Halls XS lanzó al mercado su promoción “Calcula y Gana”, donde los consumidores podrán ganar un Peugeot 207 si logran acertar cuantas cajas de las minipastillas entran en este automóvil. Para contarnos más sobre esta promoción nos acompañó en el estudio Gabriela Larreátegui, Gerente de Marca Caramelos de Industrias Kraft.
La campaña busca que los consumidores compren Halls XS en cualquier tienda o autoservicio del país y así poder ingresar el código que se recibe por la compra de este producto en la aplicación de Facebook: Halls Ecuador. Las 20 personas que más se acerquen a la cifra correcta podrán participar en el sorteo de este nuevo automóvil.
Como una marca que busca innovación, desde la presentación, tamaño hasta los ingredientes, Halls XS buscó que el concepto de lanzamiento de esta campaña englobe el significado de frescura comprimida, premiando a los consumidores con fabulosos premios.
El nuevo empaque de este producto contiene 30 mini pastillas y su precio es de 0.80 centavos. El tema de salud es fundamental en el mercado ecuatoriano. Por esta razón, la empresa utilizó esta plataforma como una estrategia para atraer nuevos consumidores, porque este producto no contiene azúcar. La presentación es atractiva, el color negro característico del empaque connota sobriedad y elegancia.
La campaña implementada en las redes sociales como es el caso de Facebook fue el impulso que la empresa estaba buscando para crear un vínculo con el consumidor. Los fans logran tener mayor interacción con la marca cuando descargan esta aplicación y directamente están participando en el concurso.
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