El viernes 24 de Junio se presentaron los ganadores de la categoría Lions Entretainment. Dos campañas latinoamericanas se llevaron leones de Bronce en este año, 38 Years Later de J. Walter Thompson Puerto Rico y The Tweeting Pothole de Ogilvy & Mather Panama City. El Grand Prix se lo llevó VIRSE. WOKRS Los Angeles con la campaña The Displaced.
Mather Panama City. El Grand Prix se lo llevó VIRSE. WOKRS Los Angeles con la campaña The Displaced.
La categoría Film presentó su lista corta en la que consta la participación de 247 piezas, de las cuales 27 son de el continente latinoamericano. Argentina, Brasil, México, Perú y Puerto Rico son los países de origen de las piezas latinoamericanas en Film.
| Title | Client | Product | Entrant Company | Country | Agency | Production Company |
| TRIP | AB INBEV | ANDES BEER | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | LANDIA Buenos Aires |
| PARTY | AB INBEV | ANDES BEER | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | LANDIA Buenos Aires |
| NOT JUST A PRETTY HAIRSTYLE | UNILEVER | AXE | PONCE Buenos Aires | ARGENTINA | PONCE Buenos Aires | PRIMO Buenos Aires / ICONOCLAST Paris |
| BREAK UP | SAVANT | FABROGESIC | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA | J. WALTER THOMPSON ARGENTINA Buenos Aires | NUNCHAKU CINE Buenos Aires |
| MOVING | SAVANT | FABROGESIC | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA | J. WALTER THOMPSON ARGENTINA Buenos Aires | NUNCHAKU CINE Buenos Aires |
| OPENING DOORS | VOLKSWAGEN DO BRASIL | HANDS-FREE OPEN TRUNK | ALMAPBBDO São Paulo | BRAZIL | ALMAPBBDO São Paulo | PARANOID BR São Paulo |
| CO-WORKER | DAIMLER | MERCEDES-BENZ | BBDO MEXICO | MEXICO | BBDO MEXICO | CATATONIA Mexico City |
| SON’S FRIEND | DAIMLER | MERCEDES-BENZ | BBDO MEXICO | MEXICO | BBDO MEXICO | CATATONIA Mexico City |
| BORDERS 1 | AEROMÉXICO | AIRLINE | OGILVY & MATHER Mexico City | MEXICO | OGILVY & MATHER Mexico City | OGILVY & MATHER Mexico City |
| LOVER | AGEA | IECO | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINACINE Buenos Aires |
| CLOSET | AGEA | IECO | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINACINE Buenos Aires |
| SWIMMING POOL | VIACOM | PARAMOUNT CHANNEL | GREY ARGENTINA Buenos Aires | ARGENTINA | GREY ARGENTINA Buenos Aires | ARGENTINA CINE Buenos Aires |
| ACTORS | VIACOM | PARAMOUNT CHANNEL | GREY ARGENTINA Buenos Aires | ARGENTINA | GREY ARGENTINA Buenos Aires | ARGENTINACINE Buenos Aires |
| TRUMP | TYC SPORTS | TYC SPORTS / AMERICAN CUP | MERCADO MCCANN Buenos Aires | ARGENTINA | MERCADO MCCANN Buenos Aires | |
| CALM ATTACK | STAPLES | OFFICE SUPPLIES | DAVID Buenos Aires | ARGENTINA | DAVID Buenos Aires | REBOLUCION Buenos Aires / MYM Buenos Aires |
| CONVERSATION | TELECOM PERSONAL | PERSONAL | PONCE Buenos Aires | ARGENTINA | PONCE Buenos Aires | LA DOBLE A Buenos Aires |
| I AM YOUR FAN | SPECIAL OLYMPICS | SPECIAL OLYMPICS | Y&R MEXICO Mexico City | MEXICO | Y&R MEXICO Mexico City | CENTRAL FILMS Mexico City / APOLLO STUDIOS Montréal / CLUSTER STUDIO Mexico City |
