PR entrega 79 galardones

En esta edición el Grand Prix se lo llevó Estados Unidos por la pieza Like a Girl desarrollada para Procter & Gamble por las agencias MSLGROUP New York y Leo Burnett Toronto. También se entregaron 17 Leones de Oro, 23 de Plata y 38 de Bronce.

En cuanto a la participación de países latinoamericanos, 6 de estos alcanzaron un total de nueve metales, entre los que están: Perú (1 Plata), Brasil (1 Plata, 1 Bronce), México (1 Plata), Colombia (1 Plata, 1 Bronce), Argentina (2 Bronce), Paraguay (1 Bronce). A continuación la lista completa:

PR Lions Winners
Title	Advertiser	Entrant / Agency	Country	Prize
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT	PROCTER & GAMBLE	MSLGROUP New York / LEO BURNETT TORONTO	USA	Grand Prix
70 GUARDIANS OF WINTER	ŠKODA SPAIN	PROXIMITY BARCELONA Barcelona	SPAIN	Gold Lion
INTERCEPTION	VOLVO	GREY NEW YORK	USA	Gold Lion
THE LUCKY IRON FISH PROJECT	LUCKY IRON FISH	GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai	UNITED ARAB EMIRATES	Gold Lion
TRUE WETSUITS	QUIKSILVER JAPAN	TBWA\HAKUHODO Tokyo	JAPAN	Gold Lion
THE RGB NEWS	ANTENA 1 – OBSERVATOR	GEOMETRY GLOBAL Bucharest	ROMANIA	Gold Lion
GREAT CHINESE NAMES FOR GREAT BRITAIN	VISITBRITAIN	OGILVY BEIJING	CHINA	Gold Lion
CLEVER BUOY	OPTUS	FUEL COMMUNICATIONS Sydney / M&C SAATCHI Sydney	AUSTRALIA	Gold Lion
THE GUN SHOP	STATES UNITED TO PREVENT GUN VIOLENCE	GREY NEW YORK / GREY ACTIVATION & PR New York	USA	Gold Lion
GROCERIES NOT GUNS	MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA	GREY CANADA Toronto	CANADA	Gold Lion
PROUD WHOPPER	BURGER KING	DAVID Miami	USA	Gold Lion
ASHES	CAMPOFRIO	McCANN MADRID	SPAIN	Gold Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK	ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR	GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg	GERMANY	Gold Lion
GREAT CHINESE NAMES FOR GREAT BRITAIN	VISITBRITAIN	OGILVY BEIJING	CHINA	Gold Lion
PHOTOSHOP MURDER MYSTERY	ADOBE	EDELMAN San Francisco	USA	Gold Lion
#TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY	GENERAL MOTORS	FLEISHMANHILLARD St. Louis	USA	Gold Lion
THE ICE BUCKET CHALLENGE	THE ALS ASSOCIATION	THE ALS ASSOCIATION Washington	USA	Gold Lion
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT	PROCTER & GAMBLE	MSLGROUP New York / LEO BURNETT TORONTO	USA	Gold Lion
SNACKHOLIDAYS	TRANSAVIA	LES GAULOIS Puteaux	FRANCE	Silver Lion
PROUD WHOPPER	BURGER KING	DAVID Miami	USA	Silver Lion
THE CONCERT NO ONE WAS WAITING FOR	BBVA	FAHRENHEIT DDB Lima	PERU	Silver Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK	ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR	GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg	GERMANY	Silver Lion
CLEVER BUOY	OPTUS	FUEL COMMUNICATIONS Sydney / M&C SAATCHI Sydney	AUSTRALIA	Silver Lion
THE ART OF WAITING	RECLAME AQUI	GREY BRAZIL São Paulo	BRAZIL	Silver Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK	ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR	GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg	GERMANY	Silver Lion
THE GUN SHOP	STATES UNITED TO PREVENT GUN VIOLENCE	GREY NEW YORK / GREY ACTIVATION & PR New York	USA	Silver Lion
#TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY	GENERAL MOTORS	FLEISHMANHILLARD St. Louis	USA	Silver Lion
HOLOGRAMS FOR FREEDOM	NO SOMOS DELITO (WE ARE NOT CRIME)	DDB SPAIN Madrid	SPAIN	Silver Lion
THE GUN SHOP	STATES UNITED TO PREVENT GUN VIOLENCE	GREY NEW YORK / GREY ACTIVATION & PR New York	USA	Silver Lion
STAY WITH PRIDE	AIRBNB	WHYBIN\TBWA GROUP SYDNEY	AUSTRALIA	Silver Lion
TRUE WETSUITS	QUIKSILVER JAPAN	TBWA\HAKUHODO Tokyo	JAPAN	Silver Lion
INSPIRING SPIRIT	SCOOT AIRLINES	SAATCHI & SAATCHI Singapore	SINGAPORE	Silver Lion
INTIMATE WORDS	PROCTER & GAMBLE	LEO BURNETT MEXICO	MEXICO	Silver Lion
