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Film Craft: Ganadores Cannes Lions 2017

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De 258 piezas en shortlist de un total de 2490 inscritos, en la ceremonia del 23 de junio se entregaron 102 leones. La pieza THE BLAZE – TERRITORY de THE BLAZE (MUSICIAN) para su producto MUSICIAN / ARTIST PROMOTION realizada por la agencia ICONOCLAST, Culver City, USA y producida por ICONOCLAST Culver City, USA; se llevó el Grand Prix.

Los leones de oro en Film Craft:

 

Title

Client

Product

Entrant / Idea Creation

Country

Production

Award

THE BLAZE – TERRITORY

THE BLAZE (MUSICIAN)

MUSICIAN / ARTIST PROMOTION

ICONOCLAST, Culver City

USA

ICONOCLAST Culver City

Grand Prix

WE’RE THE SUPERHUMANS

CHANNEL 4

PARALYMPICS

BLINK PRODUCTIONS, London / 4CREATIVE, London

UNITED KINGDOM

BLINK PRODUCTIONS London

Gold Lion

MY MUTANT BRAIN

KENZO

KENZO PARFUMS

MJZ, Los Angeles / BLACK FRAME, New York

USA

MJZ Los Angeles

Gold Lion

BATMAN

WARCHILD

WARCHILD NGO

RNDBT CONTENT, Amsterdam / MARCEL FRENSCH & ROGIER MAHIEU, Huizen

THE NETHERLANDS

RNDBT CONTENT Amsterdam

Gold Lion

OSTRICH

SAMSUNG

SAMSUNG GALAXY S8/GEAR VR

LEO BURNETT CHICAGO

USA

MJZ Los Angeles

Gold Lion

THE WORLD’S BIGGEST ASSHOLE

DONATE LIFE

ORGAN DONATION

THE MARTIN AGENCY, Richmond

USA

FURLINED Los Angeles / CUT + RUN Santa Monica / THE MILL Los Angeles / LIME STUDIOS Santa Monica / DUOTONE AUDIO GROUP New York

Gold Lion

WE’RE THE SUPERHUMANS

CHANNEL 4

PARALYMPICS

BLINK PRODUCTIONS, London / 4CREATIVE, London

UNITED KINGDOM

BLINK PRODUCTIONS London

Gold Lion

TERRITORY

THE BLAZE (MUSICIAN)

MUSICIAN / ARTIST PROMOTION

ICONOCLAST, Culver City

USA

ICONOCLAST Culver City

Gold Lion

GRAVITY CAT

SONY INTERACTIVE ENTERTAINMENT

GRAVITY DAZE2

TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., Tokyo

JAPAN

TOHOKUSHINSHA FILM CORPORATION Tokyo

Gold Lion

Gold LionGOSH

JAMIE XX

MUSIC VIDEO FOR SONG «GOSH»

ICONOCLAST, Culver City / YOUNG TURKS, Los Angeles

USA

ICONOCLAST Culver City

Gold Lion

SAMPHA ‘PROCESS’

SAMPHA

PROCESS’ ALBUM

PULSE FILMS, London

UNITED KINGDOM

PULSE FILMS London

Gold Lion

STILL THE MOST SHOCKING SECOND A DAY

SAVE THE CHILDREN

SAVE THE CHILDREN

WHITEHOUSE POST, London / DON’T PANIC, London

UNITED KINGDOM

STINK London

Gold Lion

THE TRUTH IS HARD TO FIND – BRYAN DENTON

THE NEW YORK TIMES

NEWS SUBSCRIPTION

DROGA5, New York

USA

CHROMISTA Los Angeles / BONCH Los Angeles

Gold Lion

THE TRUTH IS HARD TO FIND – DANIEL BEREHULAK

THE NEW YORK TIMES

NEWS SUBSCRIPTION

DROGA5, New York

USA

CHROMISTA Los Angeles / BONCH Los Angeles

THE TRUTH IS HARD TO FIND – TYLER HICKS

THE NEW YORK TIMES

NEWS SUBSCRIPTION

DROGA5, New York

USA

CHROMISTA Los Angeles / BONCH Los Angeles

KENZO WORLD- THE NEW FRAGRANCE

KENZO

FRAGRANCE

SQUEAK E CLEAN PRODUCTIONS, Los Angeles / KENZO, Paris

USA

SQUEAK E CLEAN PRODUCTIONS Los Angeles / MJZ Los Angeles

Gold Lion

MERRY CHRISTMAS FROM SYRIA

RED CROSS-FLANDERS

RED CROSS-FLANDERS

DUVAL GUILLAUME, Brussels

BELGIUM

DUVAL GUILLAUME Brussels

Gold Lion

OSTRICH

SAMSUNG

SAMSUNG GALAXY S8

MPC, London / LEO BURNETT CHICAGO

UNITED KINGDOM

MJZ Los Angeles

Gold Lion

OSTRICH

SAMSUNG

SAMSUNG GALAXY S8

MPC, London / LEO BURNETT CHICAGO

UNITED KINGDOM

MJZ Los Angeles

Gold Lion

LO & BEHOLD

NETSCOUT

APPLICATION AND NETWORK PERFORMANCE MANAGEMENT

PEREIRA & O’DELL, New York

USA

Gold Lion

La única pieza premiada de América Latina se fue para Argentina con WOZA de MAMI WATA para la promoción de marca MAMI WATA BRAND, realizada por la agencia PANTERA & CO, Buenos Aires / MAMI WATA, Cape Town, con la producción de PANTERA & CO Buenos Aires / STRANGELOVE PRODUCTIONS London; quienes se llevaron un bronce.


