El jurado de esta categoría premió a un total de 66 piezas entre las que ganaron 1 GP, 15 Leones de Oro, 19 de Plata y 31 de Bronce.

El Grand Prix fue para la pieza Monty’s Christmas desarrollada para el anunciante John Lewis Partnership para la agencia Adam&Eve DDB, Londres.

Entre los países latinoamericanos solo dos consiguieron galardones, Brasil 9 (4 Oros, 5 Platas) y Argentina un León de Oro. A continuación la lista de ganadores:

Film Craft Lions Winners
Title Advertiser Entrant / Agency Country Production Company Prize
MONTY’S CHRISTMAS JOHN LEWIS PARTNERSHIP ADAM&EVEDDB London UNITED KINGDOM BLINK PRODUCTIONS London Grand Prix
THIS GIRL CAN SPORT ENGLAND SOMESUCH London / FCB INFERNO London UNITED KINGDOM SOMESUCH London Gold Lion
100 LEICA GALLERY SÃO PAULO STINK Sao Paulo / F/NAZCA SAATCHI & SAATCHI São Paulo BRAZIL STINK Sao Paulo Gold Lion
THE OTHER SIDE HONDA SOMESUCH London / WIEDEN+KENNEDY London UNITED KINGDOM SOMESUCH London / STINKDIGITAL London Gold Lion
THE OCEAN CONSERVATION INTERNATIONAL TBWA\MEDIA ARTS LAB Los Angeles / MAL FOR GOOD Los Angeles USA @RADICAL.MEDIA Santa Monica / BEACON STREET STUDIOS Los Angeles Gold Lion
37 DAYS ATLANTIC GROUP LEO BURNETT FRANCE Paris FRANCE QUAD PRODUCTIONS Clichy / LA CAVALERIE Montreal Gold Lion
100 LEICA GALLERY SÃO PAULO STINK Sao Paulo / F/NAZCA SAATCHI & SAATCHI São Paulo BRAZIL STINK Sao Paulo Gold Lion
EVERY DAY IS DAY ONE SAMSUNG 72ANDSUNNY AMSTERDAM THE NETHERLANDS SMUGGLER London / EXIT FILMS Melbourne Gold Lion
PIANO DIAGEO PAPAMUSIC Buenos Aires / SANTO Buenos Aires ARGENTINA REBOLUCION Buenos Aires Gold Lion
EVERYONE IS GAY MIX BRAZIL CULTURAL AND DIVERSITY ASSOCIATION NEOGAMA BBH São Paulo BRAZIL HUNGRY MAN São Paulo Gold Lion
THE OTHER SIDE HONDA FACTORY London / WIEDEN+KENNEDY London UNITED KINGDOM SOMESUCH London Gold Lion
BIRTH AUDI MILL+ London / BBH London UNITED KINGDOM MILL+ London / THE MILL London / THE MILL Los Angeles Gold Lion
WAR ON DRUGO INSTITUTO IGARAPÉ ALMAPBBDO São Paulo BRAZIL Gold Lion
MONTY’S CHRISTMAS JOHN LEWIS MPC London / ADAM&EVEDDB London UNITED KINGDOM BLINK PRODUCTIONS London Gold Lion
3-SECOND COOKING   “SHRIMP FRYING CANNON” NTT DOCOMO AOI PRO. Tokyo / TOKYU AGENCY Tokyo / NTT ADVERTISING Tokyo JAPAN AOI PRO. Tokyo Gold Lion Campaign
3-SECOND COOKING   “SUPER FRIED DUMPLING” NTT DOCOMO AOI PRO. Tokyo / TOKYU AGENCY Tokyo / NTT ADVERTISING Tokyo JAPAN AOI PRO. Tokyo Gold Lion Campaign
37 DAYS ATLANTIC GROUP LEO BURNETT FRANCE Paris FRANCE QUAD PRODUCTIONS Clichy / LA CAVALERIE Montreal Gold Lion
CUSTOM-MADE COMMERCIAL MAN LATIN AMERICA ALMAPBBDO São Paulo BRAZIL LANDIA Buenos Aires Silver Lion
LEARN THE HARD WAY THE PRINCE’S TRUST CHI & PARTNERS London UNITED KINGDOM ACADEMY FILMS London Silver Lion
WHAT LIVES INSIDE – EPISODE ONE INTEL + DELL PEREIRA & O’DELL San Francisco USA RSA FILMS Los Angeles / MPC Santa Monica / LAUNDRY! Los Angeles Silver Lion Campaign
