Shortlist de Innovation

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La lista corta de Innovation tiene 39 piezas. Brasil, México y Colombia representan al continente con 4 campañas.
Lista de pie

Title Client Product Entrant Company Country Agency Production Company Medium
LIFESAVER BACKPACK LUKI CHILDREN FRUIT SNACK J. WALTER THOMPSON COLOMBIA Bogotá COLOMBIA J. WALTER THOMPSON COLOMBIA Bogotá
SUN HATS EPM EMPRESAS PÚBLICAS DE MEDELLÍN SOLAR ENERGY PROGRAM DDB COLOMBIA Bogotá COLOMBIA DDB COLOMBIA Bogotá
PAPER GLASSES SAVE THE CHILDREN AND SANTILLANA CHILDREN EDUCATION GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City GARCIA BROSS Mexico City / LOOK AS AUDIO Mexico City
EMOTI SOUNDS TIM LIVE TIM ARTPLAN Rio de Janeiro BRAZIL ARTPLAN Rio de Janeiro TRATOR FILMES São Paulo

 

Ecuador está en la lista corta de Creative Data

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Las campañas ecuatorianas GASCALE y LIVE LOGO están presentes en la lista corta de Creaive Data. 11 piezas de 73 son de Latinoamérica.

Title Client Product Entrant Company Country Agency
GASCALE MABE DOMESTIC GAS SCALE MARURI GREY Guayaquil ECUADOR MARURI GREY Guayaquil
SONGS OF VIOLENCE ESTADAO DIGITAL ESTADAO DIGITAL FCB BRASIL   São Paulo BRAZIL FCB BRASIL   São Paulo
LIVE LOGO INEC: NATIONAL STATISTICS INSTITUTE INNOVATIVE LOGO DESIGN WITH LIVE DATA MARURI GREY Guayaquil ECUADOR MARURI GREY Guayaquil
EMERGENCY PIN CODE SEKRON SECURITY SYSTEMS SEKRON DIGITAL PROTECTION GREY BRAZIL São Paulo BRAZIL GREY BRAZIL São Paulo
WIFIALARM WIFIALARM WIFIALARM GREY BRAZIL São Paulo BRAZIL GREY BRAZIL São Paulo
THE THERMOMETER THAT GETS COLD THE SALVATION ARMY DONATIONS WMcCANN Rio De Janeiro BRAZIL WMcCANN Rio De Janeiro
LIFE SIGNAL UNACEM UNACEM CIRCUS GREY Lima PERU CIRCUS GREY Lima
THE SECOND SCOREBOARD TELETICA, INAMU, FEDEFUTBOL DOMESTIC VIOLENCE J. WALTER THOMPSON COSTA RICA San José COSTA RICA J. WALTER THOMPSON COSTA RICA San José
MIRRORS OF RACISM NGO CRIOLA NGO W3HAUS São Paulo BRAZIL W3HAUS São Paulo
THE SECOND SCOREBOARD TELETICA, INAMU, FEDEFUTBOL DOMESTIC VIOLENCE J. WALTER THOMPSON COSTA RICA San José COSTA RICA J. WALTER THOMPSON COSTA RICA San José
HASHTAGS FOR LIFE. PERUVIAN RED CROSS VOLUNTARY BLOOD DONORS McCANN LIMA PERU McCANN LIMA

 
 

Shortlist de Cyber

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En el Shortlist de Cyber hay 309 piezas de las cuales 27 son de Latinoamérica. Brasil, México y Argentina son los representantes del continente en esta categoría. Ecuador no está en la Lista Corta de Cyber.