| GENDER VIOLENCE | HEINEKEN MEXICO | TECATE BEER | NOMADES Mexico City | MEXICO | NOMADES Mexico City | CENTRAL FILMS Mexico City |
| PREMONITION | CRUZ ROJA ARGENTINA | FIRST AID COURSES | DHÉLET Y&R LATAM Buenos Aires | ARGENTINA | DHÉLET Y&R LATAM Buenos Aires | ORUGA CINE Buenos Aires |
| UNFAIR NEWS PAY GAP | AAUW | PAY GAP | Y&R San Juan | PUERTO RICO | Y&R San Juan | PARANA FILMS Los Angeles |
| THE RESCUE | FUNDACION ARGENTINA DE TRASPLANTE HEPATICO | FOUNDATION | DDB BUENOS AIRES | ARGENTINA | DDB BUENOS AIRES | SALADO Buenos Aires |
| THE MISSION | FUNDACIÓN PERUANA DE CÁNCER | COLECTA ANUAL | FAHRENHEIT DDB Lima | PERU | FAHRENHEIT DDB Lima | |
| THE FAIREST NIGHT OF ALL | AB INBEV | ANDES BEER | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | AGOSTO BUENOS AIRES / CHE REVOLUTION POST Buenos Aires |
| ENDLESS POSSIBILITIES | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL | ALMAPBBDO São Paulo | VETOR ZERO São Paulo |
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | DAVID Buenos Aires | ARGENTINA | DAVID Buenos Aires | LANDIA Buenos Aires |
| ACTORS | UVK | MOVIE THEATERS | Y&R Lima | PERU | Y&R Lima | REBECA Lima |
| DON’T LOOK AWAY | USHER | INTERACTIVE MUSIC VIDEO | AKQA São Paulo | BRAZIL | AKQA São Paulo |
Hay 216 piezas en la lista corta de Film Craft, lamentablemente Latinoamerica tiene la presencia de tan solo 3 piezas brasileras.
| Title | Client | Product | Entrant Company | Country |
| ENDLESS POSSIBILITIES | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL |
| AIN’T CUTE | PEA | INSTITUCIONAL | LEO BURNETT TAILOR MADE São Paulo | BRAZIL |
| NOT JUST A PRETTY HAIRSTYLE | UNILEVER | AXE | PONCE Buenos Aires | ARGENTINA |
Dos campañas argentinas y dos brasileras están en el shortlist de Titanium de 22 piezas. Ecuador no participa en esta categoría. Los ganadores se anunciarán el 25 de junio.
Ver lista corta de Titanium
Brasil es elúnico país de Latinoamérica que está presente en la lista corta de Integrated. 26 piezas participan en la categoría.
| Title | Client | Product | Entrant Company | Country | Agency | Production Company | ||||||
| BREWTROLEUM | HEINEKEN NEW ZEALAND | DB EXPORT | COLENSO BBDO Auckland | NEW ZEALAND | COLENSO BBDO Auckland | COLENSO BBDO Auckland | ||||||
| THE MAN ON THE MOON | JOHN LEWIS | JOHN LEWIS | ADAM&EVEDDB London | UNITED KINGDOM | ADAM&EVEDDB London / MANNING GOTTLIEB OMD London | SOMESUCH London | ||||||
| BILD – ONLY BILD DARES TO DO THAT | BILD | NEWS | VCCP Berlin | GERMANY | VCCP Berlin | TRIGGER HAPPY PRODUCTIONS Berlin / PHD GERMANY Frankfurt | ||||||
| HOME FOR CHRISTMAS | EDEKA ZENTRALE & CO. KG | EDEKA | JUNG von MATT Hamburg | GERMANY | JUNG von MATT Hamburg | TEMPOMEDIA Hamburg | ||||||
| MISSING TYPE | NHS BLOOD AND TRANSPLANT | NATIONAL BLOOD WEEK | ENGINE London | UNITED KINGDOM | ENGINE London | |||||||
| #OPTOUTSIDE | REI | REI | VENABLES BELL & PARTNERS San Francisco | USA | VENABLES BELL & PARTNERS San Francisco | TOOL Santa Monica / HUTCHCO TECHNOLOGIES Los Angeles / BRICKYARD VFX Los Angeles, CA | ||||||
| UNFAIRY TALES INTEGRATED | UNICEF | HUMANITARIAN AID | 180LA Santa Monica | USA | 180LA Santa Monica | HOUSE OF COLORS Sao Paulo / CONSULADO São Paolo / GILLES & CECILIE London | ||||||
