Ecuador logra 11 entradas en la lista corta de Directo

Logrando una de las mayores participaciones dentro de la categoría Ecuador entró a la lista corta de directo con 11 piezas, todas de la agencia Maruri Grey Guayaquil. Entre estas se ubicó la campaña «Viaje a Ciegas» muy controversial por el alcance diplomático que llegó a tener.

Un total de 48 piezas latinoamericanas lograron entrar a la lista corta de esta importante categoría, 7 países de la región pelean por lograr un metal para sus campañas. Brasil (21), Ecuador (11), Argentina (5), México (3), Panamá (3), Perú (3) y Colombia (2), son los países que están en la carrera por un galardón. Esta categoría obtuvo un total de 277 entradas para la lista corta que ponemos a tu disposición:

Shortlist (Direct Lions)


Title	Client	Entrant Company	Country	Agency
A01 (Flat Mailing)
ANTI-BACTERIAL RED PACKET	UNILEVER CHINA	BBH CHINA Shanghai	CHINA	BBH CHINA Shanghai
THE CALLING GREETING CARD	TELEFÓNICA, O2	INTERONE BBDO Hamburg	GERMANY	INTERONE BBDO Hamburg
HOME	APAV	FCB Lisbon	PORTUGAL	FCB Lisbon
THE HIV+ ISSUE	VANGARDIST MAGAZINE	SAATCHI & SAATCHI SWITZERLAND Geneva	SWITZERLAND	SAATCHI & SAATCHI SWITZERLAND Geneva

A02 (Dimensional Mailing)
TOGETHER SWEATER	TARGET / TOMS	MOTHER NEW YORK	USA	MOTHER NEW YORK
10 HOT STORIES	GLOBAL EXPORT CO.	Y&R DUBAI	UNITED ARAB EMIRATES	Y&R DUBAI
THE CUBE	ATLANTIC GROUP	LEO BURNETT FRANCE Paris	FRANCE	LEO BURNETT FRANCE Paris
$HRED	BNZ	COLENSO BBDO Auckland	NEW ZEALAND	COLENSO BBDO Auckland
SOUNDLAB BOX	LEICA GALLERY SÃO PAULO	F/NAZCA SAATCHI & SAATCHI São Paulo	BRAZIL	F/NAZCA SAATCHI & SAATCHI São Paulo
ASHES	CAMPOFRIO	McCANN MADRID	SPAIN	McCANN MADRID
THE CUP OF LIFE	NATIONAL MUSEUM OF MILITARY HISTORY	IRELAND/DAVENPORT Johannesburg	SOUTH AFRICA	IRELAND/DAVENPORT Johannesburg

A03 (Targeted Ambient Media: Small Scale)
THE LAST PACK	CVS HEALTH	BBDO NEW YORK	USA	BBDO NEW YORK
COLOR FOR THE COLORBLIND	VALSPAR	FCB CHICAGO	USA	FCB CHICAGO
THE SALT YOU CAN SEE	FUNDACIÓN FAVALORO	GREY ARGENTINA Buenos Aires	ARGENTINA	GREY ARGENTINA Buenos Aires
TRUE WETSUITS	QUIKSILVER JAPAN	TBWA\HAKUHODO Tokyo	JAPAN	TBWA\HAKUHODO Tokyo
SNACKHOLIDAYS	TRANSAVIA	LES GAULOIS Puteaux	FRANCE	LES GAULOIS Puteaux
PROUD WHOPPER	BURGER KING	DAVID Miami	USA	DAVID Miami
DREAMS ON SWADDLES	IDFC MUTUAL FUND	TBWA\INDIA Mumbai	INDIA	TBWA\INDIA Mumbai
RAFA NADAL’S SEAT	IBERIA	OGILVYONE Madrid	SPAIN	OGILVYONE Madrid
REDUCE SPEED DIAL	VOLKSWAGEN	COLENSO BBDO Auckland	NEW ZEALAND	COLENSO BBDO Auckland
WAVE	DECATHLON	ROSAPARK Paris	FRANCE	ROSAPARK Paris
MESSAGE IN A BOTTLE	AB-INBEV	DEL CAMPO SAATCHI & SAATCHI Buenos Aires	ARGENTINA	DEL CAMPO SAATCHI & SAATCHI Buenos Aires
ACH2O	PANASONIC	MARURI GREY Guayaquil	ECUADOR	MARURI GREY Guayaquil
HANDLE ON HYGIENE	UNILEVER	GEOMETRY GLOBAL Dubai	UNITED ARAB EMIRATES	GEOMETRY GLOBAL Dubai
NIVEA DOLL	BDF NIVEA BRASIL	FCB BRASIL São Paulo	BRAZIL	FCB BRASIL São Paulo
THE FLOATING BOTTLES	COCA-COLA	OGILVY GERMANY Frankfurt	GERMANY	OGILVY GERMANY Frankfurt
MEETING MURILO	KIMBERLY-CLARK	MOOD\TBWA São Paulo	BRAZIL	MOOD\TBWA São Paulo
TICKET BOOKS	L&PM	AFRICA São Paulo	BRAZIL	AFRICA São Paulo

