El jurado de esta categoría premió a 17 piezas con un Grand Prix, 2 Oros, 4 Platas y 10 Leones de Bronce. Brasil fue el único país Latinoamericano en conseguir galardones en esta categoría.
En esta edición, el Grand Prix se lo llevó la entrada Live Test Series realizada para Camiones Volvo por Forsman & Bodenfors. La mayor cantidad de galardones se los llevó EEUU (1 Oro, 2 Plata, 2 Bronce), Brasil (1 Plata, 1 Bronce), Reino Unido (1 Oro, 1 Bronce), Francia (1 Plata), Australia (1 Bronce), Alemania (1 Bronce), Rumania (1 Bronce), Emiratos Árabes Unidos (1 Bronce) y Holanda (1 Bronce). A continuación la lista completa:
| Creative Effectiveness Lions Winners | |||||
| Title | Advertiser | Product | Entrant / Agency | Country | Prize |
| LIVE TEST SERIES | VOLVO TRUCKS | THE NEW VOLVO FMX, THE NEW VOLVO FL, THE NEW VOLVO FM | FORSMAN & BODENFORS Gothenburg | SWEDEN | Grand Prix |
| THE BEAR AND THE HARE | JOHN LEWIS | DEPARTMENT STORE | ADAM&EVEDDB London | UNITED KINGDOM | Gold Lion |
| THIS IS WHOLESOME | MONDELÉZ INTERNATIONAL | HONEYMAID | DROGA5 New York | USA | Gold Lion |
| BALD CARTOONS | GRAACC | NGO | OGILVY BRASIL São Paulo | BRAZIL | Silver Lion |
| IF WE MADE IT | HEINEKEN USA | NEWCASTLE | DROGA5 New York | USA | Silver Lion |
| CABLE EFFECTS | DIRECTV | PAY TV | GREY NEW YORK | USA | Silver Lion |
| INGLORIOUS FRUITS AND VEGETABLES | INTERMARCHÉ | FOOD RETAIL | MARCEL Paris | FRANCE | Silver Lion |
| PENNY THE PIRATE | LUXOTTICA | OPSM | SAATCHI & SAATCHI Sydney | AUSTRALIA | Bronze Lion |
| DILL | LIDL | LIDL | INGO Stockholm | SWEDEN | Bronze Lion |
| BENTLEY BURIAL | ABTO (BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION) | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo | BRAZIL | Bronze Lion |
| 2014 TACO BELL BREAKFAST LAUNCH (RONALD McDONALD LAUNCH) | TACO BELL | TACO BELL BREAKFAST MENU | DEUTSCH LA | USA | Bronze Lion |
| THE LAUNCH OF PS4 | PLAYSTATION | GAMES CONSOLE | BBH NEW YORK | USA | Bronze Lion |
| OFFROAD | DAIMLER AG / SMART | SMART FORTWO | BBDO GROUP GERMANY Berlin | GERMANY | Bronze Lion |
| GHITA, THE SOCIAL SHEPHERD | VODAFONE | VODAFONE | McCANN ERICKSON ROMANIA Bucharest | ROMANIA | Bronze Lion |
| KAN KHAJURA TESAN STATION | UNILEVER INDIA | UNILEVER | LOWE AND PARTNERS WORLDWIDE London | UNITED KINGDOM | Bronze Lion |
| THE AUTOCOMPLETE TRUTH | UN WOMEN | GENDER EQUALITY | MEMAC OGILVY Dubai | UNITED ARAB EMIRATES | Bronze Lion |
| WHY WAIT UNTIL IT’S TOO LATE? | FUNERAL INSURANCE COMPANY DELA | BRAND | OGILVY & MATHER AMSTERDAM | THE NETHERLANDS | Bronze Lion |
| 17 | |||||
KVYV
MarketingActivo es Media Supporter del Festival Cannes Lions