| HOUSE OF CARDS – FU 2016 | NETFLIX | HOUSE OF CARDS | BBH NEW YORK | USA | BBH NEW YORK | RESET Santa Monica / THE MILL New York / EXILE Santa Monica | ||||||
| SURVIVAL BILLBOARD | MICROSOFT | XBOX / TOMB RAIDER | McCANN LONDON | UNITED KINGDOM | McCANN LONDON | |||||||
| THE FIRST EVER PINTEREST YARD SALE | SHERWIN WILLIAMS | KRYLON | DEUTSCH New York | USA | DEUTSCH New York | |||||||
| SUGAR DETOX | INTERMARCHÉ | INTERMARCHÉ | MARCEL Paris | FRANCE | MARCEL Paris | KUEST PROD Paris / CINQ ETOILES Paris | ||||||
| FREE THE KIDS | UNILEVER | PERSIL / OMO | MULLENLOWE GROUP London | UNITED KINGDOM | MULLENLOWE GROUP London | RSA FILMS London | ||||||
| WHOPPER SIGN | BURGER KING | FAST FOOD RESTAURANT | DAVID Miami | USA | DAVID Miami | BULLITT Los Angeles | ||||||
| THIS BIKE HAS MS | MS AUSTRALIA | MS | GREY MELBOURNE | AUSTRALIA | GREY MELBOURNE | GREY MELBOURNE / GLASSCASE PRODUCTIONS Melbourne / RISK SOUND Melbourne | ||||||
| MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland | NEW ZEALAND | Y&R NZ Auckland / Y&R MEDIA NZ Auckland / Y&R DIGITAL NZ Auckland | FLYING FISH Auckland | ||||||
| THE BOYS | PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA | BONDS | CLEMENGER BBDO MELBOURNE | AUSTRALIA | CLEMENGER BBDO MELBOURNE | GUILTY CONTENT Melbourne | ||||||
| ENDLESS POSSIBILITIES | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL | ALMAPBBDO São Paulo | VETOR ZERO São Paulo | ||||||
| SLOW DOWN GPS | IF INSURANCE | INSURANCE | FORSMAN & BODENFORS Gothenburg | SWEDEN | FORSMAN & BODENFORS Gothenburg | BACON FILM Stockholm | ||||||
| JUSTINO | LOTERÍAS Y APUESTAS DEL ESTADO | CHRISTMAS LOTTERY | LEO BURNETT Madrid | SPAIN | LEO BURNETT Madrid | PASSION PICTURES London / BLUR PRODUCCIONES Madrid / MILFORD FILM & ANIMATION Stockholm | ||||||
| IT CAN WAIT | AT&T | AT&T | BBDO New York | USA | BBDO New York | ANONYMOUS CONTENT Culver City | ||||||
| DADS#SHARETHELOAD (INTEGRATED) | PROCTER & GAMBLE INDIA | ARIEL MATIC | BBDO INDIA Mumbai | INDIA | BBDO INDIA Mumbai | RED ICE FILMS Mumbai | ||||||
| SHOPLIFTERS | HARVEY NICHOLS | LOYALTY APP | ADAM&EVEDDB London | UNITED KINGDOM | ADAM&EVEDDB London | BLINK PRODUCTIONS London / THE MILL London / CAIN & ABEL London | ||||||
| THE NAKED UTE | VOLKSWAGEN AUSTRALIA | AMAROK | DDB Sydney | AUSTRALIA | DDB Sydney | REVOLVER/WILL O’ROURKE Sydney / THE GLUE SOCIETY Sydney | ||||||
| CRACKER CUTTER | MONDELÉZ INTERNATIONAL | RITZ CRACKERS | FCB Toronto | CANADA | FCB Toronto | |||||||
| UNACCEPTABLE ACCEPTANCE LETTERS | THE HUNTING GROUND | THE HUNTING GROUND | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA | GOODBY SILVERSTEIN & PARTNERS San Francisco | PRETTYBIRD Culver City / CUT + RUN San Francisco / SPY San Francisco | ||||||
| 500 YEARS OF STORIES | TATE | BP DISPLAYS AT TATE BRITAIN | GREY LONDON | UNITED KINGDOM | GREY LONDON | |||||||
| DB EXPORT | COLENSO BBDO Auckland | NEW ZEALAND | COLENSO BBDO Auckland | COLENSO BBDO Auckland | ||||||||
