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Inscripciones de piezas hasta el 11 de julio

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Cada año se lleva a cabo el evento El Cóndor de Oro para celebrar la publicidad ecuatoriana. La Asociación Ecuatoriana de Agencias de Publicidad (aeap) organiza el Festival Ecuatoriano «Cóndor de Oro» con el propósito de fomentar la creatividad en el mercado, basada en los estatutos y Código de Ética que la rigen; según lo que indica su website. Además anuncia que las piezas deberán entregarse hasta el día lunes 14 de Julio del 2014, sin embargo la inscripción debe realizarse hasta este 11 de julio. A continuación presentamos los precios de inscripción:

VALORES DE INSCRIPCION:
TELEVISIÓN $ 150
RADIO $ 110
PRENSA Y REVISTA $ 120
POP $ 120
VÍA PÚBLICA TRADICIONAL $ 100
VÍA PÚBLICA NO TRADICIONAL $ 100
MARKETING DIRECTO $ 100
PROMOCIONES $ 100
DISEÑO $ 100
INTERNET Y MEDIOS ELECTRONICOS $ 120
CAMPAÑA DE TELEVISIÒN $ 250
CAMPAÑA DE RADIO $ 250
CAMPAÑA DE PRENSA Y REVISTA $ 250
CAMPAÑA INTEGRADA $ 250
CAMPAÑA SOCIAL $ 250

Para participar en este encuentro, como requisito fundamental es que la agencia publicitaria sea miembro asociado a la aeap, el trabajo debe ser acompañado por una carta del representante legal de la agencia en dos originales, una que se debe entregar en al aeap y la otra, entregada a Price Water Coopers que serán los veedores del proceso de calificación.

A continuación presentamos las condiciones generales del evento, citadas en el sitio oficial:

CONDICIONES GENERALES:
1. Podrán participar solo las Agencias de Publicidad afiliadas a la AEAP, y que estén al día con sus cuotas. Las campañas o piezas deberán haber sido creadas en Ecuador y exhibidas entre el 21 de mayo del 2013 hasta el 11 de Julio del 2014.
2. Junto a las piezas participantes se deberá adjuntar una carta firmada por el representante legal de cada agencia dirigida tanto a la AEAP como a la Price Waterhouse Coopers donde se ratificará el pleno conocimiento y acuerdo en reglas, condiciones y normas de este festival.
3. El Jurado y el Director del festival podrán reubicar las piezas mal inscritas, otorgar premios múltiples y crear nuevas categorías o premios, si así lo decidieran. Sus decisiones serán inapelables.
4. Todas las piezas inscritas quedarán en poder de la AEAP y serán incorporadas a sus archivos con fines de promoción y difusión del festival.
5. La firma responsable de todo el proceso de inscripción será PriceWaterhouse Coopers.
6. Todas las piezas presentadas deben de cumplir con la Ley de Comunicación y su Reglamento

MarketingActivo Impreso – Ed. Jun2014

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Si deseas leer el boletín en pdf dale clic al link a continuación. 

MarketingActivo Boletin Junio 2014

Imprimimos 20mil ejemplares que se reparten gratuitamente con el Metro Ecuador en varios puntos de la ciudad. Te invitamos a participar que tu marca resalte! Escríbenos a ventas@marketingactivo.com 

CANNES LIONS 2014 – Titanium and Integrated

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Foto: PRESS CONFERENCE TITANIUM © GettyImages

13 fueron los ganadores de la categoría «Titanium& Integrated» de Cannes Lions 2014. Japón se llevó el Titanium Gran Prix con «SOUND OF HONDA / AYRTON SENNA 1989» desarrollada por DENTSU Tokyo y Reino Unido fue el acreedor del Integrated Gran Prix con «SORRY I SPENT IT ON MYSELF» creada por ADAM&EVEDDB London.

Los Leones de Titanium fueron para Emiratos Árabes y Estados Unidos.

Aquí el detalle de los ganadores:

Pieza Anunciante Agencia País Premio
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. DENTSU Tokyo JAPAN Titanium Grand Prix
SORRY I SPENT IT ON MYSELF HARVEY NICHOLS ADAM&EVEDDB London UNITED KINGDOM Integrated Grand Prix
THE AUTOCOMPLETE TRUTH UN WOMEN MEMAC OGILVY Dubai UNITED ARAB EMIRATES Titanium Lion
PROJECT DANIEL: 3D PRINTING PROSTHETIC ARMS FOR CHILDREN OF WAR-TORN SUDAN NOT IMPOSSIBLE LABS THE EBELING GROUP New York / NOT IMPOSSIBLE LABS Venice USA Titanium Lion
UNLOAD YOUR 401K STATES UNITED TO PREVENT GUN VIOLENCE GREY NEW YORK USA Titanium Lion
LIVE TEST SERIES INTEGRATED CAMPAIGN VOLVO TRUCKS FORSMAN & BODENFORS Gothenburg SWEDEN Gold Lion
IF ONLY FOR A SECOND MIMI FOUNDATION LEO BURNETT FRANCE Paris FRANCE Silver Lion
IF WE MADE IT HEINEKEN DROGA5 New York USA Silver Lion
BEAR & HARE JOHN LEWIS ADAM&EVEDDB London UNITED KINGDOM Bronze Lion
DO NOT FRIGHTEN PRESIDENT PUTIN AMNESTY INTERNATIONAL THE NETHERLANDS BVH IDENTITY DRIVEN ADVERTISING Rotterdam THE NETHERLANDS Bronze Lion
CHAPTER TWO PRUDENTIAL DROGA5 New York USA Bronze Lion
THE SCARECROW CHIPOTLE MEXICAN GRILL CREATIVE ARTISTS AGENCY Los Angeles USA Bronze Lion
OLD SPICE HAIR CARE INTEGRATED CAMPAIGN OLD SPICE WIEDEN+KENNEDY Portland USA Bronze Lion

