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Brasil se lleva un Grand Prix de Film

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Brasil se lleva un Grand Prix de Film

Vigente desde 1954 esta categoría premia piezas publicitarias tradicionales de cine y televisión. En esta edición 101 piezas han sido galardonadas: 2 Grand Prix, 10 Oros, 36 Plazas y 53 Bronces.

Es la única categoría, hasta el momento, con dos Grand Prix. El primero fue para Brasil por su pieza 100 para el anunciante Leica Gallery Sao Paulo de la agencia F/Nazca Saatchi & Saatchi Sao Paulo.

El segundo se lo llevó Estados Unidos por la pieza Unskippable: Family Long Form del anunciante Geico por la agencia The Martin Agency Richmond.

A continuación la lista completa:

Film Lions Winners
Title Advertiser Entrant / Agency Country Production Company Prize
100 LEICA GALLERY SÃO PAULO F/NAZCA SAATCHI & SAATCHI São Paulo BRAZIL STINK Sao Paulo Grand Prix
UNSKIPPABLE: FAMILY LONG FORM 01 GEICO THE MARTIN AGENCY Richmond USA PARK PICTURES New York Grand Prix
PROUDLY SEEKING PLEASURE UNILEVER LOLA LOWE & PARTNERS Madrid SPAIN PROPAGANDA PRODUCCIONES Madrid Gold Lion
MADE OF BLACK DIAGEO AMV BBDO London / BBDO SOUTH AFRICA Johannesburg UNITED KINGDOM ROGUE London Gold Lion
MADE IN NY GATORADE TBWA\CHIAT\DAY Los Angeles USA SMUGGLER Los Angeles, CA Gold Lion
DADSONG OLD SPICE WIEDEN+KENNEDY Portland USA BISCUIT FILMWORKS Los Angeles Gold Lion
RIPPLE NIKE GOLF WIEDEN+KENNEDY Portland USA BISCUIT FILMWORKS Los Angeles / JOINT EDITORIAL Portland / THE MILL Los Angeles Gold Lion
BEDS IKEA MOTHER London UNITED KINGDOM MJZ LONDON Gold Lion
#LIKEAGIRL PROCTER & GAMBLE LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London CANADA CHELSEA PICTURES Los Angeles Gold Lion
BETWEEN TWO FERNS WITH ZACH GALIFIANAKIS: PRESIDENT BARACK OBAMA WHITE HOUSE FUNNY OR DIE Los Angeles USA Gold Lion
THE GAME BEFORE THE GAME BEATS BY DR. DRE R/GA LONDON UNITED KINGDOM THE SWORD FIGHT Los Angeles / ROCK PAPER SCISSORS Santa Monica / BREWSTER PARSONS Los Angeles Gold Lion
THE OTHER SIDE HONDA MOTOR EUROPE WIEDEN+KENNEDY London UNITED KINGDOM SOMESUCH London / STINKDIGITAL London Gold Lion
SETTLE IT 30′ MARS DDB CHICAGO USA MJZ Los Angeles / CUT + RUN Santa Monica Silver Lion
BRADY BUNCH MARS CHOCOLATE NORTH AMERICA BBDO NEW YORK USA O POSITIVE New York Silver Lion
BAND OF BRANDS MEGA AD HEINKEN USA DROGA5 New York USA CAVIAR Los Angeles Silver Lion
DISHES FINISH WIEDEN+KENNEDY London UNITED KINGDOM RIFF RAFF London Silver Lion
OLD TABLE VALUE CITY FURNITURE DUMMY. Los Angeles / TRANSLATION New York USA DUMMY. Los Angeles Silver Lion
I’M WEEDING RIGHT NOW THE SCOTTS MIRACLE-GRO COMPANY MCGARRYBOWEN London UNITED KINGDOM DUMMY. Los Angeles / OUTSIDER London / MILL+ London Silver Lion
PSYCHOLOGIST CAR ONE LEO BURNETT ARGENTINA Buenos Aires ARGENTINA ARGENTINACINE Buenos Aires Silver Lion Campaign
DOCTOR CAR ONE LEO BURNETT ARGENTINA Buenos Aires ARGENTINA ARGENTINACINE Buenos Aires Silver Lion Campaign
CROCODILE JAGUAR LAND ROVER SOUTH AFRICA Y&R SOUTH AFRICA Cape Town SOUTH AFRICA BLACK GINGER Cape Town Silver Lion Campaign
EAGLE JAGUAR LAND ROVER SOUTH AFRICA Y&R SOUTH AFRICA Cape Town SOUTH AFRICA BLACK GINGER Cape Town Silver Lion Campaign
LION JAGUAR LAND ROVER SOUTH AFRICA Y&R SOUTH AFRICA Cape Town SOUTH AFRICA BLACK GINGER Cape Town Silver Lion Campaign
MECHANICS AUDI THJNK Berlin GERMANY ANORAK RADICAL MEDIA Berlin Silver Lion
HOW CHINA ARE YOU? PROTONET KOLLE REBBE Hamburg GERMANY TEMPOMEDIA Hamburg / HARVEST DIGITAL AGRICULTURE Hamburg Silver Lion
MONTY’S CHRISTMAS JOHN LEWIS PARTNERSHIP ADAM&EVEDDB London UNITED KINGDOM BLINK PRODUCTIONS London Silver Lion
T-SHIRTS IKEA MOTHER London UNITED KINGDOM BLINK PRODUCTIONS London Silver Lion
POPOV, THE CLOWN McDONALD´S GERMANY THJNK Hamburg / LEO BURNETT FRANKFURT GERMANY TEMPOMEDIA Hamburg Silver Lion
IMAGINE S7 AIRLINES WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS SMUGGLER London Silver Lion
IF YOU’RE HAPPY WEIGHT WATCHERS WIEDEN+KENNEDY Portland USA EPOCH FILMS Los Angeles, CA Silver Lion
THERE IS NO BIGGER PRICE THAN SHARING LOTERIAS Y APUESTAS DEL ESTADO LEO BURNETT MADRID Madrid SPAIN RCR FILMS Madrid Silver Lion
UNICORNS CANAL + BETC Paris FRANCE SOIXANTE QUINZE Paris Silver Lion
STEVES LA NACION THE COMMUNITY / LA COMUNIDAD Buenos Aires ARGENTINA BARRY COMPANY São Paulo Silver Lion
JACKPOT MEXICAN INSURANCE ASSOCIATION OGILVY & MATHER Mexico City MEXICO THE MAESTROS Mexico City Silver Lion
DREAM ON ADOBE GOODBY SILVERSTEIN & PARTNERS San Francisco USA ELEVEL FILMS San Francisco / ROCK PAPER SCISSORS Santa Monica Silver Lion
THE SILVER HAND CANAL DIGITAL TRY Oslo NORWAY BACON OSL Oslo Silver Lion
THIS GIRL CAN 90′ SPORT ENGLAND FCB INFERNO London UNITED KINGDOM SOMESUCH London Silver Lion
FIRST MOON PARTY HELLOFLO HAYDEN 5 MEDIA New York USA HAYDEN 5 MEDIA New York Silver Lion
THE LAST GAME NIKE WIEDEN+KENNEDY Portland USA PASSION PICTURES London Silver Lion
1914 TRUCE (3MIN) SAINSBURY’S AMV BBDO London UNITED KINGDOM RATTLING STICK London Silver Lion
UNSKIPPABLE: FAMILY GEICO THE MARTIN AGENCY Richmond USA PARK PICTURES New York Silver Lion Campaign
UNSKIPPABLE: ELEVATOR GEICO THE MARTIN AGENCY Richmond USA PARK PICTURES New York Silver Lion Campaign
UNSKIPPABLE: HIGH FIVE GEICO THE MARTIN AGENCY Richmond USA PARK PICTURES New York Silver Lion Campaign
UNSKIPPABLE: CLEANING CREW GEICO THE MARTIN AGENCY Richmond USA PARK PICTURES New York Silver Lion Campaign
3-SECOND COOKING   “SHRIMP FRYING CANNON” NTT DOCOMO AOI PRO. Tokyo / TOKYU AGENCY Tokyo / NTT ADVERTISING Tokyo JAPAN AOI PRO. Tokyo Silver Lion Campaign
3-SECOND COOKING   “SUPER FRIED DUMPLING” NTT DOCOMO AOI PRO. Tokyo / TOKYU AGENCY Tokyo / NTT ADVERTISING Tokyo JAPAN AOI PRO. Tokyo Silver Lion Campaign
NOBODY’S MEMORIES (60) PFLAG FCB Toronto / FCB CHICAGO CANADA LORD + THOMAS CHICAGO / DUCK POND CREATIVE Marina Del Ray Silver Lion
KANAR REPORTERS WITHOUT BORDERS (RSF) PUBLICIS BRUSSELS BELGIUM ADULT IMAGE Brussels Silver Lion Campaign
DUBUS REPORTERS WITHOUT BORDERS (RSF) PUBLICIS BRUSSELS BELGIUM ADULT IMAGE Brussels Silver Lion Campaign
QUIRIT REPORTERS WITHOUT BORDERS (RSF) PUBLICIS BRUSSELS BELGIUM ADULT IMAGE Brussels Silver Lion Campaign
LEGO: EVERYTHING IS NOT AWESOME GREENPEACE DON’T PANIC London UNITED KINGDOM UNIT9 London Silver Lion
YOUTUBE ARRELS ARRELS FUNDACIÓ THE CYRANOS//McCANN Barcelona SPAIN OXIGENO Barcelona Silver Lion