| JOHN LEWIS | ADAM&EVEDDB London | UNITED KINGDOM | ADAM&EVEDDB London / MANNING GOTTLIEB OMD London | SOMESUCH London | ||||||||
| NEWS | VCCP Berlin | GERMANY | VCCP Berlin | TRIGGER HAPPY PRODUCTIONS Berlin / PHD GERMANY Frankfurt | ||||||||
| EDEKA | JUNG von MATT Hamburg | GERMANY | JUNG von MATT Hamburg | TEMPOMEDIA Hamburg | ||||||||
| NATIONAL BLOOD WEEK | ENGINE London | UNITED KINGDOM | ENGINE London | |||||||||
| REI | VENABLES BELL & PARTNERS San Francisco | USA | VENABLES BELL & PARTNERS San Francisco | TOOL Santa Monica / HUTCHCO TECHNOLOGIES Los Angeles / BRICKYARD VFX Los Angeles, CA | ||||||||
| HUMANITARIAN AID | 180LA Santa Monica | USA | 180LA Santa Monica | HOUSE OF COLORS Sao Paulo / CONSULADO São Paolo / GILLES & CECILIE London | ||||||||
| HOUSE OF CARDS | BBH NEW YORK | USA | BBH NEW YORK | RESET Santa Monica / THE MILL New York / EXILE Santa Monica | ||||||||
| XBOX / TOMB RAIDER | McCANN LONDON | UNITED KINGDOM | McCANN LONDON | |||||||||
| KRYLON | DEUTSCH New York | USA | DEUTSCH New York | |||||||||
| INTERMARCHÉ | MARCEL Paris | FRANCE | MARCEL Paris | KUEST PROD Paris / CINQ ETOILES Paris | ||||||||
| PERSIL / OMO | MULLENLOWE GROUP London | UNITED KINGDOM | MULLENLOWE GROUP London | RSA FILMS London | ||||||||
| FAST FOOD RESTAURANT | DAVID Miami | USA | DAVID Miami | BULLITT Los Angeles | ||||||||
| MS | GREY MELBOURNE | AUSTRALIA | GREY MELBOURNE | GREY MELBOURNE / GLASSCASE PRODUCTIONS Melbourne / RISK SOUND Melbourne | ||||||||
| MCWHOPPER | Y&R NZ Auckland | NEW ZEALAND | Y&R NZ Auckland / Y&R MEDIA NZ Auckland / Y&R DIGITAL NZ Auckland | FLYING FISH Auckland | ||||||||
| BONDS | CLEMENGER BBDO MELBOURNE | AUSTRALIA | CLEMENGER BBDO MELBOURNE | GUILTY CONTENT Melbourne | ||||||||
| GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL | ALMAPBBDO São Paulo | VETOR ZERO São Paulo | ||||||||
| INSURANCE | FORSMAN & BODENFORS Gothenburg | SWEDEN | FORSMAN & BODENFORS Gothenburg | BACON FILM Stockholm | ||||||||
| CHRISTMAS LOTTERY | LEO BURNETT Madrid | SPAIN | LEO BURNETT Madrid | PASSION PICTURES London / BLUR PRODUCCIONES Madrid / MILFORD FILM & ANIMATION Stockholm | ||||||||
| AT&T | BBDO New York | USA | BBDO New York | ANONYMOUS CONTENT Culver City | ||||||||
| ARIEL MATIC | BBDO INDIA Mumbai | INDIA | BBDO INDIA Mumbai | RED ICE FILMS Mumbai | ||||||||
| LOYALTY APP | ADAM&EVEDDB London | UNITED KINGDOM | ADAM&EVEDDB London | BLINK PRODUCTIONS London / THE MILL London / CAIN & ABEL London | ||||||||
| AMAROK | DDB Sydney | AUSTRALIA | DDB Sydney | REVOLVER/WILL O’ROURKE Sydney / THE GLUE SOCIETY Sydney | ||||||||
| RITZ CRACKERS | FCB Toronto | CANADA | FCB Toronto | |||||||||
| THE HUNTING GROUND | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA | GOODBY SILVERSTEIN & PARTNERS San Francisco | PRETTYBIRD Culver City / CUT + RUN San Francisco / SPY San Francisco | ||||||||
| BP DISPLAYS AT TATE BRITAIN | GREY LONDON | UNITED KINGDOM | GREY LONDON | |||||||||
Las campañas Live Logo y Gascale presentadas por la agencia guayaquileña Maruri Grey se llevaron dos de los tres Leones de Oro que ganó Latinoamerica en la categoría.