Digital Craft en Cannes Lions: Brasil y Argentina entre los ganadores

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De 924 piezas inscritas en Digital Craft, se entregaron 37 leones. El Grand Prix se llevó REAL-TIME VIRTUAL REALITY EXPERIENCE FOR BJÖRK’S NOTGET para BJÖRK y su producto NOTGET VR, realizado por la agencia ANALOG, London / W&N STUDIO, London, UNITED KINGDOM quienes también realizaron la producción.

Se entregaron 6 leones de oro, entre esos, se premió a NOSFERATU GETTY IMAGES de GETTY IMAGES realizado por ALMAPBBDO, São Paulo, BRAZIL quienes también la produjeron; convirtiéndose en el único oro de América Latina.

Resaltamos también la pieza NIKEID VR STUDIO de NIKE para su producto NIKEID, realizada por R/GA BUENOS AIRES, ARGENTINA y producida por JOIA STUDIO Buenos Aires quienes se llevaron un león de plata en esta categoría.

Title

Client

Product

Entrant / Idea Creation

Country

Production

Award

REAL-TIME VIRTUAL REALITY EXPERIENCE FOR BJÖRK’S NOTGET

BJÖRK

NOTGET VR

ANALOG, London / W&N STUDIO, London

UNITED KINGDOM

ANALOG London

Grand Prix

THROUGH THE DARK

GOOGLE

GOOGLE PLAY

R/GA SYDNEY

AUSTRALIA

EXIT FILMS Sydney / XYZ STUDIOS Melbourne

Gold Lion

G ACTIVE | GATORADE

GATORADE

G ACTIVE

TBWA\CHIAT\DAY, Los Angeles

USA

TBWA\CHIAT\DAY Los Angeles / UNIT 9 New York / UNION EDITORIAL Los Angeles / MPC LA Culver City / LIME STUDIOS Santa Monica

Gold Lion

THE ONE MOMENT

MORTON SALT

MORTON SALT

OGILVY & MATHER, Chicago

USA

PARK PICTURES London / ARTJAIL New York

Gold LionNOSFERATU

GETTY IMAGES

GETTY IMAGES

ALMAPBBDO, São Paulo

BRAZIL

ALMAPBBDO São Paulo / GETTY IMAGES Brazil / PUNCH AUDIO São Paulo / SLIKLAND São Paulo / BLACK MADRE São Paulo

Gold Lion

THROUGH THE DARK

GOOGLE

GOOGLE PLAY

R/GA SYDNEY

AUSTRALIA

EXIT FILMS Sydney / XYZ STUDIOS Melbourne

Gold Lion

TILT BRUSH

GOOGLE INC.

TILT BRUSH BY GOOGLE

GOOGLE, Mountain View

USA

GOOGLE Mountain View

Gold Lio

Creative Effectiveness: Van Gogh´s Bedroom let yourself in, se llevó el Grand Prix

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En la edición No. 64 de Festival Cannes Lions se inscribieron 172 piezas en la categoría Creative Effectiveness de las cuales 34 fueron seleccionadas en la lista corta. El día 23 de junio se dieron a conocer los ganadores y solo 2 piezas latinas se llevan premios.
Tetas x Tetas, la pieza argentina realizada para MACMA y crear AWARENESS sobre el cáncer de mamá, se llevó el oro a casa, convirtiéndose en la única pieza de América Latina en tener este galardón en la categoría. Colombia es el otro país latino que es reconocido en esta categoría por la pieza THE LAST WEEK de J. WALTER THOMPSON COLOMBIA, Bogotá, llevándose un león de plata.
El Grand Prix lo ganó VAN GOGH’S BEDROOMS LET YOURSELF IN de Leo Burnett Chicago
Título: VAN GOGH’S BEDROOMS: LET YOURSELF IN
Cliente: ART INSTITUTE OF CHICAGO
Producto: TEMPORARY ART EXHIBITION
Agencia: LEO BURNETT CHICAGO
País: USA
Producción: RAVENSWOOD STUDIOS Lincolnwood
Media: STARCOM Chicago / MEDIAVEST|SPARK Chicago

Título: Tetas por Tetas (MANBOOBS4BOOBS) / Cliente: MACMA / Producto: AWARENESS / Agencia: DAVID, Buenos Aires / País: ARGENTINA / Producción: LANDIA Buenos Aires / PR: URBAN GRUPO DE COMUNICACION, Buenos Aires