CANNES LIONS 2014 – Branded Content & Entertainment

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En esta categoría el jurado escogió a 66 trabajos ganadores. El Gran Prix se declaró desierto.

A continuación el listado de los trabajos que se hicieron acreedores de los Leones de Oro, Plata y Bronce:

Trabajo Anunciante Concursante País Premio
THE SCARECROW CHIPOTLE MEXICAN GRILL CREATIVE ARTISTS AGENCY Los Angeles USA Gold Lion
SWEETIE TERRE DES HOMMES NETHERLANDS LEMZ Amsterdam THE NETHERLANDS Gold Lion
OSCARS SELFIE SAMSUNG TELECOMMUNICATIONS AMERICA 72ANDSUNNY Los Angeles, CA / PMKBNC New York / EDELMAN DIGITAL New York USA Gold Lion
KOMBI LAST WISHES VOLKSWAGEN DO BRASIL ALMAPBBDO São Paulo / INKUBA Sáo Paulo BRAZIL Gold Lion
AMIA BOOTH AMIA (ASOCIACIÓN MUTUAL ISRAELITA ARGENTINA) OGILVY & MATHER ARGENTINA Buenos Aires ARGENTINA Gold Lion
BOB DYLAN LIKE A ROLLING STONE SONY MUSIC INTERLUDE New York USA Gold Lion
THE SCARECROW CHIPOTLE MEXICAN GRILL CREATIVE ARTISTS AGENCY Los Angeles USA Gold Lion
THE SCARECROW CHIPOTLE MEXICAN GRILL CREATIVE ARTISTS AGENCY Los Angeles USA Gold Lion
PROJECT DRIVE-IN AMERICAN HONDA MOTOR CO. RPA Los Angeles USA Gold Lion
PROJECT DRIVE-IN AMERICAN HONDA MOTOR CO. RPA Los Angeles USA Gold Lion
KOMBI LAST WISHES VOLKSWAGEN DO BRASIL ALMAPBBDO São Paulo / INKUBA Sáo Paulo BRAZIL Gold Lion
CORNETTO CUPIDITY UNILEVER MOFILM London / THEAUDIENCE London UNITED KINGDOM Silver Lion
CLIMATE NAME CHANGE 350 ACTION BARTON F. GRAF 9000 New York USA Silver Lion
ONCE MORE, THE STORY OF VIN 903847 VOLKSWAGEN CANADA RED URBAN Toronto CANADA Silver Lion
FOR THE LOVE OF MUSIC NASHVILLE CONVENTION AND VISITORS CORPORATION VML Kansas City USA Silver Lion
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. DENTSU Tokyo JAPAN Silver Lion
FROM ONE SECOND TO THE NEXT AT&T BBDO NEW YORK USA Silver Lion
BALD CARTOONS GRAACC OGILVY BRASIL São Paulo BRAZIL Silver Lion
MAKE EVERY YARD COUNT NIKE JWT INDIA Mumbai INDIA Silver Lion
D ROSE JUMP STORE ADIDAS TBWA\LONDON UNITED KINGDOM Silver Lion
THE NEXT BIG THING IS HERE WITH SAMSUNG + JAY Z SAMSUNG TELECOMMUNICATIONS AMERICA 72ANDSUNNY Los Angeles, CA / R/GA New York / EDELMAN New York USA Silver Lion
I TOUCH MYSELF CANCER COUNCIL JWT Sydney / SOAP CREATIVE Sydney AUSTRALIA Silver Lion
IF ONLY FOR A SECOND MIMI FOUNDATION LEO BURNETT FRANCE Paris FRANCE Silver Lion
LEON 1914, THE BOOK MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX DDB PARIS FRANCE Silver Lion
WE WERE THERE BNP PARIBAS SID LEE Paris FRANCE Silver Lion
#THEWORLDNEEDSMORE UNITED NATIONS, OFFICE FOR THE COORDINATION OF HUMANITARIAN AFFAIRS LEO BURNETT NEW YORK USA Silver Lion
MAKE EVERY YARD COUNT NIKE JWT INDIA Mumbai INDIA Silver Lion
REAL LIFE ALLIANZ OGILVY FRANCE Paris FRANCE Silver Lion
IBM FRACTAL FEST IBM OGILVY NEW YORK USA Silver Lion
UNLOAD YOUR 401K STATES UNITED TO PREVENT GUN VIOLENCE GREY NEW YORK USA Silver Lion
WE WERE THERE BNP PARIBAS SID LEE Paris FRANCE Silver Lion
FATHER’S DAY PROSTATE CANCER UK COAST London UNITED KINGDOM Bronze Lion
THE SOCIAL MUSIC EXPERIMENT LOGITECH: ULTIMATE EARS GREENLIGHT MEDIA AND MARKETING Los Angeles, CA USA Bronze Lion