WHAT LIVES INSIDE – EPISODE TWO INTEL + DELL PEREIRA & O’DELL San Francisco USA RSA FILMS Los Angeles / MPC Santa Monica / LAUNDRY! Los Angeles Silver Lion Campaign
WHAT LIVES INSIDE – EPISODE THREE INTEL + DELL PEREIRA & O’DELL San Francisco USA RSA FILMS Los Angeles / MPC Santa Monica / LAUNDRY! Los Angeles Silver Lion Campaign
WHAT LIVES INSIDE – EPISODE FOUR INTEL + DELL PEREIRA & O’DELL San Francisco USA RSA FILMS Los Angeles / MPC Santa Monica / LAUNDRY! Los Angeles Silver Lion Campaign
POO FACE PROCTER & GAMBLE SAATCHI & SAATCHI London UNITED KINGDOM GREAT GUNS London Silver Lion
100 LEICA GALLERY SÃO PAULO STINK Sao Paulo / F/NAZCA SAATCHI & SAATCHI São Paulo BRAZIL STINK Sao Paulo Silver Lion
MECHANICS AUDI THJNK Berlin GERMANY ANORAK RADICAL MEDIA Berlin Silver Lion
EVERY DAY IS DAY ONE SAMSUNG EXIT FILMS Melbourne / 72ANDSUNNY AMSTERDAM AUSTRALIA EXIT FILMS Melbourne / SMUGGLER London Silver Lion
BEDS IKEA MJZ LONDON / MOTHER London UNITED KINGDOM MJZ LONDON / STILLKING FILMS Cape Town Silver Lion
THIS GIRL CAN SPORT ENGLAND FCB INFERNO London UNITED KINGDOM SOMESUCH London Silver Lion
100 LEICA GALLERY SÃO PAULO STINK Sao Paulo / F/NAZCA SAATCHI & SAATCHI São Paulo BRAZIL STINK Sao Paulo Silver Lion
FREESTYLE ARLA FOODS MJZ LONDON / WIEDEN+KENNEDY London UNITED KINGDOM MJZ LONDON Silver Lion
BEAUTY GREW ALL AROUND REGENCY BEAUTY INSTITUTE COLLE + McVOY Minneapolis, MN USA Silver Lion
100 LEICA GALLERY SÃO PAULO STINK Sao Paulo / F/NAZCA SAATCHI & SAATCHI São Paulo BRAZIL STINK Sao Paulo Silver Lion
THIS GIRL CAN SPORT ENGLAND SOUNDTREE MUSIC London / FCB INFERNO London UNITED KINGDOM SOMESUCH London Silver Lion
THE GAME BEFORE THE GAME BEATS BY DR. DRE R/GA LONDON UNITED KINGDOM THE SWORD FIGHT Los Angeles / ROCK PAPER SCISSORS Santa Monica / BREWSTER PARSONS Los Angeles Silver Lion
THIS GIRL CAN SPORT ENGLAND WAVE STUDIOS London / FCB INFERNO London UNITED KINGDOM SOMESUCH London Silver Lion
THE LAST GAME NIKE FOOTBALL PASSION PICTURES London / WIEDEN+KENNEDY Portland UNITED KINGDOM PASSION PICTURES London Silver Lion
BREAKDANCE JOHNSON & JOHNSON DDB BRASIL São Paulo BRAZIL VETOR ZERO São Paulo Silver Lion
MAYA SSE THE MILL London / ADAM&EVEDDB London UNITED KINGDOM ACADEMY FILMS London Silver Lion
THE BOY WHO BEEPS GE BBDO NEW YORK USA PARK PICTURES New York Bronze Lion
FREESTYLE ARLA FOODS MJZ LONDON / WIEDEN+KENNEDY London UNITED KINGDOM MJZ LONDON Bronze Lion
THE GUN 20TH CENTURY FOX PULSE FILMS London UNITED KINGDOM PULSE FILMS London Bronze Lion
THE WHITE RUSSIAN KAHLÙA LUCKY GENERALS London UNITED KINGDOM STINK London Bronze Lion
WHAT LIVES INSIDE – EPISODE ONE INTEL + DELL PEREIRA & O’DELL San Francisco USA RSA FILMS Los Angeles / MPC Santa Monica / LAUNDRY! Los Angeles Bronze Lion Campaign
WHAT LIVES INSIDE – EPISODE TWO INTEL + DELL PEREIRA & O’DELL San Francisco USA RSA FILMS Los Angeles / MPC Santa Monica / LAUNDRY! Los Angeles Bronze Lion Campaign