Title Client Product Entrant / Idea Creation Country Production Award
VAN GOGH’S BEDROOMS: LET YOURSELF IN ART INSTITUTE OF CHICAGO TEMPORARY ART EXHIBITION LEO BURNETT CHICAGO USA RAVENSWOOD STUDIOS Lincolnwood Grand Prix
THE SWEDISH NUMBER SWEDISH TOURIST ASSOCIATION SWEDISH TOURIST ASSOCIATION INGO, Stockholm SWEDEN DIGITAL SERVICES Stockholm / BAZOOKA Stockholm
Gold LionTHE MCWHOPPER PROPOSAL BURGER KING FAST FOOD RESTAURANT Y&R NZ, Auckland NEW ZEALAND Y&R NZ Auckland Gold Lion
MANBOOBS4BOOBS MACMA AWARENESS DAVID, Buenos Aires ARGENTINA LANDIA Buenos Aires Gold Lion
ARIEL SHARE THE LOAD: A SOCIAL MOVEMENT TO REMOVE THE CULTURAL STAIN OF GENDER I P&G INDIA ARIEL MATIC BBDO INDIA, Mumbai INDIA Gold Lion
BAJAJ V – THE NATION’S BIKE BAJAJ AUTO LTD. BAJAJ V LEO BURNETT INDIA, Mumbai INDIA Gold Lion
DADS #SHARETHELOAD P&G INDIA ARIEL MATIC BBDO INDIA, Mumbai INDIA Silver  Lion
THE LAST MASK NATALIA PONCE DE LEON FOUNDATION NATALIA PONCE DE LEON FOUNDATION J. WALTER THOMPSON COLOMBIA, Bogotá COLOMBIA Silver  Lion
BEAUTY TIPS BY RESHMA MAKE LOVE NOT SCARS ACID ATTACK OGILVY & MATHER MUMBAI INDIA HYPER New Delhi / 10 FILMS Mumbai / FIRST DECEMBER FILMS Bangalore Silver  Lion
THE MCWHOPPER PROPOSAL BURGER KING FAST FOOD RESTAURANT Y&R NZ, Auckland NEW ZEALAND Y&R NZ Auckland Silver  Lion
VAN GOGH’S BEDROOMS: LET YOURSELF IN ART INSTITUTE OF CHICAGO TEMPORARY ART EXHIBITION LEO BURNETT CHICAGO USA RAVENSWOOD STUDIOS Lincolnwood Silver  Lion
THE SWEDISH NUMBER SWEDISH TOURIST ASSOCIATION SWEDISH TOURIST ASSOCIATION INGO, Stockholm SWEDEN DIGITAL SERVICES Stockholm / BAZOOKA Stockholm
Silver  LionTHE MAN ON THE MOON JOHN LEWIS JOHN LEWIS adam&eveDDB, London UNITED KINGDOM Silver  Lion
TINY DANCER JOHN LEWIS INSURANCE JOHN LEWIS INSURANCE adam&eveDDB, London UNITED KINGDOM Bronze Lion
MISSING TYPE NHS BLOOD AND TRANSPLANT NATIONAL BLOOD WEEK ENGINE, London UNITED KINGDOM ENGINE London Bronze Lion
JUSTINO LOTERIAS Y APUESTAS DEL ESTADO CHRISTMAS LOTTERY LEO BURNETT, Madrid SPAIN LEO BURNETT Madrid Bronze Lion
HANDLE ON HYGIENE UNILEVER LIFEBOUY GEOMETRY GLOBAL, Dubai / MEMAC OGILVY & MATHER, Dubai / MEMAC OGILVY & MATHER, Dubai UNITED ARAB EMIRATES Bronze Lion
#HELPACHILDREACH5 UNILEVER LIFEBUOY SOAP MULLENLOWE SINGAPORE / MULLENLOWE LINTAS GROUP INDIA, Mumbai / MULLENLOWE SSP3, Bogotá SINGAPORE Bronze Lion
MARRIAGE MARKET TAKEOVER SK-II SK-II FORSMAN & BODENFORS, Gothenburg SWEDEN TOOL Los Angeles / CUT + RUN London Bronze Lion
YOUR FUTURE IS NOT MINE ADIDAS ORIGINALS NMD JOHANNES LEONARDO, New York USA JOHANNES LEONARDO New York
Bronze LionEXTRA GUM «SARAH & JUAN» WRIGLEY, A SUBSIDIARY OF MARS, INCORPORATED EXTRA GUM ENERGY BBDO, Chicago USA RATTLING STICK Santa Monica / THE MILL Chicago
Bronze Lio

Se anuncia la lista corta de Integrated en Cannes Lions: Brasil en la lista

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La única semifinalista representante de América Latina es PRICE ON THE JERSEY de WALMART realizada por DM9DDB São Paulo, BRAZIL y producida por DM9DDB São Paulo  que competirá entre las 26 semifinalista que quedaron de las 240 piezas inscritas en total en esta categoría que sin duda es una de las mejores del festival Cannes Lions.

