[quads id=1]

Esta categoría premia el uso creativo de los diferentes medios de comunicación y como estas ideas demuestran el entendimiento de la audiencia, implementando estrategias innovadoras a través de los diferentes canales y maximizando los resultados de los negocios.

Nick Emery, presidente del jurado de la categoría Media, Global CEO Mindshare Worldwide (foto) en su mensaje inicial a dejado claro que todo pasa por Media y que es trabajo del jurado premiar lo mejor de la categoría, la conexión con la data, tecnología y contenido que logre alcanzar un todo. Mencionó que el criterio de calificación esta pasaboen ideas con raíces en media, creadas, planeadas y ejecutadas por personas de media que desean romper lo convencional.

En esta ocasión se contabilizaron un total de 3179 entradas inscritas de las cuales 294 pasaron a la lista corta, 43 de estas pertenecen a países Latinoamericanos. Ecuador logró establecerse con 3 entradas, los demás países fueron: Brasil (18), México (6), Argentina (4), Perú (3), Paraguay (2), Panamá (2), Puerto Rico (1), Costa Rica (1), Colombia (1), Guatemala (1), República Dominicana (1). A continuación la lista completa:

 

Shortlist (Media Lions)
Title Client Entrant Company Country Agency
A01 (Use of Screens)
CHILD MARRIAGE PLAN BELGIUM DUVAL GUILLAUME Antwerp BELGIUM DUVAL GUILLAUME Antwerp
DUREX EXPLORE RECKITT BENCKISER HAVAS WORLDWIDE London UNITED KINGDOM HAVAS WORLDWIDE London
SAFETY TRUCK SAMSUNG LEO BURNETT ARGENTINA Buenos Aires ARGENTINA LEO BURNETT ARGENTINA Buenos Aires
THE RGB NEWS ANTENA 1 – OBSERVATOR GEOMETRY GLOBAL Bucharest ROMANIA GEOMETRY GLOBAL Bucharest
THE OREO ECLIPSE MONDELÉZ INTERNATIONAL PHD London UNITED KINGDOM DRUM London / FCB INFERNO London
EXPERIENCE APP CINEMARK JOE PUBLIC UNITED Johannesburg SOUTH AFRICA JOE PUBLIC UNITED Johannesburg
TAP TO BEAT CANCER CANCER RESEARCH UK MEDIACOM London UNITED KINGDOM AMV BBDO London
THE WORLD’S FIRST FULLY PERSONALISED TV CAMPAIGN COCA-COLA MEDIACOM London UNITED KINGDOM
FRUIT MATCH McDONALD´S OMD Stockholm SWEDEN DDB STOCKHOLM
LOOKING FOR YOU BATTERSEA DOGS HOME OGILVYONE LONDON UNITED KINGDOM OGILVYONE LONDON
A02 (Use of Audio Platforms)
DROP SCIENCE GENERAL ELECTRIC THE BARBARIAN GROUP New York USA THE BARBARIAN GROUP New York
LYRIC COKE COCA-COLA BEVERAGES (SHANGHAI) ISOBAR CHINA GROUP Shanghai CHINA ISOBAR CHINA GROUP Shanghai
DADDYTOONS NEWS GENERAL MOTORS, OPEL TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid
BACK OFF RADIO ROADS AND TRANSPORT AUTHORITY GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai
HELLO PIZZA CNA FCB BRASIL São Paulo BRAZIL FCB BRASIL São Paulo
A03 (use of Print)
THE PERFORMER FIAT CHRYSLER AUTOMOBILES MIDDLE EAST PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES PUBLICIS MIDDLE EAST Dubai
OWN BOARD MAGAZINE TAM AIRLINES FCB MILAN Milan ITALY FCB MILAN Milan
THE HIV+ ISSUE VANGARDIST MAGAZINE SAATCHI & SAATCHI SWITZERLAND Geneva SWITZERLAND SAATCHI & SAATCHI SWITZERLAND Geneva
SUFFOCATION KARMA NIRVANA LEO BURNETT LONDON UNITED KINGDOM LEO BURNETT LONDON
MORTEIN HIDDEN AD RECKITT BENCKISER HAVAS WORLDWIDE São Paulo BRAZIL HAVAS WORLDWIDE São Paulo
EYE MAKEUP REMOVER CASA SOFIA – NÚCLEO DE DEFESA E CONVIVÊNCIA DA MULHER LEW’LARA\TBWA São Paulo BRAZIL LEW’LARA\TBWA São Paulo
SENSUS COMIC NACIONAL MONTE DE PIEDAD HAVAS SPORTS AND ENTERTAINMENT Mexico City MEXICO HAVAS SPORTS AND ENTERTAINMENT Mexico City
CHANGING THE FACE OF THE BRITISH ARMY THE BRITISH ARMY / CAPITA MEDIACOM London UNITED KINGDOM J. WALTER THOMPSON London
