En esta edición el Grand Prix se lo llevó Estados Unidos por la pieza Like a Girl desarrollada para Procter & Gamble por las agencias MSLGROUP New York y Leo Burnett Toronto. También se entregaron 17 Leones de Oro, 23 de Plata y 38 de Bronce.
En cuanto a la participación de países latinoamericanos, 6 de estos alcanzaron un total de nueve metales, entre los que están: Perú (1 Plata), Brasil (1 Plata, 1 Bronce), México (1 Plata), Colombia (1 Plata, 1 Bronce), Argentina (2 Bronce), Paraguay (1 Bronce). A continuación la lista completa:
PR Lions Winners | |||||
Title | Advertiser | Entrant / Agency | Country | Prize | |
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT | PROCTER & GAMBLE | MSLGROUP New York / LEO BURNETT TORONTO | USA | Grand Prix | |
70 GUARDIANS OF WINTER | ŠKODA SPAIN | PROXIMITY BARCELONA Barcelona | SPAIN | Gold Lion | |
INTERCEPTION | VOLVO | GREY NEW YORK | USA | Gold Lion | |
THE LUCKY IRON FISH PROJECT | LUCKY IRON FISH | GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai | UNITED ARAB EMIRATES | Gold Lion | |
TRUE WETSUITS | QUIKSILVER JAPAN | TBWA\HAKUHODO Tokyo | JAPAN | Gold Lion | |
THE RGB NEWS | ANTENA 1 – OBSERVATOR | GEOMETRY GLOBAL Bucharest | ROMANIA | Gold Lion | |
GREAT CHINESE NAMES FOR GREAT BRITAIN | VISITBRITAIN | OGILVY BEIJING | CHINA | Gold Lion | |
CLEVER BUOY | OPTUS | FUEL COMMUNICATIONS Sydney / M&C SAATCHI Sydney | AUSTRALIA | Gold Lion | |
THE GUN SHOP | STATES UNITED TO PREVENT GUN VIOLENCE | GREY NEW YORK / GREY ACTIVATION & PR New York | USA | Gold Lion | |
GROCERIES NOT GUNS | MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA | GREY CANADA Toronto | CANADA | Gold Lion | |
PROUD WHOPPER | BURGER KING | DAVID Miami | USA | Gold Lion | |
ASHES | CAMPOFRIO | McCANN MADRID | SPAIN | Gold Lion | |
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg | GERMANY | Gold Lion | |
GREAT CHINESE NAMES FOR GREAT BRITAIN | VISITBRITAIN | OGILVY BEIJING | CHINA | Gold Lion | |
PHOTOSHOP MURDER MYSTERY | ADOBE | EDELMAN San Francisco | USA | Gold Lion | |
#TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY | GENERAL MOTORS | FLEISHMANHILLARD St. Louis | USA | Gold Lion | |
THE ICE BUCKET CHALLENGE | THE ALS ASSOCIATION | THE ALS ASSOCIATION Washington | USA | Gold Lion | |
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT | PROCTER & GAMBLE | MSLGROUP New York / LEO BURNETT TORONTO | USA | Gold Lion | |
SNACKHOLIDAYS | TRANSAVIA | LES GAULOIS Puteaux | FRANCE | Silver Lion | |
PROUD WHOPPER | BURGER KING | DAVID Miami | USA | Silver Lion | |
THE CONCERT NO ONE WAS WAITING FOR | BBVA | FAHRENHEIT DDB Lima | PERU | Silver Lion | |
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg | GERMANY | Silver Lion | |