FARMED AND DANGEROUS FICTION ENTRY CHIPOTLE MEXICAN GRILL PIRO New York / CHIPOTLE MEXICAN GRILL New York USA Bronze Lion
THE POWER INSIDE INTEL + TOSHIBA PEREIRA & O’DELL San Francisco USA Bronze Lion
STREET TALES FIAT LEO BURNETT TAILOR MADE São Paulo BRAZIL Bronze Lion
EAST LOS HIGH TV SERIES POPULATION MEDIA CENTER WISE ENTERTAINMENT Los Angeles / THE ALCHEMISTS Los Angeles / HULU Santa Monica USA Bronze Lion
UN LUGAR LLAMADO MUNDO SAN MIGUEL WINK TTD Madrid SPAIN Bronze Lion
GENERATION ASTRONAUT UNILEVER BBH London UNITED KINGDOM Bronze Lion
FORD ON THE ROAD AGAIN FORD FRANCE OGILVY FRANCE Paris FRANCE Bronze Lion
HOW TO RAISE AN OLYMPIAN PROCTER & GAMBLE WIEDEN+KENNEDY Portland USA Bronze Lion
SAPEURS DOCUMENTARY DIAGEO AMV BBDO London UNITED KINGDOM Bronze Lion
WHY BRING A CHILD INTO THIS WORLD? UNILEVER BRAND GLOBAL DAVID Buenos Aires ARGENTINA Bronze Lion
WE WERE THERE BNP PARIBAS SID LEE Paris FRANCE Bronze Lion
THE BORN FRIENDS FAMILY PORTRAIT SKYPE PEREIRA & O’DELL San Francisco USA Bronze Lion
PROJECT DANIEL: 3D PRINTING PROSTHETIC ARMS FOR CHILDREN OF WAR-TORN SUDAN NOT IMPOSSIBLE, INTEL, VENABLES BELL THE EBELING GROUP New York / NOT IMPOSSIBLE LABS Venice / VENABLES BELL & PARTNERS San Francisco / INTEL Santa Clara USA Bronze Lion
SAPEURS DOCUMENTARY DIAGEO AMV BBDO London UNITED KINGDOM Bronze Lion
FACE TO FRIENDS NESTLÉ PUBLICIS CONSEIL Paris FRANCE Bronze Lion
UNLOAD YOUR 401K STATES UNITED TO PREVENT GUN VIOLENCE GREY NEW YORK USA Bronze Lion
FIFA 14 MICROSOFT Y&R COLOMBIA Bogotá / WUNDERMAN COLOMBIA Bogotá COLOMBIA Bronze Lion
THE KAN KHAJURA STATION UNILEVER INDIA LOWE AND PARTNERS WORLDWIDE Mumbai / OZONTEL Hyderabad INDIA Bronze Lion
THE WORLD’S FIRST ALL-LEGO AD BREAK WARNER BROS. PHD London UNITED KINGDOM Bronze Lion
#6SECONDSCIENCE FAIR GE GENERAL ELECTRIC New York USA Bronze Lion
CHRISTMAS IN A DAY FILM SAINSBURY’S AMV BBDO London UNITED KINGDOM Bronze Lion
WE WERE THERE BNP PARIBAS SID LEE Paris FRANCE Bronze Lion
RICE-CODE INAKADATE VILLAGE HAKUHODO Tokyo JAPAN Bronze Lion
WESTJET CHRISTMAS MIRACLE: REAL-TIME GIVING WESTJET AIRLINES LTD WESTJET Calgary CANADA Bronze Lion
SAPNA (DREAM) SMARTLIFE FP7/DXB Dubai / TETRA ADVERTISING Dubai UNITED ARAB EMIRATES Bronze Lion
THE HAIR FEST CASA DE LA AMISTAD OGILVY & MATHER Mexico City MEXICO Bronze Lion
THE BARBECUE BIBLE TRAMONTINA JWT BRAZIL São Paulo BRAZIL Bronze Lion
BALD CARTOONS GRAACC OGILVY BRASIL São Paulo BRAZIL Bronze Lion
A TRIP OUT TO SEA GUY COTTEN CLM BBDO Boulogne-Billancourt FRANCE Bronze Lion
VIDEO GAME VETERANS IRAQ VETERANS AGAINST THE WAR (IVAW) THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona SPAIN Bronze Lion
FOR THE LOVE OF MUSIC NASHVILLE CONVENTION AND VISITORS CORPORATION VML Kansas City USA Bronze Lion
SPEAKING EXCHANGE CNA FCB BRASIL São Paulo BRAZIL Bronze Lion
TRAVEL YOUR TWEET INTERESTING EXPEDIA OGILVY & MATHER LONDON UNITED KINGDOM Bronze Lion

CANNES LIONS 2014 – Film Craft

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Foto:  PRESS CONFERENCE FILM CRAFT © GettyImages

Cannes Lions 2014 no tuvo ganador de Gran Prix en la categoría «Film Craft» sin embargo se otorgaron 66 Leones en total, de los cuales 20 de Oro fueron para Reino Unido, Estados Unidos, Suecia, Nueva Zelanda y España.

