Esta categoría destaca el contenido de las campañas concursantes. En esta ocasión se entregaron un total de 23 galardones (3 oros, 11 platas 9 bronce). Además, TBWA/Helsinki se llevó el Grand Prix por su pieza “A sitcom where a fictional Ad Agency Works with real clients”. A continuación la lista de vacaciones:
| Participante | País | Título | Anunciante | Producto | Premio |
| TBWA/Helsinki | Finlandia | Buy this – A sitcom where a fictional Ad Agency Works with real clients | Gigantti, Paulig, Atria, Fazer, Vikingline, Metsatissue, LIDL, Sonera, Nissan An | Ten famous brands in Finland | Grand Prix |
| FORSMAN & BODENFORS Gothenburg | SWEDEN | THE EPIC SPLIT | VOLVO TRUCKS | THE NEW VOLVO FMX, THE NEW VOLVO FL | Oro |
| PHD MEDIA London | UNITED KINGDOM | THE WORLD’S FIRST ALL LEGO AD BREAK | WARNER BROS. | ENTERTAINMENT | Oro |
| LEO BURNETT LONDON | UNITED KINGDOM | #LIKEAGIRL | P&G | ALWAYS | Oro |
| SAATCHI & SAATCHI DÜSSELDORF | GERMANY | VACUUM LOVE | VORWERK INTERNATIONAL STRECKER & CO. | KOBOLD VR200 ROBOT VACUUM CLEANER | Plata |
| ANR BBDO Stockholm | SWEDEN | LIVING WITH LAG | UMEÅ ENERGI, UME.NET | FIBER BROADBAND PROVIDER | Plata |
| TRY/APT/POL Oslo | NORWAY | THE 24 HOUR AD BREAK | DNB | BANK / 24 HOUR CUSTOMER SERVICE | Plata |
| TRY/APT/POL Oslo | NORWAY | THE 24 HOUR AD BREAK | DNB | BANK / 24 HOUR CUSTOMER SERVICE | Plata |
| ADAM&EVEDDB London | UNITED KINGDOM | FRONT ROW | GOOGLE+ | Plata | |
| FORSMAN & BODENFORS Gothenburg | SWEDEN | MADE BY SWEDEN FEAT. ZLATAN | VOLVO CARS CORPORATION | VOLVO XC70 | Plata |
| JUNG von MATT Hamburg | GERMANY | SUPERGEIL | EDEKA ZENTRALE & CO. | FOOD RETAILER | Plata |
| OGILVY & MATHER Paris | FRANCE | REAL LIFE POWERED BY STREET VIEW | ALLIANZ | ALL PRODUCTS | Plata |
| OGILVY & MATHER LONDON | UNITED KINGDOM | TRAVEL YOUR TWEET INTERESTING | EXPEDIA | EXPEDIA | Plata |
| CREUNA Oslo | NORWAY | FLY WITH US | AVINOR | STATE OWNED AIRPORT OPERATOR | Plata |
| TBWA\HELSINKI | FINLAND | BRÄNDÄRIT (BUYTHIS)-A SITCOM WHERE A FICTIONAL AD AGENCY WORKS WITH REAL CLIENTS | GIGANTTI, PAULIG, ATRIA, FAZER, VIKINGLINE, METSÄTISSUE, LIDL, SONERA, NISSAN AN | TEN FAMOUS BRANDS IN FINLAND | Plata |
| RADIUS KOMMUNKATION Copenhagen | DENMARK | DO IT FOR DENMARK | SPIES TRAVELS | TRAVELS AND HOLIDAY | Bronce |
| CREUNA Oslo | NORWAY | FLY WITH US | AVINOR | STATE OWNED AIRPORT OPERATOR | Bronce |
| HET PR BUREAU Amsterdam | THE NETHERLANDS | #FIRSTCONCERT | VODAFONE NETHERLANDS | VODAFONE FIRSTS | Bronce |
| DUVAL GUILLAUME Antwerp | BELGIUM | TOO YOUNG FOR THE MOVIE. OLD ENOUGH FOR MARRIAGE. | PLAN INTERNATIONAL | CHILDREN’S DEVELOPMENT ORGANISATION | Bronce |
| BBDO BERLIN | GERMANY | FLASHBACK | BERLIN TOURISMUS & KONGRESS | THE VISITBERLIN MUSEUM PASS | Bronce |
| THE CYRANOS McCANN Barcelona | SPAIN | PAY PER LAUGH | TEATRENEU | PAY PER LAUGH | Bronce |
| DDB BRUSSELS | BELGIUM | THE CLASSICAL COMEBACK | B-CLASSIC | CLASSICAL MUSIC FESTIVAL | Bronce |
| DDB PARIS | FRANCE | L’EQUIPE OF OUR DREAMS | L’EQUIPE | L’EQUIPE | Bronce |
| LA RED Hamburg | GERMANY | GT RIDE – VIRAL GAMING FOR KIA | KIA MOTORS EUROPE | KIA PRO_CEE’D GT | Bronce |
Buy this – A sitcom where a fictional Ad Agency Works with real clients – TBWA/Helsinki
