Lanzada por primera vez en el año 2005, la categoría Radio premia a las más creativas piezas publicitarias realizadas para radio. En esta ocasión se premiaron un total de 57 campañas y piezas de diversos países, entre ellas se entregaron 1 GP, 9 Oros, 18 Platas y 29 Bronces. El Grand Prix fue para la pieza The Berlin Wall of Sound – The Most Unbearable Radio AD para el anunciante Soundcloud de la agencia Grey germany Düsseldorf y Berlín.

Entre los países latinoamericanos, 4 lograron metales en esta categoría: Brasil 4 (1 Plata, 3 Bronces), Colombia 2 (1 Oro, 1 Bronce), Chile (1 Oro), Guatemala (1 Bronce). A continuación la lista de ganadores:

Radio Lions Winners
Title Advertiser Entrant / Agency Country Prize
THE BERLIN WALL OF SOUND – THE MOST UNBEARABLE RADIO AD SOUNDCLOUD GREY GERMANY Düsseldorf / GREY GERMANY Berlin GERMANY Grand Prix
NIGHT BEFORE THE PROJECT SUNTORY OGILVY & MATHER JOHANNESBURG SOUTH AFRICA Gold Lion
LANCE THE BEDBUG TIGER BRANDS, DOOM INSECTICIDE TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA Gold Lion Campaign
THE O’FLANNEGAN COCKROACHES TIGER BRANDS, DOOM INSECTICIDE TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA Gold Lion Campaign
CHERYL THE FISHMOTH TIGER BRANDS, DOOM INSECTICIDE TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA Gold Lion Campaign
GEORGE WASHINGTON FARMATODO WUNDERMAN COLOMBIA Bogotá / Y&R COLOMBIA Bogotá COLOMBIA Gold Lion Campaign
ABRAHAM LINCOLN FARMATODO WUNDERMAN COLOMBIA Bogotá / Y&R COLOMBIA Bogotá COLOMBIA Gold Lion Campaign
QUEEN ELIZABETH FARMATODO WUNDERMAN COLOMBIA Bogotá / Y&R COLOMBIA Bogotá COLOMBIA Gold Lion Campaign
A MOTHER’S BODY UNILEVER OGILVY & MATHER LONDON UNITED KINGDOM Gold Lion
POODLE MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA GREY CANADA Toronto CANADA Gold Lion Campaign
SCOOTER MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA GREY CANADA Toronto CANADA Gold Lion Campaign
SUPER SOAKER MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA GREY CANADA Toronto CANADA Gold Lion Campaign
MARTIN UNICEF PROLAM Y&R Santiago CHILE Gold Lion
CONFERENCE ROOM POPCLIK BRAVO/Y&R MIAMI USA Gold Lion
LANCE THE BEDBUG TIGER BRANDS, DOOM INSECTICIDE TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA Gold Lion Campaign
THE O’FLANNEGAN COCKROACHES TIGER BRANDS, DOOM INSECTICIDE TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA Gold Lion Campaign
CHERYL THE FISHMOTH TIGER BRANDS, DOOM INSECTICIDE TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA Gold Lion Campaign
COUNTRY WRIGLEY DDB SOUTH AFRICA Johannesburg SOUTH AFRICA Silver Lion Campaign
OPERA WRIGLEY DDB SOUTH AFRICA Johannesburg SOUTH AFRICA Silver Lion Campaign
DISNEY WRIGLEY DDB SOUTH AFRICA Johannesburg SOUTH AFRICA Silver Lion Campaign
SKYPE POPCLIK BRAVO/Y&R MIAMI USA Silver Lion Campaign
CONFERENCE ROOM POPCLIK BRAVO/Y&R MIAMI USA Silver Lion Campaign
LOTTERY MARS COLENSO BBDO Auckland NEW ZEALAND Silver Lion Campaign
WHACK JOB MARS COLENSO BBDO Auckland NEW ZEALAND Silver Lion Campaign
PERSONAL TRAINER MARS PETCARE AMV BBDO London UNITED KINGDOM Silver Lion Campaign
PUBLIC RELATIONS MARS PETCARE AMV BBDO London UNITED KINGDOM Silver Lion Campaign
THERAPY MARS PETCARE AMV BBDO London UNITED KINGDOM Silver Lion Campaign