CLEVER BUOY | OPTUS | FUEL COMMUNICATIONS Sydney / M&C SAATCHI Sydney | AUSTRALIA | Silver Lion | |
THE ART OF WAITING | RECLAME AQUI | GREY BRAZIL São Paulo | BRAZIL | Silver Lion | |
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg | GERMANY | Silver Lion | |
THE GUN SHOP | STATES UNITED TO PREVENT GUN VIOLENCE | GREY NEW YORK / GREY ACTIVATION & PR New York | USA | Silver Lion | |
#TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY | GENERAL MOTORS | FLEISHMANHILLARD St. Louis | USA | Silver Lion | |
HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | DDB SPAIN Madrid | SPAIN | Silver Lion | |
THE GUN SHOP | STATES UNITED TO PREVENT GUN VIOLENCE | GREY NEW YORK / GREY ACTIVATION & PR New York | USA | Silver Lion | |
STAY WITH PRIDE | AIRBNB | WHYBIN\TBWA GROUP SYDNEY | AUSTRALIA | Silver Lion | |
TRUE WETSUITS | QUIKSILVER JAPAN | TBWA\HAKUHODO Tokyo | JAPAN | Silver Lion | |
INSPIRING SPIRIT | SCOOT AIRLINES | SAATCHI & SAATCHI Singapore | SINGAPORE | Silver Lion | |
INTIMATE WORDS | PROCTER & GAMBLE | LEO BURNETT MEXICO | MEXICO | Silver Lion | |
LOOK AT ME | SAMSUNG ELECTRONICS | CHEIL WORLDWIDE Seoul | SOUTH KOREA | Silver Lion | |
MOVE THE LUNCH | HEINEKEN | CHICO LATAM Bogotá | COLOMBIA | Silver Lion | |
MAS QUE UN AUTO | TOYOTA | CONILL SAATCHI & SAATCHI Miami | USA | Silver Lion | |
INTERCEPTION | VOLVO | GREY NEW YORK | USA | Silver Lion | |
GREAT CHINESE NAMES FOR GREAT BRITAIN | VISITBRITAIN | OGILVY BEIJING | CHINA | Silver Lion | |
PHOTOSHOP MURDER MYSTERY | ADOBE | EDELMAN San Francisco | USA | Silver Lion | |
CHOOSE BEAUTIFUL | DOVE | EDELMAN London / OGILVY & MATHER Chicago | UNITED KINGDOM | Silver Lion | |
RED PHONE | TELMA TV | NEW MOMENT NEW IDEAS COMPANY Skopje | MACEDONIA | Silver Lion | |
WAKE UP & SMELL THE BACON | OSCAR MAYER | OLSON ENGAGE Chicago / 360i Chicago | USA | Bronze Lion | |
THE SALT YOU CAN SEE | FUNDACIÓN FAVALORO | GREY ARGENTINA Buenos Aires | ARGENTINA | Bronze Lion | |
ROCCO SIFFREDI’S VOW OF CHASTITY | RECKITT BENCKISER ITALIA | HAVAS WORLDWIDE MILAN | ITALY | Bronze Lion | |
HORSE SELLS NASAL STRIP TO HUMANS | GSK | PHD New York | USA | Bronze Lion | |
CALL HER NAME | POLA | HAKUHODO Tokyo | JAPAN | Bronze Lion | |
CHOOSE BEAUTIFUL | DOVE | EDELMAN London / OGILVY & MATHER Chicago | UNITED KINGDOM | Bronze Lion | |
KEEP THE FLAME ALIVE | DIAGEO LEBANON | LEO BURNETT BEIRUT | LEBANON | Bronze Lion | |
BREATHE AGAIN | XIAO ZHU | Y&R SHANGHAI | CHINA | Bronze Lion | |
THE HIV+ ISSUE | VANGARDIST MAGAZINE | SAATCHI & SAATCHI SWITZERLAND Geneva | SWITZERLAND | Bronze Lion | |
SECURITY MOMS | SPORT CLUBE DO RECIFE | OGILVY BRASIL São Paulo | BRAZIL | Bronze Lion | |