Title Client Product Entrant Company Entrant Country Idea Creation Production
BOOST YOUR VOICE BOOST MOBILE PROMOTE BOOST STORES AS POLLING STATIONS 180LA Santa Monica USA 180LA Santa Monica 180LA Santa Monica / ATOMICA MUSIC Texas / THE CORNER SHOP Santa Monica / THERAPY STUDIOS Los Angeles
MAKE YOUR NEXT MOVE – JOHN MALKOVICH SQUARESPACE DOMAINS/WEBSITES SQUARESPACE New York USA JOHN X HANNES NEW YORK  / SQUARESPACE New York SMUGGLER New York
BUSTER THE BOXER JOHN LEWIS JOHN LEWIS adam&eveDDB London UNITED KINGDOM adam&eveDDB London BLINK PRODUCTIONS London / FINAL CUT London / MPC CREATIVE London
GIVE THE RAINBOW MARS SKITTLES adam&eveDDB London UNITED KINGDOM adam&eveDDB London CAIN & ABEL London
THE TRUTH IS NEW YORK TIMES NEWSPAPER DROGA5 New York USA DROGA5 New York / THE NEW YORK TIMES New York SECOND CHILD New York
MEET GRAHAM TRANSPORT ACCIDENT COMMISSION VICTORIA TRANSPORT ACCIDENT COMMISSION VICTORIA CLEMENGER BBDO MELBOURNE AUSTRALIA CLEMENGER BBDO MELBOURNE AIRBAG PRODUCTIONS Melbourne / FLARE PRODUCTIONS BBDO Melbourne
HUNGERITHM MARS CHOCOLATE AUSTRALIA SNICKERS® CLEMENGER BBDO MELBOURNE AUSTRALIA CLEMENGER BBDO MELBOURNE FINCH Melbourne / FLUTTER Melbourne
SICKKIDS VS SICKKIDS FOUNDATION SICKKIDS FOUNDATION COSSETTE Toronto CANADA COSSETTE Toronto / SICKKIDS FOUNDATION Toronto JAM3 Toronto / SKIN & BONES Toronto / THE MILL New York / THE VANITY Toronto / WESTSIDE STUDIO Toronto
WHERE LIFE HAPPENS IKEA IKEA ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm BACON Copenhagen
TIME IS PRECIOUS NIKE CLOTHING / FOOTWEAR / ACCESSORIES WIEDEN+KENNEDY Portland USA WIEDEN+KENNEDY Portland JOINT EDITORIAL Portland
UNLIMITED NIKE CLOTHING / FOOTWEAR / ACCESSORIES WIEDEN+KENNEDY Portland USA WIEDEN+KENNEDY Portland PRETTYBIRD Culver City
UNLIMITED GREATNESS: SERENA WILLIAMS NIKE CLOTHING / FOOTWEAR / ACCESSORIES WIEDEN+KENNEDY Portland USA WIEDEN+KENNEDY Portland
JORDAN & CHELSEA’S BOOKING WEDDING BOOKING.COM BOOKING.COM WIEDEN+KENNEDY Portland USA WIEDEN+KENNEDY Portland CARTEL Los Angeles / JOINT EDITORIAL Portland / LIME STUDIOS Santa Monica / SMUGGLER Los Angeles / THE MILL Los Angeles
MADE BY GOOGLE GOOGLE GOOGLE PIXEL DROGA5 New York USA DROGA5 New York / GOOGLE Mountain View EPOCH FILMS New York / NEXUS New York / ROCK PAPER SCISSORS New York / SOMESUCH London / THE DIRECTORS BUREAU Los Angeles
MADE THE JOHNSONVILLE WAY JOHNSONVILLE JOHNSONVILLE SAUSAGES DROGA5 New York USA DROGA5 New York / JOHNSONVILLE SAUSAGE Sheboygan Falls ARTS & SCIENCES Los Angeles
CHEETOS MUSEUM CHEETOS CHEETOS GOODBY SILVERSTEIN & PARTNERS San Francisco USA GOODBY SILVERSTEIN & PARTNERS San Francisco CAVIAR Los Angeles / COMPANY 3 Santa Monica / ONE UNION RECORDING San Francisco / WHITEHOUSE POST Santa Monica
CHANNEL 4 PARALYMPICS CHANNEL 4 PARALYMPICS OMD UK London UNITED KINGDOM 4CREATIVE London / CHANNEL 4 London / OMD UK London 4CREATIVE London
2016 WRAPPED SPOTIFY SPOTIFY SPOTIFY New York USA SPOTIFY New York SPOTIFY New York
GIVE REGISTRY MYER NA CLEMENGER BBDO MELBOURNE AUSTRALIA CLEMENGER BBDO MELBOURNE FLARE PRODUCTIONS BBDO Melbourne
THE CHILD REPLACEMENT PROGRAMME MARS NZ PEDIGREE COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland CREATURE Auckland / EXIT FILMS Auckland / FRANKLIN RD Auckland
BRADSHAW STAIN P&G TIDE SAATCHI & SAATCHI New York USA SAATCHI & SAATCHI New York ARCADE EDIT New York / COMPANY 3 New York / NYLON STUDIOS New York / RATTLING STICK Santa Monica / THE MILL Los Angeles
PITCHING FRENCH FILMS TO HOLLYWOOD ALLIANCE FRANÇAISE DE SINGAPOUR CINÉ CLUB OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE OGILVY & MATHER SINGAPORE
THIS GIRL CAN – PHENOMENAL WOMEN SPORT ENGLAND SPORT ENGLAND FCB INFERNO London UNITED KINGDOM FCB INFERNO London FRAMESTORE London / SOUNDTREE MUSIC London
NEW AND NOT IMPROVED KRAFT HEINZ KRAFT HEINZ COMPANY CP+B Boulder USA CP+B Boulder
DID YOU MEAN MAILCHIMP? MAILCHIMP EMAIL MARKETING DROGA5 New York USA DROGA5 New York / MAILCHIMP Atlanta BROSMIND Barcelona / JUCO Los Angeles / RESN Wellington
PRICE ON THE JERSEY WALMART WALMART DM9DDB São Paulo BRAZIL DM9DDB São Paulo

Shortlist de Titanium: Andes Bar 45 la única de América Latina

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En el festival CannesLions 2017 se inscribieron 217 piezas en total en la categoría Titanium de los cuales solo una pieza de América Latina está presente en la lista corta. ANDES BAR 45 de AB INBEV para su producto ANDES BEER realizada por SAATCHI & SAATCHI Buenos Aires y producida por LINDA TV Buenos Aires / PRIMO Buenos Aires / SAKE Buenos Aires, compite entre las 21 seleccionadas en la lista corta. Felicitaciones!

La lista completa de shortlist en Titanium:

Title Client Product Entrant Company Entrant Country Idea Creation Production
ADIDAS ODDS ADIDAS ADIDAS SHOE TAPROOT DENTSU Mumbai INDIA TAPROOT DENTSU Mumbai TAPROOT DENTSU Mumbai
BOOST YOUR VOICE BOOST MOBILE PROMOTE BOOST STORES AS POLLING STATIONS 180LA Santa Monica USA 180LA Santa Monica 180LA Santa Monica / ATOMICA MUSIC Texas / THE CORNER SHOP Santa Monica / THERAPY STUDIOS Los Angeles
THE REFUGEE NATION AMNESTY INTERNATIONAL AWARNESS AROUND THE REFUGEE CAUSE OGILVY NEW YORK USA OGILVY NEW YORK ASTEROIDE FILMS Curitiba / CANJA AUDIO CULTURE Curitiba / SQUARE PIXEL Rio De Janeiro
WE’RE THE SUPERHUMANS CHANNEL 4 THE PARALYMPICS 4CREATIVE London UNITED KINGDOM 4CREATIVE London 4CREATIVE London
IKEA RETAIL THERAPY IKEA FURNITURE & HOME ACCESSORIES ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm ÅKESTAM HOLST Stockholm
CARE COUNTS WHIRLPOOL HOUSEHOLD APPLIANCE DIGITASLBI Chicago USA DIGITASLBI Chicago C41 MEDIA New York / CUTTERS Chicago / GOODSTORY FILMS New York
RESPONSIBLY THE BEER UBREW RESPONSIBLY McCANN WORLDGROUP Milan ITALY McCANN MILAN  / McCANN WORLDGROUP Milan / MRM/McCANN Milan CRAFT WORLDWIDE London / DOCARTIST Milan / THINK CATTLEYA Milan
NEW AND NOT IMPROVED KRAFT HEINZ KRAFT HEINZ COMPANY CP+B Boulder USA CP+B Boulder
SCARIEST BK BURGER KING BURGER KING DAVID Miami USA DAVID Miami CRANE.TV New York
IKEA: COOK THIS PAGE IKEA CANADA IKEA CANADA LEO BURNETT TORONTO CANADA LEO BURNETT TORONTO GRAYSON MATTHEWS Toronto / PAPERTEC INC. Garfield / PRINTED BY SOMERSET Mississauga / TRADE GRAPHICS BY DESIGN INC. Concord
BURGER CLAN BURGER KING ONLINE DELIVERY SERVICE LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid TRONCO Madrid
MAGENTA UNLEASHED DEUTSCHE TELEKOM DEUTSCHE TELEKOM SAATCHI & SAATCHI London UNITED KINGDOM SAATCHI & SAATCHI London COFFEE AND TV London / PASSION PICTURES London / SPEADE London / SPINDLE PRODUCTIONS Norwich / STRANGELOVE PRODUCTIONS London
HUNGERITHM MARS CHOCOLATE AUSTRALIA SNICKERS® CLEMENGER BBDO MELBOURNE AUSTRALIA CLEMENGER BBDO MELBOURNE FINCH Melbourne / FLUTTER Melbourne
SCHOOL FOR JUSTICE FREE A GIRL MOVEMENT CHARITY J. WALTER THOMPSON AMSTERDAM THE NETHERLANDS J. WALTER THOMPSON AMSTERDAM J. WALTER THOMPSON AMSTERDAM
UNLIMITED STADIUM NIKE NIKE LUNAR EPIC BBH Singapore SINGAPORE BBH Singapore BBH Singapore
FEARLESS GIRL STATE STREET GLOBAL ADVISORS SHE ETF McCANN NEW YORK USA McCANN NEW YORK COPILOT STRATEGIC MUSIC + SOUND New York / CRAFT WORLDWIDE New York / STUART WEISSMAN PRODUCTIONS New York
GOOGLE HOME OF THE WHOPPER BURGER KING WHOPPER DAVID Miami USA DAVID Miami CAVIAR Los Angeles
THANKS 2016, IT’S BEEN WEIRD. SPOTIFY SPOTIFY SPOTIFY New York USA SPOTIFY New York SPOTIFY New York
BRADSHAW STAIN P&G TIDE SAATCHI & SAATCHI New York USA SAATCHI & SAATCHI New York ARCADE EDIT New York / COMPANY 3 New York / NYLON STUDIOS New York / RATTLING STICK Santa Monica / THE MILL Los Angeles
ANDES BAR 45 AB INBEV ANDES BEER SAATCHI & SAATCHI Buenos Aires ARGENTINA SAATCHI & SAATCHI Buenos Aires LINDA TV Buenos Aires / PRIMO Buenos Aires / SAKE Buenos Aires
MY MUTANT BRAIN KENZO KENZO PARFUMS MJZ Los Angeles USA BLACK FRAME New York MJZ Los Angeles

 

Cannes Lions presenta shortlist de Radio: Talk to me de Maruri Grey presente

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El día de hoy se presentó la lista corta de la categoría Radio en el festival Cannes Lions y 177 piezas están seleccionadas para disputar una final y tener la posibilidad de llevar un premio a casa. Brasil 15 piezas,  Argentina 4, Perú 4, Costa Rica 3, Puerto Rico, Uruguay, Colombia, Ecuador y Chile 1 pieza cada uno.

Felicitaciones a Maruri por alcanzar la lista corta con la pieza Talk to me (Háblame).