THE WORLD’S TOUGHEST JOB AMERICAN GREETINGS MULLEN LOWE U.S Boston USA CAVIAR Los Angeles Silver Lion
WIN FROM WITHIN: BEN JACKSON GATORADE VML Kansas City USA Silver Lion
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE GREY NEW YORK USA RIVAL SCHOOL PICTURES New York / THE MILL New York Silver Lion
PROTOTYPE CHANNEL 4 4creative London UNITED KINGDOM ROGUE London Silver Lion
THE GENTLEMAN’S WAGER JOHNNIE WALKER RSA FILMS Los Angeles / ANOMALY New York USA RSA FILMS Los Angeles Silver Lion
DIAL-UP MARS CHOCOLATE NORTH AMERICA BBDO NEW YORK USA SMUGGLER New York Bronze Lion Campaign
FLAT TOP MARS CHOCOLATE NORTH AMERICA BBDO NEW YORK USA SMUGGLER New York Bronze Lion Campaign
Y2K MARS CHOCOLATE NORTH AMERICA BBDO NEW YORK USA SMUGGLER New York Bronze Lion Campaign
THE CITY HEINEKEN WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS TRAKTOR Los Angeles Bronze Lion
THE MATCH HEINEKEN WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS SONNY London Bronze Lion
TAKE OVER MURRAY GOULBURN COOPERATIVE DDB GROUP MELBOURNE AUSTRALIA REVOLVER/WILL O’ROURKE Sydney Bronze Lion
GYMNASTICS DUCOCO MULLEN LOWE BRASIL São Paulo BRAZIL PARANOID BR São Paulo Bronze Lion
TATTOO PROCTER & GAMBLE GREY ARGENTINA Buenos Aires ARGENTINA REBOLUCION Buenos Aires Bronze Lion Campaign
BOSS PROCTER & GAMBLE GREY ARGENTINA Buenos Aires ARGENTINA REBOLUCION Buenos Aires Bronze Lion Campaign
HOT TUB OLD SPICE WIEDEN+KENNEDY Portland USA MJZ Los Angeles Bronze Lion Campaign
SOCCER OLD SPICE WIEDEN+KENNEDY Portland USA MJZ Los Angeles Bronze Lion Campaign
NIGHT CLUB OLD SPICE WIEDEN+KENNEDY Portland USA MJZ Los Angeles Bronze Lion Campaign
POO FACE PROCTER & GAMBLE SAATCHI & SAATCHI London UNITED KINGDOM GREAT GUNS London Bronze Lion
MISTY COPELAND – I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York USA RESET Santa Monica Bronze Lion
GISELE BÜNDCHEN – I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York USA SMUGGLER New York Bronze Lion
PIERRE SAMDEX JANDL Bratislava SLOVAK REPUBLIC EALLIN Bratislava / EALLIN Prague Bronze Lion Campaign
STEVE SAMDEX JANDL Bratislava SLOVAK REPUBLIC EALLIN Bratislava / EALLIN Prague Bronze Lion Campaign
MELVIN SAMDEX JANDL Bratislava SLOVAK REPUBLIC EALLIN Bratislava / EALLIN Prague Bronze Lion Campaign
THE SCRIPTED LIFE AUDI OF AMERICA VENABLES BELL & PARTNERS San Francisco USA MJZ Los Angeles Bronze Lion
GOTH GIRL HORNBACH HEIMAT Berlin GERMANY TRIGGER HAPPY PRODUCTIONS Berlin Bronze Lion
EVOLUTION GANDHI BOOKSTORES Y&R MEXICO MEXICO ARBOL CINE Mexico City Bronze Lion
COOKIES IKEA McCANN MADRID SPAIN PRIMO Madrid Bronze Lion
SAN MARTIN EASY DON Buenos Aires ARGENTINA PRIMO Buenos Aires Bronze Lion
ROUTINE REPUBLIC TACO BELL DEUTSCH LA USA ARTS & SCIENCES Los Angeles Bronze Lion
INFREQUENT FLYERS CLUB TIGERAIR McCANN MELBOURNE AUSTRALIA AIRBAG Melbourne Bronze Lion
DRAMA 1 SANFIC WOLF BCPP Santiago CHILE TRICICLO FILMS Santiago Bronze Lion
MY BUTT WEIGHT WATCHERS WIEDEN+KENNEDY Portland USA SKUNK Los Angeles Bronze Lion
ANAGRAM LOVERS MATTEL LOLA LOWE & PARTNERS Madrid SPAIN LANDIA Buenos Aires Bronze Lion
THE IMPOSSIBLE ORCHESTRA BBC KARMARAMA London UNITED KINGDOM RED BEE MEDIA London- Ealing Cross Bronze Lion
THE NOTEBOOK DIALDIRECT JOE PUBLIC UNITED Johannesburg SOUTH AFRICA VELOCITY FILMS Cape Town Bronze Lion
TRUE LOVE 3 MOBILE INGO Stockholm SWEDEN STINK London / ICON FILM Bucharest Bronze Lion
LEBRON JAMES TOGETHER NIKE WIEDEN+KENNEDY Portland USA HSI PRODUCTIONS Los Angeles Bronze Lion
THE BOY WHO BEEPS GE BBDO NEW YORK USA PARK PICTURES New York Bronze Lion
THE HERO HEINEKEN PUBLICIS ITALY Milan ITALY MJZ LONDON Bronze Lion
TIED SOCIÉTÉ DE L’ASSURANCE AUTOMOBILE DU QUÉBEC lg2 Québec CANADA LA CAVALERIE Montreal Bronze Lion
50TH ANNIVERSARY DEPARTMENT FOR TRANSPORT AMV BBDO London UNITED KINGDOM ROGUE London Bronze Lion
NOT ALLOWED MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA GREY CANADA Toronto CANADA SPY FILMS Toronto Bronze Lion
LISTEN NFL CHELSEA PICTURES New York / GREY NEW YORK USA CHELSEA PICTURES New York Bronze Lion
CONGRATULATIONS AVITE AVITE Murcia / VERSUS MADRID SPAIN BLUR PRODUCCIONES Madrid Bronze Lion
ELLEEMAE MUMSNET GREY LONDON UNITED KINGDOM ACADEMY FILMS London Bronze Lion
LEARN THE HARD WAY THE PRINCE’S TRUST CHI & PARTNERS London UNITED KINGDOM ACADEMY FILMS London Bronze Lion
UNFORGETTABLE ACCOUNT BANPLUS FCB RG2 Caracas VENEZUELA WHISKEY FILMS Caracas Bronze Lion
THE MAN AND THE DOG FUNDACION ARGENTINA DE TRANSPLANTE HEPATICO DDB BUENOS AIRES Buenos Aires ARGENTINA CENTRAL FILMS Mexico City Bronze Lion
CALL FOR BRANDS HEINKEN USA DROGA5 New York USA CAVIAR Los Angeles Bronze Lion
STEPHEN MERCHANT PRESENTS “IF WE WON” WITH NEWCASTLE BROWN ALE HEINKEN USA DROGA5 New York USA SMUGGLER Los Angeles, CA Bronze Lion
GREGORY UNILEVER LOLA LOWE & PARTNERS Madrid SPAIN PROPAGANDA PRODUCCIONES Madrid Bronze Lion
37 DAYS ATLANTIC GROUP LEO BURNETT FRANCE Paris FRANCE QUAD PRODUCTIONS Clichy / LA CAVALERIE Montreal Bronze Lion
INVISIBLE RUNNERS ALPARGATAS F/NAZCA SAATCHI & SAATCHI São Paulo BRAZIL URSO MORTO São Paulo Bronze Lion
WINNER STAYS NIKE WIEDEN+KENNEDY Portland USA RATTLING STICK London / THE MISSION Venice / LUMA PICTURES Santa Monica Bronze Lion
TASTE THE TRANSLATION ELAN J. WALTER THOMPSON AMSTERDAM THE NETHERLANDS DPPLR Amsterdam Bronze Lion
DEAD ISLAND E3 CGI TRAILER KOCH MEDIA / DEEP SILVER DEEP SILVER Planegg Munchen GERMANY Bronze Lion
EVERY DAY IS DAY ONE SAMSUNG 72ANDSUNNY AMSTERDAM THE NETHERLANDS SMUGGLER London / EXIT FILMS Melbourne Bronze Lion
SAVING ASLAN FIXODENT SAATCHI & SAATCHI Milan ITALY GOLDEN PLANES Cape Town Bronze Lion
THE COLLECTIVE PROJECT MICROSOFT POSSIBLE SEATTLE Seattle USA Bronze Lion
RE2PECT JORDAN BRAND WIEDEN+KENNEDY New York USA ARTS & SCIENCES Los Angeles Bronze Lion
DREW BREES OLD SPICE WIEDEN+KENNEDY Portland USA WORLD WAR SEVEN Los Angeles Bronze Lion Campaign
EARL THOMAS OLD SPICE WIEDEN+KENNEDY Portland USA WORLD WAR SEVEN Los Angeles Bronze Lion Campaign
JAMAAL CHARLES OLD SPICE WIEDEN+KENNEDY Portland USA WORLD WAR SEVEN Los Angeles Bronze Lion Campaign
BRINGING THE WORLD TO BRITAIN NEWS UK GREY LONDON UNITED KINGDOM BETSY WORKS London / ENVY POST PRODUCTION London Bronze Lion
STRUCK BY A RAINBOW WRIGLEY CANADA BBDO Toronto CANADA THE CORNER STORE Toronto Bronze Lion
THE WAVE LAND ROVER USA Y&R NEW YORK USA HELO Los Angeles / GO BIG PRODUCTIONS Los Angeles Bronze Lion
STORY OF A SPOON GREENPEACE INTERNATIONAL MEMAC OGILVY Dubai UNITED ARAB EMIRATES OPTIX DUBAI Dubai Bronze Lion
Total: 101