SUNDAY GRANNIES | VODAFONE ROMANIA | McCANN ERICKSON ROMANIA Bucharest | ROMANIA | Bronze Lion | |
MORE THAN A COSTUME | DOCTORS OF THE WORLD | PUBLICIS KAPLAN THALER New York | USA | Bronze Lion | |
THE UNFORGOTTEN | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | FCB CHICAGO | USA | Bronze Lion | |
THE 2 EURO T-SHIRT – A SOCIAL EXPERIMENT | FASHION REVOLUTION (NGO) | KETCHUM PLEON Berlin / BBDO GROUP GERMANY Berlin | GERMANY | Bronze Lion | |
VOTE FOR US. WE’LL VOTE FOR YOU | KAFA | LEO BURNETT BEIRUT | LEBANON | Bronze Lion | |
HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | DDB SPAIN Madrid | SPAIN | Bronze Lion | |
TOYS IN MOURNING | UNICEF | ONIRIA/TBWA Asuncion | PARAGUAY | Bronze Lion | |
SHRED OF DECENCY | DAINTREE PAPER | ROTHCO Dublin | IRELAND | Bronze Lion | |
LIFE SAVING DOT | TALWAR BINDI | GREY GROUP Singapore | SINGAPORE | Bronze Lion | |
TREE BOOK TREE | PEQUEÑO EDITOR | FCB BUENOS AIRES | ARGENTINA | Bronze Lion | |
HEARING HANDS | SAMSUNG ELECTRONICS TURKEY | LEO BURNETT ISTANBUL | TURKEY | Bronze Lion | |
ZOOLANDER RETURNS TO THE RUNWAY | PARAMOUNT PICTURES | WME|IMG New York | USA | Bronze Lion | |
MORE THAN A SIGN | DISLIFE | Y&R Moscow | RUSSIA | Bronze Lion | |
WAKE UP TO EGGS WITH BACON | AMERICAN EGG BOARD | EDELMAN Chicago / GREY NEW YORK | USA | Bronze Lion | |
805 MILLION NAMES | UNITED NATIONS WORLD FOOD PROGRAMME | FORSMAN & BODENFORS Gothenburg | SWEDEN | Bronze Lion | |
DACIA SPONSOR DAY – THE SPLIT | RENAULT ITALIA | PUBLICIS CONSULTANTS ITALIA Milan | ITALY | Bronze Lion | |
TWINGO STILETTO | RENAULT | PUBLICIS Lisbon | PORTUGAL | Bronze Lion | |
STATUE JUST FOR LOVING BEER | BREWERY NATAKHTARI (EFES GEORGIA) | LEAVINGSTONE Tbilisi | REPUBLIC OF GEORGIA | Bronze Lion | |
CALL HER NAME | POLA | HAKUHODO Tokyo | JAPAN | Bronze Lion | |
LOS CABOS RESELFIES | MEXICO BOARD OF TOURISM | LAPIZ Chicago | USA | Bronze Lion | |
DOWNLOADED WITH #FASTWEB | FASTWEB | M&C SAATCHI Milan / ISOBAR Milan | ITALY | Bronze Lion | |
ASSASSIN’S CREED UNITY | UBISOFT | SID LEE Paris | FRANCE | Bronze Lion | |
LICHTGRENZE | THE CITY OF BERLIN (KULTURPROJEKTE BERLIN) | WHITEVOID Berlin | GERMANY | Bronze Lion | |
DOVE #SPEAKBEAUTIFUL | DOVE | EDELMAN New York | USA | Bronze Lion | |
MISSION 22: WAR AT HOME | ELDER HEART | CP+B Miami | USA | Bronze Lion | |
MOVE THE LUNCH | HEINEKEN | CHICO LATAM Bogotá | COLOMBIA | Bronze Lion | |
NEWCASTLE BROWN ALE’S “BAND OF BRANDS” | HEINEKEN USA | FAST HORSE Minneapolis / DROGA5 New York | USA | Bronze Lion | |
THE MARATHON WALKER | WATER FOR AFRICA | OGILVY PARIS | FRANCE | Bronze Lion | |
79 |
Like a Girl, campaña ganadora del Grand Prix:
KVYV
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