Pieza Anunciante Agencia País Productora Premio
HONDA ILLUSIONS HONDA mcgarrybowen London UNITED KINGDOM GORGEOUS London / THE MILL London Gold Lion
COOK’S RANGE LURPAK BLINK PRODUCTIONS London / WIEDEN+KENNEDY London UNITED KINGDOM BLINK PRODUCTIONS London Gold Lion
BOB DYLAN LIKE A ROLLING STONE SONY MUSIC INTERLUDE New York USA WALTER PICTURES New York / PULSE FILMS London Gold Lion
THE EPIC SPLIT VOLVO TRUCKS FORSMAN & BODENFORS Gothenburg SWEDEN FOLKE Stockholm Gold Lion
PICK THEM BACK UP PROCTER & GAMBLE PARK PICTURES New York / WIEDEN+KENNEDY Portland USA PARK PICTURES New York Gold Lion
IAN UP FOR WHATEVER FILM ANHEUSER-BUSCH BBDO NEW YORK USA HELO Los Angeles Gold Lion
COOK’S RANGE LURPAK BLINK PRODUCTIONS London / WIEDEN+KENNEDY London UNITED KINGDOM BLINK PRODUCTIONS London Gold Lion
FOCUS AND EXPLODE DICK’S SPORTING GOODS ANOMALY New York USA IMPERIAL WOODPECKER New York Gold Lion
BLAZED NEW ZEALAND TRANSPORT AGENCY CLEMENGER BBDO Wellington NEW ZEALAND CURIOUS FILM Auckland Gold Lion
BOB DYLAN LIKE A ROLLING STONE SONY MUSIC INTERLUDE New York USA WALTER PICTURES New York / PULSE FILMS London Gold Lion
EITB-BETTER WITH MUSIC – OBAMA EITB DIMENSION San Sebastian SPAIN DEBOLEX San Sebastian / IRUSOIN San Sebastian Gold Lion Campaign
EITB BETTER WITH MUSIC – MOURINHO EITB DIMENSION San Sebastian SPAIN DEBOLEX San Sebastian / IRUSOIN San Sebastian Gold Lion Campaign
ADVENTURE AWAITS ARLA FOODS WAVE STUDIOS London / WIEDEN+KENNEDY London UNITED KINGDOM BLINK PRODUCTIONS London Gold Lion
ASSASSIN’S CREED IV BLACK FLAG, DEFY UBISOFT MPC London / SID LEE Paris UNITED KINGDOM STINK London Gold Lion
THE SCARECROW CHIPOTLE MEXICAN GRILL CREATIVE ARTISTS AGENCY Los Angeles USA MOONBOT STUDIOS Shreveport Gold Lion
BLAZED NEW ZEALAND TRANSPORT AGENCY CURIOUS FILM Auckland / CLEMENGER BBDO Wellington NEW ZEALAND CURIOUS FILM Auckland Gold Lion
UNCONDITIONAL LOVE – GIRLS HBO GO O POSITIVE FILMS New York / SS+K New York USA O POSITIVE FILMS New York Gold Lion Campaign
WHAT’S HE IN – GAME OF THRONES HBO GO O POSITIVE FILMS New York / SS+K New York USA O POSITIVE FILMS New York Gold Lion Campaign
YOUR CHOICE – GIRLS HBO GO O POSITIVE FILMS New York / SS+K New York USA O POSITIVE FILMS New York Gold Lion Campaign
HAPPILY MARRIED – CURB YOUR ENTHUSIASM HBO GO O POSITIVE FILMS New York / SS+K New York USA O POSITIVE FILMS New York Gold Lion Campaign
THE MAN WHO COULDN’T SLOW DOWN LVMH/MOET HENNESSY USA DROGA5 New York USA EPOCH FILMS New York City, NY / SPOT WELDERS New York / THE MILL New York Silver Lion
SCHWARTZ – THE SOUND OF TASTE SCHWARTZ GREY LONDON UNITED KINGDOM PARTIZAN London Silver Lion
BLAZED NEW ZEALAND TRANSPORT AGENCY CURIOUS FILM Auckland / CLEMENGER BBDO Wellington NEW ZEALAND CURIOUS FILM Auckland Silver Lion
POSSIBILITIES NIKE MJZ Los Angeles / WIEDEN+KENNEDY Portland USA MJZ Los Angeles Silver Lion
MISTAKES NEW ZEALAND TRAFFIC AUTHORITY FINCH Sydney / CLEMENGER BBDO Wellington AUSTRALIA FINCH Sydney Silver Lion
FAITHFUL – TRUE DETECTIVE HBO GO O POSITIVE FILMS New York / SS+K New York USA O POSITIVE FILMS New York Silver Lion Campaign
HAPPILY MARRIED – CURB YOUR ENTHUSIASM HBO GO O POSITIVE FILMS New York / SS+K New York USA O POSITIVE FILMS New York Silver Lion Campaign
UNCONDITIONAL LOVE – GIRLS HBO GO O POSITIVE FILMS New York / SS+K New York USA O POSITIVE FILMS New York Silver Lion Campaign