KVYV

MarketingActivo es Media Supporter del Festival Cannes Lions

Ecuador se lleva un León de Oro en Branded Content & Entertainment

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Ecuador se lleva un León de Oro en Branded Content & Entertainment

Lanzada por primera vez en el año 2012, esta categoría dio inicio para premiar la creación o integración natural de contenido original en una marca. En esta ocasión se premiaron 63 piezas de las cuales 16 se llevaron Leones de Oro, 23 de Plata y 24 de Bronce. Este año ninguna pieza se llevó un Grand Prix.

Ecuador destaca una vez gracias a la agencia Maruri Grey por su pieza Blind Trip desarrollada para los Ministerios de Turismo y Transporte de nuestro país. Esta pieza también ganó un León de Oro en la categoría Directo y uno de Plata en Promo & Activation. 

Además de Ecuador, otros países latinoamericanos como Brasil (4), Chile (1) y Perú (3) recibieron galardones. A continuación la lista completa. A continuación la lista:

Branded Content & Entertainment Lions Winners
Title Advertiser Entrant / Contributing Company Country Production Company Prize
TINNYVISION NZ TRANSPORT AGENCY CLEMENGER BBDO WELLINGTON Wellington NEW ZEALAND CURIOUS FILM Auckland Gold Lion
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE GREY NEW YORK USA RIVAL SCHOOL PICTURES New York / THE MILL New York Gold Lion
THE MARATHON WALKER WATER FOR AFRICA OGILVY PARIS FRANCE GANG FILMS Paris Gold Lion
805 MILLION NAMES UNITED NATIONS WORLD FOOD PROGRAMME FORSMAN & BODENFORS Gothenburg SWEDEN NEW LAND Stockholm / ICONOCLAST Paris Gold Lion
COKE THIRST COCA-COLA J. WALTER THOMPSON BRAZIL São Paulo BRAZIL Gold Lion
THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION Washington USA Gold Lion
HOUSE OF MAMBA NIKE AKQA London / AKQA Shanghai UNITED KINGDOM Gold Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg GERMANY 27 KILOMETER ENTERTAINMENT Hamburg / HARVEST DIGITAL AGRICULTURE Hamburg Gold Lion
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) DDB SPAIN Madrid SPAIN GARLIC TV Madrid / LA LIVINGSTON Madrid / 20 HUNGAROS Barcelona Gold Lion
MADDEN SEASON EA SPORTS HEAT San Francisco USA HUNGRY MAN Los Angeles Gold Lion
3-SECOND COOKING   “SHRIMP FRYING CANNON” & “SUPER FRIED DUMPLING” NTT DOCOMO TOKYU AGENCY Tokyo / NTT ADVERTISING Tokyo JAPAN AOI PRO. Tokyo Gold Lion
THE HIV+ ISSUE VANGARDIST MAGAZINE SAATCHI & SAATCHI SWITZERLAND Geneva SWITZERLAND PULSE FILMS London Gold Lion
THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION Washington USA Gold Lion
MAKEUP GENIUS L’ORÉAL PARIS McCANN PARIS FRANCE Gold Lion
MONTY’S CHRISTMAS JOHN LEWIS PARTNERSHIP ADAM&EVEDDB London UNITED KINGDOM BLINK PRODUCTIONS London Gold Lion
RABBIT RACE MEDIA MARKT OGILVY GERMANY Frankfurt GERMANY ENDEMOL BEYOND Cologne / MMC STUDIOS KOELN Gold Lion
THE ELECTRIC SAGA EDF HAVAS WORLDWIDE PARIS FRANCE QUAD PRODUCTIONS Clichy / 4 MECS EN BASKETS PARIS Silver Lion
STRUCK BY A RAINBOW WRIGLEY CANADA BBDO Toronto CANADA THE CORNER STORE Toronto Silver Lion
NINJA HIGH SCHOOL GIRL SUNTORY BEVERAGE & FOOD HAKUHODO Tokyo / HAKUHODO KETTLE Tokyo JAPAN Silver Lion
BARELY LEGAL PAWN AUDI OF AMERICA PMK*BNC New York USA PAULILU Los angeles Silver Lion
THE RETURN OF LASSO NBC SPORTS THE BROOKLYN BROTHERS New York USA MOXIE PICTURES New York Silver Lion
MADDEN SEASON EA SPORTS HUNGRY MAN New York USA HUNGRY MAN New York Silver Lion
MORTAL TIMELINE INTOUCH INSURANCE BBDO RUSSIA GROUP Moscow RUSSIA FIBR FILM PRODUCTION Moscow Silver Lion
PROUD WHOPPER BURGER KING DAVID Miami USA SMUGGLER New York Silver Lion
SUPERPOWER FOR HIRE: RISE OF THE PRIVATE MILITARY ACTIVISION VICE MEDIA / 72ANDSUNNY Playa Vista USA Silver Lion
THE GAME BEFORE THE GAME BEATS BY DR. DRE R/GA LONDON UNITED KINGDOM THE SWORD FIGHT Los Angeles / ROCK PAPER SCISSORS Santa Monica / BREWSTER PARSONS Los Angeles Silver Lion
RADIO PRIDE PARADE BILLBOARD BRASIL OGILVY BRASIL São Paulo BRAZIL Silver Lion
HORSE WITH HARDEN FOOT LOCKER BBDO NEW YORK USA THE KITCHEN @ BBDO New York Silver Lion
SAMSUNG SLIDELINER SAMSUNG AUSTRALIA TRAFFIK Sydney AUSTRALIA ANTONYM Sydney Silver Lion
THE LAST SHOT JORDAN BRAND AKQA San Francisco USA LOS YORK Santa Monica Silver Lion
BLIND TRIP MINISTRY OF TRANSPORTATION AND TOURISM MARURI GREY Guayaquil ECUADOR MARURI PRODUCTIONS Guayaguil Silver Lion
PRETZEL BACON CHEESEBURGER – YES, YES, YES WENDY’S VML Kansas City / KETCHUM New York USA LIQUID 9 Kansas City Silver Lion
THE BERLIN WALL OF SOUND SOUNDCLOUD GREY GERMANY Düsseldorf / GREY GERMANY Berlin GERMANY Silver Lion
SKIP AD FESTIVAL SONY ENTERTAINMENT TELEVISION PUBLICIS BRASIL São Paulo BRAZIL Silver Lion
THE EVEREADY BOOK OF PLAY ENERGIZER MALAYSIA TBWA GROUP KUALA LUMPUR MALAYSIA RESERVOIR WORLD SDN BHD Kuala Lumpur / CANANG STUDIO Petaling Jaya Silver Lion
FIRST PERSON LOVER BJÖRN BORG GARBERGS Stockholm SWEDEN Silver Lion
GISELE BÜNDCHEN – I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York USA SMUGGLER New York Silver Lion
TAP THRU LOWE’S BBDO NEW YORK USA JAKE MILLS PRODUCTIONS New York Silver Lion
#LIKEAGIRL PROCTER & GAMBLE LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London CANADA CHELSEA PICTURES Los Angeles Silver Lion
WI FI DOGS DEUTSCHE TELEKOM DDB GROUP GERMANY Berlin GERMANY COMMUNITY FILM Münich / PIRATES ‘N PARADISE Düsseldorf / SMUGGLER London Bronze Lion
ABORTION TUTORIALS MILES CORPORATION GREY CHILE Santiago CHILE FUNKY FILMS Santiago Bronze Lion
RABBIT RACE MEDIA MARKT OGILVY GERMANY Frankfurt GERMANY ENDEMOL BEYOND Cologne / MMC STUDIOS KOELN Bronze Lion
ONE RAND MAN SANLAM KING JAMES GROUP Cape Town SOUTH AFRICA ARCADE Cape Town Bronze Lion
SWEAT IT TO GET IT GATORADE TBWA\CHIAT\DAY Los Angeles USA CAVIAR Los Angeles Bronze Lion
UNBELIEVABLE CAMPAIGN PEPSICO AMV BBDO London UNITED KINGDOM LITTLE DOT STUDIOS London Bronze Lion
LIVING WITH LAG UMEÅ ENERGI / UME.NET ANR BBDO Stockholm SWEDEN STOPP/FAMILY Stockholm / HARD HAT Stockholm Bronze Lion
THE SNICKERS WRITE-OFF MARS CHOCOLATE NORTH AMERICA BBDO NEW YORK USA Bronze Lion
RADIANT RETURN PZ CUSSONS DDB GROUP MELBOURNE AUSTRALIA EXIT FILMS Melbourne Bronze Lion
KIDS READ MEAN TWEETS CANADIAN SAFE SCHOOL NETWORK JOHN ST. Toronto CANADA OPC Toronto / SAINTS EDITORIAL Toronto / THE VANITY Toronto, ON Bronze Lion
REVIVEAPHONE REVIVEAPHONE lg2 Montréal CANADA 1ONE Montréal Bronze Lion
WATCH PORN, SAVE YOUR LIVE PORNHUB NETWORK McCANN LIMA PERU PATRIA Lima Bronze Lion
SOCCER FATIGUE SENSOR VOLKSWAGEN DO BRASIL ALMAPBBDO São Paulo BRAZIL Bronze Lion
WHAT LIVES INSIDE INTEL + DELL PEREIRA & O’DELL San Francisco USA RSA FILMS Los Angeles / MPC Santa Monica / LAUNDRY! Los Angeles Bronze Lion
THE CONCERT NO ONE WAS WAITING FOR BBVA FAHRENHEIT DDB Lima PERU PATRIA Lima Bronze Lion
BUD LIGHT WHATEVER, USA LAUNCH 2014 AB-INBEV ENERGY BBDO Chicago / MOSAIC Chicago, IL USA CAVIAR DIGITAL Los Angeles Bronze Lion
XPERIA UNDERWATER STORE SONY MOBILE COMMUNICATIONS FP7/DXB Dubai UNITED ARAB EMIRATES Bronze Lion
ZOOLANDER RETURNS TO THE RUNWAY PARAMOUNT PICTURES WME|IMG New York / CATALYST PUBLIC RELATIONS New York USA RED HOUR Los Angeles Bronze Lion
SEASTARS WWF THE NETHERLANDS OGILVY & MATHER AMSTERDAM THE NETHERLANDS NOT TO SCALE AMSTERDAM / MEDIAMONKS Amsterdam Bronze Lion
TRUTH – LEFT SWIPE DAT AMERICAN LEGACY FOUNDATION 72ANDSUNNY Playa Vista USA DNA FILMS Los Angeles Bronze Lion
DON’T DIE FOR ME NGO VIDA MUJER CIRCUS GREY Lima PERU REBECA Lima Bronze Lion
PROJECT ARCHITEUTHIS U.S. NAVY LOWE CAMPBELL EWALD Detroit USA Bronze Lion
UNSKIPPABLE GEICO THE MARTIN AGENCY Richmond USA PARK PICTURES New York Bronze Lion
YOUTUBE ARRELS ARRELS FUNDACIÓ THE CYRANOS//McCANN Barcelona SPAIN OXIGENO Barcelona Bronze Lion
Total: 63

 

KVYV

MarketingActivo es Media Supporter del Festival Cannes Lions

«SOS SMS» de Grey México se lleva un León de Oro en Creative Data

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«SOS SMS» de Grey México se lleva un León de Oro en Creative Data

Un total de 28 galardones se entregaron en la gala de premiación de la primera edición de Creative Data. Este galardón reconoció el trabajo de aquellas estrategias que lograron cruzar el análisis de datos con la creatividad para lograr una respuesta positiva de los consumidores.

David Sable, CEO Y&R Worldwide y jurado de Creative Data explicó que decidieron no escoger un GP al ser la primera edición de esta categoría. Aún se está descubriendo el uso de datos como catalizadores de la creatividad, por lo que decidieron dejar la tarea de elegir un Grand Prix al jurado de la siguiente edición.

En esta ocasión Latinoamérica contó con dos representantes. México se llevó un León de Oro por la pieza SOS SMS desarrollada para la Cruz Roja mexicana por Grey México.