Title Client Product Entrant Company Country Agency
MAGIC WORDS – THE UNWRITTEN STORIES HP HP ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
FAST FILM VOLKSWAGEN GOLF GTI DDB BUENOS AIRES ARGENTINA DDB BUENOS AIRES
COLORMAPS PPG COMEX COMEX J. WALTER THOMPSON MEXICO Mexico City MEXICO J. WALTER THOMPSON MEXICO Mexico City / GOOGLE Mexico City
KIDSBOOK COLLECTION ITAU BANK INSTITUTIONAL AFRICA São Paulo BRAZIL AFRICA São Paulo
#IMMIGRANT REFUGEES UNITED (REFUNITE) INSTITUTIONAL LDC São Paulo BRAZIL LDC São Paulo
DON’T LOOK AWAY USHER INTERACTIVE MUSIC VIDEO AKQA São Paulo BRAZIL AKQA São Paulo
MINI FAST FORWARD MINI MINI COOPER S DPZ&T São Paulo BRAZIL DPZ&T São Paulo
DONATE THE BARS ATADOS BLACK BARS J. WALTER THOMPSON BRAZIL São Paulo BRAZIL J. WALTER THOMPSON BRAZIL São Paulo
EMERGENCY PIN CODE SEKRON SECURITY SYSTEMS SEKRON DIGITAL PROTECTION GREY BRAZIL São Paulo BRAZIL GREY BRAZIL São Paulo
YOUMSG HARMONICANTO – MUSIC AND CITIZENSHIP INSTITUTIONAL AFRICA São Paulo BRAZIL AFRICA São Paulo
MANBOOBS MACMA BREAST CANCER AWARENESS DAVID Buenos Aires ARGENTINA DAVID Buenos Aires
DON’T LOOK AWAY USHER INTERACTIVE MUSIC VIDEO AKQA São Paulo BRAZIL AKQA São Paulo
FAST FILM VOLKSWAGEN GOLF GTI DDB BUENOS AIRES ARGENTINA DDB BUENOS AIRES
MANBOOBS MACMA BREAST CANCER AWARENESS DAVID Buenos Aires ARGENTINA DAVID Buenos Aires
PINLIST TOK&STOK FURNITURE STORE DDB BRASIL São Paulo BRAZIL DDB BRASIL São Paulo
DONATE THE BARS ATADOS BLACK BARS J. WALTER THOMPSON BRAZIL São Paulo BRAZIL J. WALTER THOMPSON BRAZIL São Paulo
MANBOOBS MACMA BREAST CANCER AWARENESS DAVID Buenos Aires ARGENTINA DAVID Buenos Aires
DONATE THE BARS ATADOS BLACK BARS J. WALTER THOMPSON BRAZIL São Paulo BRAZIL J. WALTER THOMPSON BRAZIL São Paulo
MY FIRST WOMEN’S DAY L’ORÉAL PARIS BRASIL L’ORÉAL PARIS WMcCANN Rio De Janeiro BRAZIL WMcCANN Rio De Janeiro
CURIOSITY SAVES DISQUE DENUNCIA – ANONYMOUS TIP HOTLINE ANONYMOUS TIP HOTLINE AGÊNCIA3 Rio de Janeiro BRAZIL AGÊNCIA3 Rio de Janeiro
TRUTH DETECTOR 89 FM 89 FM DDB BRASIL São Paulo BRAZIL DDB BRASIL São Paulo
DONATE THE BARS ATADOS BLACK BARS J. WALTER THOMPSON BRAZIL São Paulo BRAZIL J. WALTER THOMPSON BRAZIL São Paulo
MANBOOBS MACMA BREAST CANCER AWARENESS DAVID Buenos Aires ARGENTINA DAVID Buenos Aires
MIRRORS OF RACISM NGO CRIOLA NGO W3HAUS São Paulo BRAZIL W3HAUS São Paulo
PINLIST TOK&STOK FURNITURE STORE DDB BRASIL São Paulo BRAZIL DDB BRASIL São Paulo
MAGIC WORDS – THE UNWRITTEN STORIES HP HP ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
COLOR MAPS COMEX COLOR CATALOG J. WALTER THOMPSON MEXICO Mexico City MEXICO J. WALTER THOMPSON MEXICO Mexico City

 

Shortlist de Mobile

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123 es el número de entradas que se encuentran en la lista corta de la categoría Mobile. Brasil, Perú, México y Argentina representan al continente con 17 piezas. Ecuador no está en el Shortlist de esta categoría.