A04 (Use of Outdoor)
THE FACE OF LITTER HONG KONG CLEANUP OGILVY & MATHER GROUP HONG KONG HONG KONG OGILVY & MATHER GROUP HONG KONG
KEEP A FRIENDLY DISTANCE VOLKSWAGEN DDB SPAIN Madrid SPAIN DDB SPAIN Madrid / CLEAR CHANNEL INTERNATIONAL Madrid
NETFLIX GIF CAMPAIGN NETFLIX OGILVY PARIS FRANCE OGILVY PARIS
DONATION POSTERS PUBLIC TRANSPORT VICTORIA GPY&R Melbourne AUSTRALIA GPY&R Melbourne
ACC BUS BACK VOLKSWAGEN DO BRASIL ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
SOUNDS OF THE CITY THALYS TRAIN NETWORK ROSAPARK Paris FRANCE ROSAPARK Paris
BETTER CALL SAUL – THE VICIOUS CAMPAIGN NETFLIX OGILVY PARIS FRANCE OGILVY PARIS
A05 (Use of Ambient Media: Small Scale)
CHANGE THE BOTTLE CHANGE THE GAME LION DDB GROUP NEW ZEALAND Auckland NEW ZEALAND DDB GROUP NEW ZEALAND Auckland
DENTERVENTION BRYNILD GRUPPEN AS McCANN OSLO NORWAY McCANN OSLO
I WRAP YOU STYLINGLIFE HOLDINGS PLAZASTYLE COMPANY POOL Tokyo JAPAN POOL Tokyo
TAKING HOME HAPPINESS THE COCA-COLA COMPANY Y&R DUBAI UNITED ARAB EMIRATES Y&R DUBAI
MORNING LIKE A KING BURGER KING CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul
HOME FOR HOPE SAVE OUR STREET DOGS (SOSD) DDB GROUP SINGAPORE SINGAPORE DDB GROUP SINGAPORE
SHARE THE LOAD PROCTER & GAMBLE INDIA BBDO INDIA Mumbai INDIA BBDO INDIA Mumbai
PROUD WHOPPER BURGER KING DAVID Miami USA DAVID Miami
SNACKHOLIDAYS TRANSAVIA LES GAULOIS Puteaux FRANCE LES GAULOIS Puteaux
THE MARATHON WALKER WATER FOR AFRICA OGILVY PARIS FRANCE OGILVY PARIS
BOSSE’S MILK LIDL DISCOUNT FOOD STORE INGO Stockholm SWEDEN INGO Stockholm
WAVE DECATHLON ROSAPARK Paris FRANCE ROSAPARK Paris
TICKET BOOKS L&PM AFRICA São Paulo BRAZIL AFRICA São Paulo
UNFORGETTABLE SHOTS SHOPPING SP MARKET/CAMINHO DE VOLTA PROJECT AFRICA São Paulo BRAZIL AFRICA São Paulo
SOAP BUS TICKET ASIRI GROUP OF HOSPITALS LEO BURNETT SOLUTIONS Colombo SRI LANKA LEO BURNETT SOLUTIONS Colombo
#MACITBETTER McDONALD´S DDB Sydney AUSTRALIA DDB Sydney
A06 (Use of Ambient Media: Large Scale)
THE DANCING TRAFFIC LIGHT DAIMLER AG / SMART MM BBDO GROUP GERMANY Berlin GERMANY BBDO GROUP GERMANY Berlin
SPOT 4 SALE DEPAUL UK PUBLICIS LONDON UNITED KINGDOM PUBLICIS LONDON
THINK MACHINE VOLKSWAGEN GROUP RUS NAVIGATOR DDB Moscow RUSSIA NAVIGATOR DDB Moscow
DONATE YOUR SHADOW CONVERSE HQ & BRASIL THE COMMUNITY/LA COMUNIDAD Miami USA THE COMMUNITY/LA COMUNIDAD Miami
THE RAMP LESSON DRIVER’S SCHOOL VML México MEXICO VML México
ST. PAULI PEEBACK IG ST. PAULI PUBLICIS PIXELPARK Berlin GERMANY PUBLICIS HAMBURG
TOYS IN MOURNING UNICEF ONIRIA/TBWA Asuncion PARAGUAY ONIRIA/TBWA Asuncion / VIENTO SUR\URBAN GRUPO DE COMUNICACION   Asunción
BLACKSPOT BEACONS TRANSPORT FOR NEW SOUTH WALES VML Sydney AUSTRALIA VML Sydney
SUN LIFEGUARDS LALCEC J. WALTER THOMPSON ARGENTINA Buenos Aires ARGENTINA J. WALTER THOMPSON ARGENTINA Buenos Aires
THE FRESHEST BILLBOARDS 3M THAILAND CREATIVE JUICE\BANGKOK Bangkok THAILAND CREATIVE JUICE\BANGKOK Bangkok
SCANDIC TO GO SCANDIC HOTELS PRIME Stockholm SWEDEN PRIME Stockholm
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) DDB SPAIN Madrid SPAIN DDB SPAIN Madrid
POWERADE RUNNERS POWERADE THE CYRANOS//McCANN Barcelona SPAIN THE CYRANOS//McCANN Barcelona
A07 (Use of Events & Stunts)
NZDRONIE TOURISM NEW ZEALAND WHYBIN\TBWA GROUP SYDNEY AUSTRALIA WHYBIN\TBWA GROUP SYDNEY
ADIDAS PREDATOR INSTINCT: THE GAME ADIDAS TBWA\LONDON UNITED KINGDOM TBWA\LONDON
THE LITTLE MARKET LIDL UK TBWA\LONDON UNITED KINGDOM TBWA\LONDON
LEBANON4SALE SAKKER EL DEKKENE (STOP THE SHOP) LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT
PARKING WHEELCHAIRS BANK OF GEORGIA J. WALTER THOMPSON METRO Tbilisi REPUBLIC OF GEORGIA J. WALTER THOMPSON METRO Tbilisi
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR GGH LOWE Hamburg GERMANY GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg
CLASICLAXONS RADIO FILARMONÍA FCB MAYO Lima PERU FCB MAYO Lima
ABUSED PRESENTER RUSTAVI 2 SAATCHI & SAATCHI Budapest HUNGARY SAATCHI & SAATCHI Budapest
805 MILLION NAMES UNITED NATIONS WORLD FOOD PROGRAMME FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Gothenburg
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE GREY NEW YORK USA GREY NEW YORK / GREY ACTIVATION & PR New York
SHARE A WHITE CHRISTMAS THE COCA-COLA COMPANY OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE
DONATION BADGES ABTO (BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION) LEO BURNETT TAILOR MADE São Paulo BRAZIL LEO BURNETT TAILOR MADE São Paulo
WIFIPENDENCE DAY OTE BOLD OGILVY & MATHER Athens GREECE BOLD OGILVY & MATHER Athens
LOVE HAS NO LABELS ADCOUNCIL R/GA New York USA R/GA New York
THE MARATHON WALKER WATER FOR AFRICA OGILVY PARIS FRANCE OGILVY PARIS
BOOST YOUR BUSINESS BNP PARIBAS FORTIS PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS
NOT THERE THE CLINTON FOUNDATION DROGA5 New York USA DROGA5 New York
HOCKEY HEAVEN MOLSON CANADIAN RETHINK Toronto CANADA RETHINK Toronto
MUSTANG – THE ROAD AWAITS FORD OF EUROPE BLUE HIVE London UNITED KINGDOM BLUE HIVE London
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) DDB SPAIN Madrid SPAIN DDB SPAIN Madrid
DEPEND, DROP YOU PANTS FOR UNDERWARENESS KIMBERLY-CLARK MINDSHARE Chicago USA OGILVY & MATHER New York
SOCIAL SAVVY BURGLAR ALLSTATE INSURANCE COMPANY LEO BURNETT CHICAGO USA LEO BURNETT CHICAGO
PAY WITH LOVIN’ McDONALD´S OMD New York USA LEO BURNETT CHICAGO
CASA BATLLÓ AIRBNB TBWA\ESPAÑA Madrid SPAIN TBWA\ESPAÑA Madrid
SECURITY MOMS SPORT CLUBE DO RECIFE OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo
WAVE DECATHLON ROSAPARK Paris FRANCE ROSAPARK Paris
LOOKING FOR YOU BATTERSEA DOGS HOME OGILVYONE LONDON UNITED KINGDOM OGILVYONE LONDON
NIKE LIGHT OF SPEED NIKE MINDSHARE CHINA Shanghai CHINA
SKY CYCLING SKY & TEAM SKY MEDIACOM London UNITED KINGDOM
THE XBOX LOOPHOLE MICROSOFT McCANN LONDON UNITED KINGDOM McCANN LONDON
THE ANTI-ABUSE SOUNDCHECK FOUNDATION FOR WOMEN DENTSU PLUS Bangkok THAILAND DENTSU PLUS Bangkok
LUCOZADE SPORT CONDITIONS ZONE LUCOZADE RIBENA SUNTORY MEDIACOM London UNITED KINGDOM GREY LONDON
THE MISUNDERSTOOD SCOREBOARD ZEE MEDIA CORPORATION DDB MUDRA GROUP Mumbai INDIA DDB MUDRA GROUP Mumbai
A08 (Use of Branded Content & Sponsorship)
PHOTOS FOR LIFE – A CHARITY PHOTO STOCK RAK’N’ROLL WIN YOUR LIFE FOUNDATION ISOBAR POLAND Warsaw POLAND ISOBAR POLAND Warsaw
FLY WITH US AVINOR CREUNA Oslo NORWAY CREUNA Oslo
TASTE NEEDS NO EYES THAIRATH TV BBDO PROXIMITY THAILAND Bangkok THAILAND BBDO PROXIMITY THAILAND Bangkok
OWN BOARD MAGAZINE TAM AIRLINES FCB MILAN Milan ITALY FCB MILAN Milan
TRIP BOOK SMILES SMILES FCB BRASIL São Paulo BRAZIL FCB BRASIL São Paulo
SWEAT IT TO GET IT GATORADE TBWA\CHIAT\DAY Los Angeles USA TBWA\CHIAT\DAY Los Angeles
LOVE FROM LAND ROVER LAND ROVER NEW ZEALAND Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland
DEFROST DINNERS GDF SUEZ FAMOUS BRUSSELS BELGIUM FAMOUS BRUSSELS
RABBIT RACE MEDIA MARKT OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY Frankfurt
SKIP AD FESTIVAL SONY ENTERTAINMENT TELEVISION PUBLICIS BRASIL São Paulo BRAZIL PUBLICIS BRASIL São Paulo
RADIO’S FIRST FEATURE FILM HINDUSTAN UNILEVER MINDSHARE Mumbai INDIA MINDSHARE Mumbai