A04 (Targeted Ambient Media: Large Scale)
FIELD OF JEANS	LEVI STRAUSS & CO.	LEVI STRAUSS & CO San Francisco	USA	FLEISHMANHILLARD San Francisco
THE DANCING TRAFFIC LIGHT	DAIMLER AG / SMART MM	BBDO GROUP GERMANY Berlin	GERMANY	BBDO GROUP GERMANY Berlin
FUTURE TICKET	JAPAN SPORT COUNCIL	DENTSU INC. Tokyo	JAPAN	DENTSU INC. Tokyo / RHIZOMATIKS Tokyo
THE S5 PULSE CHALLENGE	SWISSCOM (SCHWEIZ)	HEIMAT Berlin	GERMANY	HEIMAT Berlin
LIFE TIME CLOCK	STIFTUNG FÜRS LEBEN – DEUTSCHE STIFTUNG ORGANTRANSPLANTATION (DSO)	SERVICEPLAN Munich	GERMANY	SERVICEPLAN Munich
STAY WITH PRIDE	AIRBNB	WHYBIN\TBWA GROUP SYDNEY	AUSTRALIA	WHYBIN\TBWA GROUP SYDNEY
PLAY THE BRIDGE	2DEGREES MOBILE	SPECIAL GROUP Auckland	NEW ZEALAND	SPECIAL GROUP Auckland
XPERIA UNDERWATER STORE	SONY MOBILE COMMUNICATIONS	FP7/DXB Dubai	UNITED ARAB EMIRATES	FP7/DXB Dubai
PANICOUPON	TSUTAYA	HAKUHODO Tokyo	JAPAN	HAKUHODO Tokyo
THE OVERWEIGHT BAGGAGE DROP	FRETEX AS	KITCHEN LEO BURNETT Oslo	NORWAY	KITCHEN LEO BURNETT Oslo
HEARING HANDS	SAMSUNG ELECTRONICS TURKEY	LEO BURNETT ISTANBUL	TURKEY	LEO BURNETT ISTANBUL
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK	ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR	GRABARZ & PARTNER Hamburg	GERMANY	GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg
GONE BUSINESSES	AXA	HAVAS WORLDWIDE MEXICO Mexico City	MEXICO	HAVAS WORLDWIDE MEXICO Mexico City
HOLOGRAMS FOR FREEDOM	NO SOMOS DELITO (WE ARE NOT CRIME)	DDB SPAIN Madrid	SPAIN	DDB SPAIN Madrid
#BALCONYEXPRESS	FASTWEB	M&C SAATCHI Milan	ITALY	M&C SAATCHI Milan
SUN LIFEGUARDS	LALCEC	J. WALTER THOMPSON ARGENTINA Buenos Aires	ARGENTINA	J. WALTER THOMPSON ARGENTINA Buenos Aires
THE UNFORGOTTEN	ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE	FCB CHICAGO	USA	FCB CHICAGO / CURRENT Chicago
A DISCOUNT TO YOUR MISFORTUNE	ISLAZUL	DEL CAMPO SAATCHI & SAATCHI MADRID Madrid	SPAIN	DEL CAMPO SAATCHI & SAATCHI MADRID Madrid
LOVE HAS NO LABELS	ADCOUNCIL	R/GA New York	USA	R/GA New York
MORE THAN A SIGN	DISLIFE	Y&R Moscow	RUSSIA	Y&R Moscow
TALK CUSHION	LIFE CRISIS INTERRUPT	Y&R SHANGHAI	CHINA	Y&R SHANGHAI
BLIND TRIP	MINISTRY OF TRANSPORTATION AND TOURISM	MARURI GREY Guayaquil	ECUADOR	MARURI GREY Guayaquil
LOOKING FOR YOU	BATTERSEA DOGS HOME	OGILVYONE LONDON	UNITED KINGDOM	OGILVYONE LONDON
INSPIRATION BOXES	IKEA	LEO BURNETT TORONTO	CANADA	LEO BURNETT TORONTO
SECURITY MOMS	SPORT CLUBE DO RECIFE	OGILVY BRASIL São Paulo	BRAZIL	OGILVY BRASIL São Paulo
THE TEST DRIVE BILLBOARD	LAND ROVER	Y&R SINGAPORE	SINGAPORE	Y&R SINGAPORE / THE CAMPAIGN PALACE MANILA Taguig
THE SHAPE OF IMAGINATION	LEGO	OGILVY & MATHER SINGAPORE	SINGAPORE	OGILVY & MATHER SINGAPORE
THE ROCKSTAR NEXT DOOR	GUITAR PLAYER	LEO BURNETT TAILOR MADE São Paulo	BRAZIL	LEO BURNETT TAILOR MADE São Paulo

A05 (Direct response broadcast: TV, radio & infomercials )
BETTER TOMORROWS CAMPAIGN	THE HOSPITAL FOR SICK CHILDREN	J. WALTER THOMPSON CANADA Toronto	CANADA	J. WALTER THOMPSON CANADA Toronto
INVERSE GOAL CELEBRATION	CHAMPIONS FOR LIFE	VCCP SPAIN Madrid	SPAIN	VCCP SPAIN Madrid
K9FM	MARS	COLENSO BBDO Auckland	NEW ZEALAND	COLENSO BBDO Auckland / CLEMENGER BBDO MELBOURNE
LISTEN	NATIONAL FOOTBALL LEAGUE	GREY NEW YORK	USA	GREY NEW YORK