LOOK AT ME	SAMSUNG ELECTRONICS	CHEIL WORLDWIDE Seoul	SOUTH KOREA	Silver Lion
MOVE THE LUNCH	HEINEKEN	CHICO LATAM Bogotá	COLOMBIA	Silver Lion
MAS QUE UN AUTO	TOYOTA	CONILL SAATCHI & SAATCHI Miami	USA	Silver Lion
INTERCEPTION	VOLVO	GREY NEW YORK	USA	Silver Lion
GREAT CHINESE NAMES FOR GREAT BRITAIN	VISITBRITAIN	OGILVY BEIJING	CHINA	Silver Lion
PHOTOSHOP MURDER MYSTERY	ADOBE	EDELMAN San Francisco	USA	Silver Lion
CHOOSE BEAUTIFUL	DOVE	EDELMAN London / OGILVY & MATHER Chicago	UNITED KINGDOM	Silver Lion
RED PHONE	TELMA TV	NEW MOMENT NEW IDEAS COMPANY Skopje	MACEDONIA	Silver Lion
WAKE UP & SMELL THE BACON	OSCAR MAYER	OLSON ENGAGE Chicago / 360i Chicago	USA	Bronze Lion
THE SALT YOU CAN SEE	FUNDACIÓN FAVALORO	GREY ARGENTINA Buenos Aires	ARGENTINA	Bronze Lion
ROCCO SIFFREDI’S VOW OF CHASTITY	RECKITT BENCKISER ITALIA	HAVAS WORLDWIDE MILAN	ITALY	Bronze Lion
HORSE SELLS NASAL STRIP TO HUMANS	GSK	PHD New York	USA	Bronze Lion
CALL HER NAME	POLA	HAKUHODO Tokyo	JAPAN	Bronze Lion
CHOOSE BEAUTIFUL	DOVE	EDELMAN London / OGILVY & MATHER Chicago	UNITED KINGDOM	Bronze Lion
KEEP THE FLAME ALIVE	DIAGEO LEBANON	LEO BURNETT BEIRUT	LEBANON	Bronze Lion
BREATHE AGAIN	XIAO ZHU	Y&R SHANGHAI	CHINA	Bronze Lion
THE HIV+ ISSUE	VANGARDIST MAGAZINE	SAATCHI & SAATCHI SWITZERLAND Geneva	SWITZERLAND	Bronze Lion
SECURITY MOMS	SPORT CLUBE DO RECIFE	OGILVY BRASIL São Paulo	BRAZIL	Bronze Lion
SUNDAY GRANNIES	VODAFONE ROMANIA	McCANN ERICKSON ROMANIA Bucharest	ROMANIA	Bronze Lion
MORE THAN A COSTUME	DOCTORS OF THE WORLD	PUBLICIS KAPLAN THALER New York	USA	Bronze Lion
THE UNFORGOTTEN	ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE	FCB CHICAGO	USA	Bronze Lion
THE 2 EURO T-SHIRT – A SOCIAL EXPERIMENT	FASHION REVOLUTION (NGO)	KETCHUM PLEON Berlin / BBDO GROUP GERMANY Berlin	GERMANY	Bronze Lion
VOTE FOR US. WE’LL VOTE FOR YOU	KAFA	LEO BURNETT BEIRUT	LEBANON	Bronze Lion
HOLOGRAMS FOR FREEDOM	NO SOMOS DELITO (WE ARE NOT CRIME)	DDB SPAIN Madrid	SPAIN	Bronze Lion
TOYS IN MOURNING	UNICEF	ONIRIA/TBWA Asuncion	PARAGUAY	Bronze Lion
SHRED OF DECENCY	DAINTREE PAPER	ROTHCO Dublin	IRELAND	Bronze Lion
LIFE SAVING DOT	TALWAR BINDI	GREY GROUP Singapore	SINGAPORE	Bronze Lion
TREE BOOK TREE	PEQUEÑO EDITOR	FCB BUENOS AIRES	ARGENTINA	Bronze Lion
HEARING HANDS	SAMSUNG ELECTRONICS TURKEY	LEO BURNETT ISTANBUL	TURKEY	Bronze Lion
ZOOLANDER RETURNS TO THE RUNWAY	PARAMOUNT PICTURES	WME\|IMG New York	USA	Bronze Lion
MORE THAN A SIGN	DISLIFE	Y&R Moscow	RUSSIA	Bronze Lion
WAKE UP TO EGGS WITH BACON	AMERICAN EGG BOARD	EDELMAN Chicago / GREY NEW YORK	USA	Bronze Lion
805 MILLION NAMES	UNITED NATIONS WORLD FOOD PROGRAMME	FORSMAN & BODENFORS Gothenburg	SWEDEN	Bronze Lion
DACIA SPONSOR DAY – THE SPLIT	RENAULT ITALIA	PUBLICIS CONSULTANTS ITALIA Milan	ITALY	Bronze Lion
TWINGO STILETTO	RENAULT	PUBLICIS Lisbon	PORTUGAL	Bronze Lion
STATUE JUST FOR LOVING BEER	BREWERY NATAKHTARI (EFES GEORGIA)	LEAVINGSTONE Tbilisi	REPUBLIC OF GEORGIA	Bronze Lion
CALL HER NAME	POLA	HAKUHODO Tokyo	JAPAN	Bronze Lion
LOS CABOS RESELFIES	MEXICO BOARD OF TOURISM	LAPIZ Chicago	USA	Bronze Lion
DOWNLOADED WITH #FASTWEB	FASTWEB	M&C SAATCHI Milan / ISOBAR Milan	ITALY	Bronze Lion
ASSASSIN’S CREED UNITY	UBISOFT	SID LEE Paris	FRANCE	Bronze Lion
LICHTGRENZE	THE CITY OF BERLIN (KULTURPROJEKTE BERLIN)	WHITEVOID Berlin	GERMANY	Bronze Lion
DOVE #SPEAKBEAUTIFUL	DOVE	EDELMAN New York	USA	Bronze Lion
MISSION 22: WAR AT HOME	ELDER HEART	CP+B Miami	USA	Bronze Lion
MOVE THE LUNCH	HEINEKEN	CHICO LATAM Bogotá	COLOMBIA	Bronze Lion
NEWCASTLE BROWN ALE’S “BAND OF BRANDS”	HEINEKEN USA	FAST HORSE Minneapolis / DROGA5 New York	USA	Bronze Lion
THE MARATHON WALKER	WATER FOR AFRICA	OGILVY PARIS	FRANCE	Bronze Lion
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