YOUR CHOICE – GIRLS HBO GO O POSITIVE FILMS New York / SS+K New York USA O POSITIVE FILMS New York Silver Lion Campaign
THE MAN WHO COULDN’T SLOW DOWN LVMH/MOET HENNESSY USA DROGA5 New York USA EPOCH FILMS New York City, NY / SPOT WELDERS New York / THE MILL New York Silver Lion
LEAVE THE WORLD BEHIND VOLVO CARS CORPORATION (VCC) FORSMAN & BODENFORS Gothenburg SWEDEN CAMP DAVID Stockholm Silver Lion
PICK THEM BACK UP PROCTER & GAMBLE JOINT EDITORIAL Portland, OR / WIEDEN+KENNEDY Portland USA PARK PICTURES Los Angeles, CA Silver Lion
MAKE EVERY YARD COUNT NIKE JWT INDIA Bangalore INDIA 1ST DECEMBER FILMS Bangalore Silver Lion
POSSIBILITIES NIKE MJZ Los Angeles / WIEDEN+KENNEDY Portland USA MJZ Los Angeles Silver Lion
THE EPIC SPLIT VOLVO TRUCKS FORSMAN & BODENFORS Gothenburg SWEDEN FOLKE Stockholm Silver Lion
CLIMATE NAME CHANGE 350 ACTION BARTON F. GRAF 9000 New York USA FURLINED Los Angeles / BIG SKY EDIT New York / APM MUSIC New York Silver Lion
YOUR CHOICE HOME BOX OFFICE INC. SS+K New York USA O POSITIVE FILMS New York Silver Lion Campaign
FAITHFUL HOME BOX OFFICE INC. SS+K New York USA O POSITIVE FILMS New York Silver Lion Campaign
UNCONDITIONAL LOVE HOME BOX OFFICE INC. SS+K New York USA O POSITIVE FILMS New York Silver Lion Campaign
HAPPILY MARRIED HOME BOX OFFICE INC. SS+K New York USA O POSITIVE FILMS New York Silver Lion Campaign
THE EPIC SPLIT VOLVO TRUCKS FORSMAN & BODENFORS Gothenburg SWEDEN FOLKE Stockholm Silver Lion
PERFECT DAY SONY BBH NEW YORK USA MJZ New York Silver Lion
HANDS HONDA FACTORY London / WIEDEN+KENNEDY London UNITED KINGDOM NEXUS PRODUCTIONS London Silver Lion
HANDS HONDA UK NEXUS PRODUCTIONS London / WIEDEN+KENNEDY London UNITED KINGDOM NEXUS PRODUCTIONS London Silver Lion
BOX BOT & DOLLY BOT & DOLLY San Francisco USA BOT & DOLLY San Francisco Silver Lion
BEAR & HARE JOHN LEWIS ADAM&EVEDDB London UNITED KINGDOM BLINKINK London / HORNET New York Silver Lion
THE EPIC SPLIT VOLVO TRUCKS FORSMAN & BODENFORS Gothenburg SWEDEN FOLKE Stockholm Silver Lion
FIRST FLIGHT VODAFONE GLOBAL AKQA London UNITED KINGDOM Silver Lion
DOCTOR CORONATION FUND MANAGERS NET#WORK BBDO Johannesburg SOUTH AFRICA STINK London / STERLING SOUND Johannesburg Bronze Lion
FIRST KISS WREN DURABLE GOODS Los Angeles USA DURABLE GOODS Los Angeles Bronze Lion
SAPEURS DIAGEO AMV BBDO London UNITED KINGDOM MJZ LONDON London Bronze Lion
THE MAN WHO COULDN’T SLOW DOWN LVMH/MOET HENNESSY USA DROGA5 New York USA EPOCH FILMS New York City, NY / SPOT WELDERS New York / THE MILL New York Bronze Lion
MOMSONG PROCTOR & GAMBLE MJZ Los Angeles / WIEDEN+KENNEDY Portland USA MJZ Los Angeles Bronze Lion
PERFECT DAY SONY BBH NEW YORK USA MJZ New York Bronze Lion
HONDA ILLUSIONS HONDA mcgarrybowen London UNITED KINGDOM GORGEOUS London / THE MILL London Bronze Lion
THE POWER INSIDE: EPISODE 1 INTEL + TOSHIBA PEREIRA & O’DELL San Francisco USA FURLINED Los Angeles / TOOL OF NORTH AMERICA Santa Monica / ZOIC STUDIOS Los Angeles Bronze Lion Campaign
THE POWER INSIDE: EPISODE 2 INTEL + TOSHIBA PEREIRA & O’DELL San Francisco USA FURLINED Los Angeles / TOOL Los Angeles, CA / ZOIC STUDIOS Los Angeles Bronze Lion Campaign
THE POWER INSIDE: EPISODE 3 INTEL + TOSHIBA PEREIRA & O’DELL San Francisco USA FURLINED Los Angeles / TOOL Los Angeles, CA / ZOIC STUDIOS Los Angeles Bronze Lion Campaign
THE POWER INSIDE – EPISODE 4 INTEL + TOSHIBA PEREIRA & O’DELL San Francisco USA FURLINED Los Angeles / TOOL Los Angeles, CA / ZOIC STUDIOS Los Angeles Bronze Lion Campaign