Por su parte, Brasil consiguió un León de Bronce por Meeting Murilo para Kimberly Clark por las agencias MOOD\TBWA São Paulo y The Goodfellas São Paulo. A continuación la lista de ganadores:

Creative Data Winners
Cat. No Entry No Title Advertiser Entrant / Agency Country Prize
A01/008 00154 9/11 MEMORIAL MUSEUM NATIONAL SEPTEMBER 11TH MEMORIAL AND MUSEUM LOCAL PROJECTS New York USA Gold Lion
A01/024 00257 RUN THAT TOWN AUSTRALIAN BUREAU OF STATISTICS LEO BURNETT SYDNEY AUSTRALIA Gold Lion
A03/015 00283 SOS SMS MEXICAN RED CROSS GREY MÈXICO Mexico City MEXICO Gold Lion
A04/001 00009 REVIVING LEGENDS JAPAN SPORT COUNCIL DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo / RHIZOMATIKS Tokyo JAPAN Gold Lion
A06/015 00361 TWIN SOULS CHARITABLE FOUNDATION «CHANGE ONE LIFE» Y&R Moscow RUSSIA Gold Lion
A07/003 00049 EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE EA SPORTS GROW Norfolk / HEAT San Francisco / GOOGLE CREATIVE PARTNERSHIPS Mountain View USA Gold Lion
A01/018 00359 TWIN SOULS CHARITABLE FOUNDATION «CHANGE ONE LIFE» Y&R Moscow RUSSIA Silver Lion
A04/021 00209 HOTEL CUP TRIPADVISOR JOHANNES LEONARDO New York USA Silver Lion
A05/003 00011 REVIVING LEGENDS JAPAN SPORT COUNCIL DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo / RHIZOMATIKS Tokyo JAPAN Silver Lion
A05/048 00583 LUCOZADE SPORT CONDITIONS ZONE LUCOZADE RIBENA SUNTRORY GREY LONDON UNITED KINGDOM Silver Lion
A06/003 00070 CROSSWORD TARGETING MERCEDES-BENZ JAPAN HAKUHODO Tokyo JAPAN Silver Lion
A07/053 00492 VODAFONE BETWEEN US VODAFONE Y&R TEAM RED ISTANBUL TURKEY Silver Lion
A08/016 00452 THROWN BACK THURSDAYS EXPEDIA 180LA Santa Monica USA Silver Lion
A09/014 00085 McDONALD’S GERMANY – ECRM EVOLUTION MCDONALD’S GERMANY TRACK Hamburg GERMANY Silver Lion
A10/059 00202 THE GAME REPORT BYTRO LABS GMBH SERVICEPLAN Munich GERMANY Silver Lion
A11/015 00238 NETFLIX DATA NETFLIX OGILVY PARIS FRANCE Silver Lion
A01/046 00383 HIDDEN SUGAR RECEIPT COLGATE PALMOLIVE RED FUSE COMMUNICATIONS Hong Kong / Y&R Hong Kong HONG KONG Bronze Lion
A04/010 00141 YOUR YEAR. DIRECTED BY NIKE+. NIKE AKQA London / AKQA Portland UNITED KINGDOM Bronze Lion
A04/012 00120 EVERY MAN REMEMBERED ROYAL BRITISH LEGION RKCR/Y&R London UNITED KINGDOM Bronze Lion
A06/040 00491 VODAFONE BETWEEN US VODAFONE Y&R TEAM RED ISTANBUL TURKEY Bronze Lion
A06/043 00496 MEETING MURILO KIMBERLY CLARK MOOD\TBWA São Paulo / THE GOODFELLAS São Paulo BRAZIL Bronze Lion
A07/009 00108 THE ECONOMIST: SMART DATA IN REAL-TIME THE ECONOMIST UM London / PROXIMITY LONDON UNITED KINGDOM Bronze Lion
A07/039 00375 THE LES PAUL SKILL CHECK GIBSON GUITAR GMBH SERVICEPLAN Munich GERMANY Bronze Lion
A08/025 00471 MELANOMA LIKES ME MELANOMA PATIENTS AUSTRALIA GPY&R Brisbane AUSTRALIA Bronze Lion
A08/038 00196 CHICAGO MARATHON MOVING WORDS LIBERTY MUTUAL INSURANCE HAVAS WORLDWIDE NEW YORK USA Bronze Lion
A09/010 00236 NETFLIX DATA NETFLIX OGILVY PARIS FRANCE Bronze Lion
A10/001 00016 REVIVING LEGENDS JAPAN SPORT COUNCIL DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo / RHIZOMATIKS Tokyo JAPAN Bronze Lion
A11/011 00160 ONE MINUTE VACATION TENNESSEE DEPARTMENT OF TOURIST DEVELOPMENT VML Kansas City USA Bronze Lion
Total Awards: 28

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Ecuador se lleva un Innovation Lion en su primera participación en la categoría

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Ecuador se lleva un Innovation Lion en su primera participación en la categoría

La Gala de Premiación de uno de los premios más esperados del festival fue llena de sorpresas. Un Grand Prix y 7 Innovation Lions se entregaron a las piezas más innovadoras del 2015. ACH2O, pieza ecuatoriana, logró su quinto galardón en lo que va del festival marcando un hito en la historia del festival y de la agencia ganadora, Maruri Grey.

El GP fue para la pieza 3 Words to Address the World de la agencia WHAT3WORDS de Londres, Reino Unido.

China consiguió dos galardones, Estados Unidos dos, Australia dos, Singapur uno y Ecuador uno. A continuación la lista de ganadores:

 

Innovation Winners
Title Advertiser Product Entrant / Agency Country Production Company Prize  
3 WORDS TO ADDRESS THE WORLD WHAT3WORDS WHAT3WORDS London UNITED KINGDOM Grand Prix
BAIDU KUAISOU SMART CHOPSTICKS BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING) CHINA Innovation Lion
BIORANGER DIAGENETIX CROP TESTING DEVICE AND APP R/GA New York USA Innovation Lion
OWLET OWLET BABY CARE CONNECTED BABY SOCK THAT MEASURES HEART RATE AND BREATHING R/GA New York USA Innovation Lion
CLEVER BUOY OPTUS THE WORLD’S FIRST SHARK DETECTION BUOY M&C SAATCHI Sydney AUSTRALIA Innovation Lion
PENNY THE PIRATE LUXOTTICA STORYBOOK AND APP WITH INTEGRATED CHILDRENS EYE SCREENING SAATCHI & SAATCHI Sydney AUSTRALIA Innovation Lion
LIFE SAVING DOT TALWAR BINDI LIFE SAVING DOT GREY GROUP Singapore SINGAPORE HFILMS Milan Innovation Lion
ACH2O PANASONIC «ENVIRONMENTAL TECHNOLOGY» MARURI GREY Guayaquil ECUADOR Innovation Lion
Total: 8

 

A continuación la pieza ganadora de Ecuador ACH2O

:

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Creative Data presenta su lista corta en Lions Innovation

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Creative Data presenta su lista corta en Lions Innovation

En la primera edición de esta categoría se registraron un total de 619 entradas de 49 países. La lista corta fue presentada por su jurado en la que quedaron 55 piezas en la competencia por conseguir un metal. Ecuador había inscrito dos piezas en esta categoría, sin embargo, ninguna pasó a la lista corta.

En esta edición Brasil y México son los países de la región que siguen en la competencia, con dos y una piezas respectivamente. Las entradas que compiten en esta categoría deberán demostrar como su ejecución fue dirigida bajo el uso creativo, interpretación, análisis y aplicación de datos.

A continuación la lista corta:

Shortlist (Creative Data)
Title Client Entrant Company Country Production Company
A01 (Creative Data Enhancement)
9/11 MEMORIAL MUSEUM NATIONAL SEPTEMBER 11TH MEMORIAL AND MUSEUM LOCAL PROJECTS New York USA
TWIN SOULS CHARITABLE FOUNDATION «CHANGE ONE LIFE» Y&R Moscow RUSSIA
RUN THAT TOWN AUSTRALIAN BUREAU OF STATISTICS LEO BURNETT SYDNEY AUSTRALIA
SPOTLIGHT AUSTRALIAN BUREAU OF STATISTICS LEO BURNETT SYDNEY AUSTRALIA
PROJECT ARCHITEUTHIS U.S. NAVY LOWE CAMPBELL EWALD Detroit, MI USA
VODAFONE BETWEEN US VODAFONE Y&R TEAM RED ISTANBUL TURKEY RANDOM WORKS Istanbul
HIDDEN SUGAR RECEIPT COLGATE PALMOLIVE RED FUSE COMMUNICATIONS Hong Kong HONG KONG
A02 (Data Driven Insight)
NETFLIX DATA NETFLIX OGILVY PARIS FRANCE LES TÉLÉCRÉATEURS Paris
IT’S NOT CHEATING WHEN IT’S YOUR DREAM TEAM THE SUN WUNDERMAN London UNITED KINGDOM
UNLOAD YOUR 401K STATES UNITED TO PREVENT GUN VIOLENCE GREY NEW YORK USA SUGAR CONTENT New York
A03 (Creative Business Data Strategy)
LA DODGERS DIGITAL TRADING ROOM LA DODGERS R/GA New York USA
NETFLIX DATA NETFLIX OGILVY PARIS FRANCE LES TÉLÉCRÉATEURS Paris
SOS SMS MEXICAN RED CROSS GREY MÈXICO Mexico City MEXICO METRO PRODUCCIONES Mexico City
A04 (Data Storytelling)
REVIVING LEGENDS JAPAN SPORT COUNCIL DENTSU INC. Tokyo JAPAN
YOUR YEAR. DIRECTED BY NIKE+. NIKE AKQA London UNITED KINGDOM BLACK STUDIOS Stockholm
EVERY MAN REMEMBERED ROYAL BRITISH LEGION RKCR/Y&R London UNITED KINGDOM
HOTEL CUP TRIPADVISOR JOHANNES LEONARDO New York USA
RUN THAT TOWN AUSTRALIAN BUREAU OF STATISTICS LEO BURNETT SYDNEY AUSTRALIA
GOOGLE YEAR IN SEARCH 2014 GOOGLE R/GA LONDON London UNITED KINGDOM ACROSS THE POND London
PROJECT ARCHITEUTHIS U.S. NAVY LOWE CAMPBELL EWALD Detroit, MI USA
BEYOND SCOTT INTEL MRM METEORITE London UNITED KINGDOM
SPOTIFY YEAR IN MUSIC SPOTIFY RAZORFISH New York USA
WORLD OF BELONGING AIRBNB TOOL Santa Monica USA TOOL Santa Monica
A05 (Creative Data Visualisation)
REVIVING LEGENDS JAPAN SPORT COUNCIL DENTSU INC. Tokyo JAPAN
YOUR YEAR. DIRECTED BY NIKE+. NIKE AKQA London UNITED KINGDOM BLACK STUDIOS Stockholm
RAISE THE PRIDE TORONTO PFLAG J. WALTER THOMPSON CANADA Toronto CANADA
LUCOZADE SPORT CONDITIONS ZONE LUCOZADE RIBENA SUNTRORY GREY LONDON UNITED KINGDOM
A06 (Data Technology Enhanced Creative (including models/tools/platforms))
REVIVING LEGENDS JAPAN SPORT COUNCIL DENTSU INC. Tokyo JAPAN
CROSSWORD TARGETING MERCEDES-BENZ JAPAN HAKUHODO Tokyo JAPAN HAKUHODO PRODUCT’S Tokyo
TWIN SOULS CHARITABLE FOUNDATION «CHANGE ONE LIFE» Y&R Moscow RUSSIA
ALTITUDE DROP SWEDISH MATCH MING UTILITY AND ENTERTAINMENT GROUP New York USA JUMP New York
VODAFONE BETWEEN US VODAFONE Y&R TEAM RED ISTANBUL TURKEY RANDOM WORKS Istanbul
MEETING MURILO KIMBERLY CLARK MOOD\TBWA São Paulo BRAZIL LA CASA DE LA MADRE São Paulo
A07 (Use of Real-time Data)
EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE EA SPORTS GROW Norfolk USA
THE ECONOMIST: SMART DATA IN REAL-TIME THE ECONOMIST UM London UNITED KINGDOM
PHYSICAL COOKIE – REAL-TIME MARKETING AT BRICK’N MORTAR SPONDA TBWA\HELSINKI FINLAND
SKY TIP SKY ISOBAR BRAZIL Sao Paulo BRAZIL
THE PURSUIT BY EQUINOX EQUINOX R/GA New York USA
THE LES PAUL SKILL CHECK GIBSON GUITAR GMBH SERVICEPLAN Munich GERMANY SKFILM Munich
MELANOMA LIKES ME MELANOMA PATIENTS AUSTRALIA GPY&R Brisbane AUSTRALIA
VODAFONE BETWEEN US VODAFONE Y&R TEAM RED ISTANBUL TURKEY RANDOM WORKS Istanbul
CHICAGO MARATHON MOVING WORDS LIBERTY MUTUAL INSURANCE HAVAS WORLDWIDE NEW YORK USA
A08 (Social Data)
#SENDBADLUCK ALLSTATE LAPIZ Chicago USA
THROWN BACK THURSDAYS EXPEDIA 180LA Santa Monica USA
MELANOMA LIKES ME MELANOMA PATIENTS AUSTRALIA GPY&R Brisbane AUSTRALIA
CHICAGO MARATHON MOVING WORDS LIBERTY MUTUAL INSURANCE HAVAS WORLDWIDE NEW YORK USA
A09 (Creative Data Collection & Research)
NETFLIX DATA NETFLIX OGILVY PARIS FRANCE LES TÉLÉCRÉATEURS Paris
McDONALD’S GERMANY – ECRM EVOLUTION MCDONALD’S GERMANY TRACK Hamburg GERMANY
A10 (Innovative Use of Data)
REVIVING LEGENDS JAPAN SPORT COUNCIL DENTSU INC. Tokyo JAPAN
PROJECT ARCHITEUTHIS U.S. NAVY LOWE CAMPBELL EWALD Detroit, MI USA
ANTONYMOUS – THE DIGITAL SMOKE BOMB PIRATENPARTEI DEUTSCHLAND SERVICEPLAN Munich GERMANY
VODAFONE BETWEEN US VODAFONE Y&R TEAM RED ISTANBUL TURKEY RANDOM WORKS Istanbul
THE GAME REPORT BYTRO LABS GMBH SERVICEPLAN Munich GERMANY LUCKY7EVEN ENTERTAINMENT Munich
A11 (Strategic Data Integration)
ONE MINUTE VACATION TENNESSEE DEPARTMENT OF TOURIST DEVELOPMENT VML Kansas City USA
NETFLIX DATA NETFLIX OGILVY PARIS FRANCE LES TÉLÉCRÉATEURS Paris
Total: 55