WHAT LIVES INSIDE – EPISODE THREE INTEL + DELL PEREIRA & O’DELL San Francisco USA RSA FILMS Los Angeles / MPC Santa Monica / LAUNDRY! Los Angeles Bronze Lion Campaign
WHAT LIVES INSIDE – EPISODE FOUR INTEL + DELL PEREIRA & O’DELL San Francisco USA RSA FILMS Los Angeles / MPC Santa Monica / LAUNDRY! Los Angeles Bronze Lion Campaign
UNSKIPPABLE: FAMILY LONG FORM GEICO THE MARTIN AGENCY Richmond USA PARK PICTURES New York Bronze Lion
THE WHITE RUSSIAN KAHLÙA LUCKY GENERALS London UNITED KINGDOM STINK London Bronze Lion
MY LAST DAY AMNESTY INTERNATIONAL THE NETHERLANDS OGILVY & MATHER AMSTERDAM THE NETHERLANDS DPPLR Amsterdam Bronze Lion
A MOTHER’S BODY UNILEVER OGILVY & MATHER LONDON UNITED KINGDOM TANTRUM London Bronze Lion
DREAMING OF YAMS FOODSTUFFS NZ FINCH Sydney / COLENSO BBDO Auckland AUSTRALIA FINCH Sydney Bronze Lion
NOT IN THE SHAPE THEY USED TO BE HILL’S PET NUTRITION RED FUSE Prague / Y&R PRAGUE CZECH REPUBLIC TOASTER PICTURES Prague Bronze Lion
WELCOME TO AIRBNB AIRBNB CIRKUS Auckland / TBWA\SINGAPORE NEW ZEALAND CIRKUS Auckland Bronze Lion
TOO INFORMATIVE DU LEO BURNETT DUBAI UNITED ARAB EMIRATES DEJAVU Dubai Bronze Lion
FILM4 IDENTS CHANNEL 4 4creative London UNITED KINGDOM MANVSMACHINE London Bronze Lion
SHAPE YOUR TIME CARTIER PUBLICIS 133 Paris FRANCE QUAD PRODUCTIONS Clichy Bronze Lion
FREESTYLE ARLA FOODS MJZ LONDON / WIEDEN+KENNEDY London UNITED KINGDOM MJZ LONDON Bronze Lion
ORIGINAL SUPERSTAR ADIDAS ORIGINALS JOHANNES LEONARDO New York USA CAVIAR Los Angeles Bronze Lion
CONVERSE: MADE BY YOU CONVERSE ANOMALY New York USA ICONOCLAST Los Angeles Bronze Lion
THE PEOPLE’S FILM, 60 YEARS TOGETHER VOLKSWAGEN FINCH Sydney / COLENSO BBDO Auckland AUSTRALIA FINCH Sydney Bronze Lion
POO FACE PROCTER & GAMBLE SAATCHI & SAATCHI London UNITED KINGDOM GREAT GUNS London Bronze Lion
I SKIP LEG DAY MERCEDES-BENZ CARS VERTRIEB DEUTSCHLAND BBDO GROUP GERMANY Berlin GERMANY BIGFISH FILMPRODUKTION Berlin Bronze Lion
37 DAYS ATLANTIC GROUP LEO BURNETT FRANCE Paris FRANCE QUAD PRODUCTIONS Clichy Bronze Lion
SHAPE YOUR TIME CARTIER PUBLICIS 133 Paris FRANCE QUAD PRODUCTIONS Clichy Bronze Lion
THE CITY HEINEKEN 750MPH London / WIEDEN+KENNEDY AMSTERDAM UNITED KINGDOM TRAKTOR Los Angeles Bronze Lion
IF YOU’RE HAPPY WEIGHT WATCHERS WIEDEN+KENNEDY Portland USA EPOCH FILMS Los Angeles, CA Bronze Lion
MADE OF BLACK DIAGEO AMV BBDO London / BBDO SOUTH AFRICA Johannesburg UNITED KINGDOM ROGUE London Bronze Lion
THE BATTLE CANALSAT KOUZ PRODUCTION Paris / BETC Paris FRANCE RODS FILMS Paris Bronze Lion
MAYA SSE THE MILL London / ADAM&EVEDDB London UNITED KINGDOM ACADEMY FILMS London Bronze Lion
T-SHIRTS IKEA MPC London / MOTHER London UNITED KINGDOM BLINK PRODUCTIONS London Bronze Lion
ALL-POWERLESS MOPHIE DEUTSCH LA USA BISCUIT FILMWORKS Los Angeles Bronze Lion
A MESSAGE TO SPACE HYUNDAI MOTOR COMPANY INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT Seoul / ADDICT MEDIA FILMS Seoul / DUOFILMS Los Angeles Bronze Lion
Total: 66

 

KVYV

MarketingActivo es Media Supporter del Festival Cannes Lions