THE POWER INSIDE – EPISODE 5 INTEL + TOSHIBA PEREIRA & O’DELL San Francisco USA FURLINED Los Angeles / TOOL Los Angeles, CA / ZOIC STUDIOS Los Angeles Bronze Lion Campaign
THE POWER INSIDE – EPISODE 6 INTEL + TOSHIBA PEREIRA & O’DELL San Francisco USA FURLINED Los Angeles / TOOL Los Angeles, CA / ZOIC STUDIOS Los Angeles Bronze Lion Campaign
SWARM LEXUS INTERNATIONAL CHI & PARTNERS London UNITED KINGDOM ROGUE FILMS London Bronze Lion
SAPEURS DIAGEO AMV BBDO London UNITED KINGDOM MJZ LONDON London Bronze Lion
POSSIBILITIES NIKE MJZ Los Angeles / WIEDEN+KENNEDY Portland USA MJZ Los Angeles Bronze Lion
COMETS DIAGEO AUSTRALIA EXIT FILMS Melbourne, VIC / LEO BURNETT SYDNEY AUSTRALIA EXIT FILMS Melbourne, VIC Bronze Lion
THE EPIC SPLIT VOLVO TRUCKS FORSMAN & BODENFORS Gothenburg SWEDEN FOLKE Stockholm Bronze Lion
BODY & SOUL SRT VIPER/CHRYSLER SMUGGLER Los Angeles, CA / THE RICHARDS GROUP Dallas USA SMUGGLER Los Angeles, CA / SPOTMAKERS Dallas Bronze Lion
POSSIBILITIES NIKE MJZ Los Angeles / WIEDEN+KENNEDY Portland USA MJZ Los Angeles Bronze Lion
PICK THEM BACK UP PROCTER & GAMBLE PARK PICTURES New York / WIEDEN+KENNEDY Portland USA PARK PICTURES New York Bronze Lion
PEP TALK NETFLIX CANADA DDB CANADA Vancouver, BC CANADA PARTNERS FILM Toronto / CYCLE MEDIA Vancouver / WAVE SOUND PRODUCTIONS Vancouver Bronze Lion
MISTAKES NEW ZEALAND TRANSPORT AGENCY CLEMENGER BBDO Wellington NEW ZEALAND FINCH Sydney Bronze Lion
MOMSONG PROCTOR & GAMBLE MJZ Los Angeles / WIEDEN+KENNEDY Portland USA MJZ Los Angeles Bronze Lion
THE SCARECROW CHIPOTLE MEXICAN GRILL CREATIVE ARTISTS AGENCY Los Angeles USA MOONBOT STUDIOS Shreveport Bronze Lion
MOMSONG OLD SPICE WIEDEN+KENNEDY Portland USA MJZ Los Angeles Bronze Lion
PICK THEM BACK UP PROCTER & GAMBLE WIEDEN+KENNEDY Portland USA JOINT EDITORIAL Portland, OR Bronze Lion
PENS AMNESTY INTERNATIONAL TROUBLEMAKERS.TV Paris / TBWA\PARIS FRANCE TROUBLEMAKERS.TV Paris Bronze Lion
SQUIRREL DIAGEO THE MILL London / ADAM&EVEDDB London UNITED KINGDOM GORGEOUS London Bronze Lion
SAPEURS DIAGEO AMV BBDO London UNITED KINGDOM MJZ LONDON London Bronze Lion
PREGNANCY NIMBLE THE SWEET SHOP London / PROXIMITY BRISBANE / COLENSO BBDO Auckland UNITED KINGDOM THE SWEET SHOP Melbourne Bronze Lion
ALMOST IDENTICAL MONDELEZ INTERNATIONAL DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA AGOSTO BUENOS AIRES Bronze Lion
THE POWER INSIDE: EPSIODE 1 INTEL + TOSHIBA PEREIRA & O’DELL San Francisco USA FURLINED Los Angeles / TOOL Los Angeles, CA / ZOIC STUDIOS Los Angeles Bronze Lion Campaign
THE POWER INSIDE: EPISODE 2 INTEL + TOSHIBA PEREIRA & O’DELL San Francisco USA FURLINED Los Angeles / TOOL Los Angeles, CA / ZOIC STUDIOS Los Angeles Bronze Lion Campaign
THE POWER INSIDE – EPISODE 3 INTEL + TOSHIBA PEREIRA & O’DELL San Francisco USA FURLINED Los Angeles / TOOL Los Angeles, CA / ZOIC STUDIOS Los Angeles Bronze Lion Campaign
THE POWER INSIDE – EPISODE 4 INTEL + TOSHIBA PEREIRA & O’DELL San Francisco USA FURLINED Los Angeles / TOOL Los Angeles, CA / ZOIC STUDIOS Los Angeles Bronze Lion Campaign
THE POWER INSIDE: EPISODE 5 INTEL + TOSHIBA PEREIRA & O’DELL San Francisco USA FURLINED Los Angeles / TOOL Los Angeles, CA / ZOIC STUDIOS Los Angeles Bronze Lion Campaign
THE POWER INSIDE: EPISODE 6 INTEL + TOSHIBA PEREIRA & O’DELL San Francisco USA FURLINED Los Angeles / TOOL Los Angeles, CA / ZOIC STUDIOS Los Angeles Bronze Lion Campaign