 

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El Young Lions de Diseño ya tiene sus ganadores

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El Young Lions de Diseño ya tiene sus ganadores

Andy Payne, director creativo global de Interbrand, anunció los ganadores de esta competencia.

19 equipos internacionales participaron creando una campaña online que se adapte al brief propuesto por el Ayuntamiento de Cannes, Costa Azul. Los ganadores de las medallas de Oro, Plata y Bronce fueron premiados en la gala del 24 de junio. A continuación la lista:

Medalla De Oro:
NORUEGA
Ida Louise Andersen, Diseñador, Nos Oslo
Sunniva Grolid, Diseñador, ELLE Melle

 

Medalla De Plata:

SUECIA
Kim Dion Laplante, Diseñador Junior, Essen Internacional
Ermir Peci, Diseñador Junior, Essen Internacional

 

Medalla De Bronce:
BRASIL
Fabiano Hikaru Higashi, Director de Arte, F / Nazca Saatchi & Saatchi
Gabriel Guedelha, Director de Arte, F / Nazca Saatchi & Saatchi

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The Berlín Wall of Sound de Soundcloud se lleva el Grand Prix de Radio

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The Berlín Wall of Sound de Soundcloud se lleva el Grand Prix de Radio

Lanzada por primera vez en el año 2005, la categoría Radio premia a las más creativas piezas publicitarias realizadas para radio. En esta ocasión se premiaron un total de 57 campañas y piezas de diversos países, entre ellas se entregaron 1 GP, 9 Oros, 18 Platas y 29 Bronces. El Grand Prix fue para la pieza The Berlin Wall of Sound – The Most Unbearable Radio AD para el anunciante Soundcloud de la agencia Grey germany Düsseldorf y Berlín.

Entre los países latinoamericanos, 4 lograron metales en esta categoría: Brasil 4 (1 Plata, 3 Bronces), Colombia 2 (1 Oro, 1 Bronce), Chile (1 Oro), Guatemala (1 Bronce). A continuación la lista de ganadores:

Radio Lions Winners
Title Advertiser Entrant / Agency Country Prize
THE BERLIN WALL OF SOUND – THE MOST UNBEARABLE RADIO AD SOUNDCLOUD GREY GERMANY Düsseldorf / GREY GERMANY Berlin GERMANY Grand Prix
NIGHT BEFORE THE PROJECT SUNTORY OGILVY & MATHER JOHANNESBURG SOUTH AFRICA Gold Lion
LANCE THE BEDBUG TIGER BRANDS, DOOM INSECTICIDE TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA Gold Lion Campaign
THE O’FLANNEGAN COCKROACHES TIGER BRANDS, DOOM INSECTICIDE TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA Gold Lion Campaign
CHERYL THE FISHMOTH TIGER BRANDS, DOOM INSECTICIDE TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA Gold Lion Campaign
GEORGE WASHINGTON FARMATODO WUNDERMAN COLOMBIA Bogotá / Y&R COLOMBIA Bogotá COLOMBIA Gold Lion Campaign
ABRAHAM LINCOLN FARMATODO WUNDERMAN COLOMBIA Bogotá / Y&R COLOMBIA Bogotá COLOMBIA Gold Lion Campaign
QUEEN ELIZABETH FARMATODO WUNDERMAN COLOMBIA Bogotá / Y&R COLOMBIA Bogotá COLOMBIA Gold Lion Campaign
A MOTHER’S BODY UNILEVER OGILVY & MATHER LONDON UNITED KINGDOM Gold Lion
POODLE MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA GREY CANADA Toronto CANADA Gold Lion Campaign
SCOOTER MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA GREY CANADA Toronto CANADA Gold Lion Campaign
SUPER SOAKER MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA GREY CANADA Toronto CANADA Gold Lion Campaign
MARTIN UNICEF PROLAM Y&R Santiago CHILE Gold Lion
CONFERENCE ROOM POPCLIK BRAVO/Y&R MIAMI USA Gold Lion
LANCE THE BEDBUG TIGER BRANDS, DOOM INSECTICIDE TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA Gold Lion Campaign
THE O’FLANNEGAN COCKROACHES TIGER BRANDS, DOOM INSECTICIDE TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA Gold Lion Campaign
CHERYL THE FISHMOTH TIGER BRANDS, DOOM INSECTICIDE TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA Gold Lion Campaign
COUNTRY WRIGLEY DDB SOUTH AFRICA Johannesburg SOUTH AFRICA Silver Lion Campaign
OPERA WRIGLEY DDB SOUTH AFRICA Johannesburg SOUTH AFRICA Silver Lion Campaign
DISNEY WRIGLEY DDB SOUTH AFRICA Johannesburg SOUTH AFRICA Silver Lion Campaign
SKYPE POPCLIK BRAVO/Y&R MIAMI USA Silver Lion Campaign
CONFERENCE ROOM POPCLIK BRAVO/Y&R MIAMI USA Silver Lion Campaign
LOTTERY MARS COLENSO BBDO Auckland NEW ZEALAND Silver Lion Campaign
WHACK JOB MARS COLENSO BBDO Auckland NEW ZEALAND Silver Lion Campaign
PERSONAL TRAINER MARS PETCARE AMV BBDO London UNITED KINGDOM Silver Lion Campaign
PUBLIC RELATIONS MARS PETCARE AMV BBDO London UNITED KINGDOM Silver Lion Campaign
THERAPY MARS PETCARE AMV BBDO London UNITED KINGDOM Silver Lion Campaign
MUSIC FEST FLIGHT CENTRE TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA Silver Lion Campaign
BEER FEST FLIGHT CENTRE TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA Silver Lion Campaign
FACEBOOK FANTASTIC FILM FESTIVAL OF UNIVERSITY OF MALAGA TAPSA | Y&R Madrid SPAIN Silver Lion Campaign
HISTORY FANTASTIC FILM FESTIVAL OF UNIVERSITY OF MALAGA TAPSA | Y&R Madrid SPAIN Silver Lion Campaign
CHRISTMAS CAROLS – THE BIG BANG THEORY NETFLIX OGILVY PARIS FRANCE Silver Lion Campaign
CHRISTMAS CAROLS – KILL BILL NETFLIX OGILVY PARIS FRANCE Silver Lion Campaign
CHRISTMAS CAROLS – SUITS NETFLIX OGILVY PARIS FRANCE Silver Lion Campaign
YOGHURT SBS BELGIUM BBDO BELGIUM Brussels BELGIUM Silver Lion Campaign
SOFTENER SBS BELGIUM BBDO BELGIUM Brussels BELGIUM Silver Lion Campaign
SANITARY PADS SBS BELGIUM BBDO BELGIUM Brussels BELGIUM Silver Lion Campaign
BOYGROUP POPAKADEMIE BADEN-WÜRTTEMBERG DDB GROUP DÜSSELDORF GERMANY Silver Lion Campaign
RAP POPAKADEMIE BADEN-WÜRTTEMBERG DDB GROUP DÜSSELDORF GERMANY Silver Lion Campaign
PUNK POPAKADEMIE BADEN-WÜRTTEMBERG DDB GROUP DÜSSELDORF GERMANY Silver Lion Campaign
GANDHI SOCIÉTÉ DE L’ASSURANCE AUTOMOBILE DU QUÉBEC lg2 Québec CANADA Silver Lion
DONATED VOICES THE NATIONAL UNIVERSITY CENTRE FOR ORGAN TRANSPLANTATION LOWE SINGAPORE SINGAPORE Silver Lion
THE GRAND EXPERIENCE HEMGLASS VOLT Stockholm SWEDEN Silver Lion
LETTERS OF GALLIPOLI 1 LEGACY GPY&R Melbourne AUSTRALIA Silver Lion Campaign
LETTERS OF GALLIPOLI 2 LEGACY GPY&R Melbourne AUSTRALIA Silver Lion Campaign
LETTERS OF GALLIPOLI 3 LEGACY GPY&R Melbourne AUSTRALIA Silver Lion Campaign
XMAS DLIGHTS KISS FM LOLA LOWE & PARTNERS Madrid SPAIN Silver Lion
PARKING RADIO FMA BRASIL INSURANCE AFRICA São Paulo BRAZIL Silver Lion
X-MEN FM 20TH CENTURY FOX GLOBAL London UNITED KINGDOM Silver Lion
LETTERS OF GALLIPOLI 1 LEGACY GPY&R Melbourne AUSTRALIA Silver Lion Campaign
LETTERS OF GALLIPOLI 2 LEGACY GPY&R Melbourne AUSTRALIA Silver Lion Campaign
LETTERS OF GALLIPOLI 3 LEGACY GPY&R Melbourne AUSTRALIA Silver Lion Campaign
THE BERLIN WALL OF SOUND – THE MOST UNBEARABLE RADIO AD SOUNDCLOUD GREY GERMANY Düsseldorf / GREY GERMANY Berlin GERMANY Silver Lion
LIFE & DEATH IN BROAD DAYLIGHT UNILEVER LOLA LOWE & PARTNERS Madrid SPAIN Bronze Lion
CLONES MARS DDB CHICAGO USA Bronze Lion Campaign
TWO HEAD ED MARS DDB CHICAGO USA Bronze Lion Campaign
BIKERS DOS EQUIS HAVAS WORLDWIDE NEW YORK USA Bronze Lion Campaign
GHOSTS DOS EQUIS HAVAS WORLDWIDE NEW YORK USA Bronze Lion Campaign
JIU JITSU DOS EQUIS HAVAS WORLDWIDE NEW YORK USA Bronze Lion Campaign
TEAM BUILDING WEEKEND SUNTORY OGILVY & MATHER JOHANNESBURG SOUTH AFRICA Bronze Lion Campaign
LACING UP YOUR HIGH TOPS SUNTORY OGILVY & MATHER JOHANNESBURG SOUTH AFRICA Bronze Lion Campaign
OPEN HERE UNILEVER LOLA LOWE & PARTNERS Madrid SPAIN Bronze Lion Campaign
SPOON UNILEVER LOLA LOWE & PARTNERS Madrid SPAIN Bronze Lion Campaign
BABIES PHILIPS OGILVY & MATHER LONDON UNITED KINGDOM Bronze Lion Campaign
BANGKOK PHILIPS OGILVY & MATHER LONDON UNITED KINGDOM Bronze Lion Campaign
WASP SPIDER VOLKSWAGEN GRABARZ & PARTNER Hamburg GERMANY Bronze Lion Campaign
SNAIL VOLKSWAGEN GRABARZ & PARTNER Hamburg GERMANY Bronze Lion Campaign
PANDA VOLKSWAGEN GRABARZ & PARTNER Hamburg GERMANY Bronze Lion Campaign
PLANE VOLKSWAGEN GRABARZ & PARTNER Hamburg GERMANY Bronze Lion Campaign
ELECTION VOLKSWAGEN GRABARZ & PARTNER Hamburg GERMANY Bronze Lion Campaign
OSCAR VOLKSWAGEN GRABARZ & PARTNER Hamburg GERMANY Bronze Lion Campaign
SOUP AM PM TALENT São Paulo BRAZIL Bronze Lion
THE GRAND EXPERIENCE HEMGLASS VOLT Stockholm SWEDEN Bronze Lion
FIDEL CASTRO’S INAUGURATION PT. HERO INTIPUTRA OGILVY INDONESIA Jakarta INDONESIA Bronze Lion Campaign
HITLER’S BATTLE OF GERMANY SPEECH PT. HERO INTIPUTRA OGILVY INDONESIA Jakarta INDONESIA Bronze Lion Campaign
SADDAM’S CAPTURE OF GEORGE BUSH PT. HERO INTIPUTRA OGILVY INDONESIA Jakarta INDONESIA Bronze Lion Campaign
WALKOUT SPORTSBET BMF ADVERTISING Sydney AUSTRALIA Bronze Lion Campaign
SECURITY DOORS SPORTSBET BMF ADVERTISING Sydney AUSTRALIA Bronze Lion Campaign
COUPLES SCIENTIST SPORTSBET BMF ADVERTISING Sydney AUSTRALIA Bronze Lion Campaign
BIG CATS SPORTSBET BMF ADVERTISING Sydney AUSTRALIA Bronze Lion Campaign
BOB VHV VERSICHERUNGEN SCHOLZ & FRIENDS Hamburg GERMANY Bronze Lion
DADDYTOONS NEWS GENERAL MOTORS, OPEL TAPSA | Y&R Madrid SPAIN Bronze Lion
DOCTOR EPER M&C SAATCHI Geneva SWITZERLAND Bronze Lion
THAT’S NO JOKE YWCA JUNIPER PARK Toronto CANADA Bronze Lion Campaign
NOT A GAME YWCA JUNIPER PARK Toronto CANADA Bronze Lion Campaign
CHANGE THE TUNE YWCA JUNIPER PARK Toronto CANADA Bronze Lion Campaign
GAY FREQUENCY MIX BRASIL LEW’LARA\TBWA São Paulo BRAZIL Bronze Lion
LITTLE GIRL RED CROSS LOWE SINGAPORE SINGAPORE Bronze Lion Campaign
TINY LITTLE BOY RED CROSS LOWE SINGAPORE SINGAPORE Bronze Lion Campaign
EMMA-ALEX REBORN TO BE ALIVE DUVAL GUILLAUME Antwerp BELGIUM Bronze Lion Campaign
JULIE-ISABEL REBORN TO BE ALIVE DUVAL GUILLAUME Antwerp BELGIUM Bronze Lion Campaign
GASOLINE BOMBEROS VOLUNTARIOS DE GUATEMALA OGILVY GUATEMALA GUATEMALA Bronze Lion Campaign
EQUIPMENT BOMBEROS VOLUNTARIOS DE GUATEMALA OGILVY GUATEMALA GUATEMALA Bronze Lion Campaign
DADSONG OLD SPICE WIEDEN+KENNEDY Portland USA Bronze Lion
PRETZEL BACON CHEESEBURGER – YES, YES, YES WENDY’S VML Kansas City / KETCHUM New York USA Bronze Lion
NEW YORK FRANKFURTER ALLGEMEINE ZEITUNG SCHOLZ & FRIENDS Hamburg GERMANY Bronze Lion Campaign
TOKYO FRANKFURTER ALLGEMEINE ZEITUNG SCHOLZ & FRIENDS Hamburg GERMANY Bronze Lion Campaign
BOYGROUP POPAKADEMIE BADEN-WÜRTTEMBERG DDB GROUP DÜSSELDORF GERMANY Bronze Lion
TEAM BUILDING WEEKEND SUNTORY OGILVY & MATHER JOHANNESBURG SOUTH AFRICA Bronze Lion Campaign
LACING UP YOUR HIGH TOPS SUNTORY OGILVY & MATHER JOHANNESBURG SOUTH AFRICA Bronze Lion Campaign
HITLER’S BATTLE OF GERMANY SPEECH PT. HERO INTIPUTRA OGILVY INDONESIA Jakarta INDONESIA Bronze Lion Campaign
SADDAM’S CAPTURE OF GEORGE BUSH PT. HERO INTIPUTRA OGILVY INDONESIA Jakarta INDONESIA Bronze Lion Campaign
MY LAST DAY AMNESTY INTERNATIONAL THE NETHERLANDS OGILVY & MATHER AMSTERDAM THE NETHERLANDS Bronze Lion
X-MEN FM 20TH CENTURY FOX GLOBAL London UNITED KINGDOM Bronze Lion
PANDORA THUMBMOMENTS: RADIO PROMOTION FOR THE DIGITAL RADIO AGE PANDORA TWOFIFTEENMCCANN San Francisco USA Bronze Lion
LEARNING ON THE WAY ADN SANCHO BBDO Bogotá COLOMBIA Bronze Lion
RADIO FINGER GRUPO PETRÓPOLIS Y&R SÃO PAULO BRAZIL Bronze Lion
Total: 57

 

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Young Lions Cyber ya tiene sus ganadores

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Young Lions Cyber ya tiene sus ganadores

Jean Lin, presidente ejecutivo global de Isobar y presidente del jurado en esta categoría anunció los ganadores de la competencia Young Lions Cyber.

Durante la competencia se pidió a los 45 equipos internacionales que crearan una campaña online que se adapte al brief entregado por A World at School, una campaña global que trabaja para que los niños vayan a la escuela. Lanzado en el año 2013, el movimiento se compone de miles de personas de más de 250 sociedades civiles de educación, jóvenes, negocios, organizaciones internacionales y no gubernamentales. Debido al incremento en el número de niños que no van a la escuela A World at School ha incrementado los esfuerzos de todas las organizaciones que trabajan para que los niños vayan a la escuela y tengan educación.

Los equipos ganadores fueron premiados durante la gala de premiación del miércoles 24 de junio. Se presentaron galardones de Oro, de Plata y de Bronce. Además, los ganadores del Young Lions de Oro se harán acreedores a pases para el Festival del próximo año así como la estadía durante una semana.

Los ganadores son:

Medalla de Oro:

Suiza

Dominique Malanja Magnusson, Directora de Arte de Wirz Werbung.

Kevin Zysset, Diseñador Gráfico de KSP Krieg Schlupp Partner.

 

Medalla de Plata:

Lutuania

Lina Marcinonyte, Diseñador, NEW!

Zygimantas Kudirka, Redactor, NEW!

  

Medalla de Bronce:          

Brasil

Marcio Aurelio Bento dos Santos Jr, Director de Arte, Leo Burnett Tailor Made.

Nayara Santana da Rocha Lima, Redactor, DM9.

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Droga5 New York se lleva el máximo galardon de Cyber

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Droga5 New York se lleva el máximo galardon de Cyber

Jean Lin, global CEO de Isobar y presidente del jurado de esta categoría entregó la lista de ganadores, 126 piezas fueron galardonadas en esta edición. 1 GP, 17 Leones de Oro, 41 de Plata y 67 de Oro se entregaron la tarde del miércoles en la gala de premiación. La pieza «Gisele Bundchen – I will what I want » del anunciante Under Armour desarrollado por la agencia Droga5 New York.

