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La única semifinalista representante de América Latina es PRICE ON THE JERSEY de WALMART realizada por DM9DDB São Paulo, BRAZIL y producida por DM9DDB São Paulo  que competirá entre las 26 semifinalista que quedaron de las 240 piezas inscritas en total en esta categoría que sin duda es una de las mejores del festival Cannes Lions.

Title Client Product Entrant Company Entrant Country Idea Creation Production
BOOST YOUR VOICE BOOST MOBILE PROMOTE BOOST STORES AS POLLING STATIONS 180LA Santa Monica USA 180LA Santa Monica 180LA Santa Monica / ATOMICA MUSIC Texas / THE CORNER SHOP Santa Monica / THERAPY STUDIOS Los Angeles
MAKE YOUR NEXT MOVE – JOHN MALKOVICH SQUARESPACE DOMAINS/WEBSITES SQUARESPACE New York USA JOHN X HANNES NEW YORK  / SQUARESPACE New York SMUGGLER New York
BUSTER THE BOXER JOHN LEWIS JOHN LEWIS adam&eveDDB London UNITED KINGDOM adam&eveDDB London BLINK PRODUCTIONS London / FINAL CUT London / MPC CREATIVE London
GIVE THE RAINBOW MARS SKITTLES adam&eveDDB London UNITED KINGDOM adam&eveDDB London CAIN & ABEL London
THE TRUTH IS NEW YORK TIMES NEWSPAPER DROGA5 New York USA DROGA5 New York / THE NEW YORK TIMES New York SECOND CHILD New York
MEET GRAHAM TRANSPORT ACCIDENT COMMISSION VICTORIA TRANSPORT ACCIDENT COMMISSION VICTORIA CLEMENGER BBDO MELBOURNE AUSTRALIA CLEMENGER BBDO MELBOURNE AIRBAG PRODUCTIONS Melbourne / FLARE PRODUCTIONS BBDO Melbourne
HUNGERITHM MARS CHOCOLATE AUSTRALIA SNICKERS® CLEMENGER BBDO MELBOURNE AUSTRALIA CLEMENGER BBDO MELBOURNE FINCH Melbourne / FLUTTER Melbourne
SICKKIDS VS SICKKIDS FOUNDATION SICKKIDS FOUNDATION COSSETTE Toronto CANADA COSSETTE Toronto / SICKKIDS FOUNDATION Toronto JAM3 Toronto / SKIN & BONES Toronto / THE MILL New York / THE VANITY Toronto / WESTSIDE STUDIO Toronto
WHERE LIFE HAPPENS IKEA IKEA ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm BACON Copenhagen
TIME IS PRECIOUS NIKE CLOTHING / FOOTWEAR / ACCESSORIES WIEDEN+KENNEDY Portland USA WIEDEN+KENNEDY Portland JOINT EDITORIAL Portland
UNLIMITED NIKE CLOTHING / FOOTWEAR / ACCESSORIES WIEDEN+KENNEDY Portland USA WIEDEN+KENNEDY Portland PRETTYBIRD Culver City
UNLIMITED GREATNESS: SERENA WILLIAMS NIKE CLOTHING / FOOTWEAR / ACCESSORIES WIEDEN+KENNEDY Portland USA WIEDEN+KENNEDY Portland
JORDAN & CHELSEA’S BOOKING WEDDING BOOKING.COM BOOKING.COM WIEDEN+KENNEDY Portland USA WIEDEN+KENNEDY Portland CARTEL Los Angeles / JOINT EDITORIAL Portland / LIME STUDIOS Santa Monica / SMUGGLER Los Angeles / THE MILL Los Angeles
MADE BY GOOGLE GOOGLE GOOGLE PIXEL DROGA5 New York USA DROGA5 New York / GOOGLE Mountain View EPOCH FILMS New York / NEXUS New York / ROCK PAPER SCISSORS New York / SOMESUCH London / THE DIRECTORS BUREAU Los Angeles
MADE THE JOHNSONVILLE WAY JOHNSONVILLE JOHNSONVILLE SAUSAGES DROGA5 New York USA DROGA5 New York / JOHNSONVILLE SAUSAGE Sheboygan Falls ARTS & SCIENCES Los Angeles
CHEETOS MUSEUM CHEETOS CHEETOS GOODBY SILVERSTEIN & PARTNERS San Francisco USA GOODBY SILVERSTEIN & PARTNERS San Francisco CAVIAR Los Angeles / COMPANY 3 Santa Monica / ONE UNION RECORDING San Francisco / WHITEHOUSE POST Santa Monica
CHANNEL 4 PARALYMPICS CHANNEL 4 PARALYMPICS OMD UK London UNITED KINGDOM 4CREATIVE London / CHANNEL 4 London / OMD UK London 4CREATIVE London
2016 WRAPPED SPOTIFY SPOTIFY SPOTIFY New York USA SPOTIFY New York SPOTIFY New York
GIVE REGISTRY MYER NA CLEMENGER BBDO MELBOURNE AUSTRALIA CLEMENGER BBDO MELBOURNE FLARE PRODUCTIONS BBDO Melbourne
THE CHILD REPLACEMENT PROGRAMME MARS NZ PEDIGREE COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland CREATURE Auckland / EXIT FILMS Auckland / FRANKLIN RD Auckland
BRADSHAW STAIN P&G TIDE SAATCHI & SAATCHI New York USA SAATCHI & SAATCHI New York ARCADE EDIT New York / COMPANY 3 New York / NYLON STUDIOS New York / RATTLING STICK Santa Monica / THE MILL Los Angeles
PITCHING FRENCH FILMS TO HOLLYWOOD ALLIANCE FRANÇAISE DE SINGAPOUR CINÉ CLUB OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE OGILVY & MATHER SINGAPORE
THIS GIRL CAN – PHENOMENAL WOMEN SPORT ENGLAND SPORT ENGLAND FCB INFERNO London UNITED KINGDOM FCB INFERNO London FRAMESTORE London / SOUNDTREE MUSIC London
NEW AND NOT IMPROVED KRAFT HEINZ KRAFT HEINZ COMPANY CP+B Boulder USA CP+B Boulder
DID YOU MEAN MAILCHIMP? MAILCHIMP EMAIL MARKETING DROGA5 New York USA DROGA5 New York / MAILCHIMP Atlanta BROSMIND Barcelona / JUCO Los Angeles / RESN Wellington
PRICE ON THE JERSEY WALMART WALMART DM9DDB São Paulo BRAZIL DM9DDB São Paulo