JOHNNIE WALKER BLUE LABEL – THE GENTLEMAN’S WAGER DIAGEO PHD SINGAPORE SINGAPORE ANOMALY New York
PLAY WITH YOURSELF THE BLUE BALL FOUNDATION M&C SAATCHI Sydney AUSTRALIA M&C SAATCHI Sydney / BANG PR Sydney
GISELE BÜNDCHEN – I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York USA DROGA5 New York
THANK-YOU PARCELS PRIMA POLAND FCB WARSAW Warsaw POLAND FCB WARSAW Warsaw
B01 (Use of Social Platforms)
APT CB2 CB2 MOTHER NEW YORK USA MOTHER NEW YORK
#HAPPYTOHELP KLM ROYAL DUTCH AIRLINES DDB & TRIBAL WORLDWIDE AMSTERDAM THE NETHERLANDS DDB & TRIBAL WORLDWIDE AMSTERDAM
TAP THRU LOWE’S BBDO NEW YORK USA BBDO NEW YORK
CORRIDOR TARGETING GERMANWINGS GREY GERMANY Düsseldorf GERMANY GREY GERMANY Düsseldorf
#SENDBADLUCK ALLSTATE LAPIZ Chicago USA LAPIZ Chicago / LEO BURNETT CHICAGO
SOCIAL FEED PENINSULA SCHOOL FEEDING ASSOCIATION HELLOCOMPUTER Cape Town SOUTH AFRICA HELLOCOMPUTER Cape Town / FCB CAPE TOWN
SPEAK BEAUTIFUL UNILEVER MINDSHARE New York USA
#LITTLEMONEYBIGFUN KFC McCANN ERICKSON ROMANIA Bucharest ROMANIA McCANN ERICKSON ROMANIA Bucharest / MRM//MCCANN Bucharest
THE TWEETING POTHOLE MEDCOM P4 OGILVY&MATHER Panama City PANAMA P4 OGILVY&MATHER Panama City
RE-EMPLOYMENT FIFTH THIRD BANK LEO BURNETT CHICAGO USA LEO BURNETT CHICAGO
#LIKEAGIRL PROCTER & GAMBLE STARCOM MEDIAVEST GROUP Chicago USA LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON
THE MOST RIDICULOUSLY HONEST SOCIAL MEDIA CAMPAIGN EVER UKTV PHD ROCKET London UNITED KINGDOM WIEDEN+KENNEDY London
#CHAMPIONTHEMATCH HEINEKEN STARCOM MEDIAVEST GROUP Amsterdam THE NETHERLANDS DDB & TRIBAL WORLDWIDE AMSTERDAM
HEINEKEN@WHERENEXT HEINEKEN STARCOM MEDIAVEST GROUP Amsterdam THE NETHERLANDS R/GA LONDON London
TACO BELL BLACKOUT TACO BELL DIGITASLBi San Francisco USA DIGITASLBi San Francisco
#THANKSFORBEINGLATE EDITIONS POINTS MARCEL Paris FRANCE MARCEL Paris
READY, SET, GOOOOLF! VOLKSWAGEN MEDIACOM New York USA DEUTSCH LA / EDELMAN Los Angeles
#BOSTONBLIZZARDCHALLENGE WARMS UP COMMONWEALTH OF PR J. WALTER THOMPSON PUERTO RICO San Juan PUERTO RICO J. WALTER THOMPSON PUERTO RICO San Juan
FRYFUTBOL McDONALD´S FACEBOOK CREATIVE SHOP Menlo Park USA FACEBOOK CREATIVE SHOP Menlo Park / ARC LONDON London
DONOR 18 MINISTRY OF HEALTH ROORDA RECLAMEBUREAU Amsterdam THE NETHERLANDS ROORDA RECLAMEBUREAU Amsterdam
#SPEAKFORTHEM SAVE THE CHILDREN McCANN LIMA PERU McCANN LIMA
MIKADO STICK MONDELÉZ ROMANCE Paris FRANCE ROMANCE Paris
CHOOSE BEAUTIFUL UNILEVER OGILVY & MATHER Chicago USA OGILVY & MATHER Chicago / HAVAS HELIA London
I’M NOT RACIST, BUT… HAND IN HAND MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE Brussels
SNAPPER HERO AT&T FULLSCREEN Los Angeles USA
BLUEBIRD McDONALD´S OMD New York USA DDB CHICAGO / LEO BURNETT CHICAGO
INTERCEPTION VOLVO GREY NEW YORK USA GREY NEW YORK
THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION Washington USA
GREAT CHINESE NAMES FOR GREAT BRITAIN VISITBRITAIN OGILVY BEIJING CHINA OGILVY BEIJING
B02 (Use of Mobile Devices)
#COLOURYOURSUMMER COCA-COLA SOUTH PACIFIC UM Sydney AUSTRALIA OGILVY & MATHER Sydney
I-PHONE5 CHARGING STATION PT SAMSUNG ELECTRONICS INDONESIA LEO BURNETT INDONESIA Jakarta INDONESIA LEO BURNETT INDONESIA Jakarta
KEEP OUR BEACHES CLEAN TUNISIE TELECOM MINDSHARE Tunis TUNISIA
LGBT AVATARS PRAGUE PRIDE GEOMETRY GLOBAL Prague CZECH REPUBLIC GEOMETRY GLOBAL Prague / OGILVY & MATHER PRAGUE
SKY SQREENING SKY DEUTSCHLAND FERNSEHEN SERVICEPLAN Munich GERMANY SERVICEPLAN Munich
BACKMEAPP PROCTER & GAMBLE LEO BURNETT ITALY Milan ITALY LEO BURNETT ITALY Milan