Brasil destacó una vez más entre lo países latinoamericanos logrando 7 galardones: 1 León de Oro, 2 de Plata y 4 de Bronce. Argentina también consiguió metales, 1 Oro y 1 Plata. A continuación la lista de ganadores:

Cyber Lions Winners
Title Advertiser Entrant / Agency Country Prize
GISELE BÜNDCHEN – I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York USA Grand Prix
HAMMERHEAD HAMMERHEAD NAVIGATION R/GA New York USA Gold Lion
THE OTHER SIDE HONDA MOTOR EUROPE WIEDEN+KENNEDY London UNITED KINGDOM Gold Lion
GISELE BÜNDCHEN – I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York USA Gold Lion
THE BERLIN WALL OF SOUND SOUNDCLOUD GREY GERMANY Düsseldorf / GREY GERMANY Berlin GERMANY Gold Lion
GISELE BÜNDCHEN – I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York USA Gold Lion
LOOK AT ME SAMSUNG ELECTRONICS CHEIL WORLDWIDE Seoul SOUTH KOREA Gold Lion
GROCERIES NOT GUNS MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA GREY CANADA Toronto CANADA Gold Lion
#LIKEAGIRL PROCTER & GAMBLE LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London CANADA Gold Lion
THE OTHER SIDE HONDA MOTOR EUROPE WIEDEN+KENNEDY London UNITED KINGDOM Gold Lion
PRINT FOR HELP HEWLETT-PACKARD BRASIL FCB BRASIL São Paulo BRAZIL Gold Lion
DREAM ON ADOBE GOODBY SILVERSTEIN & PARTNERS San Francisco USA Gold Lion
THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION Washington USA Gold Lion
#LIKEAGIRL PROCTER & GAMBLE LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London CANADA Gold Lion
UNSKIPPABLE: ELEVATOR GEICO THE MARTIN AGENCY Richmond USA Gold Lion Campaign
UNSKIPPABLE GEICO THE MARTIN AGENCY Richmond USA Gold Lion Campaign
UNSKIPPABLE: FAMILY GEICO THE MARTIN AGENCY Richmond USA Gold Lion Campaign
UNSKIPPABLE: FAMILY LONG FORM GEICO THE MARTIN AGENCY Richmond USA Gold Lion Campaign
UNSKIPPABLES: HIGH FIVE GEICO THE MARTIN AGENCY Richmond USA Gold Lion Campaign
CLEVER BUOY OPTUS M&C SAATCHI Sydney AUSTRALIA Gold Lion
HOUSE OF MAMBA NIKE AKQA London / AKQA Shanghai UNITED KINGDOM Gold Lion
SAFETY TRUCK SAMSUNG LEO BURNETT ARGENTINA Buenos Aires ARGENTINA Gold Lion
MADE IN NY GATORADE TBWA\CHIAT\DAY Los Angeles USA Silver Lion
JEFF BRIDGES SLEEPING TAPES SQUARESPACE WIEDEN+KENNEDY New York USA Silver Lion
DREAM ON ADOBE GOODBY SILVERSTEIN & PARTNERS San Francisco USA Silver Lion
THE MSSNG PROJECT AUTISM SPEAKS BBDO NEW YORK USA Silver Lion
STREET ART PROJECT GOOGLE 84.PARIS FRANCE Silver Lion
GISELE BÜNDCHEN – I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York USA Silver Lion
THE OTHER SIDE HONDA FACTORY London / WIEDEN+KENNEDY London UNITED KINGDOM Silver Lion
CLEVER BUOY OPTUS M&C SAATCHI Sydney AUSTRALIA Silver Lion
SAFETY TRUCK SAMSUNG LEO BURNETT ARGENTINA Buenos Aires ARGENTINA Silver Lion
BE MORE HUMAN ONLINE EXPERIENCE REEBOK VENABLES BELL & PARTNERS San Francisco USA Silver Lion
REVIVING LEGENDS JAPAN SPORT COUNCIL DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo JAPAN Silver Lion
NEWCASTLE BAND OF BRANDS HEINKEN USA DROGA5 New York USA Silver Lion
THE SOFTTEST UNILEVER OGILVY & MATHER SINGAPORE SINGAPORE Silver Lion
UNSKIPPABLE GEICO THE MARTIN AGENCY Richmond USA Silver Lion
SELF-DESTRUCTING BOOK JAMES PATTERSON MOTHER NEW YORK USA Silver Lion
RELOCKLOVE ORANGE MARCEL Paris FRANCE Silver Lion
HOPE.LY AMERICAN RED CROSS & BITLY BBDO NEW YORK USA Silver Lion
EVERY MAN REMEMBERED ROYAL BRITISH LEGION RKCR/Y&R London UNITED KINGDOM Silver Lion
WEBER BBQ CULTURES EMEA MARKETING DIRECTOR STIG PEDERSEN UNCLE GREY Copenhagen DENMARK Silver Lion
HOPE.LY AMERICAN RED CROSS & BITLY BBDO NEW YORK USA Silver Lion
MUTANT FONT AMNESTY INTERNATIONAL AFRICA São Paulo BRAZIL Silver Lion
EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE EA SPORTS GROW Norfolk USA Silver Lion
GROCERIES NOT GUNS MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA GREY CANADA Toronto CANADA Silver Lion
LEGO: EVERYTHING IS NOT AWESOME GREENPEACE DON’T PANIC London UNITED KINGDOM Silver Lion
TASTE THE TRANSLATION ELAN J. WALTER THOMPSON AMSTERDAM THE NETHERLANDS Silver Lion
THE GAME BEFORE THE GAME BEATS BY DR. DRE R/GA LONDON London UNITED KINGDOM Silver Lion
GISELE BÜNDCHEN – I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York USA Silver Lion
WHAT LIVES INSIDE – EPISODE ONE INTEL + DELL PEREIRA & O’DELL San Francisco USA Silver Lion Campaign
WHAT LIVES INSIDE – EPISODE TWO INTEL + DELL PEREIRA & O’DELL San Francisco USA Silver Lion Campaign
WHAT LIVES INSIDE – EPISODE THREE INTEL + DELL PEREIRA & O’DELL San Francisco USA Silver Lion Campaign
WHAT LIVES INSIDE – EPISODE FOUR INTEL + DELL PEREIRA & O’DELL San Francisco USA Silver Lion Campaign
ASSASSIN’S CREED UNITY UBISOFT SID LEE Paris FRANCE Silver Lion
KEEP THE FLAME ALIVE DIAGEO LEBANON LEO BURNETT BEIRUT LEBANON Silver Lion
GISELE BÜNDCHEN – I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York USA Silver Lion
INTERCEPTION VOLVO GREY NEW YORK USA Silver Lion
GISELE BÜNDCHEN – I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York USA Silver Lion
GROCERIES NOT GUNS MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA GREY CANADA Toronto CANADA Silver Lion
HORSE WITH HARDEN FOOT LOCKER BBDO NEW YORK USA Silver Lion
REDUCE SPEED DIAL VOLKSWAGEN COLENSO BBDO Auckland NEW ZEALAND Silver Lion
HAMMERHEAD HAMMERHEAD NAVIGATION R/GA New York USA Silver Lion
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) DDB SPAIN Madrid SPAIN Silver Lion
LOOK AT ME WOMEN’S AID WCRS London UNITED KINGDOM Silver Lion
ESPN EYE TEST / BUS SHELTER ESPN AFRICA São Paulo BRAZIL Silver Lion
BE MORE HUMAN REEBOK VENABLES BELL & PARTNERS San Francisco USA Silver Lion
IMAGINATION MACHINE S7 AIRLINES WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS Bronze Lion
STREET ART PROJECT GOOGLE 84.PARIS FRANCE Bronze Lion
HOUSE OF MAMBA NIKE AKQA London / AKQA Shanghai UNITED KINGDOM Bronze Lion
THE BERLIN WALL OF SOUND SOUNDCLOUD GREY GERMANY Düsseldorf / GREY GERMANY Berlin GERMANY Bronze Lion
WHAT LIVES INSIDE INTEL + DELL PEREIRA & O’DELL San Francisco USA Bronze Lion
FENCING VISUALIZED SPORTS BIZ CO. DENTSU INC. Tokyo / RHIZOMATIKS Tokyo JAPAN Bronze Lion
SAMSUNG HOLIDAY DREAMS SAMSUNG TELECOMMUNICATIONS AMERICA R/GA New York USA Bronze Lion
WEBER BBQ CULTURES EMEA MARKETING DIRECTOR STIG PEDERSEN UNCLE GREY Copenhagen DENMARK Bronze Lion
THE VOICE OF THE DROUGHT AKATU – NGO DDB BRASIL São Paulo BRAZIL Bronze Lion
KEEP THE FLAME ALIVE DIAGEO LEBANON LEO BURNETT BEIRUT LEBANON Bronze Lion
ANIMAL COPYRIGHTS WWF/LATINSTOCK CHEIL SPAIN Madrid SPAIN Bronze Lion
ENDLESS ROAD HONDA MCGARRYBOWEN London UNITED KINGDOM Bronze Lion
UNSKIPPABLE GEICO THE MARTIN AGENCY Richmond USA Bronze Lion Campaign
UNSKIPPABLE GEICO THE MARTIN AGENCY Richmond USA Bronze Lion Campaign
UBER SAFE UBER RETHINK Toronto CANADA Bronze Lion
HAMMERHEAD HAMMERHEAD NAVIGATION R/GA New York USA Bronze Lion
HAMMERHEAD HAMMERHEAD NAVIGATION R/GA New York USA Bronze Lion
LIFEPAINT VOLVO UK GREY LONDON UNITED KINGDOM Bronze Lion
HELLO PLAY! BNP PARIBAS WE ARE SOCIAL Paris FRANCE Bronze Lion
LOVE HAS NO LABELS ADCOUNCIL R/GA New York USA Bronze Lion
PLAY! IBM OGILVY NEW YORK USA Bronze Lion
#PROJECT360 MAMMUT SPORTS GROUP HEYE Munich GERMANY Bronze Lion
WHERE GOOD DAYS START IKEA SMFB Oslo NORWAY Bronze Lion
ASSASSIN’S CREED UNITY UBISOFT SID LEE Paris FRANCE Bronze Lion
THE AD FILTER D&AD BETC Paris / BETC DIGITAL Paris FRANCE Bronze Lion
NFSCAN NFSCAN LODUCCA São Paulo BRAZIL Bronze Lion
ESPN EYE TEST / WEBSITE ESPN AFRICA São Paulo BRAZIL Bronze Lion
THE BANNER THAT MAKES YOU LIKE BANNERS 3M BBDO RUSSIA GROUP Moscow / PROXIMITY RUSSIA Moscow RUSSIA Bronze Lion
LET’S MAKE AN ANTI-AD WITH RICKY GERVAIS OPTUS EMOTIVE Sydney / M&C SAATCHI Sydney AUSTRALIA Bronze Lion
LIVING WITH LAG UMEÅ ENERGI / UME.NET ANR BBDO Stockholm SWEDEN Bronze Lion
RADIANT RETURN MASTER FILM PZ CUSSONS DDB GROUP MELBOURNE AUSTRALIA Bronze Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg GERMANY Bronze Lion
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) DDB SPAIN Madrid SPAIN Bronze Lion
PROUD WHOPPER BURGER KING DAVID Miami USA Bronze Lion
805 MILLION NAMES UNITED NATIONS WORLD FOOD PROGRAMME FORSMAN & BODENFORS Gothenburg SWEDEN Bronze Lion
LOVE HAS NO LABELS ADCOUNCIL R/GA New York USA Bronze Lion
NOW IT IS OUR TURN TO WALK NORWEGIAN CHURCH AID POL Oslo NORWAY Bronze Lion
ASSASSIN’S CREED UNITY UBISOFT SID LEE Paris FRANCE Bronze Lion
INSTACONCERT TELEKOM DDB GROUP DÜSSELDORF GERMANY Bronze Lion
QUESTION EVERYTHING NEWS UK GREY LONDON / PITCH & SYNC London UNITED KINGDOM Bronze Lion Campaign
TIMES NEW ROMAN NEWS UK GREY LONDON / PITCH & SYNC London UNITED KINGDOM Bronze Lion Campaign
BRINGING THE WORLD TO BRITAIN NEWS UK GREY LONDON / PITCH & SYNC London UNITED KINGDOM Bronze Lion Campaign
THE FIFA FILES NEWS UK GREY LONDON / PITCH & SYNC London UNITED KINGDOM Bronze Lion Campaign
ART OF SATIRE NEWS UK GREY LONDON / PITCH & SYNC London UNITED KINGDOM Bronze Lion Campaign
WI FI DOGS DEUTSCHE TELEKOM DDB GROUP GERMANY Berlin GERMANY Bronze Lion
HELLO PLAY! BNP PARIBAS WE ARE SOCIAL Paris FRANCE Bronze Lion
TACO BELL BLACKOUT TACO BELL DIGITASLBi San Francisco USA Bronze Lion
EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE EA SPORTS GROW Norfolk USA Bronze Lion
#HAPPYTOHELP KLM ROYAL DUTCH AIRLINES DDB & TRIBAL WORLDWIDE AMSTERDAM THE NETHERLANDS Bronze Lion
NEWCASTLE BAND OF BRANDS HEINKEN USA DROGA5 New York USA Bronze Lion
EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE EA SPORTS GROW Norfolk USA Bronze Lion
WHAT LIVES INSIDE INTEL + DELL PEREIRA & O’DELL San Francisco USA Bronze Lion
HORSE WITH HARDEN FOOT LOCKER BBDO NEW YORK USA Bronze Lion
805 MILLION NAMES UNITED NATIONS WORLD FOOD PROGRAMME FORSMAN & BODENFORS Gothenburg SWEDEN Bronze Lion
HOPE.LY AMERICAN RED CROSS & BITLY BBDO NEW YORK USA Bronze Lion
THE BERLIN WALL OF SOUND SOUNDCLOUD GREY GERMANY Düsseldorf / GREY GERMANY Berlin GERMANY Bronze Lion
SPECIAL OLYMPICS – KEVIN DE BRUYNE SPECIAL OLYMPICS BELGIUM LDV UNITED Antwerp BELGIUM Bronze Lion
THE BERLIN WALL OF SOUND SOUNDCLOUD GREY GERMANY Düsseldorf / GREY GERMANY Berlin GERMANY Bronze Lion
ADOPTABLE TRENDS DPA DIESTE Dallas USA Bronze Lion
#HAPPYTOHELP KLM ROYAL DUTCH AIRLINES DDB & TRIBAL WORLDWIDE AMSTERDAM THE NETHERLANDS Bronze Lion
MUTANT FONT AMNESTY INTERNATIONAL AFRICA São Paulo BRAZIL Bronze Lion
HOPE.LY AMERICAN RED CROSS & BITLY BBDO NEW YORK USA Bronze Lion
IMAGINATION MACHINE S7 AIRLINES WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS Bronze Lion
EYE PLAY THE PIANO THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS HAKUHODO KETTLE Tokyo JAPAN Bronze Lion
REVIVING LEGENDS JAPAN SPORT COUNCIL DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo JAPAN Bronze Lion
LOVE HAS NO LABELS ADCOUNCIL R/GA New York USA Bronze Lion
LOOKING FOR YOU BATTERSEA DOGS HOME OGILVYONE LONDON UNITED KINGDOM Bronze Lion
NIKE RISE NIKE AKQA London / AKQA Shanghai UNITED KINGDOM Bronze Lion
#THEREWILLBEHATERS ADIDAS IRIS WORLDWIDE London UNITED KINGDOM Bronze Lion
IS THIS THE NEXT? SAMSUNG DDB STOCKHOLM SWEDEN Bronze Lion
ASSASSIN’S CREED UNITY UBISOFT SID LEE Paris FRANCE Bronze Lion
NEWCASTLE BAND OF BRANDS HEINKEN USA DROGA5 New York USA Bronze Lion
Total: 126