A06 (Direct Response Print or Standard Outdoor (incl.Inserts))
JCDECAUX PERSONAL BILLBOARDS	JC DECAUX BELGIUM	BBDO BELGIUM Brussels	BELGIUM	BBDO BELGIUM Brussels
THE NEXT PHOTO	CHILDHOOD EYE CANCER TRUST	WUNDERMAN London	UNITED KINGDOM	WUNDERMAN London
THE UNWANTED	SITUATION STOCKHOLM – A MAGAZINE SOLD BY HOMELESS PEOPLE	INGO Stockholm	SWEDEN	INGO Stockholm
THE LES PAUL SKILL CHECK	GIBSON GUITAR	SERVICEPLAN Munich	GERMANY	SERVICEPLAN Munich
THE BEER FREEZE AD	BRASIL KIRIN	OGILVY BRASIL São Paulo	BRAZIL	OGILVY BRASIL São Paulo
MASP LOSERS FREE PASS	MASP MUSEUM	DDB BRASIL São Paulo	BRAZIL	DDB BRASIL São Paulo
DONATION POSTERS	PUBLIC TRANSPORT VICTORIA	GPY&R Melbourne	AUSTRALIA	GPY&R Melbourne
THE HIV+ ISSUE	VANGARDIST MAGAZINE	SAATCHI & SAATCHI SWITZERLAND Geneva	SWITZERLAND	SAATCHI & SAATCHI SWITZERLAND Geneva

B01 (Use of Dgital Marketing)
UNSKIPPABLE	GEICO	THE MARTIN AGENCY Richmond	USA	THE MARTIN AGENCY Richmond
GAMER MASTERPIECE	SONY	BBH NEW YORK	USA	BBH NEW YORK
SPOT 4 SALE	DEPAUL UK	PUBLICIS LONDON	UNITED KINGDOM	PUBLICIS LONDON
DON’T GOOGLE IT	CEBAM	DDB BRUSSELS	BELGIUM	DDB BRUSSELS
CORRIDOR TARGETING	GERMANWINGS	GREY GERMANY Düsseldorf	GERMANY	GREY GERMANY Düsseldorf
GETTING EBOLA FIGHTERS ON THE COVER OF TIME	DOCTORS OF THE WORLD	PUBLICIS KAPLAN THALER New York	USA	PUBLICIS KAPLAN THALER New York
ANIMAL COPYRIGHTS	WWF/LATINSTOCK	CHEIL SPAIN Madrid	SPAIN	CHEIL SPAIN Madrid
WEATHER REPORT EMAILS	AUDI SPAIN	PROXIMITY BARCELONA Barcelona	SPAIN	PROXIMITY BARCELONA Barcelona
INFREQUENT FLYERS CLUB	TIGERAIR	McCANN MELBOURNE	AUSTRALIA	McCANN MELBOURNE
RELOCKLOVE	ORANGE	MARCEL Paris	FRANCE	MARCEL Paris
LOVE HAS NO LABELS	ADCOUNCIL	R/GA New York	USA	R/GA New York
ASSASSIN’S CREED UNITY	UBISOFT	SID LEE Paris	FRANCE	SID LEE Paris
THE INTERACTIVE FORM	CANAL+	BETC Paris	FRANCE	BETC Paris / BETC DIGITAL Paris
#HANDSOFF	MARC DORCEL	MARCEL Paris	FRANCE	MARCEL Paris
TASTE THE TRANSLATION	ELAN	J. WALTER THOMPSON AMSTERDAM	THE NETHERLANDS	J. WALTER THOMPSON AMSTERDAM
SKIP AD FESTIVAL	SONY ENTERTAINMENT TELEVISION	PUBLICIS BRASIL São Paulo	BRAZIL	PUBLICIS BRASIL São Paulo
THE AD FILTER	D&AD	BETC Paris	FRANCE	BETC Paris / BETC DIGITAL Paris

B02 (Use of Mobile Marketing)
FUTURE TICKET	JAPAN SPORT COUNCIL	DENTSU INC. Tokyo	JAPAN	DENTSU INC. Tokyo / RHIZOMATIKS Tokyo
YOUR YEAR. DIRECTED BY NIKE+	NIKE	AKQA Portland	USA	AKQA Portland
THE BACKUP MEMORY	SAMSUNG TUNISIA	3SG-BBDO Ariana	TUNISIA	3SG-BBDO Ariana
SANTAPP	SHACKLETON	SHACKLETON Madrid	SPAIN	SHACKLETON Madrid
4G4GOOD	STARHUB	DDB GROUP SINGAPORE	SINGAPORE	DDB GROUP SINGAPORE
THE SWEDISH SNOW RESCUERS	AUDI	ÅKESTAM HOLST Stockholm	SWEDEN	ÅKESTAM HOLST Stockholm
JOE BOXER INACTIVITY TRACKER	KMART / JOE BOXER	FCB CHICAGO	USA	FCB CHICAGO
BACKMEAPP	PROCTER & GAMBLE	LEO BURNETT ITALY Milan	ITALY	LEO BURNETT ITALY Milan
THE MATCH	SKY DEUTSCHLAND FERNSEHEN	SERVICEPLAN Munich	GERMANY	SERVICEPLAN Munich
SOS SMS	MEXICAN RED CROSS	GREY MÈXICO Mexico City	MEXICO	GREY MÈXICO Mexico City
THE UPGRADE CHALLENGE	AIR FRANCE	FRED & FARID SHANGHAI	CHINA	FRED & FARID SHANGHAI
Vodafone «Between Us»	VODAFONE	Y&R TEAM RED ISTANBUL	TURKEY	Y&R TEAM RED ISTANBUL
MAKEUP GENIUS	L’ORÉAL PARIS	McCANN PARIS	FRANCE	McCANN PARIS
SAFETY WI-FI	FIAT	LEO BURNETT TAILOR MADE São Paulo	BRAZIL	LEO BURNETT TAILOR MADE São Paulo
DRINKABLE ADVERTISING	THE COCA-COLA COMPANY	OGILVY NEW YORK	USA	OGILVY NEW YORK
TTYL (TALK TO YOU LATER)	CHEVROLET	MARURI GREY Guayaquil	ECUADOR	MARURI GREY Guayaquil