Title Client Product Entrant Company Country Agency
AYRTON SENNA: THE HEART OF BRAZIL INSTITUTO AYRTON SENNA INSTITUTO AYRTON SENNA J. WALTER THOMPSON BRAZIL São Paulo BRAZIL J. WALTER THOMPSON BRAZIL São Paulo
PINLIST TOK&STOK FURNITURE STORE DDB BRASIL São Paulo BRAZIL DDB BRASIL São Paulo
THE MYSTERIOUS BLACK PRINT BACKUS SABMILLER ABRAXAS PHANTASIA AFILIADA A WUNDERMAN Lima PERU PHANTASIA AFILIADA A WUNDERMAN Lima
LIFE SIGNAL UNACEM UNACEM CIRCUS GREY Lima PERU CIRCUS GREY Lima
CALL CENTER ANHEUSER-BUSCH INBEV MEXICO VICTORIA BEER J. WALTER THOMPSON MEXICO Mexico City MEXICO J. WALTER THOMPSON MEXICO Mexico City
PARKINSOUNDS TEVA NEUROSCIENCE INSTITUTIONAL HAVAS LIFE Sao Paulo BRAZIL HAVAS LIFE Sao Paulo
SONGS OF VIOLENCE ESTADAO DIGITAL ESTADAO DIGITAL FCB BRASIL   São Paulo BRAZIL FCB BRASIL   São Paulo
KIDSBOOK COLLECTION ITAU BANK INSTITUTIONAL AFRICA São Paulo BRAZIL AFRICA São Paulo
SONGS OF VIOLENCE ESTADAO DIGITAL ESTADAO DIGITAL FCB BRASIL   São Paulo BRAZIL FCB BRASIL   São Paulo
DONATE THE BARS ATADOS BLACK BARS J. WALTER THOMPSON BRAZIL São Paulo BRAZIL J. WALTER THOMPSON BRAZIL São Paulo
MASHIMACHINE 4PELAGATOS.COM ONLINE JOURNAL LEO BURNETT MÉXICO MEXICO LEO BURNETT MÉXICO
DONATE THE BARS ATADOS BLACK BARS J. WALTER THOMPSON BRAZIL São Paulo BRAZIL J. WALTER THOMPSON BRAZIL São Paulo
HASHTAGS FOR LIFE. PERUVIAN RED CROSS VOLUNTARY BLOOD DONORS McCANN LIMA PERU McCANN LIMA
DONATE THE BARS ATADOS BLACK BARS J. WALTER THOMPSON BRAZIL São Paulo BRAZIL J. WALTER THOMPSON BRAZIL São Paulo
SONGS OF VIOLENCE ESTADAO DIGITAL ESTADAO DIGITAL FCB BRASIL   São Paulo BRAZIL FCB BRASIL   São Paulo
MANBOOBS MACMA BREAST CANCER AWARENESS DAVID Buenos Aires ARGENTINA DAVID Buenos Aires
SNAP KING BURGER KING ARGENTINA GRILL HERITAGE DAVID Buenos Aires ARGENTINA DAVID Buenos Aires

 

Shortlist de Media Lions

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Ecuador está presente en la lista corta de Media Lions con la campaña Car Watch de Maruri Grey para la Policía Nacional de Tránsito. Latinoamérica participa con 40 piezas. En total hay 267 piezas participantes en Media Lions.

