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En esta edición el Grand Prix se lo llevó Estados Unidos por la pieza Like a Girl desarrollada para Procter & Gamble por las agencias MSLGROUP New York y Leo Burnett Toronto. También se entregaron 17 Leones de Oro, 23 de Plata y 38 de Bronce.

En cuanto a la participación de países latinoamericanos, 6 de estos alcanzaron un total de nueve metales, entre los que están: Perú (1 Plata), Brasil (1 Plata, 1 Bronce), México (1 Plata), Colombia (1 Plata, 1 Bronce), Argentina (2 Bronce), Paraguay (1 Bronce). A continuación la lista completa:

 

PR Lions Winners
Title Advertiser Entrant / Agency Country Prize
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT PROCTER & GAMBLE MSLGROUP New York / LEO BURNETT TORONTO USA Grand Prix
70 GUARDIANS OF WINTER ŠKODA SPAIN PROXIMITY BARCELONA Barcelona SPAIN Gold Lion
INTERCEPTION VOLVO GREY NEW YORK USA Gold Lion
THE LUCKY IRON FISH PROJECT LUCKY IRON FISH GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai UNITED ARAB EMIRATES Gold Lion
TRUE WETSUITS QUIKSILVER JAPAN TBWA\HAKUHODO Tokyo JAPAN Gold Lion
THE RGB NEWS ANTENA 1 – OBSERVATOR GEOMETRY GLOBAL Bucharest ROMANIA Gold Lion
GREAT CHINESE NAMES FOR GREAT BRITAIN VISITBRITAIN OGILVY BEIJING CHINA Gold Lion
CLEVER BUOY OPTUS FUEL COMMUNICATIONS Sydney / M&C SAATCHI Sydney AUSTRALIA Gold Lion
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE GREY NEW YORK / GREY ACTIVATION & PR New York USA Gold Lion
GROCERIES NOT GUNS MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA GREY CANADA Toronto CANADA Gold Lion
PROUD WHOPPER BURGER KING DAVID Miami USA Gold Lion
ASHES CAMPOFRIO McCANN MADRID SPAIN Gold Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg GERMANY Gold Lion
GREAT CHINESE NAMES FOR GREAT BRITAIN VISITBRITAIN OGILVY BEIJING CHINA Gold Lion
PHOTOSHOP MURDER MYSTERY ADOBE EDELMAN San Francisco USA Gold Lion
#TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY GENERAL MOTORS FLEISHMANHILLARD St. Louis USA Gold Lion
THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION Washington USA Gold Lion
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT PROCTER & GAMBLE MSLGROUP New York / LEO BURNETT TORONTO USA Gold Lion
SNACKHOLIDAYS TRANSAVIA LES GAULOIS Puteaux FRANCE Silver Lion
PROUD WHOPPER BURGER KING DAVID Miami USA Silver Lion
THE CONCERT NO ONE WAS WAITING FOR BBVA FAHRENHEIT DDB Lima PERU Silver Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg GERMANY Silver Lion
CLEVER BUOY OPTUS FUEL COMMUNICATIONS Sydney / M&C SAATCHI Sydney AUSTRALIA Silver Lion
THE ART OF WAITING RECLAME AQUI GREY BRAZIL São Paulo BRAZIL Silver Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg GERMANY Silver Lion
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE GREY NEW YORK / GREY ACTIVATION & PR New York USA Silver Lion
#TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY GENERAL MOTORS FLEISHMANHILLARD St. Louis USA Silver Lion
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) DDB SPAIN Madrid SPAIN Silver Lion
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE GREY NEW YORK / GREY ACTIVATION & PR New York USA Silver Lion
STAY WITH PRIDE AIRBNB WHYBIN\TBWA GROUP SYDNEY AUSTRALIA Silver Lion
TRUE WETSUITS QUIKSILVER JAPAN TBWA\HAKUHODO Tokyo JAPAN Silver Lion
INSPIRING SPIRIT SCOOT AIRLINES SAATCHI & SAATCHI Singapore SINGAPORE Silver Lion
INTIMATE WORDS PROCTER & GAMBLE LEO BURNETT MEXICO MEXICO Silver Lion
LOOK AT ME SAMSUNG ELECTRONICS CHEIL WORLDWIDE Seoul SOUTH KOREA Silver Lion
MOVE THE LUNCH HEINEKEN CHICO LATAM Bogotá COLOMBIA Silver Lion
MAS QUE UN AUTO TOYOTA CONILL SAATCHI & SAATCHI Miami USA Silver Lion