Title

Client

Product

Entrant Company

Entrant Country

Idea Creation

Production

CHEESE BURGUER

RANDOM CORP S.A

GET RANDOM DENTAL FLOSS

GREY ARGENTINA Buenos Aires

ARGENTINA

GREY ARGENTINA Buenos Aires

INDIGO MUSIC DESIGN Buenos Aires

BARBACUE RIBS

RANDOM CORP S.A

GET RANDOM DENTAL FLOSS

GREY ARGENTINA Buenos Aires

ARGENTINA

GREY ARGENTINA Buenos Aires

INDIGO MUSIC DESIGN Buenos Aires

PEPPERONI PIZZA

RANDOM CORP S.A

GET RANDOM DENTAL FLOSS

GREY ARGENTINA Buenos Aires

ARGENTINA

GREY ARGENTINA Buenos Aires

INDIGO MUSIC DESIGN Buenos Aires

ECOALARM

FUNDACIÓN BANCO DE BOSQUES

ECOALARM

WUNDERMAN BUENOS AIRES

ARGENTINA

WUNDERMAN BUENOS AIRES

WUNDERMAN BUENOS AIRES

SHOELACES

NISSIN

CUP NOODLES

DENTSU LATIN AMERICA PROPAGANDA São Paulo

BRAZIL

DENTSU LATIN AMERICA PROPAGANDA São Paulo

DENTSU LATIN AMERICA PROPAGANDA São Paulo

WHAT’S THE KOMODO’S DRAGON DIET

DATA BYTE

PROFESSIONAL FORMATION CENTRE

CHEIL BRASIL São Paulo

BRAZIL

CHEIL BRASIL São Paulo

HITLER

CEPIA – CIDADANIA ESTUDO PESQUISA INFORMAÇÃO AÇÃO

INSTITUTIONAL

Y&R BRAZIL São Paulo

BRAZIL

Y&R BRAZIL São Paulo

WOMAN INTERRUPTED

WOMAN INTERRUPTED

INSTITUCIONL

BETC São Paulo

BRAZIL

BETC São Paulo

COMANDO S AUDIO São Paulo / SENTIMENTAL FILME São Paulo

98FM, SAFETY BIKE RADIO

98FM

SAFETY BIKE

ISOBAR Brasília

BRAZIL

ISOBAR Brasília

ISOBAR Brasília

SPEED – O – TRACK

ARTERIS

INSTITUCIONAL

DENTSU LATIN AMERICA PROPAGANDA São Paulo

BRAZIL

DENTSU LATIN AMERICA PROPAGANDA São Paulo

DENTSU LATIN AMERICA PROPAGANDA São Paulo

MORE THAN 70%

INSTITUTO AZMINA

INSTITUTO AZMINA

J. WALTER THOMPSON BRAZIL São Paulo

BRAZIL

J. WALTER THOMPSON BRAZIL São Paulo

SATELITE AUDIO São Paulo

EYES

JOVEM PAN RADIO

ORGAN DONATION

CCZ*WOW Curitiba

BRAZIL

CCZ*WOW Curitiba

HEART

JOVEM PAN RADIO

ORGAN DONATION

CCZ*WOW Curitiba

BRAZIL

CCZ*WOW Curitiba

SPEED – O – TRACK

ARTERIS

INSTITUCIONAL

DENTSU LATIN AMERICA PROPAGANDA São Paulo

BRAZIL

DENTSU LATIN AMERICA PROPAGANDA São Paulo

DENTSU LATIN AMERICA PROPAGANDA São Paulo

THE VOICE OF ART

IBM

IBM CLOUD

OGILVY BRASIL São Paulo

BRAZIL

OGILVY BRASIL São Paulo

BANDA SONORA PRODUÇOES ARTÍSTICAS São Paulo / BANDO São Paulo

MORE THAN 70%

INSTITUTO AZMINA

INSTITUTO AZMINA

J. WALTER THOMPSON BRAZIL São Paulo

BRAZIL

J. WALTER THOMPSON BRAZIL São Paulo

SATELITE AUDIO São Paulo

MORE THAN 70%

INSTITUTO AZMINA

INSTITUTO AZMINA

J. WALTER THOMPSON BRAZIL São Paulo

BRAZIL

J. WALTER THOMPSON BRAZIL São Paulo

SATELITE AUDIO São Paulo

THE BAND THAT NEVER WAS

GUITAR PLAYER

INSTITUTIONAL

LEO BURNETT TAILOR MADE São Paulo

BRAZIL

LEO BURNETT TAILOR MADE São Paulo

ANTFOOD São Paulo

NOSFERATU

GETTY IMAGES

GETTY IMAGES

ALMAPBBDO São Paulo

BRAZIL

ALMAPBBDO São Paulo

ALMAPBBDO São Paulo / BLACK MADRE São Paulo / GETTY IMAGES Brazil / PUNCH AUDIO São Paulo / SLIKLAND São Paulo

INSTAGRAM

POLLA CHILENA DE BENEFICENCIA

LOTO

PROLAM Y&R Santiago

CHILE

PROLAM Y&R Santiago

HARLEY 883

HARLEY DAVIDSON

HARLEY DAVIDSON FOR EQUAL PAY

GREY COLOMBIA Bogotá

COLOMBIA

GREY COLOMBIA Bogotá

MACHINA Bogotá

THERE’S NOTHING TO CELEBRATE YET

INSTITUTO NACIONAL DE SEGUROS

INTERNATIONAL WOMEN DAY

OGILVY & MATHER COSTA RICA San José

COSTA RICA

OGILVY & MATHER COSTA RICA San José

OGILVY & MATHER COSTA RICA San José

THERE’S NOTHING TO CELEBRATE YET

INSTITUTO NACIONAL DE SEGUROS

INTERNATIONAL WOMEN DAY

OGILVY & MATHER COSTA RICA San José

COSTA RICA

OGILVY & MATHER COSTA RICA San José

OGILVY & MATHER COSTA RICA San José

IF WALLS COULD TALK

INSTITUTO NACIONAL DE SEGUROS

FIRE PREVENTION

OGILVY & MATHER COSTA RICA San José

COSTA RICA

OGILVY & MATHER COSTA RICA San José

OGILVY & MATHER COSTA RICA San José

TALK TO ME

PANASONIC

PANASONIC COMMA SPEAKERS

MARURI GREY Guayaquil

ECUADOR

MARURI GREY Guayaquil

MARURI GREY Guayaquil

PEÑA NIETO

BRITANICO ENGLISH INSTITUE

ENGLISH INSTITUTE

Y&R Lima

PERU

Y&R Lima

SIN ANESTESIA Lima

A LOVE SONG WRITTEN BY A MURDERER

VIDA MUJER ORGANIZATION

VIDA MUJER

CIRCUS GREY PERU Lima

PERU

CIRCUS GREY PERU Lima

AUDIO POST Lima / DIEGO DIBÓS SOUND LAB Lima / SANGRE Lima

A LOVE SONG WRITTEN BY A MURDERER

VIDA MUJER ORGANIZATION

VIDA MUJER

CIRCUS GREY PERU Lima

PERU

CIRCUS GREY PERU Lima

AUDIO POST Lima / DIEGO DIBÓS SOUND LAB Lima / SANGRE Lima

A LOVE SONG WRITTEN BY A MURDERER

VIDA MUJER ORGANIZATION

VIDA MUJER

CIRCUS GREY PERU Lima

PERU

CIRCUS GREY PERU Lima

AUDIO POST Lima / DIEGO DIBÓS SOUND LAB Lima / SANGRE Lima

COUPLE

GARAGE ISLA VERDE

CAR

SGA Santurce

PUERTO RICO

SGA Santurce

MESSI, LEAVE.