Title Client Product Entrant Company Country Agency
WHERE IS MY OTORONGO? BACKUS SABMILLER SAN JUAN BEER FCB MAYO Lima PERU FCB MAYO Lima
FRONT PAGE PACK CIA CACIQUE DE CAFÉ SOLUVEL CAFÉ PELÉ LEW’LARA\TBWA São Paulo BRAZIL LEW’LARA\TBWA São Paulo
BREAKING NEWS HENKEL LOCTITE SUPER BONDER OGILVY GUATEMALA GUATEMALA OGILVY GUATEMALA
38 YEARS LATER TRIPLE S TRIPLE S ADVANTAGE J. WALTER THOMPSON PUERTO RICO San Juan PUERTO RICO J. WALTER THOMPSON PUERTO RICO San Juan
VULTURES WARN USAID PERU USAID PERU FCB MAYO Lima PERU FCB MAYO Lima
SAVING HANDS LALCEC LALCEC J. WALTER THOMPSON ARGENTINA Buenos Aires ARGENTINA J. WALTER THOMPSON ARGENTINA Buenos Aires
CANCER UNCENSORED GOLLO GOLLO McCANN SAN JOSE San Jose COSTA RICA McCANN SAN JOSE San Jose
THE SECOND SCOREBOARD TELETICA, INAMU, FEDEFUTBOL DOMESTIC VIOLENCE J. WALTER THOMPSON COSTA RICA San José COSTA RICA J. WALTER THOMPSON COSTA RICA San José
CAR WATCH NATIONAL TRANSIT POLICE EYE SURVEILLANCE APP MARURI GREY Guayaquil ECUADOR MARURI GREY Guayaquil
MIRRORS OF RACISM NGO CRIOLA NGO W3HAUS São Paulo BRAZIL W3HAUS São Paulo
CANCER UNCENSORED GOLLO GOLLO McCANN SAN JOSE San Jose COSTA RICA McCANN SAN JOSE San Jose
SAVING HANDS LALCEC LALCEC J. WALTER THOMPSON ARGENTINA Buenos Aires ARGENTINA J. WALTER THOMPSON ARGENTINA Buenos Aires
DOG CHANNEL MARS PET PEDIGREE ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo
SONGS OF VIOLENCE ESTADAO DIGITAL ESTADAO DIGITAL FCB BRASIL   São Paulo BRAZIL FCB BRASIL   São Paulo
TELL ME MY TALE CRISOL BOOKSTORE OGILVY & MATHER PERU Lima PERU OGILVY & MATHER PERU Lima
TRUTH DETECTOR 89 FM 89 FM DDB BRASIL São Paulo BRAZIL DDB BRASIL São Paulo
FRONT PAGE PACK CIA CACIQUE DE CAFÉ SOLUVEL CAFÉ PELÉ LEW’LARA\TBWA São Paulo BRAZIL LEW’LARA\TBWA São Paulo
PEPITO GFR MEDIA PRIMERA HORA McCANN San Juan PUERTO RICO McCANN San Juan / HAROLD JESSURUN San Juan
MIRRORS OF RACISM NGO CRIOLA NGO W3HAUS São Paulo BRAZIL W3HAUS São Paulo
ALZHEIMER ATM BANCO SANTA FE BANCO SANTA FE DHÉLET Y&R LATAM Buenos Aires ARGENTINA DHÉLET Y&R LATAM Buenos Aires