INTERCEPTION VOLVO GREY NEW YORK USA Silver Lion
GREAT CHINESE NAMES FOR GREAT BRITAIN VISITBRITAIN OGILVY BEIJING CHINA Silver Lion
PHOTOSHOP MURDER MYSTERY ADOBE EDELMAN San Francisco USA Silver Lion
CHOOSE BEAUTIFUL DOVE EDELMAN London / OGILVY & MATHER Chicago UNITED KINGDOM Silver Lion
RED PHONE TELMA TV NEW MOMENT NEW IDEAS COMPANY Skopje MACEDONIA Silver Lion
WAKE UP & SMELL THE BACON OSCAR MAYER OLSON ENGAGE Chicago / 360i Chicago USA Bronze Lion
THE SALT YOU CAN SEE FUNDACIÓN FAVALORO GREY ARGENTINA Buenos Aires ARGENTINA Bronze Lion
ROCCO SIFFREDI’S VOW OF CHASTITY RECKITT BENCKISER ITALIA HAVAS WORLDWIDE MILAN ITALY Bronze Lion
HORSE SELLS NASAL STRIP TO HUMANS GSK PHD New York USA Bronze Lion
CALL HER NAME POLA HAKUHODO Tokyo JAPAN Bronze Lion
CHOOSE BEAUTIFUL DOVE EDELMAN London / OGILVY & MATHER Chicago UNITED KINGDOM Bronze Lion
KEEP THE FLAME ALIVE DIAGEO LEBANON LEO BURNETT BEIRUT LEBANON Bronze Lion
BREATHE AGAIN XIAO ZHU Y&R SHANGHAI CHINA Bronze Lion
THE HIV+ ISSUE VANGARDIST MAGAZINE SAATCHI & SAATCHI SWITZERLAND Geneva SWITZERLAND Bronze Lion
SECURITY MOMS SPORT CLUBE DO RECIFE OGILVY BRASIL São Paulo BRAZIL Bronze Lion
SUNDAY GRANNIES VODAFONE ROMANIA McCANN ERICKSON ROMANIA Bucharest ROMANIA Bronze Lion
MORE THAN A COSTUME DOCTORS OF THE WORLD PUBLICIS KAPLAN THALER New York USA Bronze Lion
THE UNFORGOTTEN ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE FCB CHICAGO USA Bronze Lion
THE 2 EURO T-SHIRT – A SOCIAL EXPERIMENT FASHION REVOLUTION (NGO) KETCHUM PLEON Berlin / BBDO GROUP GERMANY Berlin GERMANY Bronze Lion
VOTE FOR US. WE’LL VOTE FOR YOU KAFA LEO BURNETT BEIRUT LEBANON Bronze Lion
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) DDB SPAIN Madrid SPAIN Bronze Lion
TOYS IN MOURNING UNICEF ONIRIA/TBWA Asuncion PARAGUAY Bronze Lion
SHRED OF DECENCY DAINTREE PAPER ROTHCO Dublin IRELAND Bronze Lion
LIFE SAVING DOT TALWAR BINDI GREY GROUP Singapore SINGAPORE Bronze Lion
TREE BOOK TREE PEQUEÑO EDITOR FCB BUENOS AIRES ARGENTINA Bronze Lion
HEARING HANDS SAMSUNG ELECTRONICS TURKEY LEO BURNETT ISTANBUL TURKEY Bronze Lion
ZOOLANDER RETURNS TO THE RUNWAY PARAMOUNT PICTURES WME|IMG New York USA Bronze Lion
MORE THAN A SIGN DISLIFE Y&R Moscow RUSSIA Bronze Lion
WAKE UP TO EGGS WITH BACON AMERICAN EGG BOARD EDELMAN Chicago / GREY NEW YORK USA Bronze Lion
805 MILLION NAMES UNITED NATIONS WORLD FOOD PROGRAMME FORSMAN & BODENFORS Gothenburg SWEDEN Bronze Lion
DACIA SPONSOR DAY – THE SPLIT RENAULT ITALIA PUBLICIS CONSULTANTS ITALIA Milan ITALY Bronze Lion
TWINGO STILETTO RENAULT PUBLICIS Lisbon PORTUGAL Bronze Lion
STATUE JUST FOR LOVING BEER BREWERY NATAKHTARI (EFES GEORGIA) LEAVINGSTONE Tbilisi REPUBLIC OF GEORGIA Bronze Lion
CALL HER NAME POLA HAKUHODO Tokyo JAPAN Bronze Lion
LOS CABOS RESELFIES MEXICO BOARD OF TOURISM LAPIZ Chicago USA Bronze Lion
DOWNLOADED WITH #FASTWEB FASTWEB M&C SAATCHI Milan / ISOBAR Milan ITALY Bronze Lion
ASSASSIN’S CREED UNITY UBISOFT SID LEE Paris FRANCE Bronze Lion
LICHTGRENZE THE CITY OF BERLIN (KULTURPROJEKTE BERLIN) WHITEVOID Berlin GERMANY Bronze Lion
DOVE #SPEAKBEAUTIFUL DOVE EDELMAN New York USA Bronze Lion
MISSION 22: WAR AT HOME ELDER HEART CP+B Miami USA Bronze Lion
MOVE THE LUNCH HEINEKEN CHICO LATAM Bogotá COLOMBIA Bronze Lion
NEWCASTLE BROWN ALE’S “BAND OF BRANDS” HEINEKEN USA FAST HORSE Minneapolis / DROGA5 New York USA Bronze Lion
THE MARATHON WALKER WATER FOR AFRICA OGILVY PARIS FRANCE Bronze Lion
79

 

Like a Girl, campaña ganadora del Grand Prix:

B12-076 01485 ALWAYS #LIKEAGIRL- TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

KVYV

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