Gascale es un spot que presenta la nueva solución para el problema que tienen muchos ecuatorianos con la falta de gas inesperada. En Ecuador los calefones, cocinas, entre otros, funcionan con gas. Los cilindros de gas no tienen forma de avisar cuando están por terminarse, por esto la marca Mabe presenta una solución tecnológica, una balanza digital para los cilindros de gas, que notifica al usuario vía wifi al celular cuando el gas está por terminarse.
Las estadísticas del modo de vida que llevamos en Ecuador son constantemente ignoradas por los ecuatorianos. El Instituto nacional de Estadística y Censos presenta Live Logo, un llamado a los ecuatorianos para que se enteren de la realidad del país. Cada círculo del logo del INEC cambia según las estadísticas de vivienda, agua, educación, entre otros. El logo ha sido también una motivación para el país después del pasado terremoto del 16 de abril.
El Grand Prix de la categoría se lo llevó The Next Rembrandt de J. Walter Thompson Amsterdam para ING. En la categoría Creative Data, Ecuador, Brasil, Costa Rica y Perú llevaron 10 Leones a Latinoamérica. La Agencia Maruri Grey ganó dos Leones de Oro de los 3 que llevó en total el continente Sud Americano.
Estas fueron las campañas ganadoras de LATAM
| Title | Client | Product | Entrant Company | Country | Agency | Production Company | Prize |
| GASCALE | MABE | DOMESTIC GAS SCALE | MARURI GREY Guayaquil | ECUADOR | MARURI GREY Guayaquil | MARURI GREY Guayaquil | Gold Lion |
| LIVE LOGO | INEC: NATIONAL STATISTICS INSTITUTE | INNOVATIVE LOGO DESIGN WITH LIVE DATA | MARURI GREY Guayaquil | ECUADOR | MARURI GREY Guayaquil | MARURI GREY Guayaquil | Gold Lion |
| EMERGENCY PIN CODE | SEKRON SECURITY SYSTEMS | SEKRON DIGITAL PROTECTION | GREY BRAZIL São Paulo | BRAZIL | GREY BRAZIL São Paulo | Bronze Lion | |
| WIFIALARM | WIFIALARM | WIFIALARM | GREY BRAZIL São Paulo | BRAZIL | GREY BRAZIL São Paulo | Bronze Lion | |
| THE THERMOMETER THAT GETS COLD | THE SALVATION ARMY | DONATIONS | WMcCANN Rio De Janeiro | BRAZIL | WMcCANN Rio De Janeiro | Bronze Lion | |
| LIFE SIGNAL | UNACEM | UNACEM | CIRCUS GREY Lima | PERU | CIRCUS GREY Lima | PICNIC Lima / SANGRE Lima / AUDIOPOST Lima | Bronze Lion |
| THE SECOND SCOREBOARD | TELETICA, INAMU, FEDEFUTBOL | DOMESTIC VIOLENCE | J. WALTER THOMPSON COSTA RICA San José | COSTA RICA | J. WALTER THOMPSON COSTA RICA San José | Gold Lion | |
| MIRRORS OF RACISM | NGO CRIOLA | NGO | W3HAUS São Paulo | BRAZIL | W3HAUS São Paulo | W3HAUS São Paulo | Bronze Lion |
| THE SECOND SCOREBOARD | TELETICA, INAMU, FEDEFUTBOL | DOMESTIC VIOLENCE | J. WALTER THOMPSON COSTA RICA San José | COSTA RICA | J. WALTER THOMPSON COSTA RICA San José | Bronze Lion | |
| HASHTAGS FOR LIFE. | PERUVIAN RED CROSS | VOLUNTARY BLOOD DONORS | McCANN LIMA | PERU | McCANN LIMA | Silver Lion |
Campaña: LIVE LOGO
Agencia: Maruri Grey Guayaquil
Cliente: INEC
La campaña para Burger King por Y&R Auckland ganó otro grand Prix, esta vez en la categoría media Lions.