 

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MarketingActivo es Media Supporter del Festival Cannes Lions

Ecuador destaca en la lista corta de Lions Innovation

Equipo MarketingActivo
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Ecuador destaca en la lista corta de Lions Innovation

Esta categoría premiará a las más innovadoras ideas alienadas con la marca y con brindar soluciones de negocio. Soluciones tecnológicas independientes como herramientas, modelos, plataformas y otras formas de adtech también serán reconocidas.

En su tercer año, Innovation Lions ha tenido un crecimiento del 9.7% en el número de entradas para 2015. 226 piezas fueron inscritas representando a 41 países como Tunisia, Ecuador y Argentina por primera vez en la lista corta.

Un total de 34 piezas continúan en la carrera por conseguir un León en esta categoría. Entre los países latinoamericanos México, Brasil, Argentina y Ecuador participan con una pieza cada uno. La reconocida ACH2O de Maruri Grey Guayaquil para Panasonic es la entrada destacada en esta categoría. En la gala de premiación podremos confirmar si recibe o no el que sería el quinto galardón de esta pieza en lo que va del festival. A continuación la lista

Shortlist (Innovation)
Title Client Entrant Company Country Agency
A01 (Innovative Technology (including Stand-alone, Technological Solutions not in Association with a Brand or Creative Campaign))
FENCING VISUALIZED SPORTS BIZ CO., LTD. DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo / RHIZOMATIKS Tokyo / DENTSU TEC INC. Tokyo
OSHBOT, THE AUTONOMOUS RETAIL SERVICE ROBOT LOWE’S COMPANIES Mooresville USA FELLOW ROBOTS Mountain View
3 WORDS TO ADDRESS THE WORLD WHAT3WORDS London UNITED KINGDOM
GOOGLE SPOTLIGHT STORIES GOOGLE ATAP Mountain View USA GOOGLE ATAP Mountain View
EYE PLAY THE PIANO THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS HAKUHODO KETTLE Tokyo JAPAN HAKUHODO KETTLE Tokyo
BAIDU KUAISOU BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING) Beijing CHINA
PEPPER SOFTBANK MOBILE CORP. / SOFTBANK ROBOTICS CORP. / ALDEBARAN ROBOTICS DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo / SOFTBANK MOBILE CORPORATION Tokyo / SOFTBANK ROBOTICS CORP. Tokyo
VIEWS FOR THE BLIND HORUS TECHNOLOGY Y&R ITALIA Milan ITALY Y&R ITALIA Milan
SOS SMS MEXICAN RED CROSS GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City
PRESENZ NOZON Brussels BELGIUM
BIORANGER DIAGENETIX R/GA New York USA R/GA New York
GROVE ECOSYSTEM GROVE LABS R/GA New York USA R/GA New York
HAMMERHEAD HAMMERHEAD NAVIGATION R/GA New York USA R/GA New York
OWLET OWLET BABY CARE R/GA New York USA R/GA New York
A02 (Creative Innovation (including Business Solutions in Association with a Brand or Creative Campaign))
THE DANCING TRAFFIC LIGHT DAIMLER AG / SMART MM BBDO GROUP GERMANY Berlin GERMANY BBDO GROUP GERMANY Berlin
SMARTBOWL FRESSNAPF OGILVY GERMANY Düsseldorf GERMANY OGILVY GERMANY Düsseldorf
CLEVER BUOY OPTUS M&C SAATCHI Sydney AUSTRALIA M&C SAATCHI Sydney
BACKUP MEMORY SAMSUNG TUNISIA 3SG-BBDO Ariana TUNISIA 3SG-BBDO Ariana
HOUSE OF MAMBA NIKE AKQA London UNITED KINGDOM AKQA London / AKQA Shanghai
COLOR FOR THE COLORBLIND VALSPAR FCB CHICAGO USA FCB CHICAGO / ENCHROMA Berkeley, CA
DRINK UP FOUNTAIN PARTNERSHIP FOR A HEALTHIER AMERICA VML Kansas City / Y&R NEW YORK USA VML Kansas City / Y&R NEW YORK
THE FACE OF LITTER HONG KONG CLEANUP OGILVY & MATHER GROUP HONG KONG HONG KONG OGILVY & MATHER GROUP HONG KONG
FIAT SAFE KEY FIAT ISOBAR BRAZIL Sao Paulo BRAZIL ISOBAR BRAZIL Sao Paulo
KINETIC ENERGY SHOE GREEN CROSS DDB GROUP VIETNAM Ho Chi Minh City VIETNAM DDB GROUP VIETNAM Ho Chi Minh City
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) DDB SPAIN Madrid SPAIN DDB SPAIN Madrid
PENNY THE PIRATE LUXOTTICA SAATCHI & SAATCHI Sydney AUSTRALIA SAATCHI & SAATCHI Sydney
CLEAN AIR IN A BOX VOLKSWAGEN GROUP CHINA DDB CHINA GROUP Shanghai CHINA DDB CHINA GROUP Shanghai
SAFETY TRUCK SAMSUNG LEO BURNETT ARGENTINA Buenos Aires ARGENTINA LEO BURNETT ARGENTINA Buenos Aires
LIFE SAVING DOT TALWAR BINDI GREY GROUP Singapore SINGAPORE GREY GROUP Singapore
REDUCE SPEED DIAL VOLKSWAGN COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland
THE LUCKY IRON FISH PROJECT LUCKY IRON FISH GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai
ACH2O PANASONIC MARURI GREY Guayaquil ECUADOR MARURI GREY Guayaquil
LIFEPAINT VOLVO UK GREY LONDON UNITED KINGDOM GREY LONDON
REBIRTH AFTER READING FRIENDS OF NATURE CHEIL Beijing CHINA
Total: 34

 

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MarketingActivo es Media Supporter del Festival Cannes Lions

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