El festival de creatividad Cannes Lions que se celebra el próximo junio anunció los miembros del jurado que calificaran los premios Entertainment Lions y Entertainment Lions for Music el próximo junio en Cannes, Francia. Como todos los años, MarketingActivo les brindará la cobertura en directo del festival.
Lions Entertainment se enfoca en el futuro de la industria del entretenimiento y reúne a marcas globales y creadores de entretenimiento para explorar cómo el contenido se incorpora a la cultura tradicional mediante una narración eficaz. El programa de contenido 2017 combina conferencistas inspiradores, tendencias y sesiones de ideas, junto con actuaciones en vivo de talento global.
Los registros de la lista corta o semifinalistas para los Entertainment Lions y los Entertainment Lions for Music serán anunciadas y presentadas durante el Festival. Los ganadores se revelarán en la Ceremonia de Premios el 21 de junio de 2017.
Louise Benson, Directora Ejecutiva del Festival de Lions Entertainment, dijo: «Estamos encantados de anunciar a miembros tan brillantes del jurado para dirigir Lions Entertainment este año. Ambos Leones centran la atención en el contenido cautivador que convierte a los consumidores en fans y no podemos esperar a ver el brillante trabajo que gana en 2017 y establece el estándar de excelencia para la industria «.
Jurado de los Leones Entretenimiento
El León de Entretenimiento premia un trabajo que eleva el contenido de marca a la corriente cultural, comunicando un mensaje de marca o conectándose con los consumidores de una nueva forma.
PJ Pereira, Cofundador y Director Creativo, Pereira & O’Dell, Global – Presidente del Jurado
Al MacCuish, Director Creativo y Co-Fundador, Sunshine, Reino Unido
Amanda Hill, Directora de Marketing, A + E Networks, Estados Unidos
Carol Goll, Socio y Jefe de Global Branded Entertainment, ICM Partners, Global
Gabor Harrach, ejecutivo de televisión y medios digitales, anteriormente Red Bull, EE.UU.
Jason Xenopoulos, Director General y Director de Creación, NATIVE VML, Sudáfrica
Jules Daly, Presidente, RSA Films, Global
Julian Jacobs, Co-Jefe de UTA Marketing, United Talent Agency, EE.UU.
Luciana Olivares, Directora de Contenido y Estrategia, Latina Media, Perú
Marcelo Pascoa, Director Creativo Global, Coca-Cola, Global
Marissa Nance, Directora General, Asociaciones Estratégicas y Marketing de Contenido Multicultural, OMD, EE.UU.
Misha Sher, Directora de Deportes y Entretenimiento, MediaCom Worldwide, EMEA
Monica Chun, Vicepresidenta Ejecutiva, Directora de Operaciones, PMK * BNC, EE.UU.
Pelle Sjoenell, Director Creativo Mundial, Bartle Bogle Hegarty, Global
Ricardo Dias, Vicepresidente de Mercadeo, Centroamérica, Anheuser-Busch InBev, México
Samantha Glynne, vicepresidenta mundial de Branded Entertainment, FremantleMedia, Global
Steven Kalifowitz, Director, Estrategia de Marca, Twitter, JAPAC
Tim Ellis, Vicepresidente Ejecutivo, Director de Marketing de Activision, Inc., Global
Toan Nguyen, socio / director de consultoría ejecutiva, Jung von Matt / SPORTS, Alemania
Tomoya Suzuki, CEO, Productor Creativo, STORIES LLC, Japón
Jurado de Leones Entretenimiento para Música
Este premio honra la producción original, promoción o distribución de música para las marcas, donde un artista o plataforma de grabación se utiliza para comunicarse con los consumidores.
Olivier Robert-Murphy, Director Global de Nuevos Negocios, Universal Music Group, Global – Presidente del Jurado
Caroline Reason, Ejecutiva de Asociaciones Musicales, CAA, Reino Unido
Chris Buseck, compositor, Supreme Music, Alemania
Fabrice Brovelli, Vicepresidente, BETC, Francia
Juan Woodbury, Director de HKX / SVP, Productor Ejecutivo, Leo Burnett, USA
Lori Feldman, Vicepresidente Ejecutivo de Marketing Estratégico, Warner Bros. Records, EE.UU.
Marcus Peterzell, Vicepresidente Ejecutivo de Entretenimiento, Ketchum, EE.UU.
Matt Eastwood, Director Creativo Mundial, J. Walter Thompson, Global
Paulette Long OBE, Editor de música, Director de la Junta, Consultor, Mentor y Orador, Music Business Mentors Ltd., Reino Unido
Wyclef Jean, Artista, Músico, Productor, Compositor, Jefe de música, Global
Temas de contenido en Lions Entertainment 2017:
Las marcas como emisoras, el talento como titulares de derechos y distribuidores como creadores de contenidos – mostrando oportunidades en este paisaje en constante cambio y aprendiendo de los expertos. Ganar la guerra de la atención – revelando cómo los modelos de entretenimiento podrían funcionar en una era de elección infinita. Financiar el camino a seguir – definir nuevos negocios y modelos creativos que estimulen el entretenimiento, desde la creación hasta la distribución; Aumentar la barra – mejorar las experiencias de entretenimiento para ganar fans y dar forma a las conversaciones culturales.
Cannes Lions 2017 presentó los jurados en Lions Entertainment
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