MUSIC FEST FLIGHT CENTRE TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA Silver Lion Campaign
BEER FEST FLIGHT CENTRE TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA Silver Lion Campaign
FACEBOOK FANTASTIC FILM FESTIVAL OF UNIVERSITY OF MALAGA TAPSA | Y&R Madrid SPAIN Silver Lion Campaign
HISTORY FANTASTIC FILM FESTIVAL OF UNIVERSITY OF MALAGA TAPSA | Y&R Madrid SPAIN Silver Lion Campaign
CHRISTMAS CAROLS – THE BIG BANG THEORY NETFLIX OGILVY PARIS FRANCE Silver Lion Campaign
CHRISTMAS CAROLS – KILL BILL NETFLIX OGILVY PARIS FRANCE Silver Lion Campaign
CHRISTMAS CAROLS – SUITS NETFLIX OGILVY PARIS FRANCE Silver Lion Campaign
YOGHURT SBS BELGIUM BBDO BELGIUM Brussels BELGIUM Silver Lion Campaign
SOFTENER SBS BELGIUM BBDO BELGIUM Brussels BELGIUM Silver Lion Campaign
SANITARY PADS SBS BELGIUM BBDO BELGIUM Brussels BELGIUM Silver Lion Campaign
BOYGROUP POPAKADEMIE BADEN-WÜRTTEMBERG DDB GROUP DÜSSELDORF GERMANY Silver Lion Campaign
RAP POPAKADEMIE BADEN-WÜRTTEMBERG DDB GROUP DÜSSELDORF GERMANY Silver Lion Campaign
PUNK POPAKADEMIE BADEN-WÜRTTEMBERG DDB GROUP DÜSSELDORF GERMANY Silver Lion Campaign
GANDHI SOCIÉTÉ DE L’ASSURANCE AUTOMOBILE DU QUÉBEC lg2 Québec CANADA Silver Lion
DONATED VOICES THE NATIONAL UNIVERSITY CENTRE FOR ORGAN TRANSPLANTATION LOWE SINGAPORE SINGAPORE Silver Lion
THE GRAND EXPERIENCE HEMGLASS VOLT Stockholm SWEDEN Silver Lion
LETTERS OF GALLIPOLI 1 LEGACY GPY&R Melbourne AUSTRALIA Silver Lion Campaign
LETTERS OF GALLIPOLI 2 LEGACY GPY&R Melbourne AUSTRALIA Silver Lion Campaign
LETTERS OF GALLIPOLI 3 LEGACY GPY&R Melbourne AUSTRALIA Silver Lion Campaign
XMAS DLIGHTS KISS FM LOLA LOWE & PARTNERS Madrid SPAIN Silver Lion
PARKING RADIO FMA BRASIL INSURANCE AFRICA São Paulo BRAZIL Silver Lion
X-MEN FM 20TH CENTURY FOX GLOBAL London UNITED KINGDOM Silver Lion
LETTERS OF GALLIPOLI 1 LEGACY GPY&R Melbourne AUSTRALIA Silver Lion Campaign
LETTERS OF GALLIPOLI 2 LEGACY GPY&R Melbourne AUSTRALIA Silver Lion Campaign
LETTERS OF GALLIPOLI 3 LEGACY GPY&R Melbourne AUSTRALIA Silver Lion Campaign
THE BERLIN WALL OF SOUND – THE MOST UNBEARABLE RADIO AD SOUNDCLOUD GREY GERMANY Düsseldorf / GREY GERMANY Berlin GERMANY Silver Lion
LIFE & DEATH IN BROAD DAYLIGHT UNILEVER LOLA LOWE & PARTNERS Madrid SPAIN Bronze Lion
CLONES MARS DDB CHICAGO USA Bronze Lion Campaign
TWO HEAD ED MARS DDB CHICAGO USA Bronze Lion Campaign
BIKERS DOS EQUIS HAVAS WORLDWIDE NEW YORK USA Bronze Lion Campaign
GHOSTS DOS EQUIS HAVAS WORLDWIDE NEW YORK USA Bronze Lion Campaign
JIU JITSU DOS EQUIS HAVAS WORLDWIDE NEW YORK USA Bronze Lion Campaign
TEAM BUILDING WEEKEND SUNTORY OGILVY & MATHER JOHANNESBURG SOUTH AFRICA Bronze Lion Campaign
LACING UP YOUR HIGH TOPS SUNTORY OGILVY & MATHER JOHANNESBURG SOUTH AFRICA Bronze Lion Campaign
OPEN HERE UNILEVER LOLA LOWE & PARTNERS Madrid SPAIN Bronze Lion Campaign
SPOON UNILEVER LOLA LOWE & PARTNERS Madrid SPAIN Bronze Lion Campaign
BABIES PHILIPS OGILVY & MATHER LONDON UNITED KINGDOM Bronze Lion Campaign
BANGKOK PHILIPS OGILVY & MATHER LONDON UNITED KINGDOM Bronze Lion Campaign
WASP SPIDER VOLKSWAGEN GRABARZ & PARTNER Hamburg GERMANY Bronze Lion Campaign
SNAIL VOLKSWAGEN GRABARZ & PARTNER Hamburg GERMANY Bronze Lion Campaign
PANDA VOLKSWAGEN GRABARZ & PARTNER Hamburg GERMANY Bronze Lion Campaign
