Tres piezas fueron galardonadas con el Trofeo de la Innovación en el Eurobest 2014. Además, Cyranos McCann Barcelona se llevó el Grand Prix por la pieza “Pay Per Laugh” para el anunciante Teatreneu. A continuación los ganadores:
| Participante | País | Título | Anunciante | Producto | Premio |
| THE CYRANOS McCANN Barcelona | SPAIN | PAY PER LAUGH | TEATRENEU | THE AIM WAS TO BREAK DOWN CONSUMERS’ RELUCTANCE TO CHOOSE A FORM OF LEISURE LIKE | Grand Prix |
| RHINOFLY Utrecht | THE NETHERLANDS | BRAIN TRIP: A VOYAGE INTO SURREALISM VIA YOUR BRAIN WAVES | CENTRAAL MUSEUM UTRECHT | THE INTERACTIVE INSTALLATION BRAIN TRIP: ON A VOYAGE INTO SURREALISM VIA YOUR BR | Innovation Trophy |
| JWT LONDON | UNITED KINGDOM | KITKAT: A BREAK FROM THE CAPTCHA | NESTLÉ | TO ENHANCE KITKAT’S POSITIONING AS A FUN AND INNOVATIVE BRAND BUILDING ON THE ID | Innovation Trophy |
| ASIF KHAN London | UNITED KINGDOM | MEGAFACES | MEGAFON | OLYMPIC PAVILION FOR MEGAFON, THE GENERAL PARTNER OF THE 2014 WINTER OLYMPIC AND | Innovation Trophy |
PAY PER LAUGH – THE CYRANOS McCANN Barcelona
