RED PEAK New York USA Silver Lion
EXOBIOTANICA MAKOTO AZUMA(BOTANIST/FLOWER ARTIST) SIX Tokyo JAPAN Silver Lion
SUFFOCATION KARMA NIRVANA LEO BURNETT LONDON UNITED KINGDOM Silver Lion
SOUNDLAB RECORDS LEICA GALLERY SÃO PAULO F/NAZCA SAATCHI & SAATCHI São Paulo BRAZIL Silver Lion
INFREQUENT FLYERS CLUB TIGERAIR McCANN MELBOURNE AUSTRALIA Silver Lion
HOUSE OF MAMBA NIKE AKQA London / AKQA Shanghai UNITED KINGDOM Silver Lion
AIRBNB PORTLAND CALL CENTER AIRBNB AIRBNB San Francisco / BOORA ARCHITECTS Portland USA Silver Lion
THE DNA PROJECT J.VIEWZ HELLO MONDAY Aarhus C DENMARK Silver Lion
INSIDE ABBEY ROAD GOOGLE GOOGLE CREATIVE LAB London UNITED KINGDOM Silver Lion
THE LAST SHOT JORDAN BRAND AKQA San Francisco USA Silver Lion
SONOS BRAND IDENTITY SONOS BRUCE MAU DESIGN Toronto CANADA Bronze Lion
WAIT JÉRÉMIE NORMANDIN LANDOR ASSOCIATES Paris FRANCE Bronze Lion
THE FRESHEST ORANGE JUICE BRAND INTERMARCHÉ MARCEL Paris FRANCE Bronze Lion
FEDORA FEDORA-THE EUROPEAN CIRCLE OF PHILANTHROPISTS OF BALLET AND OPERA LANDOR ASSOCIATES Paris FRANCE Bronze Lion
WORLD GALLERY APPLE TBWA\MEDIA ARTS LAB Los Angeles / APPLE Cupertino USA Bronze Lion
CELEBRATING 50 YEARS IN BRAZIL NISSIN AJINOMOTO F/NAZCA SAATCHI & SAATCHI São Paulo BRAZIL Bronze Lion
LIFEPAINT VOLVO UK GREY LONDON UNITED KINGDOM Bronze Lion
RUBBISH FAMZINE: TILL DEATH DO US PART HOLYCRAP.SG KINETIC SINGAPORE SINGAPORE Bronze Lion
FORMATION FITCH FITCH London UNITED KINGDOM Bronze Lion
CHRISTMAS WRAPPING PAPER LEO BURNETT TORONTO LEO BURNETT TORONTO CANADA Bronze Lion
TICKET BOOKS L&PM AFRICA São Paulo BRAZIL Bronze Lion
HONDA. BEAUTIFUL ENGINES. HONDA MOTOR CO. MORI Tokyo / DENTSU INC. Tokyo JAPAN Bronze Lion
THE BURGER REPORT McDONALD´S GERMANY THJNK Hamburg / LEO BURNETT FRANKFURT GERMANY Bronze Lion
MARCO POLO TITLE SEQUENCE NETFLIX / WEINSTEIN GROUP MILL+ New York USA Bronze Lion
IRON MIND YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO DENTSU INC. Tokyo JAPAN Bronze Lion
CUT A TREE. KILL A LIFE – TAPIR MALAYSIAN NATURE SOCIETY Y&R MALAYSIA Kuala Lumpur MALAYSIA Bronze Lion
WAIT JÉRÉMIE NORMANDIN LANDOR ASSOCIATES Paris FRANCE Bronze Lion
WORLD GALLERY APPLE TBWA\MEDIA ARTS LAB Los Angeles / APPLE Cupertino USA Bronze Lion
THE MSC MAGNIFICA SHIPHORN CHOIR MSC KREUZFAHRT LEAGAS DELANEY Hamburg GERMANY Bronze Lion
THE BERLIN WALL OF SOUND SOUNDCLOUD GREY GERMANY Düsseldorf / GREY GERMANY Berlin GERMANY Bronze Lion
AIRBNB REBRAND AIRBNB DESIGNSTUDIO London UNITED KINGDOM Bronze Lion
FEDORA FEDORA-THE EUROPEAN CIRCLE OF PHILANTHROPISTS OF BALLET AND OPERA LANDOR ASSOCIATES Paris FRANCE Bronze Lion
THERE’S ANOTHER SIDE TO THE STORY DEPAUL UK PUBLICIS LONDON UNITED KINGDOM Bronze Lion
WOW! NO COW! OATLY FORSMAN & BODENFORS Gothenburg SWEDEN Bronze Lion
RON MUECK AT PINACOTECA PINACOTECA DO ESTADO DE SÃO PAULO F/NAZCA SAATCHI & SAATCHI São Paulo BRAZIL Bronze Lion
ADIDAS ORIGINALS NEIGHBOURHOOD STORES ADIDAS HERE DESIGN London UNITED KINGDOM Bronze Lion
FLOWER LUSH IN ROPPONGI HILLS MORI BUILDING AD&D TOKYO JAPAN Bronze Lion
CENTERSTAGE SAMSUNG ELECTRONICS THE BARBARIAN GROUP New York USA Bronze Lion
BE PREPARED FERRERO ASIA nudeJEH Bangkok / GREY THAILAND Bangkok THAILAND Bronze Lion
SNOW GRAFFITI MEXICO TOURISM BOARD LAPIZ Chicago USA Bronze Lion
MORE THAN A SIGN DISLIFE Y&R Moscow RUSSIA Bronze Lion
DAIRY PACKAGING FOR THE FAMILY FARM OF CHEBURASHKINI BROTHERS THE FAMILY FARM OF CHEBURASHKINI BROTHERS ERMOLAEV BUREAU Moscow RUSSIA Bronze Lion
DESIGN OF A SINGLE MALTS COLLECTION THE WHISKY LODGE BE DANDY PARIS FRANCE Bronze Lion
WAIT JÉRÉMIE NORMANDIN LANDOR ASSOCIATES Paris FRANCE Bronze Lion
MAGIC TAPE 3M DEUTSCHLAND KOLLE REBBE Hamburg GERMANY Bronze Lion
SOUNDLAB BOX LEICA GALLERY SÃO PAULO F/NAZCA SAATCHI & SAATCHI São Paulo BRAZIL Bronze Lion
DEFINE THE DIFFERENCE NOBLE DEVELOPMENT PUBLIC CO. OGILVY & MATHER Bangkok THAILAND Bronze Lion
WEBSITE REDESIGN VIRGIN AMERICA WORK & CO Brooklyn USA Bronze Lion
EYE CLICK DONATION ALS LEAGUE PUBLICIS BRUSSELS BELGIUM Bronze Lion
HOUSE OF MAMBA NIKE AKQA London / AKQA Shanghai UNITED KINGDOM Bronze Lion
Total: 79

 

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