MOVE YOUR APP ZURÜCK ZUM URSPRUNG OGILVY & MATHER VIENNA AUSTRIA OGILVY & MATHER VIENNA / HOGARTH-OGILVY BUCHAREST
SOS SMS MEXICAN RED CROSS GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City
MELANOMA LIKES ME MELANOMA PATIENTS AUSTRALIA GPY&R Brisbane AUSTRALIA GPY&R Brisbane
JOE BOXER INACTIVITY TRACKER KMART / JOE BOXER FCB CHICAGO USA FCB CHICAGO
THE SWEDISH SNOW RESCUERS AUDI ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm
VISUAL DICTIONARY BRITISH COUNCIL GREY GROUP Singapore SINGAPORE GREY GROUP Singapore
DRIVE TO THE UNEXPECTED GENERAL MOTORS OLABUENAGA CHEMISTRI Mexico City MEXICO OLABUENAGA CHEMISTRI Mexico City
THE NEXT PHOTO CHILDHOOD EYE CANCER TRUST WUNDERMAN London UNITED KINGDOM WUNDERMAN London
SEARCH FOR FREE WIFI SEARCH FOR MISSING CHILDREN BAOBEIHUIJIA TBWA/BEING shanghai CHINA TBWA/BEING shanghai
TTYL (TALK TO YOU LATER) CHEVROLET MARURI GREY Guayaquil ECUADOR MARURI GREY Guayaquil
B03 (Use of Other Digital Platforms)
#SHARETHEBATHROOM IKEA CANADA JUNGLE MEDIA Toronto CANADA LEO BURNETT TORONTO
CLEVER BUOY OPTUS M&C SAATCHI Sydney AUSTRALIA M&C SAATCHI Sydney
ATM FNB GLOO@OGILVY Cape Town SOUTH AFRICA GLOO@OGILVY Cape Town
UNITED TRANSLATORS OF SYDSVENSKAN SYDSVENSKAN DAILY NEWS THE FAN CLUB Malmo SWEDEN THE FAN CLUB Malmo
CORRIDOR TARGETING GERMANWINGS GREY GERMANY Düsseldorf GERMANY GREY GERMANY Düsseldorf
SAVING REAL LIVES IN REAL TIME FIA: FEDERATION FOR INTERNET ALERTS CONVERSANT MEDIA Chicago USA CONVERSANT MEDIA Chicago
UNDER CONSTRUCTION SITES MATRACAT OMD San Jose COSTA RICA GARNIERBBDO San José
SKY TIP SKY ISOBAR BRAZIL Sao Paulo BRAZIL ISOBAR BRAZIL Sao Paulo
TWIN SOULS CHARITABLE FOUNDATION “CHANGE ONE LIFE” Y&R Moscow RUSSIA Y&R Moscow
THE INTERACTIVE FORM CANAL+ BETC Paris FRANCE BETC Paris
AID TO CART EXITO GROUP / FOOD BANK SANCHO BBDO Bogotá COLOMBIA SANCHO BBDO Bogotá
THE BANNER THAT MAKES YOU LIKE BANNERS 3M BBDO RUSSIA GROUP Moscow RUSSIA BBDO RUSSIA GROUP Moscow / PROXIMITY RUSSIA Moscow
GISELE BÜNDCHEN – I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York USA DROGA5 New York
B04 (Use of Digital Content
)
PRESS PLAY TO GIVE UNICEF SWEDEN AND ABBA THE MUSEUM EDELMAN DEPORTIVO Stockholm SWEDEN EDELMAN DEPORTIVO Stockholm
MONTY’S CHRISTMAS JOHN LEWIS PARTNERSHIP ADAM&EVEDDB London UNITED KINGDOM ADAM&EVEDDB London
ADOPTABLE TRENDS DPA DIESTE Dallas USA DIESTE Dallas
JUST DANCE NOW WITH COCA-COLA AND LES TWINS! COCA-COLA HAVAS SPORTS & ENTERTAINMENT Puteaux FRANCE HAVAS SPORTS & ENTERTAINMENT Puteaux
REVENGE OF THE (IT) NERDS DELL MEDIACOM AGENTUR FÜR MEDIENBERATUNG Düsseldorf GERMANY
#LIKEAGIRL PROCTER & GAMBLE STARCOM MEDIAVEST GROUP Chicago USA LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON
CONTENT EXTINCT WWF DENMARK GEOMETRY GLOBAL Copenhagen DENMARK GEOMETRY GLOBAL Copenhagen
THE WEATHER CHALLENGE TOYOTA MOTOR EUROPE DEL CAMPO SAATCHI & SAATCHI MADRID Madrid SPAIN DEL CAMPO SAATCHI & SAATCHI MADRID Madrid
SOCIAL SAVVY BURGLAR ALLSTATE INSURANCE COMPANY LEO BURNETT CHICAGO USA LEO BURNETT CHICAGO
#PROJECT360 MAMMUT SPORTS GROUP HEYE Munich GERMANY HEYE Munich
HIMINITIATIVE PHILIPS INDIA OGILVY & MATHER INDIA Gurgaon INDIA OGILVY & MATHER INDIA Gurgaon
NATURE ADVENTURE OLD SPICE WIEDEN+KENNEDY Portland USA WIEDEN+KENNEDY Portland
THE EMOTISONGS COCA-COLA McCANN WORLDGROUP Milan ITALY McCANN WORLDGROUP Milan
SHINE CANON LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY
LOVIN’ THE SUPER BOWL McDONALD´S DDB CHICAGO USA DDB CHICAGO
TOGETHER AGAINST LEAKS PROCTER & GAMBLE LEO BURNETT TAILOR MADE São Paulo BRAZIL LEO BURNETT TAILOR MADE São Paulo