CANNES LIONS 2014 – Film

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Foto: ©Harvey Nichols
En esta 61° edición de Cannes Lions, la categoría «Film» tuvo 105 trabajos ganadores. El Gran Prix lo compartieron Reino Unido (SORRY I SPENT IT ON MYSELF)  y Suecia (THE EPIC SPLIT).

Estados Unidos, Argentina, Japón, Nueva Zelanda y Emiratos Árabes se llevaron los oros de esta categoría.

Aquí el listado completo de los galardonados:

Trabajo Anunciante Agencia País Productora Premio
SORRY I SPENT IT ON MYSELF HARVEY NICHOLS ADAM&EVEDDB London UNITED KINGDOM OUTSIDER London Grand Prix
THE EPIC SPLIT VOLVO TRUCKS FORSMAN & BODENFORS Gothenburg SWEDEN FOLKE Stockholm Grand Prix
RESCUE UNILEVER ADAM&EVEDDB London UNITED KINGDOM OUTSIDER London Gold Lion
SHAMPOO SOUTHERN COMFORT WIEDEN+KENNEDY New York USA BISCUIT FILMWORKS Los Angeles Gold Lion Campaign
KARATE SOUTHERN COMFORT WIEDEN+KENNEDY New York USA BISCUIT FILMWORKS Los Angeles Gold Lion Campaign
PARENTS COCA-COLA COMPANY SANTO Buenos Aires ARGENTINA BLUE Buenos Aires Gold Lion
MOMSONG OLD SPICE WIEDEN+KENNEDY Portland USA MJZ Los Angeles Gold Lion Campaign
TREE OLD SPICE WIEDEN+KENNEDY Portland USA MJZ Los Angeles Gold Lion Campaign
BOWL OLD SPICE WIEDEN+KENNEDY Portland USA MJZ Los Angeles Gold Lion Campaign
POSSIBILITIES NIKE WIEDEN+KENNEDY Portland USA MJZ Los Angeles / ROCK PAPER SCISSORS Los Angeles, CA / A52 Los Angeles, CA Gold Lion
PERFECT DAY SONY BBH NEW YORK USA MJZ New York Gold Lion
TOO COMPLICATED DU LEO BURNETT DUBAI UNITED ARAB EMIRATES DEJA VU Dubai Gold Lion Campaign
TOO DEPRESSING DU LEO BURNETT DUBAI UNITED ARAB EMIRATES DEJA VU Dubai Gold Lion Campaign
MISTAKES NEW ZEALAND TRANSPORT AGENCY CLEMENGER BBDO Wellington NEW ZEALAND FINCH Sydney Gold Lion
FIRST KISS WREN DURABLE GOODS Los Angeles USA DURABLE GOODS Los Angeles Gold Lion
CLIMATE NAME CHANGE 350 ACTION BARTON F. GRAF 9000 New York USA FURLINED Los Angeles / BIG SKY EDIT New York / APM MUSIC New York Gold Lion
BUCKET LIST WATERISLIFE DDB NEW YORK USA Gold Lion
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. DENTSU Tokyo JAPAN DENTSU CREATIVE X Tokyo Gold Lion
THE 1000 MILES OF LUCA CONSEJO PUBLICITARIO ARGENTINO TBWA\BUENOS AIRES ARGENTINA PRIMO Buenos Aires Gold Lion
SAPEURS DIAGEO AMV BBDO London UNITED KINGDOM MJZ LONDON London Silver Lion
THE ODYSSEY HEINEKEN WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS MJZ LONDON London Silver Lion
THE SEARCH LION BMF Sydney AUSTRALIA REVOLVER/WILL O’ROURKE Sydney Silver Lion
MEETING OLD SPICE WIEDEN+KENNEDY Portland USA MJZ Los Angeles Silver Lion Campaign
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CLOUD MARS, INC. DDB CHICAGO USA GORGEOUS INC Los Angeles / WHITEHOUSE POST Chicago / THE MILL Los ANgeles Bronze Lion Campaign
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HURRICANE LAURA ABINBEV DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA REBOLUCION Buenos Aires Bronze Lion Campaign
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WHY NOT MAN HEINEKEN INTERNATIONAL PUBLICIS ITALY Milan ITALY STINK London Bronze Lion
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THE DAY I VISITED MY SON – A TRUE STORY UNILEVER OGILVY & MATHER SINGAPORE SINGAPORE COLLIDER Sydney Bronze Lion
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THE GREAT ESCAPE SIGMA TAU BEDESCHI FILM Milan / PUBLICIS ITALY Milan ITALY BEDESCHI FILM Milan Bronze Lion
DIALOGUE 2 BOEHRINGER INGELHEIM DO BRASIL BORGHI/LOWE São Paulo BRAZIL CINE CINEMATOGRAFICA São Paulo / SAXSOFUNNY São Paulo Bronze Lion
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WE HAVE TO TALK MARS MEXICO/ PEDIGREE BBDO MEXICO MEXICO CENTRAL FILMS Mexico City Bronze Lion
PARACHUTE VOLKSWAGEN ADAM&EVEDDB London UNITED KINGDOM OUTSIDER London Bronze Lion Campaign
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CHICKEN DAIMLER JUNG von MATT Stuttgart GERMANY BIGFISH FILMPRODUKTION Berlin Bronze Lion
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PLASTIC CONTAINER CAR ONE LEO BURNETT ARGENTINA Buenos Aires ARGENTINA ARGENTINACINE Buenos Aires Bronze Lion Campaign
FAN CAR ONE LEO BURNETT ARGENTINA Buenos Aires ARGENTINA ARGENTINACINE Buenos Aires Bronze Lion Campaign
ALL IS RIGHT FOOT LOCKER BBDO NEW YORK USA O POSITIVE FILMS New York Bronze Lion
THE SECOND HAND CAMPAIGN – SOFA IKEA SMFB Oslo NORWAY ANIMASJONSDEPARTEMENTET Oslo / FACTORY Oslo / VERDENS STERKESTE MANN Oslo Bronze Lion Campaign
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DENTIST EPIC COMPANIES SCHOLZ & FRIENDS BERLIN GERMANY CZAR Berlin Bronze Lion Campaign
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CHRISTMAS IN A DAY SAINSBURY’S SUPERMARKETS AMV BBDO London UNITED KINGDOM RSA FILMS London Bronze Lion
BOB HALFORDS MOTHER London UNITED KINGDOM BLINK PRODUCTIONS London Bronze Lion Campaign
NEEDLES HALFORDS MOTHER London UNITED KINGDOM BLINK PRODUCTIONS London Bronze Lion Campaign
CAST LITTLE CAESARS BARTON F. GRAF 9000 New York USA STATION FILM New York City, NY / MACKENZIE CUTLER New York / COMPANY 3 New York Bronze Lion
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EXFEARIENTIAL JOHN ST. john st. Toronto CANADA OPC Toronto / ALTER EGO Toronto / Topix Toronto Bronze Lion