180 NEWS

SPORTS SECTION

GREY URUGUAY Montevideo

URUGUAY

GREY URUGUAY Montevideo

Shortlist de Film: 271 semifinalistas de 2609 piezas inscritas

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La famosa TetasxTetas de la Argentina está entre los semifinalistas acompañada por Love Story de Y&R México; la competencia estará reñida ya que acompañan en la lista piezas como Adidas Odd, Jentleman, Recovery Room, entre otras favoritas.

Title Client Product Entrant Company Entrant Country Idea Creation Production
THE ANTIPINKY PINT BARBARIAN BARBARIAN FAHRENHEIT DDB Lima PERU FAHRENHEIT DDB Lima
POOL BOY COCA-COLA COCA-COLA SANTO Buenos Aires ARGENTINA SANTO Buenos Aires LANDIA Buenos Aires
TOMMY HUGS UNILEVER AXE PONCE Buenos Aires ARGENTINA PONCE Buenos Aires LANDIA Buenos Aires
CLEAN TALK KOPELCO S.A TULIPÁN BBDO ARGENTINA Buenos Aires ARGENTINA BBDO ARGENTINA Buenos Aires
EVERYTHING IN BLACK & WHITE LEICA GALLERY SÃO PAULO M-MONOCHROM  F/NAZCA SAATCHI & SAATCHI São Paulo BRAZIL F/NAZCA SAATCHI & SAATCHI São Paulo LOBO São Paulo / SATELITE AUDIO São Paulo
WE ARE PARRILLA BURGER KING BURGER KING DAVID Buenos Aires ARGENTINA DAVID Buenos Aires ARGENTINACINE Buenos Aires
FOR YOU PRESIDENCIA LA NACIÓN PRESIDENCIA LA NACIÓN LA COMUNIDAD Buenos Aires ARGENTINA LA COMUNIDAD Buenos Aires HAPPY TOGETHER MUSICA Buenos Aires / PORTA ESTUDIO Buenos Aires / PRIMO Buenos Aires / REINO Buenos Aires
SLUMBER FILM SUEZ FILM SUEZ LA COMUNIDAD Buenos Aires ARGENTINA LA COMUNIDAD Buenos Aires ARGENTINACINE Buenos Aires / ELEFANTE RESONANTE Buenos Aires / RATIO VFX Buenos Aires
IT’S TUNA FILM SUEZ FILM SUEZ LA COMUNIDAD Buenos Aires ARGENTINA LA COMUNIDAD Buenos Aires ARGENTINACINE Buenos Aires / ELEFANTE RESONANTE Buenos Aires / RATIO VFX Buenos Aires
THE WILL AGEA CLARÍN J. WALTER THOMPSON ARGENTINA Buenos Aires ARGENTINA J. WALTER THOMPSON ARGENTINA Buenos Aires HACHIKO FILMS Buenos Aires
WOMEN OF TODAY PROMART HOMECENTER PROMART HOMENCENTER FAHRENHEIT DDB Lima PERU FAHRENHEIT DDB Lima
LOVE STORY TELEFONICA MOVISTAR Y&R MEXICO Mexico City MEXICO Y&R MEXICO Mexico City SILENCE Mexico City / URBANO LAB Mexico City / WABI PRODUCTIONS Mexico City / Y&R MEXICO Mexico City
LETTER TO JACK MOVIMENTO BANDEIRAS BRANCAS ALCOHOL AWARENESS CAMPAIGN AVALANCHE VITORIA Vitoria BRAZIL AVALANCHE VITORIA Vitoria MR. DA VINCI São Paulo
PLAYING DATES SAVE THE CHILDREN SAVE THE CHILDREN Y&R MEXICO Mexico City MEXICO Y&R MEXICO Mexico City HOME Mexico City / Y&R MEXICO Mexico City
EQUALITY (FILM) CEPIA INSTITUTIONAL Y&R BRAZIL São Paulo BRAZIL Y&R BRAZIL São Paulo
VOLKSBIKE VOLKSWAGEN DO BRASIL VOLKSBIKE ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo ALMAPBBDO São Paulo
JACK GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo ALMAPBBDO São Paulo
WAR LIDER INSURANCE INSURANCE MASTER Curitiba BRAZIL MASTER Curitiba JAMUTE AUDIO Curitiba / THE YOUTH Curitiba
TOYS VS GUNS COLOMBIA NATIONAL MINISTRY OF DEFENSE CHILD RECRUITMENT PREVENTION PROGRAM MULLENLOWE SSP3 Bogotá COLOMBIA MULLENLOWE SSP3 Bogotá
EVERYBODY LOVES BOOBS MACMA BREAST CANCER AWARENESS AND FUNDRAISING DAVID Buenos Aires ARGENTINA DAVID Buenos Aires LANDIA Buenos Aires
BORDERS AEROMEXICO AEROMEXICO OGILVY & MATHER Mexico City MEXICO OGILVY & MATHER Mexico City OGILVY & MATHER Mexico City
NEWS OF HOPE LIVEONNY RECOVERY OF ORGANS FOR TRANSPLANT OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo BIG FOOTE São Paulo / CENTRAL FILMS NORTH Los Angeles / WHITEHOUSE POST Chicago
LA MADRE BUENA (THE GOOD MOTHER) MADREFOCA MADREFOCA FILM SERVICES MADRE FOCA Mexico City MEXICO CLEVER MULE London / MADRE FOCA Mexico City MADRE FOCA Mexico City
MAMON Aparato SHORT FILM ARBOL CINE Mexico City MEXICO APARATO Montevideo / ARBOL CINE Mexico City APARATO Montevideo / ARBOL CINE Mexico City