A SPECIAL ATHLETE PEPSICO GATORADE J. WALTER THOMPSON PUERTO RICO San Juan PUERTO RICO J. WALTER THOMPSON PUERTO RICO San Juan
BEHIND THE T-SHIRT IBCC CORPORATE IMAGE OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo
TESTIMONIES FUNDACIÓN HUÉSPED INSTITUTIONAL FUNDRAISING WUNDERMAN BUENOS AIRES ARGENTINA WUNDERMAN BUENOS AIRES
DON’T LOOK AWAY USHER INTERACTIVE MUSIC VIDEO AKQA São Paulo BRAZIL AKQA São Paulo
THE BIG DATA TAKEDOWN ACTIONEARTH.ORG ORGANIZATION CIRCUS GREY Lima PERU CIRCUS GREY Lima
VIGILANT WALLPAPERS JEEP INSTITUTIONAL LEO BURNETT TAILOR MADE São Paulo BRAZIL LEO BURNETT TAILOR MADE São Paulo
UNFORGETTABLE COSTA RICA PANIAMOR GOVERNMENT ORGANIZATION OMD San Jose COSTA RICA GARNIER BBDO COMUNIDAD San José
MISSING TAG MISSING CHILDREN HELPING FAMILIES FIND THEIR MISSING CHILDREN OMD ARGENTINA Buenos Aires ARGENTINA OMD ARGENTINA Buenos Aires / TRIBAL ARGENTINA Buenos Aires
MASHIMACHINE 4PELAGATOS.COM ONLINE JOURNAL LEO BURNETT MÉXICO MEXICO LEO BURNETT MÉXICO
MANBOOBS MACMA BREAST CANCER AWARENESS DAVID Buenos Aires ARGENTINA DAVID Buenos Aires
KIDSBOOK COLLECTION ITAU BANK INSTITUTIONAL AFRICA São Paulo BRAZIL AFRICA São Paulo
SONGS OF VIOLENCE ESTADAO DIGITAL ESTADAO DIGITAL FCB BRASIL   São Paulo BRAZIL FCB BRASIL   São Paulo
ROMEO REBOOT AXE AXE CUBOCC São Paulo BRAZIL CUBOCC São Paulo
THE SECOND SCOREBOARD TELETICA, INAMU, FEDEFUTBOL DOMESTIC VIOLENCE J. WALTER THOMPSON COSTA RICA San José COSTA RICA J. WALTER THOMPSON COSTA RICA San José
#DONATEFORPRISCILA CLUBE SANGUE BOM INSTITUTIONAL LEO BURNETT TAILOR MADE São Paulo BRAZIL LEO BURNETT TAILOR MADE São Paulo
MASHIMACHINE 4PELAGATOS.COM ONLINE JOURNAL LEO BURNETT MÉXICO MEXICO LEO BURNETT MÉXICO
STALLONE BAX HEINEKEN MEXICO TECATE BEER NOMADES Mexico City MEXICO NOMADES Mexico City
THE MINDCHANGER WORKOUT RIO 2016 PARALYMPIC GAMES OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo
DON’T LOOK AWAY USHER INTERACTIVE MUSIC VIDEO AKQA São Paulo BRAZIL AKQA São Paulo
MANBOOBS MACMA BREAST CANCER AWARENESS DAVID Buenos Aires ARGENTINA DAVID Buenos Aires