RISK EVERYTHING NIKE WIEDEN+KENNEDY Portland USA WIEDEN+KENNEDY Portland
C01 (Fast Moving Consumer Goods)
DIAPER CHANGING STATION KAO DENTSU INDONESIA Jakarta INDONESIA DENTSU INDONESIA Jakarta
SHARE THE LOAD PROCTER & GAMBLE INDIA BBDO INDIA Mumbai INDIA BBDO INDIA Mumbai
HANDLE ON HYGIENE UNILEVER GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES GEOMETRY GLOBAL Dubai
MESSAGE IN A BOTTLE AB-INBEV DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA DEL CAMPO SAATCHI & SAATCHI Buenos Aires
HIDDEN SUGAR RECEIPT COLGATE-PALMOLIVE RED FUSE COMMUNICATIONS Hong Kong HONG KONG RED FUSE COMMUNICATIONS Hong Kong / Y&R Hong Kong
THE OREO ECLIPSE MONDELÉZ INTERNATIONAL PHD London UNITED KINGDOM DRUM London / FCB INFERNO London
THE BANNER THAT MAKES YOU LIKE BANNERS 3M BBDO RUSSIA GROUP Moscow RUSSIA BBDO RUSSIA GROUP Moscow / PROXIMITY RUSSIA Moscow
NEWCASTLE BROWN ALE: BAND OF BRANDS HEINEKEN USA STARCOM MEDIAVEST GROUP New York USA DROGA5 New York / GEOMETRY GLOBAL New York
WHAT WOMEN WANT… PROCTER & GAMBLE MEDIACOM Mumbai INDIA BBDO INDIA Gurgaon
DRINKABLE ADVERTISING THE COCA-COLA COMPANY OGILVY NEW YORK USA OGILVY NEW YORK
FATHER´S DAY NAVIDUL McCANN MADRID SPAIN McCANN MADRID
MIKADO STICK MONDELÉZ ROMANCE Paris FRANCE ROMANCE Paris
#LIKEAGIRL PROCTER & GAMBLE STARCOM MEDIAVEST GROUP Chicago USA LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON
THE FORGOTTEN 49 TATA TEA MAXUS GLOBAL London UNITED KINGDOM LOWE LINTAS AND PARTNERS Bangalore
C02 (Cars & Automotive Services)
THE STREET CHARGING PROJECT VOLKSWAGEN DDB GROUP GERMANY Berlin GERMANY DDB GROUP GERMANY Berlin
CINEMA PEDESTRIAN DETECTION VOLKSWAGEN DDB SPAIN Madrid SPAIN DDB SPAIN Madrid
DRIVE TO THE UNEXPECTED GENERAL MOTORS OLABUENAGA CHEMISTRI Mexico City MEXICO OLABUENAGA CHEMISTRI Mexico City
BLACKOUT GENERAL MOTORS- CHEVROLET COMMONWEALTH//McCANN Detroit USA COMMONWEALTH//McCANN Detroit
TECHNOLOGY & STUFF GENERAL MOTORS- CHEVROLET COMMONWEALTH//McCANN Detroit USA COMMONWEALTH//McCANN Detroit / FLEISHMAN HILLARD Detroit
C03 (Other Consumer Products (including Durable Goods))
ADIDAS ORIGINALS #THIS IS ME# ADIDAS CARAT CHINA Shanghai CHINA TBWA\SHANGHAI
THE MODERN ART OF COFFEE NESCAFÈ DOLCE GUSTO/NESTLÉ MEDIACOM Copenhagen DENMARK MEDIACOM BEYOND ADVERTISING Copenhagen
APPLES THROUGH PEARS TELENET THESE DAYS Y&R Antwerp BELGIUM THESE DAYS Y&R Antwerp
HP VINE TV AD HEWLETT-PACKARD 180LA Santa Monica USA 180LA Santa Monica
SONY MOBILE Z3 SONY MOBILE MEDIACOM MENA Dubai UNITED ARAB EMIRATES
BETTER CONTENT THROUGH DATA BOSE CORPORATION MEDIACOM London UNITED KINGDOM
JOE BOXER INACTIVITY TRACKER KMART / JOE BOXER FCB CHICAGO USA FCB CHICAGO
SONY SIDELINE CHALLENGE SONY NZ FCB NEW ZEALAND Auckland NEW ZEALAND FCB NEW ZEALAND Auckland
C04 (Financial Products & Services)
THE 24 HOUR AD BREAK DNB TRY Oslo NORWAY TRY Oslo
VISA_ THE VOICE VISA INFORMATION SYSTEM (SHANGHAI) BBDO CHINA Shanghai CHINA BBDO CHINA Shanghai / PROXIMITY CHINA Shanghai
RE-EMPLOYMENT FIFTH THIRD BANK LEO BURNETT CHICAGO USA LEO BURNETT CHICAGO
C05 (Commercial Public Services incl. Healthcare & Medical)
PENNY THE PIRATE LUXOTTICA OMD SYDNEY AUSTRALIA SAATCHI & SAATCHI Sydney
THE LIFE SAVING TV PROJECT KT KOREA TELECOM Seoul SOUTH KOREA
VODAFONE RED LIGHT APPLICATION // BETWEEN US VODAFONE Y&R TEAM RED ISTANBUL TURKEY Y&R TEAM RED ISTANBUL
C06 (Travel, Entertainment & Leisure)
BLAH AIRLINES VIRGIN AMERICA ELEVEN San Francisco USA ELEVEN San Francisco
LIVE NEWSFLASH BANNERS NIPPON TELEVISION NETWORK CORPORATION HAKUHODO Tokyo JAPAN HAKUHODO Tokyo