B03 (Use of New Technology in a Direct Marketing Campaign)
CORRIDOR TARGETING	GERMANWINGS	GREY GERMANY Düsseldorf	GERMANY	GREY GERMANY Düsseldorf
HOLOGRAMS FOR FREEDOM	NO SOMOS DELITO (WE ARE NOT CRIME)	DDB SPAIN Madrid	SPAIN	DDB SPAIN Madrid
UBER SAFE	UBER	RETHINK Toronto	CANADA	RETHINK Toronto
LIFELIVE	SAMSUNG	LEO BURNETT SYDNEY	AUSTRALIA	LEO BURNETT SYDNEY
PRINT FOR HELP	HEWLETT-PACKARD BRASIL	FCB BRASIL São Paulo	BRAZIL	FCB BRASIL São Paulo
MAKEUP GENIUS	L’ORÉAL PARIS	McCANN PARIS	FRANCE	McCANN PARIS
LIFEPAINT	VOLVO UK	GREY LONDON	UNITED KINGDOM	GREY LONDON

B05 (Response/Real-Time Activity)
HORSE WITH HARDEN	FOOT LOCKER	BBDO NEW YORK	USA	BBDO NEW YORK
GETTING EBOLA FIGHTERS ON THE COVER OF TIME	DOCTORS OF THE WORLD	PUBLICIS KAPLAN THALER New York	USA	PUBLICIS KAPLAN THALER New York
#THANKSFORBEINGLATE	EDITIONS POINTS	MARCEL Paris	FRANCE	MARCEL Paris
THE TWEETING POTHOLE	MEDCOM	P4 OGILVY&MATHER Panama City	PANAMA	P4 OGILVY&MATHER Panama City
INTERCEPTION	VOLVO	GREY NEW YORK	USA	GREY NEW YORK
SKIP AD FESTIVAL	SONY ENTERTAINMENT TELEVISION	PUBLICIS BRASIL São Paulo	BRAZIL	PUBLICIS BRASIL São Paulo

B06 (Use of Social Audience in a Direct Marketing Campaign)
SPECIAL OLYMPICS – KEVIN DE BRUYNE	SPECIAL OLYMPICS BELGIUM	LDV UNITED Antwerp	BELGIUM	LDV UNITED Antwerp
HORSE WITH HARDEN	FOOT LOCKER	BBDO NEW YORK	USA	BBDO NEW YORK
TWIX BITES #TBT CAMPAIGN	MARS CHOCOLATE NORTH AMERICA	BBDO NEW YORK	USA	BBDO NEW YORK
THROWN BACK THURSDAYS	EXPEDIA	180LA Santa Monica	USA	180LA Santa Monica
GISELE BÜNDCHEN – I WILL WHAT I WANT	UNDER ARMOUR	DROGA5 New York	USA	DROGA5 New York
GROCERIES NOT GUNS	MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA	GREY CANADA Toronto	CANADA	GREY CANADA Toronto
#MACITBETTER	McDONALD´S	DDB Sydney	AUSTRALIA	DDB Sydney
THE ICE BUCKET CHALLENGE	THE ALS ASSOCIATION	THE ALS ASSOCIATION Washington	USA
COLOR FOR THE COLORBLIND	VALSPAR	FCB CHICAGO	USA	FCB CHICAGO
SOCIAL SAVVY BURGLAR	ALLSTATE INSURANCE COMPANY	LEO BURNETT CHICAGO	USA	LEO BURNETT CHICAGO
#LIKEAGIRL	PROCTER & GAMBLE	LEO BURNETT TORONTO	CANADA	LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON
MUMS AND MAIDS	TRANSIENT WORKERS COUNT TOO (TWC2)	OGILVY & MATHER SINGAPORE	SINGAPORE	OGILVY & MATHER SINGAPORE
CHOOSE BEAUTIFUL	UNILEVER	OGILVY & MATHER Chicago	USA	OGILVY & MATHER Chicago / HAVAS HELIA London
INTERCEPTION	VOLVO	GREY NEW YORK	USA	GREY NEW YORK
#HANDSOFF	MARC DORCEL	MARCEL Paris	FRANCE	MARCEL Paris
COME AND VOTE!	ASOCIATIA PRO DEMOCRATIA	LEO BURNETT GROUP Bucharest	ROMANIA	LEO BURNETT GROUP Bucharest
GREAT CHINESE NAMES FOR GREAT BRITAIN	VISITBRITAIN	OGILVY BEIJING	CHINA	OGILVY BEIJING
GIVE MOM BACK HER NAME	UN WOMEN	IMPACT BBDO Dubai	UNITED ARAB EMIRATES	IMPACT BBDO Dubai
FIRST DAYS OUT	MARS	ALMAPBBDO São Paulo	BRAZIL	ALMAPBBDO São Paulo
THE TWEETING POTHOLE	MEDCOM	P4 OGILVY&MATHER Panama City	PANAMA	P4 OGILVY&MATHER Panama City
DELTA INNOVATION CLASS	DELTA AIR LINES	WIEDEN+KENNEDY New York	USA	WIEDEN+KENNEDY New York