Shortlist Film Craft: 4 nominados de América Latina

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258 piezas están en la lista corta de Film Craft en el festival Cannes Lions en su edición 64, Brasil tiene 2 piezas, México, Argentina con una pieza cada uno. La categoría Film Craft recibió en total 2490, el país con mayor número de piezas inscritas en esta categoría es Estados Unidos con 961, Ecuador inscribió 2.

Como mostramos en la tabla a continuación, la pieza de Nosferatu de Getty Images se encuentra en dos subcategorias.

Title Client Product Entrant Company Entrant Country Idea Creation Production
WOZA MAMI WATA MAMI WATA BRAND PANTERA & CO Buenos Aires ARGENTINA MAMI WATA Cape Town PANTERA & CO Buenos Aires / STRANGELOVE PRODUCTIONS London
LOVE STORY TELEFONICA MOVISTAR Y&R MEXICO Mexico City MEXICO Y&R MEXICO Mexico City SILENCE Mexico City / URBANO LAB Mexico City / WABI PRODUCTIONS Mexico City / Y&R MEXICO Mexico City
NOSFERATU GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo ALMAPBBDO São Paulo / BLACK MADRE São Paulo / GETTY IMAGES Brazil / PUNCH AUDIO São Paulo / SLIKLAND São Paulo
NOSFERATU GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo ALMAPBBDO São Paulo / BLACK MADRE São Paulo / GETTY IMAGES Brazil / PUNCH AUDIO São Paulo / SLIKLAND São Paulo

Argentina y Brasil en el Shortlist de Digital Craft

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Con 6 piezas Brasil se coloca en las semifinales de Digital Craft, la categoría que tiene en total 93 piezas en lista corta de los 924 inscritos este año (Ecuador inscribió 2).

Entre las favoritas para llevarse premios Brasil tiene varias, las que señalamos a continuación:

Title Client Product Entrant Company Entrant Country Idea Creation Production
NOSFERATU GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo ALMAPBBDO São Paulo / BLACK MADRE São Paulo / GETTY IMAGES Brazil / PUNCH AUDIO São Paulo / SLIKLAND São Paulo
THE NEVER-ENDING FOREST APP FABER-CASTELL FABER-CASTELL DAVID THE AGENCY São Paulo BRAZIL DAVID THE AGENCY São Paulo VETOR ZERO São Paulo
NOSFERATU GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo ALMAPBBDO São Paulo / BLACK MADRE São Paulo / GETTY IMAGES Brazil / PUNCH AUDIO São Paulo / SLIKLAND São Paulo
THE CORRUPTION CONVERTER ESTADÃO NEWSPAPER INSTITUTIONAL FCB BRASIL São Paulo BRAZIL FCB BRASIL São Paulo ANTONIO BRASILIANO São Paulo / FCB BRASIL São Paulo / UMSTUDIO.COM São Paulo / VICTOR PATALANO São Paulo
MOBILE ARCADE GOOGLE GOOGLE R/GA SÃO PAULO  BRAZIL R/GA SÃO PAULO  MEDIAMONKS São Paulo
NIKEID VR STUDIO NIKE NIKEID R/GA BUENOS AIRES ARGENTINA R/GA BUENOS AIRES JOIA STUDIO Buenos Aires
POWERED BY RESPECT GLOBO TV AND INSTITUTO RODRIGO MENDES AWARENESS MESSAGES INSTITUTO RODRIGO MENDES São Paulo BRAZIL GLOBO COMUNICAÇÃO E PARTICIPAÇÕES Rio De Janeiro / GLOBO TV Rio De Janeiro AC DESIGN São Paulo / GLOBO P&D Rio de Janeiro / GLOBO TV Rio De Janeiro / LA CASA DE LA MADRE São Paulo

Sin embargo compiten con campañas que buscan más premios  y ya han sido premiadas como Meet Graham, entre otras.

Shortlist Creative Effectiveness: TetasxTetas y Justino entre ellos

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El festival de creatividad Cannes Lions dio a conocer la lista corta de una de las categorías más importantes del encuentro que se realiza en Francia y acoge a los creativos, marketineros y empresarios de la industria. Creative Effectiveness en esta edición No. 64 del festival tuvo 172 piezas inscritas de las cuales 34 han llegado a las semifinales. Destacamos una de nuestras favoritas que ya fue ganadora en otros festivales, TetasxTetas o en inglés: MANBOOBS4BOOBS.

Destacamos la presencia de dos piezas de América Latina, las que corresponden a Argentina y Colombia:

Title Client Product Entrant Company Entrant Country Idea Creation Production
THE LAST MASK NATALIA PONCE DE LEON FOUNDATION NATALIA PONCE DE LEON FOUNDATION J. WALTER THOMPSON COLOMBIA Bogotá COLOMBIA J. WALTER THOMPSON COLOMBIA Bogotá
MANBOOBS4BOOBS MACMA AWARENESS DAVID Buenos Aires ARGENTINA DAVID Buenos Aires LANDIA Buenos Aires

Además se destaca The Swedish Number, Justino, The McWhopper Proposal entre las favoritas.

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