PLANE VOLKSWAGEN GRABARZ & PARTNER Hamburg GERMANY Bronze Lion Campaign
ELECTION VOLKSWAGEN GRABARZ & PARTNER Hamburg GERMANY Bronze Lion Campaign
OSCAR VOLKSWAGEN GRABARZ & PARTNER Hamburg GERMANY Bronze Lion Campaign
SOUP AM PM TALENT São Paulo BRAZIL Bronze Lion
THE GRAND EXPERIENCE HEMGLASS VOLT Stockholm SWEDEN Bronze Lion
FIDEL CASTRO’S INAUGURATION PT. HERO INTIPUTRA OGILVY INDONESIA Jakarta INDONESIA Bronze Lion Campaign
HITLER’S BATTLE OF GERMANY SPEECH PT. HERO INTIPUTRA OGILVY INDONESIA Jakarta INDONESIA Bronze Lion Campaign
SADDAM’S CAPTURE OF GEORGE BUSH PT. HERO INTIPUTRA OGILVY INDONESIA Jakarta INDONESIA Bronze Lion Campaign
WALKOUT SPORTSBET BMF ADVERTISING Sydney AUSTRALIA Bronze Lion Campaign
SECURITY DOORS SPORTSBET BMF ADVERTISING Sydney AUSTRALIA Bronze Lion Campaign
COUPLES SCIENTIST SPORTSBET BMF ADVERTISING Sydney AUSTRALIA Bronze Lion Campaign
BIG CATS SPORTSBET BMF ADVERTISING Sydney AUSTRALIA Bronze Lion Campaign
BOB VHV VERSICHERUNGEN SCHOLZ & FRIENDS Hamburg GERMANY Bronze Lion
DADDYTOONS NEWS GENERAL MOTORS, OPEL TAPSA | Y&R Madrid SPAIN Bronze Lion
DOCTOR EPER M&C SAATCHI Geneva SWITZERLAND Bronze Lion
THAT’S NO JOKE YWCA JUNIPER PARK Toronto CANADA Bronze Lion Campaign
NOT A GAME YWCA JUNIPER PARK Toronto CANADA Bronze Lion Campaign
CHANGE THE TUNE YWCA JUNIPER PARK Toronto CANADA Bronze Lion Campaign
GAY FREQUENCY MIX BRASIL LEW’LARA\TBWA São Paulo BRAZIL Bronze Lion
LITTLE GIRL RED CROSS LOWE SINGAPORE SINGAPORE Bronze Lion Campaign
TINY LITTLE BOY RED CROSS LOWE SINGAPORE SINGAPORE Bronze Lion Campaign
EMMA-ALEX REBORN TO BE ALIVE DUVAL GUILLAUME Antwerp BELGIUM Bronze Lion Campaign
JULIE-ISABEL REBORN TO BE ALIVE DUVAL GUILLAUME Antwerp BELGIUM Bronze Lion Campaign
GASOLINE BOMBEROS VOLUNTARIOS DE GUATEMALA OGILVY GUATEMALA GUATEMALA Bronze Lion Campaign
EQUIPMENT BOMBEROS VOLUNTARIOS DE GUATEMALA OGILVY GUATEMALA GUATEMALA Bronze Lion Campaign
DADSONG OLD SPICE WIEDEN+KENNEDY Portland USA Bronze Lion
PRETZEL BACON CHEESEBURGER – YES, YES, YES WENDY’S VML Kansas City / KETCHUM New York USA Bronze Lion
NEW YORK FRANKFURTER ALLGEMEINE ZEITUNG SCHOLZ & FRIENDS Hamburg GERMANY Bronze Lion Campaign
TOKYO FRANKFURTER ALLGEMEINE ZEITUNG SCHOLZ & FRIENDS Hamburg GERMANY Bronze Lion Campaign
BOYGROUP POPAKADEMIE BADEN-WÜRTTEMBERG DDB GROUP DÜSSELDORF GERMANY Bronze Lion
TEAM BUILDING WEEKEND SUNTORY OGILVY & MATHER JOHANNESBURG SOUTH AFRICA Bronze Lion Campaign
LACING UP YOUR HIGH TOPS SUNTORY OGILVY & MATHER JOHANNESBURG SOUTH AFRICA Bronze Lion Campaign
HITLER’S BATTLE OF GERMANY SPEECH PT. HERO INTIPUTRA OGILVY INDONESIA Jakarta INDONESIA Bronze Lion Campaign
SADDAM’S CAPTURE OF GEORGE BUSH PT. HERO INTIPUTRA OGILVY INDONESIA Jakarta INDONESIA Bronze Lion Campaign
MY LAST DAY AMNESTY INTERNATIONAL THE NETHERLANDS OGILVY & MATHER AMSTERDAM THE NETHERLANDS Bronze Lion
X-MEN FM 20TH CENTURY FOX GLOBAL London UNITED KINGDOM Bronze Lion
PANDORA THUMBMOMENTS: RADIO PROMOTION FOR THE DIGITAL RADIO AGE PANDORA TWOFIFTEENMCCANN San Francisco USA Bronze Lion
LEARNING ON THE WAY ADN SANCHO BBDO Bogotá COLOMBIA Bronze Lion
RADIO FINGER GRUPO PETRÓPOLIS Y&R SÃO PAULO BRAZIL Bronze Lion
Total: 57

 

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