C01 (Acquisitions)
UNSKIPPABLE	GEICO	THE MARTIN AGENCY Richmond	USA	THE MARTIN AGENCY Richmond
THE BILLABLE SALES TALK	DELTA LLOYD LIFE	FAMOUS BRUSSELS	BELGIUM	FAMOUS BRUSSELS
70 GUARDIANS OF WINTER	ŠKODA SPAIN	PROXIMITY BARCELONA Barcelona	SPAIN	PROXIMITY BARCELONA Barcelona
MUSICAL CITY	TOYOTA MOTOR EUROPE	DEL CAMPO SAATCHI & SAATCHI MADRID Madrid	SPAIN	DEL CAMPO SAATCHI & SAATCHI MADRID Madrid
SNACKHOLIDAYS	TRANSAVIA	LES GAULOIS Puteaux	FRANCE	LES GAULOIS Puteaux
THE LES PAUL SKILL CHECK	GIBSON GUITAR	SERVICEPLAN Munich	GERMANY	SERVICEPLAN Munich
AIRPLANE BELLY	LAN AIRLINES	MARURI GREY Guayaquil	ECUADOR	MARURI GREY Guayaquil
GET ME A SPONSOR	CHELSEA FOOTBALL CLUB	SAATCHI & SAATCHI London	UNITED KINGDOM	SAATCHI & SAATCHI London
THE INTERACTIVE FORM	CANAL+	BETC Paris	FRANCE	BETC Paris / BETC DIGITAL Paris
PHOTOS FOR LIFE – A CHARITY PHOTO STOCK	RAK’N’ROLL WIN YOUR LIFE FOUNDATION	ISOBAR POLAND Warsaw	POLAND	ISOBAR POLAND Warsaw
#HANDSOFF	MARC DORCEL	MARCEL Paris	FRANCE	MARCEL Paris
TASTE THE TRANSLATION	ELAN	J. WALTER THOMPSON AMSTERDAM	THE NETHERLANDS	J. WALTER THOMPSON AMSTERDAM

C02 (Retention)
THE CONCERT NO ONE WAS WAITING FOR	BBVA	FAHRENHEIT DDB Lima	PERU	FAHRENHEIT DDB Lima
THE CALLING GREETING CARD	TELEFÓNICA, O2	INTERONE BBDO Hamburg	GERMANY	INTERONE BBDO Hamburg
BOSSE’S MILK	LIDL DISCOUNT FOOD STORE	INGO Stockholm	SWEDEN	INGO Stockholm
TTYL (TALK TO YOU LATER)	CHEVROLET	MARURI GREY Guayaquil	ECUADOR	MARURI GREY Guayaquil
WISHES DELIVERED	UPS	OGILVY NEW YORK	USA	OGILVY NEW YORK

C03 (Product Launch/Re-launch)
BREAST CREAM	NEW ZEALAND BREAST CANCER FOUNDATION	COLENSO BBDO Auckland	NEW ZEALAND	COLENSO BBDO Auckland
4G4GOOD	STARHUB	DDB GROUP SINGAPORE	SINGAPORE	DDB GROUP SINGAPORE
NOT BEERSIES – INTEGRATED	HPA – HEALTH PROMOTION AGENCY	FCB NEW ZEALAND Auckland	NEW ZEALAND	FCB NEW ZEALAND Auckland
RADIANT RETURN	PZ CUSSONS	DDB GROUP MELBOURNE	AUSTRALIA	DDB GROUP MELBOURNE
THE FRESHEST ORANGE JUICE BRAND	INTERMARCHÉ	MARCEL Paris	FRANCE	MARCEL Paris
TRUE WETSUITS	QUIKSILVER JAPAN	TBWA\HAKUHODO Tokyo	JAPAN	TBWA\HAKUHODO Tokyo
ACH2O	PANASONIC	MARURI GREY Guayaquil	ECUADOR	MARURI GREY Guayaquil

D01 (Fast Moving Consumer Goods)
INSTAGRAM YOUR FRIDGE	LION	SPECIAL GROUP Auckland	NEW ZEALAND	SPECIAL GROUP Auckland
THANK-YOU PARCELS	PRIMA POLAND	FCB WARSAW Warsaw	POLAND	FCB WARSAW Warsaw
BACKMEAPP	PROCTER & GAMBLE	LEO BURNETT ITALY Milan	ITALY	LEO BURNETT ITALY Milan
POWERADE RUNNERS	POWERADE	THE CYRANOS//McCANN Barcelona	SPAIN	THE CYRANOS//McCANN Barcelona
#LIKEAGIRL	PROCTER & GAMBLE	LEO BURNETT TORONTO	CANADA	LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON
#COLOURYOURSUMMER	COCA-COLA SOUTH PACIFIC	OGILVY & MATHER Sydney	AUSTRALIA	OGILVY & MATHER Sydney
NIVEA DOLL	BDF NIVEA BRASIL	FCB BRASIL São Paulo	BRAZIL	FCB BRASIL São Paulo
GIVE HOLLAND A BREAK	NESTLÉ	J. WALTER THOMPSON AMSTERDAM	THE NETHERLANDS	J. WALTER THOMPSON AMSTERDAM
MAKEUP GENIUS	L’ORÉAL PARIS	McCANN PARIS	FRANCE	McCANN PARIS
MIKADO STICKS	MONDELÉZ	ROMANCE Paris	FRANCE	ROMANCE Paris
LIVER SONGS	NATURES GARDEN	MARURI GREY Guayaquil	ECUADOR	MARURI GREY Guayaquil
HAVING A GOOD MEMORY HAS BENEFITS	NATURES GARDEN	MARURI GREY Guayaquil	ECUADOR	MARURI GREY Guayaquil
DRINKABLE ADVERTISING	THE COCA-COLA COMPANY	OGILVY NEW YORK	USA	OGILVY NEW YORK