#HAPPYTOHELP KLM ROYAL DUTCH AIRLINES DDB & TRIBAL WORLDWIDE AMSTERDAM THE NETHERLANDS DDB & TRIBAL WORLDWIDE AMSTERDAM
THE PIZZA DELIVERY EXPERIMENT RUTER McCANN OSLO NORWAY McCANN OSLO
SNOW GRAFFITI MEXICO TOURISM BOARD LAPIZ Chicago USA LAPIZ Chicago
TRIP BOOK SMILES SMILES FCB BRASIL São Paulo BRAZIL FCB BRASIL São Paulo
SNACKHOLIDAYS TRANSAVIA LES GAULOIS Puteaux FRANCE LES GAULOIS Puteaux
IMAGINATION MACHINE S7 AIRLINES WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM
SAS ESCALATOR SCANDINAVIAN AIRLINES LOS & CO Oslo NORWAY LOS & CO Oslo
A WORLD FIRST ON THE WORLD’S LARGEST SHIP ROYAL CARIBBEAN UK & IRELAND OMD UK London UNITED KINGDOM
C07 (Retail, E-Commerce & Restaurants)
MORNING LIKE A KING BURGER KING CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul
MCTOLLBOOTH GOLDEN ARCHES DEVELOPMENT CORPORATION LEO BURNETT GROUP MANILA THE PHILIPPINES LEO BURNETT GROUP MANILA
THE AD THAT RAN INTERSPORT GEOMETRY GLOBAL Prague CZECH REPUBLIC GEOMETRY GLOBAL Prague / OGILVY & MATHER PRAGUE
HOUSES IN EXHIBITION ZAP FCB BRASIL São Paulo BRAZIL FCB BRASIL São Paulo
THE BLIND TASTE McDONALD’S DEVELOPMENT ITALY TBWA\ITALIA Milan ITALY TBWA\ITALIA Milan
THE FRESHEST ORANGE JUICE BRAND INTERMARCHÉ MARCEL Paris FRANCE MARCEL Paris
PROUD WHOPPER BURGER KING DAVID Miami USA DAVID Miami
C08 (Publications & Media)
THE LULLABY MATCH FOX SPORTS FOX INTERNATIONAL CHANNELS LATAM Rio De Janeiro BRAZIL
CLASICLAXONS RADIO FILARMONÍA FCB MAYO Lima PERU FCB MAYO Lima
SKY SQREENING SKY DEUTSCHLAND FERNSEHEN SERVICEPLAN Munich GERMANY SERVICEPLAN Munich
NETFLIX GIF CAMPAIGN NETFLIX OGILVY PARIS FRANCE OGILVY PARIS
THE TWEETING POTHOLE MEDCOM P4 OGILVY&MATHER Panama City PANAMA P4 OGILVY&MATHER Panama City
SKIP AD FESTIVAL SONY ENTERTAINMENT TELEVISION PUBLICIS BRASIL São Paulo BRAZIL PUBLICIS BRASIL São Paulo
C09 (Business Products & Services)
REVENGE OF THE (IT) NERDS DELL MEDIACOM AGENTUR FÜR MEDIENBERATUNG Düsseldorf GERMANY
C10 (Corporate Image & Communication)
AIA SPACE TO PRAY AD AIA INSURANCE TBWA\SRI LANKA Colombo SRI LANKA TBWA\SRI LANKA Colombo
POWER OF SPORT: #MAKETHEFUTURERIO SHELL MEDIACOM London UNITED KINGDOM J. WALTER THOMPSON London
SHINY LESSONS GRUPO COBAN OMD GUATEMALA GUATEMALA BBDO GUATEMALA
UNITED FOR HEALTHIER KIDS – MEXICO NESTLÉ OGILVY PARIS FRANCE OGILVY PARIS / 5.5 DESIGN STUDIOS Paris
THE LETTER HEINEKEN NOMADES Mexico City MEXICO NOMADES Mexico City
BREATHE AGAIN XIAO ZHU Y&R SHANGHAI CHINA Y&R SHANGHAI
C11 (Charities (incl. Fundraising, Donations & Appeals))
PHOTOS FOR LIFE – A CHARITY PHOTO STOCK RAK’N’ROLL WIN YOUR LIFE FOUNDATION ISOBAR POLAND Warsaw POLAND ISOBAR POLAND Warsaw
ANIMAL COPYRIGHTS WWF/LATINSTOCK CHEIL SPAIN Madrid SPAIN CHEIL SPAIN Madrid
H2O FILTER UNICEF PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL Paris
THE SALT YOU CAN SEE FUNDACIÓN FAVALORO GREY ARGENTINA Buenos Aires ARGENTINA GREY ARGENTINA Buenos Aires
DON’T TRADE ME PAW JUSTICE DDB GROUP NEW ZEALAND Auckland NEW ZEALAND DDB GROUP NEW ZEALAND Auckland
SUFFOCATION KARMA NIRVANA LEO BURNETT LONDON UNITED KINGDOM LEO BURNETT LONDON
THE MARATHON WALKER WATER FOR AFRICA OGILVY PARIS FRANCE OGILVY PARIS
DEAR MR. TERRY SAVAGE INDIAN CONFEDERATION OF NGOS (ICONGO) BBDO INDIA Gurgaon INDIA BBDO INDIA Gurgaon
NOT THERE THE CLINTON FOUNDATION DROGA5 New York USA DROGA5 New York
PRICELESS PETS PURINA / QUATRO PATINHAS NGO NBS Rio de Janeiro BRAZIL NBS Rio de Janeiro
DONATION POSTERS PUBLIC TRANSPORT VICTORIA GPY&R Melbourne AUSTRALIA GPY&R Melbourne