Dentro de la categoría hubo 97 entradas premiadas, de las cuales 18 son para el continente Sudamericano.
| Title | Client | Product | Entrant Company | Country | Agency | Prize |
| WHERE IS MY OTORONGO? | BACKUS SABMILLER | SAN JUAN BEER | FCB MAYO Lima | PERU | FCB MAYO Lima | Bronze Lion |
| FRONT PAGE PACK | CIA CACIQUE DE CAFÉ SOLUVEL | CAFÉ PELÉ | LEW’LARA\TBWA São Paulo | BRAZIL | LEW’LARA\TBWA São Paulo | Bronze Lion |
| BREAKING NEWS | HENKEL | LOCTITE SUPER BONDER | OGILVY GUATEMALA | GUATEMALA | OGILVY GUATEMALA | Silver Lion |
| 38 YEARS LATER | TRIPLE S | TRIPLE S ADVANTAGE | J. WALTER THOMPSON PUERTO RICO San Juan | PUERTO RICO | J. WALTER THOMPSON PUERTO RICO San Juan | Bronze Lion |
| CANCER UNCENSORED | GOLLO | GOLLO | McCANN SAN JOSE San Jose | COSTA RICA | McCANN SAN JOSE San Jose | Bronze Lion |
| THE SECOND SCOREBOARD | TELETICA, INAMU, FEDEFUTBOL | DOMESTIC VIOLENCE | J. WALTER THOMPSON COSTA RICA San José | COSTA RICA | J. WALTER THOMPSON COSTA RICA San José | Gold Lion |
| END THE SILENCE | LA SIRENA | LA SIRENA | PAGÉS BBDO Santo Domingo | DOMINICAN REPUBLIC | PAGÉS BBDO Santo Domingo | Gold Lion |
| SAVING HANDS | LALCEC | LALCEC | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA | J. WALTER THOMPSON ARGENTINA Buenos Aires | Bronze Lion |
| SONGS OF VIOLENCE | ESTADAO DIGITAL | ESTADAO DIGITAL | FCB BRASIL São Paulo | BRAZIL | FCB BRASIL São Paulo | Gold Lion |
| PEPITO | GFR MEDIA | PRIMERA HORA | McCANN San Juan | PUERTO RICO | McCANN San Juan / HAROLD JESSURUN San Juan | Silver Lion |
| END THE SILENCE | LA SIRENA | LA SIRENA | PAGÉS BBDO Santo Domingo | DOMINICAN REPUBLIC | PAGÉS BBDO Santo Domingo | Silver Lion |
| TESTIMONIES | FUNDACIÓN HUÉSPED | INSTITUTIONAL FUNDRAISING | WUNDERMAN BUENOS AIRES | ARGENTINA | WUNDERMAN BUENOS AIRES | Bronze Lion |
| DON’T LOOK AWAY | USHER | INTERACTIVE MUSIC VIDEO | AKQA São Paulo | BRAZIL | AKQA São Paulo | Bronze Lion |
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | DAVID Buenos Aires | ARGENTINA | DAVID Buenos Aires | Bronze Lion |
| SONGS OF VIOLENCE | ESTADAO DIGITAL | ESTADAO DIGITAL | FCB BRASIL São Paulo | BRAZIL | FCB BRASIL São Paulo | Bronze Lion |
| THE SECOND SCOREBOARD | TELETICA, INAMU, FEDEFUTBOL | DOMESTIC VIOLENCE | J. WALTER THOMPSON COSTA RICA San José | COSTA RICA | J. WALTER THOMPSON COSTA RICA San José | Gold Lion |
| #DONATEFORPRISCILA | CLUBE SANGUE BOM | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo | BRAZIL | LEO BURNETT TAILOR MADE São Paulo | Bronze Lion |
| THE MINDCHANGER WORKOUT | RIO 2016 | PARALYMPIC GAMES | OGILVY BRASIL São Paulo | BRAZIL | OGILVY BRASIL São Paulo | Bronze Lion |
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