D02 (Cars & Automotive Services)
THE MONSTER-SMART LAUNCH	DAIMLER AG / SMART MM	BBDO GROUP GERMANY Berlin	GERMANY	BBDO GROUP GERMANY Berlin
THE VOLVO HIJACKING CAR SERVICE	VOLVO NORTH MIAMI	WE BELIEVERS New York	USA	WE BELIEVERS New York
DACIA SPONSOR DAY – THE SPLIT	RENAULT ITALIA	PUBLICIS ITALY Milan	ITALY	PUBLICIS ITALY Milan
REDUCE SPEED DIAL	VOLKSWAGEN	COLENSO BBDO Auckland	NEW ZEALAND	COLENSO BBDO Auckland
LIFEPAINT	VOLVO UK	GREY LONDON	UNITED KINGDOM	GREY LONDON
A MESSAGE TO SPACE	HYUNDAI MOTOR COMPANY	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	INNOCEAN WORLDWIDE Seoul

D03 (Other Consumer Products (including Durable Goods))
LOOK AT ME	SAMSUNG ELECTRONICS	CHEIL WORLDWIDE Seoul	SOUTH KOREA	CHEIL WORLDWIDE Seoul
GAMER MASTERPIECE	SONY	BBH NEW YORK	USA	BBH NEW YORK
THE XBOX LOOPHOLE	MICROSOFT	McCANN LONDON	UNITED KINGDOM	McCANN LONDON
TUVALU	LG ELECTRONICS	GREY ARGENTINA Buenos Aires	ARGENTINA	GREY ARGENTINA Buenos Aires
TRUE WETSUITS	QUIKSILVER JAPAN	TBWA\HAKUHODO Tokyo	JAPAN	TBWA\HAKUHODO Tokyo
ACH2O	PANASONIC	MARURI GREY Guayaquil	ECUADOR	MARURI GREY Guayaquil
LIFELIVE	SAMSUNG	LEO BURNETT SYDNEY	AUSTRALIA	LEO BURNETT SYDNEY
$14,99 EXTREME MAKEOVER	PHILIPS	OGILVY BRASIL São Paulo	BRAZIL	OGILVY BRASIL São Paulo

D04 (Financial Products & Services)
UNFORGETTABLE ACCOUNT	BANPLUS	FCB MAYO Lima	PERU	FCB RG2 Caracas
THE CONCERT NO ONE WAS WAITING FOR	BBVA	FAHRENHEIT DDB Lima	PERU	FAHRENHEIT DDB Lima
UNSKIPPABLE	GEICO	THE MARTIN AGENCY Richmond	USA	THE MARTIN AGENCY Richmond
HEY FUTURE ME…	EMIRATES NBD	FP7/DXB Dubai	UNITED ARAB EMIRATES	FP7/DXB Dubai
$HRED	BNZ	COLENSO BBDO Auckland	NEW ZEALAND	COLENSO BBDO Auckland
ADVENTURES OF PENNY	ITAÚ BANK	DDB BRASIL São Paulo	BRAZIL	DDB BRASIL São Paulo

D05 (Commercial Public Services, incl. Healthcare & Medical)
THE SALT YOU CAN SEE	FUNDACIÓN FAVALORO	GREY ARGENTINA Buenos Aires	ARGENTINA	GREY ARGENTINA Buenos Aires
RELOCKLOVE	ORANGE	MARCEL Paris	FRANCE	MARCEL Paris
A KISS IS A STAMP	POSTNL	JOE PUBLIC TAKE-AWAY ADVERTISING Amsterdam	THE NETHERLANDS	JOE PUBLIC TAKE-AWAY ADVERTISING Amsterdam
TASTE THE TRANSLATION	ELAN	J. WALTER THOMPSON AMSTERDAM	THE NETHERLANDS	J. WALTER THOMPSON AMSTERDAM

D06 (Travel, Entertainment & Leisure)
#HAPPYTOHELP	KLM ROYAL DUTCH AIRLINES	DDB & TRIBAL WORLDWIDE AMSTERDAM	THE NETHERLANDS	DDB & TRIBAL WORLDWIDE AMSTERDAM
BLIND TRIP	MINISTRY OF TRANSPORTATION AND TOURISM	MARURI GREY Guayaquil	ECUADOR	MARURI GREY Guayaquil
GREAT CHINESE NAMES FOR GREAT BRITAIN	VISITBRITAIN	OGILVY BEIJING	CHINA	OGILVY BEIJING
GOODBYE BAD LUCK	LOTO LIBANAIS	IMPACT BBDO Dubai	UNITED ARAB EMIRATES	IMPACT BBDO Dubai
THE CUP OF LIFE	NATIONAL MUSEUM OF MILITARY HISTORY	IRELAND/DAVENPORT Johannesburg	SOUTH AFRICA	IRELAND/DAVENPORT Johannesburg