SOCIAL BLOOD APP RED CROSS PUBLICITAS/SAATCHI & SAATCHI Guayaquil ECUADOR PUBLICITAS/SAATCHI & SAATCHI Guayaquil
LOOKING FOR YOU BATTERSEA DOGS HOME OGILVYONE LONDON UNITED KINGDOM OGILVYONE LONDON
FIRST STEP PROJECT KANUI AFRICA São Paulo BRAZIL AFRICA São Paulo
MT. FUJI RUBBISH BILLBOARDS THE FUJISAN CLUB OGILVY & MATHER JAPAN Tokyo JAPAN OGILVY & MATHER JAPAN Tokyo
C12 (Public Health & Safety & Public Awareness Messages)
THE VETIVER PROJECT PEERLESS LION CORPORATION TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES TBWA\SANTIAGO MANGADA PUNO Makati City
KIDS READ MEAN TWEETS CANADIAN SAFE SCHOOL NETWORK JOHN ST. Toronto CANADA JOHN ST. Toronto
#THEDRESS SALVATION ARMY IRELAND/DAVENPORT Johannesburg SOUTH AFRICA IRELAND/DAVENPORT Johannesburg
BACKUP MEMORY SAMSUNG TUNISIA 3SG-BBDO Ariana TUNISIA 3SG-BBDO Ariana
SENSUS COMIC NACIONAL MONTE DE PIEDAD HAVAS SPORTS AND ENTERTAINMENT Mexico City MEXICO HAVAS SPORTS AND ENTERTAINMENT Mexico City
THE DAY WOMEN DISAPPEARED LA SIRENA PAGÉS BBDO Santo Domingo DOMINICAN REPUBLIC PAGÉS BBDO Santo Domingo
ST. PAULI PEEBACK IG ST. PAULI PUBLICIS PIXELPARK Berlin GERMANY PUBLICIS HAMBURG
TOYS IN MOURNING UNICEF ONIRIA/TBWA Asuncion PARAGUAY ONIRIA/TBWA Asuncion / VIENTO SUR\URBAN GRUPO DE COMUNICACION   Asunción
TAKING THE COLOUR OUT OF BRITAIN OPERATION BLACK VOTE SAATCHI & SAATCHI London UNITED KINGDOM SAATCHI & SAATCHI London
BACK OFF RADIO ROADS AND TRANSPORT AUTHORITY GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai
‘MISSING CHILD’ LOCK SCREENS SAVE THE CHILDREN CHEIL HONG KONG HONG KONG CHEIL HONG KONG
THE RGB NEWS ANTENA 1 – OBSERVATOR GEOMETRY GLOBAL Bucharest ROMANIA GEOMETRY GLOBAL Bucharest
MORE THAN A SIGN DISLIFE Y&R Moscow RUSSIA Y&R Moscow
LOVE HAS NO LABELS ADCOUNCIL R/GA New York USA R/GA New York
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) DDB SPAIN Madrid SPAIN DDB SPAIN Madrid
SEARCH FOR FREE WIFI SEARCH FOR MISSING CHILDREN BAOBEIHUIJIA TBWA/BEING shanghai CHINA TBWA/BEING shanghai
TTYL (TALK TO YOU LATER) CHEVROLET MARURI GREY Guayaquil ECUADOR MARURI GREY Guayaquil
D01 (Use of Integrated Media)
ADIDAS PREDATOR INSTINCT: THE GAME ADIDAS TBWA\LONDON UNITED KINGDOM TBWA\LONDON
GAMER MASTERPIECE SONY BBH NEW YORK USA BBH NEW YORK
#COLOURYOURSUMMER COCA-COLA SOUTH PACIFIC UM Sydney AUSTRALIA OGILVY & MATHER Sydney
THE PIZZA DELIVERY EXPERIMENT RUTER McCANN OSLO NORWAY McCANN OSLO
FLY WITH US AVINOR CREUNA Oslo NORWAY CREUNA Oslo
TOUCH THE PICKLE PROCTER & GAMBLE INDIA BBDO INDIA Mumbai INDIA BBDO INDIA Mumbai
A SMALL HEAVEN MISSION 21 WALKER Zürich SWITZERLAND WALKER Zürich
COLOR IS THE UNIVERSAL LANGUAGE OPI DAN PARIS Boulogne-Billancourt FRANCE DAN PARIS Boulogne-Billancourt
VODAFONE RED LIGHT APPLICATION // BETWEEN US VODAFONE Y&R TEAM RED ISTANBUL TURKEY Y&R TEAM RED ISTANBUL
SNACKHOLIDAYS TRANSAVIA LES GAULOIS Puteaux FRANCE LES GAULOIS Puteaux
THE SWEDISH SNOW RESCUERS AUDI ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm
WAKE UP YOUR SMILE McDONALD´S OMD SPAIN Madrid SPAIN TBWA\ESPAÑA Madrid
NOT THERE THE CLINTON FOUNDATION DROGA5 New York USA DROGA5 New York
THE EMOTISONGS COCA-COLA McCANN WORLDGROUP Milan ITALY McCANN WORLDGROUP Milan
SHINE CANON LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY
I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York USA DROGA5 New York
LIVING MEMORIES BRAKE Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland
Total: 294

 

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MarketingActivo es Media Supporter del Festival Cannes Lions