[quads id=1]

El jurado de esta categoría premió a 17 piezas con un Grand Prix, 2 Oros, 4 Platas y 10 Leones de Bronce. Brasil fue el único país Latinoamericano en conseguir galardones en esta categoría.

En esta edición, el Grand Prix se lo llevó la entrada Live Test Series realizada para Camiones Volvo por Forsman & Bodenfors. La mayor cantidad de galardones se los llevó EEUU (1 Oro, 2 Plata, 2 Bronce), Brasil (1 Plata, 1 Bronce), Reino Unido (1 Oro, 1 Bronce), Francia (1 Plata), Australia (1 Bronce), Alemania (1 Bronce), Rumania (1 Bronce), Emiratos Árabes Unidos (1 Bronce) y Holanda (1 Bronce). A continuación la lista completa:

Creative Effectiveness Lions Winners
Title Advertiser Product Entrant / Agency Country Prize
LIVE TEST SERIES VOLVO TRUCKS THE NEW VOLVO FMX, THE NEW VOLVO FL, THE NEW VOLVO FM FORSMAN & BODENFORS Gothenburg SWEDEN Grand Prix
THE BEAR AND THE HARE JOHN LEWIS DEPARTMENT STORE ADAM&EVEDDB London UNITED KINGDOM Gold Lion
THIS IS WHOLESOME MONDELÉZ INTERNATIONAL HONEYMAID DROGA5 New York USA Gold Lion
BALD CARTOONS GRAACC NGO OGILVY BRASIL São Paulo BRAZIL Silver Lion
IF WE MADE IT HEINEKEN USA NEWCASTLE DROGA5 New York USA Silver Lion
CABLE EFFECTS DIRECTV PAY TV GREY NEW YORK USA Silver Lion
INGLORIOUS FRUITS AND VEGETABLES INTERMARCHÉ FOOD RETAIL MARCEL Paris FRANCE Silver Lion
PENNY THE PIRATE LUXOTTICA OPSM SAATCHI & SAATCHI Sydney AUSTRALIA Bronze Lion
DILL LIDL LIDL INGO Stockholm SWEDEN Bronze Lion
BENTLEY BURIAL ABTO (BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION) INSTITUTIONAL LEO BURNETT TAILOR MADE São Paulo BRAZIL Bronze Lion
2014 TACO BELL BREAKFAST LAUNCH (RONALD McDONALD LAUNCH) TACO BELL TACO BELL BREAKFAST MENU DEUTSCH LA USA Bronze Lion
THE LAUNCH OF PS4 PLAYSTATION GAMES CONSOLE BBH NEW YORK USA Bronze Lion
OFFROAD DAIMLER AG / SMART SMART FORTWO BBDO GROUP GERMANY Berlin GERMANY Bronze Lion
GHITA, THE SOCIAL SHEPHERD VODAFONE VODAFONE McCANN ERICKSON ROMANIA Bucharest ROMANIA Bronze Lion
KAN KHAJURA TESAN STATION UNILEVER INDIA UNILEVER LOWE AND PARTNERS WORLDWIDE London UNITED KINGDOM Bronze Lion
THE AUTOCOMPLETE TRUTH UN WOMEN GENDER EQUALITY MEMAC OGILVY Dubai UNITED ARAB EMIRATES Bronze Lion
WHY WAIT UNTIL IT’S TOO LATE? FUNERAL INSURANCE COMPANY DELA BRAND OGILVY & MATHER AMSTERDAM THE NETHERLANDS Bronze Lion
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