Categoría Film con 280 finalistas

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Argentina, Brasil, México y Perú están en la lista corta de esta categoría que siempre se ha atacado por ser la más grande del festival CannesLions. Sin embargo, en este 2014, ha continuado con la tendencia a disminuir sus inscripciones, llegando a un total de 2.838 piezas, mientras que el año pasado alcanzó 3.125, y el 2012 logró 3.475.

Argentina es el país latinoamericano que mayor número de piezas ha registrado en la lista corta o lista de finalistas en esta categoría. Ecuador inscribió 1 pieza este año, mientras que el año pasado inscribió 10, pues la única inscrito, no logró la final.

El jurado esta presidido por el Chief Creative Officer de DDB Worldwide, Amir Kassaei. El día de mañana conoceremos los ganadores en la última noche de premiación del festival.

Brasil, México, Colombia y Argentina a la final en BC & E

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En esta categoría se inscribieron un total de 1.178 piezas procedentes de 62 países. El presidente del jurado es Doug Scott, presidente y fundador de OglivyEntertainment a nivel global.

En la categoría Branded Content & Entertainment en el festival CannesLions 2014, estos son los únicos países latinoamericanos que sobresalen entre 91 piezas finalistas. Brasil registra 7 piezas, Argentina 2, mientras que México y Colombia, lograr 1 cada uno.

La pieza argentina Por qué traer un bebé a este mundo?, ya ha sido galardonada en otras categorías, así como Project Daniel: 3D printing Prosthetic Arms for Children of War – Torn Sudán de USA, The world’s firts All Lego Ad Break de UK y la muy aclamada Sweetie de Holanda, entre otras que ya han sido ganadoras de otros premios.

135 piezas finalistas en la categoría FilmCraft

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El jurado de esta categoría presidido por Brian Carmody, CEO, Chief Creative Officer de Smuggler en USA, escogió 135 piezas finalistas en esta categoría en la se inscribieron un total de 2.073 provenientes de 51 países. Ecuador inscribió en esta categoría 2 piezas, ninguna ha quedado finalista.

Resalta nuevamente la pieza de Volvo Trucks de Sweden. Argentina es el único país latinoamericano que resalta en la lista con 2 piezas de la agencia Del Campo Saatchi & Saatchi, la primera: I will survive para VH1 Latinoamerica y, la segunda, Almost Identical para Mondelez International; esta última que ha sido ya premiada en otras categorías.

Finalistas de Titanium

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Entre un total de 378 piezas registradas en esta categoría (sumadas Titanium & Integrated) provenientes de 48 países alrededor del mundo, en Titanium sin finalistas 16. Ecuador no inscribió este año piezas en esta categoría, el 2013 inscribió 4 piezas.

Japón (1), United Arab Emirates (1), Sweden (1), India (1), UK (1), Brasil (1), Austria (1), Francia (2) y USA (7).

Una de las favoritas del CannesLions 2014 es Sound of Honda / Ayrton Senna 1989 de Dantsu Tokyo en Japón, con gran despliegue de tecnología, imaginación y creatividad, revivir el sonido de la carrera de un automovilista tan famoso como Ayrton Senna en la pista con su Honda, ha sido toda una gran idea que se sigue imponiendo en el festival.

Aparece nuevamente Volvo Trucks, States United to Prevent Gun Violence y Pharrell Williams – 24 Hours of Happy.

Una mágica y extraordinaria campaña realizada por Not Impossible Labs, llamada Project Daniel: 3D Printing Prosthetic Arms for Children Of War-Torn Sudan; ya ganodora de leones en otras categorías, sin duda dará lucha, pues pone la impresión 3D a favor de los niños y muestra que les devolvió las ganas de vivir.

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