 
 
 
 

Ganadores de Young Lions Print

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Los 42 competidores de Young Lions Print concursaron con la temática de acceso al aseo, tema asignado por la ONU.
Los ganadores del 2016 fueron presentados el 20 de junio.
 
Medalla de Oro:
País: Uruguay
Agencia: AMÉN
Concursantes: Carolina Gelfont,
Huan Victor Calistro Peruchena
 
 
Medalla de Plata:
País: China
Agencia: BBDO Hong Kong
Concursantes: Chun Man Li, Wai Lun Ng
 
Medalla de Bronce:
País: Austria
Agencia: ORF-Enterprise
Concursantes: Jonas Weber, Patrick Jonas Pichler

Asia se llevó la mayoría de Glass Lions y el Grand Prix

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El Grand Prix de Glass Lions se lo llevó “ 6 Pack band” , la pieza creada por Mindshare Mumbai para Hindustan Unilever.
3 Glass Lions fueron para Asia, los otros dos para el Reino Unido y Suecia.
 
Asia
 

LEGALLY BRIDE KAFA WOMEN´S RIGHTS NGO LEO BURNETT BEIRUT LEBANON Glass Lion
BEAUTY TIPS BY RESHMA MAKE LOVE NOT SCARS
 		 ACID ATTACK OGILVY & MATHER Mumbai INDIA Glass Lion
DADS#SHARETHE LOAD (CASE STUDY)
 		 PROCTER & GAMBLE INDIA
 		 ARIEL MATIC BBDO INDIA Mumbai INDIA Glass Lion
6 PACK BAND HINDUSTAN UNILEVER BROOKE BOND RED LABEL TEA MINDSHARE Mumbay INDIA Grand Prix

 
Reino Unido y Suecia
 

 
MARRIAGE MARKET TAKEOVER
 		 SK-II SKINCARE FORSMAN & BODENFORS Gothenburg SUECIA Glass Lion
 
NEVER ALONE
 		  
DIAGEO
 		 GUINESS AMVBBDO Londond REINO UNIDO Glass Lion

Premiación de Lions Health 2016

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El 18 de junio del 2016 se presentaron los ganadores de Pharma y Health & Wellness en la ceremonia de premiación. Lions Health obtuvo un total de 99 Leones. En su tercer año, Lions Health rompió su propio record con 2.065 entradas presentadas en Pharma y Health& Wellness.

582 entradas participaron en Pharma Lions, 52 recibieron Leones. El gran premio se llevó la agencia Ogilvy & Mather Londres con la campaña para Philips “ Breathless Choir”.

«Es un ejemplo impresionante de la narración cinematográfica en la industria de dispositivos médicos y claramente rompe el molde,» afirmó la presidenta del jurado, Alexandra von Plato, Presidenta del Grupo Publicis Healthcare Communications Group.

2023 fueron el total de entradas en Health & Wellnes y 47 fueron premiadas. El Gran Premio ganó la agencia de Londres FCB Inferno´s con su campaña “ Project Literacy” para Pearson.

Joshua Prince, director de marketing del grupo Omnicom Health y presidente del jurado de Lions Health, comentó: “La campaña es devastadoramente buena para mostrar el costo real del analfabetismo y muestra que antes de que lleguemos a la salud, tenemos que comenzar con la capacidad fundamental para entender de la gente».

Eleanor Howe y Lina Benmansour, de DigitasLBi Francia, fueron las ganadoras del premio Young Lions Health. Su idea innovadora presenta el estímulo del juego de forma creativa para que los niños interactúen con sus cuidadores. Utilizaron objetos simples para mostrar la idea que será utilizada cómo parte de la comunicación de alcanze global de UNICEF, Early Childhood Development.

El Grand Prix For Good ganó la campaña Manboobs por la agencia de Buenos Aires, DAVID, para MACMA.

El primer premio para Healthcare Network Of The Year lo recibió McCann Health, el segundo se lo llevó Publicis Healthcare Communications Group y el tercero Ogilvy Commonhealth Worldwide.

El primer lugar de Healthcare Agency Of The Year ganó Medulla Communications en Mumbai, segundo lugar fue para Langland en Windsor y el tercer lugar para McCann Health en Hong Kong.

Foto: ©GettyImages/CannesLionsFestival

Shortlist de Product Design

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65 son las piezas en el Shortlist de la categoría Product Design. Brasil y México participan con 5 piezas.
Cannes Lions 2016: Piezas de Latinoamérica

Title Client Product Entrant Company Country Agency
BRAILLE BRICKS DORINA NOWILL FOUNDATION INSTITUTIONAL LEW’LARA\TBWA São Paulo BRAZIL LEW’LARA\TBWA São Paulo
PAPER GLASSES SAVE THE CHILDREN AND SANTILLANA CHILDREN EDUCATION GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City
BRICKS FROM MARIANA TIJOLOS DE MARIANA TIJOLOS DE MARIANA GREY BRAZIL São Paulo BRAZIL GREY BRAZIL São Paulo
BRAILLE BRICKS DORINA NOWILL FOUNDATION INSTITUTIONAL LEW’LARA\TBWA São Paulo BRAZIL LEW’LARA\TBWA São Paulo
PROTECTIVE BUCKET LA FABRIL PERLA SOFT GREY BRAZIL São Paulo BRAZIL GREY BRAZIL São Paulo

 

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