D07 (Retail & E-Commerce, including Restaurants)
HORSE WITH HARDEN	FOOT LOCKER	BBDO NEW YORK	USA	BBDO NEW YORK
PAY WITH LOVIN’	McDONALD’S USA	LEO BURNETT CHICAGO	USA	LEO BURNETT CHICAGO
#MACITBETTER	McDONALD´S	DDB Sydney	AUSTRALIA	DDB Sydney
MINI FASHION BAR	PIMKIE INTERNATIONAL	HAPPINESS BRUSSELS	BELGIUM	HAPPINESS BRUSSELS
THE FRESHEST ORANGE JUICE BRAND	INTERMARCHÉ	MARCEL Paris	FRANCE	MARCEL Paris
BOSSE’S MILK	LIDL DISCOUNT FOOD STORE	INGO Stockholm	SWEDEN	INGO Stockholm
SEPARATING AMATEURS FROM TRUE DIY-ENTHUSIASTS. THE HORNBACH SPRING COLLECTION.	HORNBACH	HEIMAT Berlin	GERMANY	HEIMAT Berlin
YOU WISH FISH	BCF	GPY&R Brisbane	AUSTRALIA	GPY&R Brisbane
PROUD WHOPPER	BURGER KING	DAVID Miami	USA	DAVID Miami
THE FIGHT OF THE CENTURY	FOOT LOCKER	BBDO NEW YORK	USA	BBDO NEW YORK
RABBIT RACE	MEDIA MARKT	OGILVY GERMANY Frankfurt	GERMANY	OGILVY GERMANY Frankfurt
#LITTLEMONEYBIGFUN	KFC	McCANN ERICKSON ROMANIA Bucharest	ROMANIA	McCANN ERICKSON ROMANIA Bucharest / MRM//MCCANN Bucharest

D08 (Publications & Media)
SELF-DESTRUCTING BOOK	JAMES PATTERSON	MOTHER NEW YORK	USA	MOTHER NEW YORK
BEING THE BEAR	CANAL+	BETC Paris	FRANCE	BETC Paris
STALKER VIEWED YOUR PROFILE	SBS BELGIUM	BBDO BELGIUM Brussels	BELGIUM	BBDO BELGIUM Brussels
THE MATCH	SKY DEUTSCHLAND FERNSEHEN	SERVICEPLAN Munich	GERMANY	SERVICEPLAN Munich
THE TWEETING POTHOLE	MEDCOM	P4 OGILVY&MATHER Panama City	PANAMA	P4 OGILVY&MATHER Panama City
SKIP AD FESTIVAL	SONY ENTERTAINMENT TELEVISION	PUBLICIS BRASIL São Paulo	BRAZIL	PUBLICIS BRASIL São Paulo
THE HIV+ ISSUE	VANGARDIST MAGAZINE	SAATCHI & SAATCHI SWITZERLAND Geneva	SWITZERLAND	SAATCHI & SAATCHI SWITZERLAND Geneva

D09 (Business Products & Services)
JCDECAUX PERSONAL BILLBOARDS	JC DECAUX BELGIUM	BBDO BELGIUM Brussels	BELGIUM	BBDO BELGIUM Brussels
IBM BITCOIN RAIN	IBM BRASIL	OGILVY BRASIL São Paulo	BRAZIL	OGILVY BRASIL São Paulo

D10 (Corporate Image & Communication)
COLOR FOR THE COLORBLIND	VALSPAR	FCB CHICAGO	USA	FCB CHICAGO
THE ART OF WAITING	RECLAME AQUI	GREY BRAZIL São Paulo	BRAZIL	GREY BRAZIL São Paulo
GET ME A SPONSOR	CHELSEA FOOTBALL CLUB	SAATCHI & SAATCHI London	UNITED KINGDOM	SAATCHI & SAATCHI London
LISTEN	NATIONAL FOOTBALL LEAGUE	GREY NEW YORK	USA	GREY NEW YORK
THE AD FILTER	D&AD	BETC Paris	FRANCE	BETC Paris / BETC DIGITAL Paris

D11 (Charities (incl. Fundraising, Donations & Appeals))
THANKVERTISING	WORLDWIDE FUND FOR NATURE (WWF)	BBDO GROUP GERMANY Dusseldorf	GERMANY	BBDO GROUP GERMANY Dusseldorf
SPOT 4 SALE	DEPAUL UK	PUBLICIS LONDON	UNITED KINGDOM	PUBLICIS LONDON
EYE PLAY THE PIANO	THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS	HAKUHODO KETTLE Tokyo	JAPAN	HAKUHODO KETTLE Tokyo
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK	ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR	GGH LOWE Hamburg	GERMANY	GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg
ANIMAL COPYRIGHTS	WWF/LATINSTOCK	CHEIL SPAIN Madrid	SPAIN	CHEIL SPAIN Madrid
NOW IT IS OUR TURN TO WALK	NORWEGIAN CHURCH AID	POL Oslo	NORWAY	POL Oslo
AID TO CART	EXITO GROUP / FOOD BANK	SANCHO BBDO Bogotá	COLOMBIA	SANCHO BBDO Bogotá
SUFFOCATION	KARMA NIRVANA	LEO BURNETT LONDON	UNITED KINGDOM	LEO BURNETT LONDON

D12 (Public Health & Safety, Public Awareness Messages)
LIFE SAVING DOT	TALWAR BINDI	GREY GROUP Singapore	SINGAPORE	GREY GROUP Singapore
HOLOGRAMS FOR FREEDOM	NO SOMOS DELITO (WE ARE NOT CRIME)	DDB SPAIN Madrid	SPAIN	DDB SPAIN Madrid
LOVE HAS NO LABELS	ADCOUNCIL	R/GA New York	USA	R/GA New York
SOS SMS	MEXICAN RED CROSS	GREY MÈXICO Mexico City	MEXICO	GREY MÈXICO Mexico City
#NOMOREEVICTIONS	STOP DESAHUCIOS	PROXIMITY MADRID	SPAIN	PROXIMITY MADRID

E01 (Integrated Campaign Led by Direct Marketing)
WHY? WHY NOT?	CLIMATE REALITY PROJECT	GPY&R Sydney	AUSTRALIA	GPY&R Sydney
HEY FUTURE ME…	EMIRATES NBD	FP7/DXB Dubai	UNITED ARAB EMIRATES	FP7/DXB Dubai
ANTI-ROBBERY COURSE	NATIONAL POLICE	McCANN WORLDGROUP COLOMBIA Bogotá	COLOMBIA	McCANN WORLDGROUP COLOMBIA Bogotá
GROCERIES NOT GUNS	MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA	GREY CANADA Toronto	CANADA	GREY CANADA Toronto
THE PIZZA DELIVERY EXPERIMENT	RUTER	McCANN OSLO	NORWAY	McCANN OSLO
INFREQUENT FLYERS CLUB	TIGERAIR	McCANN MELBOURNE	AUSTRALIA	McCANN MELBOURNE
THE FRESHEST ORANGE JUICE BRAND	INTERMARCHÉ	MARCEL Paris	FRANCE	MARCEL Paris
BOSSE’S MILK	LIDL DISCOUNT FOOD STORE	INGO Stockholm	SWEDEN	INGO Stockholm
I WILL WHAT I WANT	UNDER ARMOUR	DROGA5 New York	USA	DROGA5 New York
PROUD WHOPPER	BURGER KING	DAVID Miami	USA	DAVID Miami
CHOOSE BEAUTIFUL	UNILEVER	OGILVY & MATHER Chicago	USA	OGILVY & MATHER Chicago
MAS QUE UN AUTO	TOYOTA	CONILL SAATCHI & SAATCHI Miami	USA	CONILL SAATCHI & SAATCHI Miami
SHINE	CANON	LEO BURNETT SYDNEY	AUSTRALIA	LEO BURNETT SYDNEY
#MYFAMILYCAN	SPC ARDMONA	LEO BURNETT MELBOURNE	AUSTRALIA	LEO BURNETT MELBOURNE
ASSASSIN’S CREED UNITY	UBISOFT	SID LEE Paris	FRANCE	SID LEE Paris
SECURITY MOMS	SPORT CLUBE DO RECIFE	OGILVY BRASIL São Paulo	BRAZIL	OGILVY BRASIL São Paulo
LIGHTS ON THE STREETS	ADOT.COM	OGILVY & MATHER JAPAN Tokyo	JAPAN	OGILVY & MATHER JAPAN Tokyo

E02 (Costs/Creative Performance Direct Campaign)
SPOT 4 SALE	DEPAUL UK	PUBLICIS LONDON	UNITED KINGDOM	PUBLICIS LONDON
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK	ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR	GRABARZ & PARTNER Hamburg	GERMANY	GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg
HELP FIND ME	MPAN	GREY GROUP Singapore	SINGAPORE	GREY GROUP Singapore
#NOMOREEVICTIONS	STOP DESAHUCIOS	PROXIMITY MADRID	SPAIN	PROXIMITY MADRID
THE GUN SHOP	STATES UNITED TO PREVENT GUN VIOLENCE	GREY NEW YORK	USA	GREY NEW YORK
#TOUGHDECISIONS	MÉDECINS SANS FRONTIÈRES	TBWA\HUNT\LASCARIS JOHANNESBURG	SOUTH AFRICA	TBWA\HUNT\LASCARIS JOHANNESBURG

F01 (Writing for Direct)
THE BAD NEWS	VILEDA IBÉRICA	PROXIMITY BARCELONA Barcelona	SPAIN	PROXIMITY BARCELONA Barcelona
#LIKEAGIRL	PROCTER & GAMBLE	LEO BURNETT TORONTO	CANADA	LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON
I WISH MY SON WAS A DOG	HARRISON’S FUND	AIS LONDON	UNITED KINGDOM	AIS LONDON

F02 (Art Direction/Design for Direct)
KEEP THE FLAME ALIVE	DIAGEO LEBANON	LEO BURNETT BEIRUT	LEBANON	LEO BURNETT BEIRUT
TOGETHER SWEATER	TARGET / TOMS	MOTHER NEW YORK	USA	MOTHER NEW YORK
YOUR YEAR. DIRECTED BY NIKE+	NIKE	AKQA Portland	USA	AKQA Portland
10 HOT STORIES	GLOBAL EXPORT CO.	Y&R DUBAI	UNITED ARAB EMIRATES	Y&R DUBAI
SOUNDLAB BOX	LEICA GALLERY SÃO PAULO	F/NAZCA SAATCHI & SAATCHI São Paulo	BRAZIL	F/NAZCA SAATCHI & SAATCHI São Paulo
KINGS AND QUEENS OF THE COURT	BELL MEDIA (TSN)	LEO BURNETT TORONTO	CANADA	LEO BURNETT TORONTO

F03 (Customer Journey)
ADIDAS PREDATOR INSTINCT: THE GAME	ADIDAS	TBWA\LONDON	UNITED KINGDOM	TBWA\LONDON
THE UNFORGOTTEN	ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE	FCB CHICAGO	USA	FCB CHICAGO / CURRENT Chicago
BLIND TRIP	MINISTRY OF TRANSPORTATION AND TOURISM	MARURI GREY Guayaquil	ECUADOR	MARURI GREY Guayaquil
LOOKING FOR YOU	BATTERSEA DOGS HOME	OGILVYONE LONDON	UNITED KINGDOM	OGILVYONE LONDON
THE INTERACTIVE FORM	CANAL+	BETC Paris	FRANCE	BETC Paris / BETC DIGITAL Paris

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